Innovation:
Disneyland Paris Informs Guests in Real Time to Reinforce Quality of
Experience
Marne-la-Vallée, June 11 2009 – By using new technologies, Disneyland Paris give guests a new
source of information they told us they needed, and thus greater comfort while preparing and
enjoying their visit. Guests want to personalize and maximize as much as possible their
experience at Disneyland Paris. Thus, interactivity and information in real time are key
elements to the success of their stay.
Launching a Flashcode Solution
Orange Business Services has developed a mobile portal for Disneyland Paris that can be
accessed through a Flashcode solution. Guests may, at any moment, pick up all the advices
and practical information they need during their visit, updated in real time: show schedules,
special offers in food & beverage and in the boutiques, access to multimedia content (videos,
games)... A 2-D bar code contains all the coded data, accessible via compatible cell-phones,
as long as they are equipped with the application recognition technology. The Flashcodes are
available before, as well as after, the visit, at www.disneylandparis.com and through flyers
handed out in the Parks and Hotels.
Interactivity and 3-D to Prepare One’s Visit
Since May 25, guests can use Google Earth, a program that presents a digital model of the
world in 3-D, for a «virtual plunge» into Disneyland and Walt Disney Studios Parks, the seven
Disney Hotels and Disney Village. A module of Google Street View has recently been added
to it.
In addition, through an interactive plan on www.disneylandparis.com, guests may select
various criteria and adapt their visit to their needs by browsing through the Resort ahead of
time. Once they are on site, they will be able to apply the tricks and tips viewed online.
Bluetooth, Real Time and FastPass During the Visit
Disneyland Paris is the first and only European theme park to offer information via Bluetooth
technology. It allows guests to receive, without any charge and in real time on their cellphones (as long as they are equipped with the application), wait times for attractions and
show schedules. Since it was set up in June 2008, there have been half a million messages
have been sent, and more than140 000 downloads.
The free FastPass system has been available to all guests since 2000, to allow them to reduce
wait times at main attractions in the Parks. 67% of our guests use it, on average four times
during their stay. A special machine at the entrance of each of the major attractions prints out
tickets with a specific time. At the time given, the ticket holder can access the attraction in
only a few minutes through a special entrance. 72% of our guests who have used this system
are «completely or very satisfied» (2008 Satisfaction Study, Disneyland Paris).
Boards that give information in real time were set up in the Disneyland and Walt Disney Studios
Parks in 2006. A new generation of information boards in the Walt Disney Studios Park is
equipped with video and continues to give times for upcoming performances as well as wait
times at attractions. 99% of our guests say these panels are «good» or «very good», while wait
times at attractions remain the main information they want (2008 Satisfaction Study,
Disneyland Paris).
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18 000 Satisfaction Surveys each month
Each year, Disneyland Paris welcomes 15.3 million guests. As the number one European tourist
destination, it is a priority to know and meet guest needs and expectations on a daily basis.
The internal survey department carries out studies 7 days a week on guest guest perceptions
of the quality of their experience in the two theme parks, the seven Disney hotels, and Disney
Village. More than 215 000 surveys are carried out each year and they give precious
information on the levels of satisfaction: more than 7 guests out of 10 declare they are «very or
completely satisfied» with their experience at Disneyland Paris, and more than 9 guests out of
10 would recommend a visit to others.
As experience shows, one of the most optimal solutions to organize a visit is to rely on new
technologies to inform guests. They reassure guests before their visit (preparation,
expectations) as well as during the visit itself (planning attractions and shows, rhythm of the
visit…).
Innovation at Heart of Disney Heritage
From the beginning, innovation is an integral part of the Disney culture. The Parks have always
been equipped with state-of-the-art technologies. The attractions are there to prove this:
more than 100 technological patents have been perfected for the Disney Parks.
The Twilight Zone Tower of Terror™∗, which opened in the Walt Disney Studios Park in 2008,
plunges guests into an exciting story by using unique decorations, special effects and gravitydefying technology. The new attraction Stitch Live! also uses a new technology that allows
guests to interact in real time with Stitch, the character from the animated film «Lilo & Stitch»,
and to offer guests a different experience each time.
About Disneyland Paris
Disneyland Paris is Europe’s leading tourist destination, with more than 200 million visits since its
opening in 1992. Its activity generates 49,000 direct and indirect jobs, of which 14,500 are
onsite (9,500 permanent positions). Its employees perform more than 500 different trades and
professions, represent more than 100 nationalities and speak 19 languages. Disneyland Paris is
the number one private employer in Seine-et-Marne and the first mono-site employer in Ile-deFrance. Besides its direct jobs, Disneyland Paris significantly contributes to the economic
development of Seine-et-Marne and Ile-de-France.
For more information, please visit: http://corporate.disneylandparis.com
Press contacts
Corporate Communication
Marion Coroyer
Tel. : +33 (0)164 74 59 50
[email protected]
* Inspired from the television series The Twilight Zone®, trademark held by CBS, Inc. All rights
reserved.
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