Formarea continua a cadrelor didactice pentru utilizarea resurselor
informatice moderne in predarea eficienta a limbii engleze si
evaluarea la nivel european a competentelor lingvistice
Irina Vremir_55_B1_ÎNŢELEGERE SCRIS
Read the text below and complete the following tasks.
He's not a doctor or a marketing specialist. ……………………….. Dettore, president of the Miami- based Brand Institute, charges
companies such as Smith- Kline Beecham $100,000 a time to perfect something that is becoming as crucial to the product's success as
its clinical effectiveness: its name. New products receive a generic name. ………………………………………….., The process begins
with brainstorming sessions among pharmacists, physicians and consumers, says Dettore. There are some basic rules at Brand
Institute: the perfect name is held to consist of 10 letters or fewer, and no more than three syllables. But much depends on fashion.
Some seek out favourable euphonic associations. And the prefix "pro" never goes wrong: ………………………………….
Pharmaceutical firms often opt for names beginning with A so that they are placed near the beginning of formularies.
…………………………. Once it has been formulated, linguists check that names are pronounceable worldwide and don't have obscene
or embarrassing meanings in other languages. The most expensive part of the exercise involves hiring armies of lawyers to check
trademark registries and medical regulations to ensure the name does not contravene consumer legislation.
1.a. Four sentences have been removed from the text. Select the appropriate sentence for each gap in the text. There is one extra
sentence which you do not need to use. ( 4 points )
A. "There are more than 4,000 'pro' prefix names in the various registries," Dettore says
B. Devising an evocative name is only the first part of the task.
C. This name is subject to approval by the World Health Organisation
D. But when a pharmaceuticals firm wants to launch a new product , James Dettore often tops the list of people to contact
E. In Miami there is a large billboard where people can see the names of the new pharmaceutical product.
1.b. Match the words in bold in the text to their definition given below. There is one extra definition which you do not need to use. ( 4
points )
A. 1.not functioning properly
B. 2. causing to feel shame or vexation
C. 3. elementary or simple
D. 4. pleasing to the ear
E. 5. relating to or descriptive of an entire group or class
2. Read the text below to fill in the missing information. On your Answer Sheet, write only the missing words next to the number
indicating each blank space. ( 2 points )
If you are a big (1) ……………… of sport, you can go and (2) ……….the Millenium Stadium in Cardiff. It is (3) ……………… in one of
the nicest areas in town, being visited by thousands of tourists yearly. It has a lot of ( 4) …………………..for all kinds of sports, from
football to rugby.
Barem: 1.a. 1p X 4 sentences 4p 1.D 2.C 3.A 4.B 1.b. 1px 4 words 4p GENERIC – 5 EMBARRASSING-2 BASIC- 3 EUPHONIC -4 2. 0.5px4
words 2 p ( any other correct answer will be accepted ) 1. Fan 2. Visit 3. Located/ situated 4. Facilities
Intelegere scris
B1
Pentru informaţii detaliate despre celelalte programe cofinanţate de Uniunea Europeană, vă invităm să vizitaţi www.fonduri- ue.ro
Conţinutul acestui material nu reprezintă în mod obligatoriu poziţia oficială a Uniunii Europene sau a Guvernului României