Battle card
Show customers the right choice for
their business—and the environment
Encourage your customers to reduce their environmental impact by choosing
Original HP LaserJet toner cartridges
Original HP LaserJet toner
cartridges help customers meet
their business and environmental
goals. The consistent print
quality of these cartridges helps
limit reprints, and your customers
can count on the HP Planet
Partners recycling program for
free, convenient recycling.1
35%
Energy savings your
customers can receive per
printed page when they use
HP’s energy-efficient toner2
500
The opportunity
Many businesses are looking for ways to
achieve their environmental goals while
keeping printing costs under control.
These businesses may believe using nonHP cartridges is the smart environmental
and business choice, but only HP delivers
the consistent quality3 and environmental
stewardship they can count on.
Your customers need to know the facts.
Original HP LaserJet toner cartridges have
been proven to outperform tested non-HP
cartridges, providing consistent reliability
and impressive page quality.3 Using Original
HP supplies can result in fewer reprints—
reducing your customers’ impact on the
environment while lowering their printing
costs.4 Plus, HP offers free, convenient
recycling that most remanufacturers don’t.
What do I sell?
million
Original HP ink and LaserJet
toner cartridges recycled through
HP Planet Partners as of 2012
1.5 billion
Original HP ink and toner
cartridges produced containing
content from HP’s “closed
loop” recycling process
From innovative design to convenient,
free recycling, reducing your customers’
environmental impact is easy with Original
HP supplies.
Reliable quality
The exceptional reliability and print quality
of Original HP LaserJet toner cartridges can
help your customers reduce reprints —
and reduce their environmental impact.4
Every time your customers are forced to
reprint, they waste valuable resources
like time, energy, toner, and paper. Tests
have proven Original HP LaserJet toner
cartridges work the first time, every time,3
so your customers can count on conserving
resources by getting quality results on the
first print.
Recycling
HP makes it free and easy for your
customers to recycle cartridges and keep
them out of landfills. Every Original HP
cartridge returned through HP Planet
Partners goes through a multiphase
recycling process and is reduced to raw
materials, which can then be used
to make new products, such as Original
HP cartridges. Your customers can be
confident that Original HP cartridges
recycled through HP Planet Partners are
never refilled, resold, or sent to a landfill.1
Plus, when they recycle, your customers
can earn HP PurchasEdge points that can be
redeemed for new HP products and services.
Design
Original HP LaserJet toner cartridges have
been engineered to use recycled materials
and still meet HP’s demanding standards for
quality and reliability. Plus, HP’s energyefficient monochrome toner contributes to
energy savings of up to 35% per printout
while still delivering great results page after
page.2 If your customers need help reducing
their environmental impact, help them
choose a cartridge that was designed with
the environment in mind—Original HP.
HP Closed Loop
Program
1 Program availability varies. Original HP cartridge return and recycling is currently available in more than 50 countries, territories, and regions in Asia, Europe, and North and South
America through the HP Planet Partners program. For more information, visit hp.com/recycle.
2 Energy savings calculation based on comparing conventional HP toner to energy-efficient HP toner during printing. The stated energy consumption is divided by pages per minute
based on printing a standard test page. Actual savings may vary.
3 A SpencerLab 2013 study commissioned by HP compared Original HP LaserJet toner cartridges with ten brands of non-HP cartridges sold in North America for the HP LaserJet P2035 and
P1102 printers, HP 05A and 85A cartridges. For details, see spencerlab.com/reports/HP-Reliability-NA-2013.pdf.
4 HP calculations based on results from a 2013 SpencerLab North American study comparing cartridges for the HP LaserJet P2035 and P1102 printers, HP 05A and 85A. For details, see
spencerlab.com/reports/HP-Reliability-NA-2013.pdf. Calculations include paper, cartridge replacement, and labor for reprints. Page use assumes 26% external, 35% internal, and 39%
individual use. Labor rate from Mercer 2012 Global Pay Study. Estimated carbon footprint calculation includes paper and printer energy use for reprints. Assumes purchase price for HP
cartridge is $176 and 40% lower purchase price for a non-HP toner cartridge. Actual prices, costs, and savings may vary.
HP restricted. For HP and Channel Partner internal use only.
Battle card
Guiding questions
• What brands of supplies does your
business use?
• How often does your business need to
reprint poor-quality documents?
• What are your environmental goals as
a business?
• What does your company do with
cartridges once they’re empty?
Overcoming objections
Help your customers see that
Original HP cartridges are a better
environmental choice for their business
than remanufactured cartridges.
Here are some possibilities for how
your conversation might go.
Objection: I’m already being
environmentally responsible by using
remanufactured cartridges.
Answer: You may think you’re being
responsible, but remanufactured cartridges
often cause wasteful reprints due to
poor print quality.4 On average, 34% of
the inspected pages produced by non-HP
toner cartridges during testing were of
limited use.3 Paper use during printing—
not manufacturing or production—is the
greatest contributor to the environmental
impact of toner cartridges.5 Compared with
non-HP cartridges, Original HP LaserJet
toner cartridges deliver superior quality and
reliability, which often means fewer reprints
and less paper use.4
Objection: Recycling cartridges is a hassle
and can cost money.
Answer: HP has changed all of that for
its customers. Recycling your cartridges
through HP Planet Partners is easy,
convenient, and free. In fact, HP provides
pre-addressed, postage-paid return labels
online for free and in every new Original
HP LaserJet toner cartridge box. Just put
your used HP cartridge in the original
box, attach the mailing label, and send
it off. You can tape up to eight cartridges
together or request boxes or pallet
pickup at hp.com/recycle. You can even
return used individual cartridges to HP
authorized retail recycling locations—
at no cost to you.1
Objection: I use remanufactured
cartridges, which keeps used cartridges
out of the landfill.
Objection: The cartridges I use are
remanufactured—isn’t that the same
as recycled?
Answer: No—remanufacturing isn’t
even close to recycling. In fact, the only
thing remanufacturing guarantees is
that the cartridge has been torn apart
and put back together. By contrast, HP’s
groundbreaking “closed loop” recycling
process uses plastic from recycled
Original HP cartridges and other sources
as raw materials to create new Original
HP cartridges. In 2012, with the help of
HP customers, the HP Planet Partners
program used 18.7 million pounds of
recycled plastic—the equivalent of
keeping almost 900 full garbage trucks
out of landfills.7
Answer: Remanufacturers may claim
that their cartridges are good for
the environment, but the numbers
prove that remanufacturing rarely
prevents cartridges from ending up in
landfills. According to a 2011 study,
more than 94% of toner cartridges
sold by remanufacturers surveyed will
ultimately end up in a landfill because
most remanufacturers fail to collect their
own products and do not have recycling
capabilities for cartridges that can’t be
profitably remanufactured.6
5 A Four Elements Consulting 2011 study, commissioned by HP, compared Original HP LaserJet CB436A and CC364A black toner cartridges with a sample of remanufactured alternatives
across eight impact categories. For more information, visit hp.com/go/lj-lca-na.
6 InfoTrends, 2011 U.S. Supplies Recycling Study. Study commissioned by HP. Results based on interviews with 13 remanufacturers and brokers. For details,
see hp.com/go/suppliesstudy-na.
7 Based on a 25-yard-capacity truck.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for
HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as
constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
2013 HP restricted. This document contains confidential and/or legally privileged information. It is intended for HP and Channel Partner internal use only. If you
are not an intended recipient as identified on the front cover of this document, you are strictly prohibited from reviewing, redistributing, disseminating, or in any
other way using or relying on the contents of this document.
May 2013