Campaign issues
Check you have a concise definition
Focus groups
Small groupings used by campaign strategists and those employed in public relations. The groups are chosen to be representative of the population or of a particular grouping that the strategists are seeking to target. Their response to each element of an advertisement are carefully charted.
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Focus groups are generally directed towards 'swing' groupings.
e.g. in 1996 Clinton targeted 'soccer moms'
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Presidential campaigns involve:
• political advertising to reinforce public perceptions
• construction of images (forward thinking etc)
• use of television (e.g. infomercials)
• use of incumbency
• anodyne
http://content.time.com/time/specials/packages/article/0,28804,1842516_1842514_1842649,00.html
http://www.livingroomcandidate.org/
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Media and televised debates
https://www.youtube.com/watch?v=zHGs4535W_o
https://www.youtube.com/watch?v=4oLYqUT24Vk
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https://www.academia.edu/5338845/
The_Role_of_the_Press_and_Media_in_Presidential_Elections
http://thehill.com/policy/technology/251185­welcome­to­the­social­media­election
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