HAYMES 2013 COLOUR FORECAST MEDIA RELEASE
HAYMES PAINT 2013 COLOUR EXPRESSIONS FORECAST - A UNION OF NEUTRAL AND ACCENT COLOURS
The team from Haymes Paint is thrilled to unveil its much anticipated colour forecast for 2013. Developed by Haymes
Paint Colour and Concept Manager, Wendy Rennie, the 2013 Colour Expressions Forecast is her interpretation of
emerging national and international colour trends with a specific focus on colour directions that will work in Australian
homes.
This exciting forecast combines 48 colours in four key themes as well as the Next Generation collection, which incorporates twelve entirely new Haymes colours developed from emerging trends in the specifier market.
The four themes in the forecast focus on the core principle of ‘U’ and the fact that we are more introspective and
appreciative of what makes us more unique than ever before.
Wendy explains, “Key wall colours in whites and neutrals are combined with important accent colours, which can be used
to complement and enhance any scheme. Each theme contains six neutral and six accent colours and the outcome of
each trend is a blend of colour and neutrality adding beauty, freshness, warmth and depth to any space.”
The four key themes and trends are:
U Emerge – A Natural Palette Inspired By Nature
Economic uncertainty and environmental concerns are continually reported in the media and these concerns naturally
filter into the general thoughts of our daily lives, and in turn affect how we think and feel about the way we want to live.
The colours of the U Emerge palette are inspired by natural, earthy hues seen in our Australian landscape. These colours
provide security from the outside world, helping to build our own sanctuary by bringing us back to nature, enabling us to
live life with integrity and meaning.
U R Artiste – A Vivacious, Creative & High Energy Palette
Life is fast paced, upbeat, connected and switched on. We can have anything we want in a world that offers us the ability
to demand product now. Everything is accessible to us and we are now savvy consumers with the power to be the artiste
and the creator. The U R Artiste palette is bright, vivacious, high energy and adventurous.
The Way U Were – A Nostalgic & Authentic Palette
We were authentic and had strong values in a previous generation and now we look back in time to those values with a
nostalgia and understanding that times have changed. Looking back through the ages to the beauty in objects and the
process of how they were made gives them a sense of authenticity. We now want to capture everything that was good
about the old and introduce it to everyday objects and products now. The palette is chalky and beautiful, soothing and
soft. It harks back to simpler times yet is aware and concerned with present issues.
U in the Universe – A Palette That Has No Boundaries
The world is your oyster, an old cliché that rings true even more so in this day and age. There are possibilities
offered to us in every aspect of our lives. With a world now literally at our fingertips and endless opportunities for travel,
information, technology and experience. This palette is mysterious with colours that are deep as the ocean and light as
the sky. It is as far out as the galaxy and has no boundaries, it is inner and outer space and you are in it.
HAYMES 2013 COLOUR FORECAST MEDIA RELEASE
NEXT GENERATION - 12 ENTIRELY NEW COLOURS
The Next Generation Palette continues to add new and unique colour shades to our existing beautiful colour palettes,
which have been driven specifically by the needs of our specifiers. The Next Generation palette is sympathetic to the
nuances needed in colour that can blend in and complement the materials offered by the industry in flooring, tiles and
cabinetry. The colours are on trend but have the foresight behind them to ensure longevity and relevance to endure
through the years.
The 2013 Next Generation range includes:
Contemplate: A soft and understated color that adds space and light to any room.
Diversity: A complex neutral that is a blend of grey and brown adding a sophistication to any colour combination.
Dream: A hypnotic neutral that is inviting and natural.
Harmonise: A simple warm neutral that would create a relaxed and peaceful environment.
Impact: A robust charcoal that adds character and strength to any space.
Intimacy: A strong grey great for creating mood and atmosphere in any space.
Invigorate: A fresh and striking green that would provide an injection of colour and energy to any space.
Refuge: A reassuring neutral that is easy and calming to live with
Resonate: A balanced, familiar grey that is found in many materials, including carpets, kitchen cabinetry and benchtops.
Revitalise: An intense teal that has a slightly retro feel whilst being fresh enough to sit well in amodern home.
Solace: A sublime natural that sits as the perfect backdrop for any interior.
Spiritual: An ephemeral colour that sits well in any colour scheme.
The new colour range is available in store from October 2012. For store locations or further information, visit us at:
www.haymespaint.com.au or free call Haymes Service Express on 1800 033 431. Journalists are always welcome to order
samples of Haymes paint colours for their work and photoshoots. We appreciate at least 48 hours notice for these
orders to ensure we can fulfil deadlines. To order samples please contact: Kathryn Elliott at Lahra Carey Media &
Communications on E: [email protected]
For further information, images, samples and interviews with Wendy Rennie, please contact:
Kathryn Elliott
Lahra Carey Media & Communications
P 03 9685 3193 / 0418 577 583
E [email protected]