PANEL BOOK
Czech Republic
Slovakia
Document version: December 2011
Data Collect Reg.Nr.27242480, VAT Nr.CZ 27242480
1.
Panel Introduction
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The first on-line access panel in Czech Republic since 1999, Slovakia since 2009
Yearly growth +15%
Own extremely flexible and robust panel engine
Sources: on-line recruitment, viral marketing, snowball, offline methods
(omnibus, CATI)
26 ESOMAR answers available on www.datacollect.cz
Panelists data cross-checking system (phone call, double opt-in)
Subpanels (TELCO, Finance, Income, Size of household, Car owners, and more)
Mobile phone surveys – CAMI/SMS
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
2.
Czech Republic
The Czech Republic became an independent state in January 1993 after
Czechoslovakia split into its two constituent parts. Before World War II,
Czechoslovakia was one of the 10 most industrialised states in the world, and the
only central European country to remain a democracy until 1938. The Czech capital,
Prague, is more than 1 000 years old and has a wealth of historic architecture of
different styles. Manufacturing is still a major economic activity, especially the
production of automobiles, machine tools, and engineering products. Iron and steel
industries are important in Moravia in the east of the country. Hills and mountains
cover about 95% of the country – ideal for skiing, mountain biking and hill walking.
Wild boar and foxes are found in the abundant woodlands.
The Czech Republic produces world-famous beer, including Pilsner. Wine is produced
in the southern regions of Moravia and in part of Bohemia. A record 900 natural
springs have also ensured that the country produces plenty of mineral water.
Famous Czechs include the Art Nouveau artist Alfons Mucha, composers Antonin
Dvorák and Bedrich Smetana, marathon runner Emil Zátopek and the writers Franz
Kafka and Milan Kundera.
More info at: http://www.czso.cz/csu/2010edicniplan.nsf/engp/1410-10
Current panel size
Census population
Online penetration
Sex
Male
Female
36.537
10.532.770
54%
Source: Czech Statistical Office
General
Population
Active Internet
Population
Panel Structure
Panel Reach
%
49%
51%
%
50%
50%
%
49%
51%
N
17 475
18 525
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
Age
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
General
Population
Active Internet
Population
Panel Structure
Panel Reach
%
15%
19%
16%
16%
17%
17%
%
26%
33%
22%
10%
8%
1%
%
24%
40%
18%
10%
6%
1%
N
8 800
14 275
6 575
3 625
2 175
550
Region
General
Population
Active Internet
Population
Panel Structure
Panel Reach
Prague
Středočeský
Jihočeský
Plzeňský
Karlovarský
Ústecký
Liberecký
Královéhradecký
Pardubický
Vysočina
Jihomoravský
Olomoucký
Moravskoslezský
Zlínský
%
12%
11%
6%
5%
3%
8%
4%
5%
5%
5%
11%
6%
12%
6%
%
16%
10%
6%
5%
3%
7%
4%
5%
5%
5%
13%
6%
12%
5%
%
18%
10%
5%
4%
2%
8%
4%
5%
5%
4%
12%
6%
12%
5%
N
6 550
3 700
1 725
1 575
825
2 850
1 350
1 850
1 625
1 425
4 150
2 050
4 475
1 875
Education
Primary
Secondary
University
General
Population
Active Internet
Population
Panel Structure
Panel Reach
%
61%
29%
9%
%
30%
45%
25%
%
28%
49%
23%
N
10 200
17 650
8 150
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
Sex/Age
Male
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
Female
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
General
Population
Active Internet
Population
Panel Structure
Panel Reach
%
8%
10%
8%
8%
8%
7%
%
7%
9%
8%
8%
9%
10%
%
13%
16%
11%
5%
4%
1%
%
13%
16%
11%
5%
4%
0%
%
12%
18%
9%
5%
3%
1%
%
13%
22%
9%
5%
3%
0%
N
4 225
6 450
3 350
1 800
1 250
400
N
4 575
7 825
3 225
1 825
925
150
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
3.
Slovakia
Slovakia became an independent state in January 1993 after Czechoslovakia split into
its two constituent parts. The country is in the heart of central Europe, linked to its
neighbours by the River Danube. The Carpathian Mountains extend across the
northern half of the country and include the High Tatras – a popular skiing
destination. The lowlands of the Danube plain provide a fertile farming region.
Ethnically, the population is 86% Slovak; Hungarians are the largest minority. Perched
on many hilltops are fortifications that bear witness to Slovakia’s long history of
invasions. Bratislava, the coronation place for the kings of Hungary in the past, has a
rich heritage of medieval and baroque architecture. Traditional meals include potato
dumplings with sheep’s cheese and cabbage soup with sausages.
Among the best-known Slovaks are Štefan Banič who invented the parachute in 1913,
and Andy Warhol, the American-born pop artist, whose parents were from Slovakia.
More info at: http://portal.statistics.sk/showdoc.do?docid=359
Current panel size
Census population
Online penetration
Sex
Male
Female
8.020
5.433.385
62%
Source: Statistical Office of the Slovak Republic
General
Population
Panel Structure
Panel Reach
%
48%
52%
%
39%
61%
N
3 120
4 900
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
Age
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
General
Population
Panel Structure
%
21%
18%
18%
17%
11%
14%
%
31%
28%
19%
15%
7%
1%
Panel Reach
N
2 480
2 240
1 500
1 200
540
60
Region
General
Population
Panel Structure
Panel Reach
Bratislavský
Trnavský
Trenčiansky
Nitriansky
Žilinský
Banskobystrický
Prešovský
Košický
%
12%
10%
11%
14%
13%
12%
14%
14%
%
16%
9%
12%
11%
12%
11%
14%
14%
N
1 280
700
980
900
1 000
880
1 140
1 140
Education
Primary
Secondary
University
General
Population
Panel Structure
Panel Reach
%
57%
33%
10%
%
18%
52%
29%
N
1 460
4 200
2 360
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
Sex/Age
Male
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
Female
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
General
Population
Panel Structure
Panel Reach
%
11%
9%
9%
9%
5%
5%
%
10%
10%
9%
9%
6%
9%
%
11%
10%
7%
6%
3%
0%
%
19%
17%
11%
9%
3%
0%
N
920
840
580
480
260
40
N
1 560
1 400
920
720
280
20
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic
4.
Other Countries
Thanks to long term partnership with foreign panel providers, we are able to set-up,
host and invite respondents on-line from almost every country. Do not hesitate to
contact us to receive detailed information about interviewing abroad.
Census
Population
On-line
population
Panel Reach
Poland
Austria
Hungary
Germany
38 482 919
8 210 281
9 905 596
82 329 758
52%
72%
60%
66%
45 213
13 456
12 354
245 321
UK
France
Spain
Italy
Switzerland
61 113 205
62 150 775
40 525 002
58 126 212
7 604 467
77%
70%
72%
52%
76%
315 432
234 241
104 385
135 643
10 543
140 041 247
1 338 612 968
21 262 641
32%
27%
80%
118 396
500 078
325 488
307 212 123
33 487 208
111 211 789
198 739 269
77%
75%
25%
34%
315 432
526 667
277 256
490 486
Country
Russia
China
Australia
USA
Canada
Mexico
Brazil
Data Collect s.r.o.
www.datacollect.cz ǀ [email protected] ǀ phone: 00420 225 020 015
Address: Geologicka 575/2; 15200 - Prague 5; Czech Republic