Government Sports Strategy
What does it mean for you?
Stephanie Maurel – Strategic Lead Club and Workforce
Simon Macqueen – Head of Strategy
CONTEXT
Government
Sport Strategy
Sport
England
Strategy
Triennial
Review
Comprehensive
Spending
Review
DCMS framework:
Outcomes
Physical
Health
Mental
Wellbeing
Outputs
Maximise international
and domestic sporting
success and the impact
of major events
Actions
Actions that meet the
needs of the elite and
professional system and
deliver successful major
sporting events
Individual
Development
More people from every
background regularly
and meaningfully taking
part in sport and
physical activity
Actions that meet the
needs of the customer
and enable them to
engage in sport and
physical activity
Social/Community
Development
Economic
Development
A more productive,
sustainable and
responsible sport sector
Actions that strengthen
the sport sector and
make it more effective
and resilient
Impact
Outcomes
Physical
Health
Mental
Wellbeing
Individual
Development
Social/Community
Development
Economic
Development
Outcome
Measures
Increase in %
pop meeting
CMO Guidelines
Improved
subjective
wellbeing
Levels of
perceived
self-efficacy
Levels of
social trust
Gross Value
Added by
sport sector
Decrease in %
pop inactive
(5-18s, 19-64s
and 65+)
More people from every
background regularly
and meaningfully taking
part in sport and
physical activity
SE Contribution
and KPIs
A more productive,
sustainable and
responsible sport sector
Increase %
taking part at
least 2 x per
month
Increase in no.
volunteers 2 x
per year
Employment in
grassroots
sport
% Publicly
owned facilities
with underutilised capacity
Decrease in %
of people
physically
inactive
Volunteers to
be more
representative
of society
Increased nonpublic
investment into
sport
Headline
results new
Workforce
Survey
Sporting Future’s new framework sets out:
Who do we target?
1
2
Greatest
opportunity in
terms of
numbers /
scale. Varying
gains across 5
DCMS
outcomes
Pre-contemplation
Contemplation
Preparation
Action
3
Lowest opportunity
against 5 DCMS
outcomes. Limited
number gains due to high
levels of current
engagement. Heavy focus
of existing investment.
Maintenance
High levels of
resource required.
Large gains against 5
DCMS outcomes.
Relatively low
numbers.
Who are we talking about?
The people who enable others to
meaningfully engage with sport and physical
activity
Professionalisation
Supporting our people
Apprenticeships
Diversity
Questions
@stephaniemaurel
@simonjmacqueen