Rules and Terms

Evidence Based Startup Strategy of the Year 2017 – Competition rules & terms
1. Who can enter the competition?
Only startups that attend the Connect 2 Capital conference 2017 in Gothenburg may
enter the competition. Companies that have an association with Eicorn AB (hereafter
Eicorn) or Collector AB (hereafter Collector), or directly with any of the assessors,
may enter the competition for the sake of the exercise, but will not be able to win
the prize.
2. Who will win the competition?
Startups will be assessed based on a number of well-defined criteria that will
generate an overall numerical marking. Each competing startup is independently
assessed by two assessors and the mean of those markings is the final mark. The
lowest possible final mark is 0 and the highest possible final mark is 100.
The startup with the highest final mark will win the prize. In the event that two or
more startups would get the same final mark additional assessors will mark these
startups until one has a higher average mark than the other(s).
The result of the assessment and marking is final and may not be challenged. The
overall assessment regime can be found here.
3. What prize will the winner get?
The winner will get:
• 20 000 SEK in cash, as a contribution to the firm that is most suitable for the
startup in question (i.e. can be as revenue, a grant, or other arrangement).
• A private pitching opportunity to Collector Ventures.
• A one-year Startup Advisory Package where Eicorn’s and Collector’s venture
creation and finance experts contribute to the development of the firm, in an
arrangement suitable for the startup in question.
4. Announcement of result
The winner will be announced from the main stage at the Connect 2 Capital 2017
conference.
5. Deadline for entries
Startups must enter the competition no later than 11.59 am on February 2nd 2017 by
submitting their information through the competition’s online form.
6. Confidentiality
The information startups provide in the competition is handled with great respect
and not shared with any external parties. However, it is practically impossible for
Eicorn and Collector to enter non-disclosure agreements with all participants.
Startups that enter the competition understands that all submitted information is
handled with adequate business proficiency and professionalism, but that this
information cannot constitute the foundation or part of any future legal claim on
Eicorn or Collector.
7. Conflicts of interest
In the event that information submitted by a startup constitutes a conflict of interest
for Eicorn, Collector or any of the involved assessors, the startup will be immediately
informed about this and may decide to stay in the competition or withdraw. Such
potential conflicts of interest include, but is not limited to: Eicorn’s, Collector’s or
individual assessors’ (“our”) engagement in directly competing firms, or our
engagement in incumbent firms that may experience disruption by the startup’s
product or service. Information submitted by the startup will never be shared with
any third party that Eicorn, Collector or individual assessors are invested or otherwise
involved in.
8. In case of dispute
In the event that a dispute about the competition, marking, these rules and terms, or
any other aspect of the competition, arise; Eicorn and Collector reserve the right of
final decision on the interpretation of these rules and terms or any other information
presented to the competitors as part of the competition.