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Corporate Partnership Program
Presented to:
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Jack Daniel's
PREVIEW NIGHT AT THE STAMPEDE
What:
Jack Daniel's will be presenting sponsor of an exclusive preview night for contestants, sponsors and VIPs
of Texas Stampede. This ticketed event will include a chance to mix and mingle with the contestants,
shop at Christmas Stampede, participate in a “Dig-In-The-Dirt” contest inside the AAC, participate in a live
auction and be entertained by live music, while enjoying food and drinks.
Where:
American Airlines Center and AT&T Plaza
When:
Thursday November 8, 2007 – 6pm – 11pm
Details:
Contestants – Guests will have a chance to mix and mingle with the rodeo contestants who will arrive via
red carpet introduction via the plaza area outside AAC.
Food & Beverage – Texas Beer/wine and Jack Daniel's will be available for guests along with Texas
themed hors d’oeuvres.
Christmas Stampede – Christmas Stampede vendors will have their booths open for shopping by guests
for this exclusive event.
“Dig In the Dirt” – VIP guests (by ticket plus a shovel) will have the opportunity to dig for a diamond in
the dirt. An actual diamond will be hidden somewhere on the arena floor just waiting to be found.
Entertainment – Guests will be entertained by a top-notch local band (provided by radio partner KLUV)
and have the opportunity to dance on the dirt inside AAC. There will also be a live auction for Texas
Stampede VIP packages and items provided by Victory Park merchants.
Benefits:
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Presenting Signage at the event and on all invites and event material
Four (4) tickets to the event
One (1) pass for the “Dig-In-The-Dirt” contest
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“the JD room”
party tent at christmas stampede
What:
The Christmas Stampede is a three-day holiday marketplace filled with all the sights,
sounds and scents of the season. Shop early for unique, one-of-a kind holiday gifts, arts
and crafts, specialty foods, apparel and accessories, plus everything cowboy, together in a
magical, holiday marketplace.
Concept: “The JD Room” - In the marketplace Texas Stampede will have a party tent area for
guests to purchase drinks. The area will be named The JD Room (or a name of your
choosing). Jack Daniel's will be served inside the tent (to be operated by Levy). See
attached diagram for placement of the tent within AT&T Plaza
Who:
Event attendees and Plaza visitors are all welcome to see top-quality local, regional and
national merchants.
Where:
AT&T Plaza at American Airlines Center
When:
November 9 – 11, 2007. Fri, 4pm-11:30pm, Sat, 2pm-11:30pm and Sun 10am-7pm
Benefits: Sponsorship of the party tent area
Prominent signage on and in the tent area
Mention in all marketing materials about the area
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Venue Signage
ÌArena + chute interior
ÌFor 3 FSN telecasts (no CBS)
ÌIn 2006 arena signage + chute interior delivered about 3 minutes of incidental TV exposure per
broadcast. (airtime exposure value received = $103,000)
Ì“Behind the Chutes” VIP Section
ÌTexas Stampede will have an exclusive viewing section behind the chutes for VIP guests.
Access to the section will be by invite only.
ÌThe seating section will be two levels, with the top level being a hospitality area for guests
ÌJack Daniel's will have prominent signage placed inside the hospitality area of the seating section
ÌJack Daniel's will be allocated 10 passes per night to bring guests to the exclusive viewing area
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Radio Exposure
Ì Jack Daniel's will receive name recognition in the :10 tagline of pre-event promotional messages (total
spots TBD) - *currently exploring radio partnership opportunities
Internet Exposure
Ì Logo recognition and link on both the Sponsor and Christmas Stampede page on Texas Stampede web site
Print Exposure
Ì One full-page, four-color ad placement in the 2007 Texas Stampede Souvenir Program
Ì Logo on any sponsor recognition print advertisements in local newspapers
Ì Recognition in day sheets distributed at each performance of Texas Stampede
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Tickets
Ì Ten (10) VIP tickets to all three performances of Texas Stampede (30 total tickets)
Ì Twenty (20) upper level tickets per night (60 total tickets)
Ì Two (2) premium parking passes per performance
Ì Up to ten (10) floor passes for use during each concert
Ì Discounted ticket rate and pre-sale available to sponsor employees five business days prior to public sales
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CORPORATE PARTNERSHIP INVESTMENT:
three year partnership:
2007 - 2009: $25,000 - $50,000*
Good Times for a Great Cause – Children’s Medical Center
* Package cost will depend which of the elements within the deck Jack Daniels is interested in including in a
sponsorship package and the value of in-kind donation
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Contact Information:
Scott Farace
Texas Stampede
972-533-5655
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[email protected]