Internet Radio
Advertising Impact Study
A Parks Associates white paper developed for
Forewords Provided By:
White Paper | Internet Radio Advertising Impact Study
A Paradigm Shift
foreword
No advertising medium exists in a vacuum. As marketers increasingly consider advertising
campaigns holistically, measuring impact and effectiveness across media is an ever-larger priority
for the industry. Of course, the measurement of cross-media ad effectiveness only grows more
complex as media themselves diversify, as digital media become more central, and as media plans become more subtle.
Over seven years ago, the Interactive Advertising Bureau launched a pioneering series of studies, the Cross Media
Optimization Studies (or “XMOS”) that were among the first public, real-world, quantitative assessments of the
contributions, individually and collectively, of individual media to total advertising campaign return on marketing
investment. These studies, still an important benchmark in the industry, form a foundation that many others across the
ecosystem have built on over the years.
The IAB views this new TargetSpot study in the spirit of furthering understanding of cross-media advertising impact.
This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital
(Internet) and Broadcast Radio ads. The IAB hopes these findings encourage marketers to think holistically about their
advertising campaigns, and explore and take advantage of the synergistic benefits of well conceived and executed
cross-media advertising campaigns, including digital audio.
Joe Laszlo, Deputy Director, Interactive Advertising Bureau
RAB is pleased to introduce TargetSpot’s important new research on the multiplier effect of
Internet Radio advertising combined with Broadcast Radio schedules.
While providing new insights into the synergies that exist among Broadcast Radio and an
expanding array of digital audio platforms, TargetSpot’s Internet Radio Advertising Impact Study
also reinforces findings of earlier Radio Ad Lab studies1 on the powerful synergy that occurs
when Radio and its digital platforms are used within any given media plan:
• Radio and the Internet have complementary roles in a media plan
• Ad recall drastically improves when Radio and digital platforms are used in tandem
• A positive impact on brand preference, purchase behavior
• Increases in advertised brand website visitation
The positive results of the Internet Radio Advertising Impact Study, evident across multiple ad categories are illustrated.
The addition of Internet Radio listening impacts Broadcast Radio ad response rates more than any incremental increase
in time spent with Broadcast Radio alone.
As marketers increasingly gravitate to the Internet, this study makes a clear case for Internet Radio and Broadcast Radio
as a key component in an effective media plan.
Radio Advertising Bureau
1
Source: Radio Ad Lab & The PreTesting Company, Inc., The Benefits of Synergy: Moving Money Into Radio, 2004
Source: Radio Ad Lab & Harris Interactive, Inc., Radio and the Internet: Powerful Complements for Advertisers, 2007
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
1
White Paper | Internet Radio Advertising Impact Study
RESEARCH OBJECTIVES
TargetSpot set out to quantify the additive value of Internet Radio advertising when combined with either Online
advertising or with Broadcast Radio advertising. The research provides a statistical analysis of the increase in advertising
impact when including Internet Radio advertising with either of these media.
Internet Radio includes both online-only Radio stations
and Broadcast Radio stations streamed on a computer,
mobile/smartphone, or tablet device
KEY FINDINGS: INTERNET RADIO USE INCREASES BOTH AD RECALL AND
AD RESPONSE
Internet Radio advertising is effective both on its own and in combination with Online advertising or with traditional
Broadcast Radio advertising
• Online and Broadcast Radio advertising response rates increase 2 to 3.5x among consumers who also listen
to Internet Radio.
• The addition of Internet Radio use contributes more to increased ad response of both Online advertising and
Broadcast Radio advertising than increased usage of those media.
• Specific brand or ad category recall and response improve when Internet Radio is combined with an Online or
Broadcast Radio campaign.
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
2
White Paper | Internet Radio Advertising Impact Study
INTERNET RADIO INCREASES ONLINE ADVERTISING EFFECTIVENESS
Weekly Online use is higher among those who also listen to Internet Radio, demonstrating Internet Radio use
complements Online usage (Figure 1).
The Most Engaged Internet Users are those who Also Use Internet Radio
Weekly Online Use
Figure 1
1-7 hours
Internet
FigureONLY
1 users (n=684)
INTERNET RADIO Listeners (n=812)
Internet ONLY users (n=684)
8%
19%
1-7 hours
9% 16%
8% 19%
8-14 hours
30%
15-21 hours
26%
30%
100%
26%
49%
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
0%
22+ hours
49%
43%
50%
9% 16%
22+ hours
43%
8-14 hours
0%
INTERNET RADIO Listeners (n=812)
15-21 hours
50%
100%
Online ad recall andSource:
response
rates significantly increase when combined with Internet Radio use (Figure 2). The data
TargetSpot Internet Radio Advertising Impact Study
© 2011
TargetSpot,
Inc. —Radio
Researchare
by Parks
Associates
reveal that users who
listen
to Internet
twice
as likely as Internet-only users to respond to an Online ad.
Figure 2
Internet Radio
100% Use Increases Ad Recall and Ad Response of Online Advertising
Internet ONLY Users
INTERNET RADIO Listeners
Internet ONLY Users
INTERNET RADIO Listeners
Figure 2
75%
100%
50%
75%
2x
25%
50%
2x
0%
25%
Recall
1+ Ad
0%
Recall
1+ Ad
Recall 1+
Product/
Service
Category
(Aided)
Recall
1+
Recall 1+
Product/
Service
Category
(Unaided)
Recall 1+
Product/
Product/
Service
Service
Source: TargetSpot Internet Radio Advertising Impact
Study
Category
Category
© 2011 TargetSpot, Inc. — Research
by Parks Associates
(Aided)
(Unaided)
Recall 1+
Brands
(Aided)
Recall 1+
Brands
(Unaided)
Responded
to Ad
Recall 1+
Brands
(Aided)
Recall 1+
Brands
(Unaided)
Responded
to Ad
FigureTargetSpot
3
Source:
Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by©
Parks
Associates
2011
TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
20%
18%
ad
Figure
16% 3
3
2x
White Paper | Internet Radio Advertising Impact Study
25%
0%
Recall
1+ Ad
Recall 1+
Recall 1+
Recall 1+
Recall 1+
Responded
Product/
Product/
Brands
Brands
tobroad,
Ad
The positive impact of Internet Radio listenership on Online ad response is significant as well as
and it influences
Service
Service
(Aided)
(Unaided)
both online and offline actions—well beyond
the clickCategory
(Figure 3). Online ad response increases up to 5x among users
Category
(Aided)
(Unaided)
who also listen to Internet Radio.
Source: TargetSpot Internet Radio Advertising Impact Study
2011 TargetSpot,
Inc. —Online
Research by Ad
Parks Responses,
Associates
Internet Radio ©Use
Increases
Across the Board: Online and Offline
Figure 3
20%
% responding to ONLINE ad
18%
16%
14%
12%
INTERNET RADIO Listeners
10%
8%
2.7x
6%
5x
4%
Internet ONLY Users
5x
2%
0%
Became a Called for Sent
“fan” on a information email/
social
text
networking
websites
Purchased Purchased Clicked
Visited
Searched
product/ product/
on ad advertiser's for more
service
service
website information
online
at retail
online
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 4
insurance
travel-airlines, hotels, car rental, etc.
86%
of respondents listen to both online-only Internet
restaurants
% of Internet users
Radio and Broadcast Radio streamed on
thetoInternet
who listen
consumer electronics
1.9x
automotive
INTERNET RADIO
and recall the SAME
product/service
category advertised
on both media
financial services
entertainment/media
retail stores
food products
computers/software
2x
% of Internet ONLY
users who recall an
advertised
product/service
category
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
2.3x
4
% respon
8%
2.7x
6%
5x
4%
Internet ONLY Users
White
5x Paper | Internet Radio Advertising Impact Study
2%
0%
Became a Called for Sent Purchased Purchased Clicked
Visited
Searched
“fan” on a information email/ product/ product/
on ad advertiser's for more
social
text
service
website information
The synergy of cross-media advertising
on both Internet
Radio and service
Online is evident when
quantifying ad recall rates
networking
online
at retail
online
of key product/service categories
websites(Figure 4).
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot,
Inc.Impact:
— Research by
Parks Associates
Internet
Radio
Recall
of Online Ads Increases up to 2.3x
Figure 4
insurance
travel-airlines, hotels, car rental, etc.
restaurants
consumer electronics
1.9x
automotive
% of Internet users
who listen to
INTERNET RADIO
and recall the SAME
product/service
category advertised
on both media
financial services
entertainment/media
2x
retail stores
% of Internet ONLY
users who recall an
advertised
product/service
category
food products
2.3x
computers/software
0%
60%
30%
% that recall ad category on the Internet
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 5
60%
% responding to ONLINE ad
50%
INTERNET RADIO Listeners
40%
30%
28%
Internet ONLY Users
26%
20%
10%
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
5
0%
1-10 hours
11-20 hours
21-30 hours
31+ hours
on both media
financial services
White Paper | Internet Radio Advertising Impact %
Study
of Internet ONLY
users who recall an
entertainment/media
advertised
product/service
2x
category
retail stores
products
The addition of Internet Radiofood
listening
impacts Online ad response rates more than any incremental increase in time
spent Online alone.
2.3x
computers/software
This profound synergistic impact is evident even among users listening to Internet Radio for 1 to 10 hours per week.
The addition of Internet Radio boosts ad response
rates by a greater
percentage than increasing
Online usage time by
30%
60%
0%
3x or more (Figure 5).
% that recall ad category on the Internet
Source: TargetSpot Internet Radio Advertising Impact Study
Adding
Internet
Impacts Online Ad Response
© 2011 TargetSpot,
Inc. Radio
— ResearchListening
by Parks Associates
More Than Increasing Online Usage
Figure 5
60%
% responding to ONLINE ad
50%
INTERNET RADIO Listeners
40%
30%
Internet ONLY Users
28%
26%
20%
10%
0%
1-10 hours
11-20 hours
21-30 hours
31+ hours
Weekly Time Spent Using Internet
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 6
1-7 hours
BROADCAST RADIO Listeners ONLY
Users who (n=1009)
spend
8-14 hours
67%
15+ hours
18%
16%
the minimal amount of time listening
Internet
had higher
ad response
rates
than
BROADCAST to
RADIO
& INTERNET Radio
RADIO
55%
28%
17%
Listeners (n=812)
heavy Internet only users
0%
50%
100%
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 7
100%
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
BROADCAST RADIO
Listeners ONLY
BROADCAST RADIO & INTERNET
RADIO Listeners
6
% responding to ONLINE ad
% responding to ONLI
Figure40%
5
60%
White Paper | Internet Radio Advertising Impact Study
30%
50%
Internet ONLY Users
28%
26%
20% INTERNET RADIO Listeners
40%
10%
INTERNET RADIO
30% ENHANCES BROADCAST RADIO’S ADVERTISING
Internet ONLY Users
EFFECTIVENESS 0%
28%
20%
1-10 hours
26%
21-30 hours
11-20 hours
31+ hours
Weekly Broadcast Radio listening is higher among those who also listen to Internet Radio, demonstrating use of Internet
Weekly
Time Spent
Radio complements Broadcast Radio listening patterns
(Figure
6). Using Internet
10%
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
0%
The Most Engaged Radio Users are those who also Use Internet Radio
Figure 6
1-10 hours
11-20 hours
21-30 hours
31+ hours
1-7 hours
hours
Weekly
Time Spent8-14
Using
Internet15+ hours
Source:RADIO
TargetSpot
Internet ONLY
Radio Advertising Impact Study
BROADCAST
Listeners
67%
© 2011 TargetSpot, Inc. (n=1009)
— Research by Parks Associates
BROADCAST
RADIO
Figure
6 & INTERNET RADIO
Listeners (n=812)
BROADCAST RADIO Listeners ONLY
(n=1009)
55%
1-7 hours
0%
18%
8-14 hours
50%
67%
16%
28%
17%
15+ hours
18%
16%
100%
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011
TargetSpot,RADIO
Inc. — Research by Parks Associates
BROADCAST RADIO
& INTERNET
55%
Listeners (n=812)
28%
17%
Broadcast Radio ad recall and response rates significantly increase when combined with Internet Radio use (Figure 7).
0%
50%
The data reveal a 3.5x difference in ad response
between Broadcast
Radio only listeners100%
and those who listen to both
Broadcast and Internet
Radio.
are
more likely
to take action on a Broadcast Radio ad if they also listen to
Figure
7 Consumers
Source:
TargetSpot
Internet Radio
Advertising
Impact Study
Internet Radio.
© 2011 TargetSpot, Inc. — Research by Parks Associates
100%
BROADCAST RADIO
Listeners ONLY
BROADCAST RADIO & INTERNET
RADIO Listeners
Internet Radio Use increases Ad Recall and Ad Response of Broadcast Radio Advertising
75%
Figure 7
50%
100%
1.2x
BROADCAST
RADIO
Listeners ONLY
1.2x
1.2x
BROADCAST RADIO & INTERNET
RADIO Listeners
3.5x
25%
75%
50%
0%
Recall
1+ Ad
25%
Recall 1+
Product/
Service
Category
(Aided)
1.2x
1.2x
1.2x
Recall 1+
Recall 1+
Recall 1+
Responded
Product/
Brands
Brands
to Ad
Service
(Aided)
(Unaided) 3.5x
Category
(Unaided)
0%
Source: TargetSpot Internet Radio Advertising Impact Study
Recall Inc. Recall
© 2011 TargetSpot,
— Research
Associates
1+ by Parks
Recall
1+
Recall 1+
1+ Ad
Figure 8
ADCAST RADIO ad
16%
Product/
Service
Category
(Aided)
Product/
Service
Category
(Unaided)
Brands
(Aided)
Recall 1+
Brands
(Unaided)
Responded
to Ad
14%
Source: TargetSpot Internet Radio Advertising Impact Study
3.8x
3.5x
© 2011
TargetSpot,
Inc.RADIO
— Research
© 2011 TargetSpot, Inc. — Research by
Parks
Associates
BROADCAST
& INTERNET
Listenersby Parks Associates | All rights reserved.
12%
Figure10%
8
16%
7
75%
White Paper | Internet Radio Advertising Impact Study
50%
1.2x
1.2x
1.2x
3.5x
25%
The positive impact of Internet Radio listenership on Broadcast Radio’s ad response is significant as well as broad and
0% offline actions—well beyond the click (Figure 8). Users who also listen to Internet Radio were
includes both online and
Recall
1+
Recall
1+ to Recall
1+
Recall
1+ from
Responded
more than 3x more likely thanRecall
Broadcast
Radio-only
listeners
take specific
action
an ad, e.g., search for more
1+ Ad
Product/
information or go to an advertiser’s website.
Service
Category
(Aided)
Product/
Service
Category
(Unaided)
Brands
(Aided)
Brands
(Unaided)
to Ad
Internet Radio Use Increases Broadcast Radio Ad Responses,
Source: TargetSpot Internet Radio Advertising Impact Study
Across the Board: Online and Offline
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 8
% responding to BROADCAST RADIO ad
16%
14%
3.5x
BROADCAST & INTERNET RADIO Listeners
12%
3.8x
10%
8%
6%
BROADCAST RADIO Listeners ONLY
4%
4x
2%
0%
Sent
email/
text
Purchased Called for Purchased
product/ information product/
service
service at
online
retail
Became a Searched
Visited
“fan” on
for more advertiser's
a social information website
networking online
websites
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 9
restaurants
automotive
2x
insurance
food products
2.2x
retail stores
2.2x
financial services
entertainment/media
telecommunications
travel-airlines, hotels, etc.
consumer electronics
% of those who
listen to both
BROADCAST RADIO
and INTERNET RADIO
who recall the SAME
product/service
category advertised
on both media
% of BROADCAST
RADIO only
listeners who recall
an advertised
© 2011 TargetSpot, Inc. —
Research
by
Parks
Associates | All rights reserved.
3x
product/service
category
2.3x
8
% responding to BR
8%
6%
White Paper | Internet Radio
Advertising
Impact
Study
BROADCAST
RADIO
Listeners
ONLY
4%
4x
2%
0%
Sent
Purchased
text
service
Called for
Purchased
Became a
Searched
Visited
email/advertising
product/ oninformation
product/
on
forRadio
more is advertiser's
The deep synergy of cross-media
both Internet
Radio and“fan”
Broadcast
evident in increased ad
recall of key product/service categoriesonline
(Figure 9).
service at
retail
a social information website
networking online
websites
Source: TargetSpot Internet Radio Advertising Impact Study
Internet
Radio
Impact:
AdbyRecall
of Broadcast Radio Increases up to 3x
© 2011
TargetSpot,
Inc. — Research
Parks Associates
Figure 9
restaurants
automotive
2x
insurance
food products
2.2x
retail stores
2.2x
financial services
entertainment/media
2.3x
telecommunications
3x
travel-airlines, hotels, etc.
% of those who
listen to both
BROADCAST RADIO
and INTERNET RADIO
who recall the SAME
product/service
category advertised
on both media
% of BROADCAST
RADIO only
listeners who recall
an advertised
product/service
category
consumer electronics
0%
30%
60%
% that recall ad category on BROADCAST RADIO
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Figure 10
% responding to BROADCAST RADIO ad
50%
40%
BROADCAST & INTERNET RADIO Listeners
30%
20%
BROADCAST RADIO Listeners ONLY
24%
18%
10%
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
0%
<1 hour
1-5 hours
6-10 hours
11-15 hours
15+ hours
9
listen to both
BROADCAST RADIO
retail stores
and INTERNET RADIO
who recall
White Paper | Internet Radio Advertising Impact
Studythe SAME
2.2x
product/service
financial services
category advertised
on both media
entertainment/media
% of BROADCAST
2.3x
RADIO only
telecommunications
listeners who recall
The addition of Internet Radio listening impacts Broadcast ad response rates more an
than
any incremental
advertised
3x
product/service
time spent listeningtravel-airlines,
to Broadcasthotels,
Radioetc.
alone.
category
2.2x
increase in
This profound synergistic impact is evident even among users listening to Internet Radio for less than one hour per
consumer electronics
week. The addition of Internet Radio boosts ad response rates by a greater percentage than increasing Broadcast Radio
listening time by 15x or more (Figure 10).
0%
30%
60%
% that recall ad category on BROADCAST RADIO
Adding Internet Radio Listening Impacts Broadcast Radio Ad Response
Source: TargetSpot Internet Radio Advertising Impact Study
more Inc.
than
Increasing
Broadcast Radio Listening
© 2011 TargetSpot,
— Research
by Parks Associates
Figure 10
% responding to BROADCAST RADIO ad
50%
40%
BROADCAST & INTERNET RADIO Listeners
30%
20%
BROADCAST RADIO Listeners ONLY
24%
18%
10%
0%
<1 hour
1-5 hours
6-10 hours
11-15 hours
15+ hours
Weekly Time Spent Using Internet
Source: TargetSpot Internet Radio Advertising Impact Study
© 2011 TargetSpot, Inc. — Research by Parks Associates
Internet Radio listenership has reached ~39% of
U.S. broadband households
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
10
White Paper | Internet Radio Advertising Impact Study
CONCLUSION
INTERNET RADIO: AN ESSENTIAL ADDITIVE COMPONENT FOR ONLINE AND
BROADCAST MEDIA BUYS
The findings highlight the synergistic, additive value of including Internet Radio into the Broadcast Radio and digital
advertising planning and buying process. Internet Radio users, a highly engaged demographic overall1, are also highly
engaged in digital media and Broadcast Radio. Including Internet Radio with either digital media or Broadcast Radio ad
buys will dramatically increase campaign ad recall. Moreover, it will increase ad response rates to the campaign, across
a broad array of actions, online and offline, well beyond the click. The incremental benefit of adding Internet Radio to
an Online or Broadcast Radio campaign is shown to have a much greater impact on the campaign Ad Response than
an increased usage of these media.
TargetSpot’s research findings offer quantifiable rationale for supplementing existing and future advertising campaigns
with Internet Radio. The data demonstrate the value of Internet Radio as a complementary component of Online and
Broadcast Radio advertising, offering a compelling case for brands to utilize Internet Radio to engage consumers with
maximum impact.
SOURCES
TARGETSPOT INTERNET RADIO ADVERTISING IMPACT STUDY, 2011
TargetSpot’s Internet Radio Advertising Impact Study is an online survey of broadband households in the United
States (U.S.). The study fielded between January 11- 26, 2011. The sample population included 2,127 U.S. broadband
households (ages 18+) who listen to Broadcast Radio and Internet Radio and use the Internet once a month to daily.
1
Source: TargetSpot Digital Audio Usage Trends: A Highly Engaged Listenership
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
11
White Paper | Internet Radio Advertising Impact Study
RESEARCH METHODOLOGY
Using an online survey, TargetSpot tested four independent user groups to quantify and compare ad exposure,
awareness, and response. The groups include:
• Internet users (no Internet Radio)
• Internet users that listen to Internet Radio
• Broadcast Radio listeners (no Internet Radio)
• Broadcast Radio and Internet Radio listeners
The survey measured the following variables:
Dependent Variables
• Ad awareness by product/service category—Unaided & Aided*
• Brand awareness—Unaided & Aided*
• Ad response by product/service category
• Brand purchase by product/service category
Independent Variables
Demographics & Psychographics
• Gender • Age
• Income
• Ethnicity
• Marital Status
• Household composition
• Place of residence
• Time spent with advertising medium
• Attitudes towards advertising
* Ad monitoring sources Nielsen AdRelevance, U.S. (for Online advertising) and Media Monitors (for Broadcast Radio advertising) were used to verify active brands tested in the study.
© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
12
White Paper | Internet Radio Advertising Impact Study
ABOUT TARGETSPOT
TargetSpot is the largest digital audio advertising network. TargetSpot connects top national brands, regional, and local
advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its selfservice platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising
across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening
preferences, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot
has 80 distribution partners, including CBS RADIO, AOL Radio, Entercom, Live 365, Yahoo! Music, and MySpace Music.
TargetSpot is based in New York City. For more information, please visit www.targetspot.com.
ABOUT PARKS ASSOCIATES
Parks Associates is an internationally recognized market research and consulting company specializing in emerging
consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies
ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom
research, workshops, executive conferences, and annual service subscriptions.
The company’s expertise includes new media, digital entertainment and gaming, home networks, Internet and
television services, digital health, mobile applications and services, consumer electronics, energy management, and
home control systems and security.
Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics
Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.
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© 2011 TargetSpot, Inc. — Research by Parks Associates | All rights reserved.
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