passionate
creative
Be More
informed
inspired
connected
original
2008
Report to the
Community
Mission
Vision
Eight’s Mission
Values
Eight / KAET is a trusted community resource that enriches the lives of all Arizonans through quality
programs and education services that inform, inspire and delight.
We specialize in the education of children, in-depth news and public affairs, lifelong learning, and the
celebration of arts and culture. We accomplish this through the power of noncommercial television, the
Internet, other media, educational outreach services, and other community-based initiatives.
Now more than ever − public television is both relevant and of great value to the American public.
Available free to everyone, Eight, Arizona PBS is the only media service driven by the mission to inform,
educate, inspire and engage. Eight IS our community’s media partner.
Eight Vision
Eight, Arizona PBS is an essential service available to, and valued by, all Arizonans, guided by community
interests and values and aided by our non-commercial status, independence, and local ownership.
Capitalizing on our unique role, we promote and stimulate local culture, encourage civic participation,
foster public dialogue and educate and inform in ways that provide new opportunities for Arizonans to
improve their lives and livelihoods.
Eight wants all Arizonans to be more involved in the future of our children, community and state.
Values: Eight that Guide
Ethical Conduct: Eight conducts itself with the highest ethics of integrity, honesty and accountability to ensure that it retains its most valuable asset: public trust.
Community: Eight understands that its fundamental role is to serve the community.
Good Stewardship: Eight is mindful that we are funded by loyal members and sponsors who support our mission and we are exemplary stewards of these resources.
Genuine Communications: Eight encourages open and fair communications and respects the feedback and ideas of all.
Committed Purpose: Eight’s staff shares a common understanding of our work and our vision and are talented, exceptionally dedicated and hard working.
Respect: Eight places great value on respecting the dignity, individuality and worth of our staff, volunteers, viewers and donors. This respect embraces diversity and encourages collaboration.
Balance: Eight strives for fairness and balance in all that we do.
Innovate Eight: Eight seeks to encourage a culture of innovation to continually improve our work and service to our community.
Excellence
Access
Impact
Excellence
•PBS receives more critical acclaim and awards than any other broadcast entity.
•PBS is home to the most respected programs and journalists on television, including The NewsHour, Frontline, Charlie Rose, Wall Street Week and NOW.
•PBS serves as a trusted, independent catalyst for community involvement
•PBS is the foremost media educator of children … an independent source of the objective information required for effective citizenship … a national stage presenting the best in culture and quality entertainment … and a source of lifelong learning.
•PBS is America’s storyteller, linking its people together as effectively as its highway system, through locally produced programs that celebrate the people, places, and history of America.
•Eight recently received 14 Rocky Mountain Emmy Award nominations for our Arizona productions. Over the past decade, Eight has chalked up more than 38 Rocky Mountain Emmy Awards, as well as numerous Telly Awards, Cine Gold Eagle Awards, the New York Festivals awards and Associated Press Broadcasters Association Awards honoring many local productions including Monumental Arizona, Over Arizona, Barry Goldwater: Photographs & Memories, Thieves of Time, and HORIZON received the 1996 Governor’s Award from the Arizona Chapter of the National Academy of Television Arts and Sciences. This special Emmy is the chapter’s highest honor. Eight’s promotional campaign for
Over Arizona garnered top honors in the PBS Advertising and Promotion Awards competition. Arizona Gives to Education and Read Earth, two of our community outreach campaigns, received national acclaim from PBS, and Read Earth won special recognition from the National Education Association.
•Eight’s children’s programming and the Ready To Learn program received the 2008 “Cherish the Children” award from the Greater Phoenix Child Abuse Prevention Council.
•A 2008 Roper Poll shows that American’s feel PBS is the federal government’s first best use of tax dollars.
•A national survey commissioned by the Public Relations Society of America and released on November 10, 2005, found that 61 percent of the general public trusted news on PBS and NPR, more than any other news source.
•Grunwald Associates 2004 – The nation’s educators named PBS their top source of video in the classroom for both off-air taping and product purchase, outperforming such well-known media companies as the Discovery Channel, History Channel and Nickelodeon.
•Harris Interactive 2004 – PBS KIDS is the only kids’ television brand to achieve “world-class” brand status among parents, receiving the highest quality score for all children’s television brands measured (19 total) among U.S. parents with children ages 2-11.
•Erdos and Morgan “Opinion Leaders 2004-2005” — The NewsHour with Jim Lehrer was voted most ‘objective’ and ‘credible’ weekday news program among opinion leaders. •In addition to airing programs distributed by PBS, Eight/KAET produces its own award-winning programs. Especially noteworthy are HORIZON, our nightly public affairs program, HORIZONTE, our
newest weekly series examining Arizona issues through a Hispanic lens and The Arizona Collection, an anthology of programs that celebrates the people, places and history of Arizona. Among the programs in this series are Over Arizona; Monumental Arizona; Barry Goldwater: Photographs & Memories; Thieves of Time; Seasons of a Navajo; River of Stone; and Kolb Brothers: Grand Canyon Pioneers and Monumental Arizona.
•PBS KIDS’ Curious George outranks all other children’s television shows including those from
competitive networks such as Disney and Nickelodeon. Additionally, over 60 research studies, funded by a U.S. Department of Education Ready to Learn grant, help ensure high quality, standards based children’s programming, online resources, and curriculum for PreK- Grade 2 children.
ACCESS
•PBS is committed to presenting a diversity of voices through its public affairs programming and dedicated to providing a wide array of viewpoints in order to present a true marketplace of ideas.
•PBS is one of only four (4) TV services that reach 99 percent of all TV households in America (the others are NBC, CBS, and ABC — Fox only reaches 72 percent). Basic cable services are received by roughly 65 percent of all TV households —those that can afford cable services. (Arizona’s cable penetration is approximately 58 percent.) The single greatest method to improve our society is through education, arts, and culture. The life enriching educational programming found on Eight should not be available to only those that can afford it – quite the contrary.
•Eight / KAET reaches 80 percent of the people of Arizona (the other 15 percent are served well by KUAT-Tucson).
•We think of our viewers as citizens, not as consumers.
•We have been selected as one of a limited number of PBS affiliates to partner with outside organizations to create unique community outreach experiences for all viewers, and the education community, specifically around these programs: The War, We Shall Remain and The Human Spark.
•Eight’s Ready To Learn program improves the school readiness of young children. Through RTL, developed in cooperation with the US Department of Education, KAET has provided over 80 statewide workshops, teaching over 1,000 childcare providers, parents, and caregivers how to use
KAET’s commercial-free, educational children’s programs to bring the learning readiness of preschoolers up to standard before they enter kindergarten and first grade. Through RTL, KAET
has helped over 13,000 Arizona children enter school “ready to learn.”
•Eight’s PreK-12 educational program, Arizona School Services through Educational Technology, serves over 60,000 educators across Arizona with online and face to face professional development and PBS curricular resources for their students. ASSET was in the top 3 affiliates nationwide
distributing PBS TeacherLine online courses. AZ Educators have participated in over 330,000 hours of online learning through PBS TeacherLine.
•Eight has been selected as one of a limited number of affiliate stations to serve families and the early
childhood education community with initiatives such as PBS Kids Raising Readers and program outreach with A Place of Our Own/Los Niños En Su Casa and Sid the Science Kid.
•PBS is ranked 6th out of 300 channels for largest viewing audience.
•PBS.org is one of the most visited dot-org Web sites in the world. •In terms of attracting viewers in the 18 to 49 age category, PBS news and public affairs outpaces similar programming on CNBC, CNN, Fox News and Court TV.
IMPACT
•In a merging, consolidating, increasingly global media world, public television has stayed local. In fact, the local public television station is often the only locally operated media enterprise in a community. Eight is the only local broadcast station that is locally owned and has a community service mission … all the other stations are either owned by non-Arizona corporations, or have a profit motive, or both.
•Capitalizing on our unique role, we continue to promote and stimulate local culture, encourage civic participation, foster public dialogue and educate and inform Arizona viewers in ways that provide new opportunities to improve their lives and livelihoods.
•Eight’s education staff provides free face to face professional development on PBS broadcast and online resources by going to educators and parent groups across the state, helping align resources to their needs and initiatives to improve school readiness and student achievement.
•Without PBS and NPR, the United States would be the ONLY democracy in the world without a public broadcasting service.
•Arizona needs at least one independent, non-commercial, non-profit, community-centric TV station. Children should have at least one safe source for quality, interruption-free, educational TV. Truly balanced and unbiased public affairs program is found on the most trusted TV station in Arizona – Eight. Our arts and cultural programs are the biggest and the best — without interruption. Eight has something for everyone … especially you.
Why we need PBS…
•We should have a PBS for the same reason that we need public libraries even though there are
bookstores. That we should have art museums even though there are private art galleries. The private/
commercial sector would never have developed and nurtured Sesame Street, or Great Performances, or The NewsHour. Similar programs are now being emulated on commercial and/or cable channels, but without PBS leading the way, they would never have come into being in that risk averse, short-
term profit motivated, commercial environment.
•PBS has fostered a variety of technical innovations in both communications and education (in much the same way as NASA has with engineering technologies). PBS was the first to develop closed captioning for the hearing impaired, DVS or descriptive visual services for the sight impaired, and data transmissions via the SAP or second audio program channel. And, PBS has developed HDTV (high definition television) technologies for the next generation of life-long learners.
•In a time where media ownership is being consolidated into bigger businesses with fewer owners, public television’s national/local model — with autonomous, community-based media institutions — is more important than ever.
• PBS is a public/private partnership, unique in this country’s media landscape. We are supported in large part by citizens making voluntary contributions to their local stations.
• PBS and member stations offer extensive education services, including:
• Ready To Learn – a program that has helped nearly one million parents and teachers prepare eight million children for success in school.
• PBS Parents offers online resources on child development, online activities and off-screen printables, along with blogs geared for parents of children birth to age 9 and up.
• PBS Teachers and Teachers Connect – offers thousands of standards and research based free interactives, video segments, lesson plans, teachers’ guides, home schooling guidance and other resources.
• PBS TeacherLine – provides high-quality professional teacher development through more than 90 online facilitated courses in literacy, mathematics, science, curriculum and instruction, as well as technology integration.
Famous firsts on Eight
2003 – February 6. Debut of “First Thursday: The Governor on HORIZON,” a monthly interview with the governor of Arizona. KAET viewers are invited to submit questions for the broadcast.
2003 – September. Debut of HORIZONTE, a weekly public affairs program examining Arizona issues through a Hispanic lens. The program airs Thursdays at 7:30 p.m. and is hosted by Phoenix attorney
José Cárdenas.
2001– April. KAET begins broadcasting simultaneously in analog (KAET) and digital (KAET-DT). The new equipment enables the station to multicast (broadcast multiple channels at the same time).
1996 – KAET hosts the first Arizona Presidential Preference Forum. HORIZON host Michael Grant moderates. Local commercial stations provide equipment and staff.
1989 – KAET televises oral arguments before the Arizona Supreme Court, the first such broadcast
in any state.
1988 – KAET cameras record and televise the five-and-a-half week impeachment trial of Governor Evan Mecham before the Arizona State Senate.
1983 – KAET broadcasts the first global, live-by-satellite, quadruple bypass heart surgery.
1981– First broadcast of HORIZON, a public affairs program airing Monday - Friday. Host is Phoenix attorney Michael Grant.
Dear Friends,
One of the most satisfying parts of my job is to spread the word about what Arizona PBS
means to the community and to keep people informed about new things that are happening
at Eight. But it’s also my responsibility to see that Eight, Arizona PBS, remains financially strong
so we can continue to provide these important and valuable services.
Part of our mission statement directs us to “promote and stimulate local culture and encourage
civic participation.” In 2008, to help advance this goal, we inaugurated the
Be More Awards to acknowledge the contributions and effectiveness of Arizona’s non-profit
organizations. At the awards luncheon on May 14, 350 guests strolled through a “Hall of
Heroes” showcasing the outstanding work of dozens of organizations before honoring eight
non-profits for outstanding achievement in social services, health care, education and the
performing and visual arts. As a result of the success of Eight’s 2008 Be More Awards, we plan
to make it an annual event.
Meanwhile, we continue to seek out ways for Eight to be more … by constantly looking for
ways make Arizona a better place to live for families, and especially for children, through
quality PBS and local programs and outreach activities. We also take advantage of our ties
to Arizona State University to find new and constructive ways to support Arizona’s business
community.
We are always mindful that all our accomplishments, as well as our plans for the future,
depend on the support of our viewers and friends. Because of your financial commitment to
Eight, not only will we meet our responsibilities today, but we can be more in the years ahead.
Thank you for your ongoing support.
Kelly McCullough
General Manager
Facts
Who we are
Eight began broadcasting from the campus of
Arizona State University on January 30, 1961. More
than 80 percent of Arizonans receive our signal
through a network of translators and cable systems.
With more than 1.3 million viewers each week,
Eight consistently ranks among the most-viewed per
capita public television stations in the country.
What we do
In addition to airing programs distributed nationally
by PBS, Eight produces its own award-winning
programs including Horizon, Horizonte and The
Arizona Collection, an anthology of programs that
celebrates the people, places and history of Arizona.
We major in education
Our daily children’s programming helps children
start school ready to learn. Arizona Pre K-12
students benefit from outreach programs and
educator professional development distributed by
ASSET and Ready To Learn, Eight’s educational outreach department.
Eight’s GED programs help adults get their high
school diplomas through Eight telecourses.
LiteracyLink helps adults build the basic skills
for lifelong learning. We also offer intern and
employment opportunities for approximately 60
Arizona State University students who receive
hands-on training working with our professional
staff.
Friends of Eight
More than 57,000 viewers become contributing
Friends of Eight each year. Eight Magazine, our
monthly program guide, is mailed to more than
50,000 members who donate $40 or more.
5
Dear Friends,
Today’s media consumers have hundreds of choices when it comes to watching television.
At Eight, Arizona PBS, our goal has always been to bring viewers the kind of programs that
are worth their viewing time.
Eight devotes 50 hours every week to quality, commercial-free programming for Arizona
children. PBS Kids is the leader in the development of programs that are educational and
that emphasize reading and educational activities.
In late 2007, Eight added a special companion program to Ken Burns’ landmark series
The War. Arizona Stories: WWII highlighted our state’s unique wartime experiences and
its place in this historic time. We also put our own stamp on two other important PBS
programs, Caring for Your Parents and The Truth About Cancer, partnering with local
organizations to develop community outreach projects that provided vital information and
resources to Arizona residents.
This year we added Arizona Memories from the ’70s and a new season of Arizona Stories
to The Arizona Collection, our award-winning library of programs that celebrate the
people, places and history of our state. And Eight continues to provide two of the few
remaining primetime, in-depth public affairs programs with a local focus — Horizon,
which airs weeknights at 7 p.m., and Horizonte, which airs Thursdays at 7:30 p.m.
We are very proud of all we have accomplished, and we are always mindful that Eight,
Arizona PBS, belongs to you. We will continue to strive to make you proud of who we are
and what we do — next year and in the future.
Nancy Southgate
Associate General Manager of Content/Program Director
Ted Simmons, Host/Managing Editor
For more than 25 years, viewers have turned to Horizon weeknights at 7 p.m. for Arizona
news, opinion and in-depth analysis of major stories and events. It is considered the
“program of record” for Arizona’s public policy issues. Horizon has covered Arizona’s
growth, advances and innovations, budget crises, immigration issues, impeachments,
gubernatorial and legislative indictments, the Senate confirmation hearings for Supreme
Court Justice Sandra Day O’Connor, Arizona Supreme Court Oral Arguments, and primary
and general elections. Horizon has
covered six Arizona governors
and reported on two decades of
legislative sessions.
In 1990, Horizon launched the
Cronkite-Eight Poll in cooperation
with Arizona State University’s
Cronkite School of Journalism and
Mass Communication. An accurate
and timely gauge of Arizonans’
opinions on current issues, these
polls have become an important
information source for local and
national media.
During this time, the face of our
state has been changing. Today,
Arizona ranks fourth nationally
in Hispanic population with 1.8
Ted Simons, Host of Horizon
million residents — 30 percent
of the general population.
In 2003, recognizing this
demographic shift, Eight
launched Horizonte, a halfhour program airing after
Horizon on Thursday nights.
Horizonte provides a forum
for Hispanic perspectives and
helps inform all audiences
about issues of particular
interest to our Hispanic
community.
Using a variety of formats —
JOSÉ CÁRDENAS, Host of Horizonte
interviews, taped segments followed by in-studio discussions and
roundtables with journalists or experts
on specific issues — Horizon and Horizonte welcome a who’s who of Arizona politics and
community leaders. The reach and influence of the on-air broadcasts is expanded by their Web
sites, which provide program archives, RSS feeds, podcasts and online video.
Both of these local productions also provide valuable hands-on experience for students at the
Cronkite School who learn practical skills as they work on the technical crew and as associate
producers.
While viewers remain our most important critics, we are proud of the many awards we have
received from the Rocky Mountain Southwest Chapter of the National Academy of Television
Arts & Sciences, the Corporation for Public Broadcasting, the American Bar Association,
Maricopa County Bar Association, Arizona Associated Press Broadcasters and the Arizona
Press Club.
2008 Corporate Support
Some of the most recognized names in business offer support for Eight programs.
Please join us in thanking and supporting these public-spirited businesses that enable
Eight to provide the quality programs Arizona can count on.
35th Avenue Sewing Machines
AAA Arizona AAA Insurance P 1
Affeldt
Affiliated Pediatric Dental
Albertson’s
Alex & Ben Seeds For Learning
All Saints Episcopal Day Sch
AMCA
American Family Insurance
Aqua Safe Swim School
Area Agency On Aging
Arizona Art Supply
Arizona Book Festival
Arizona Career Search
Arizona Dept Of Revenue
Arizona Lottery
Arizona Museum For Youth
Arizona Office Tourism
Arizona Science Center
Arizona Small Business
Assocation
Arizona State Fair
Arizona State Parks
Arizona State Power Coop
ASU Foundation
ASU Gammage
ASU Office of Public Affairs
ASU Public Events
ASU’s Barrett Honors College
AVNET
AZ Irish Cultural Festival
Az Small Business Association
Banner Alzheimer Institute
Banner Health
Beacon Upholstery
Bill Luke Automotive
Bliss Creative Senior Living
Bookman’s Entertainment
Exchange
Bounce U
Brambuilt Rolling Shelves
Brilliant Sky Toys & Books
Calderon Law Offices
Call Plan USA
Camelback Desert Schools
Casino Arizona
CBIZ Miller Wagner, LLC
Chalmurs Hardy Lighting
Chandler Center For The Arts
Child Care Resource & Referral
Childsplay Theater
Cholla Montessori Preschool
Cigna Healthcare Of Arizona
City of Flagstaff
City of Phoenix Transportation
Department
Classic Door Conversions
Coldwell Banker
Comm. Health Services Clinic
Copenhagen Business Interiors
Copper Queen Hotel
Cox Communications
David E Adler Inc
Desert Ridge Pediatric Dentist
Diamond Showcase
Discount Tire
Dodge Theater
Downtown Tempe
Drumbeat Indian Arts
Durant’s Fine Food
Encore Senior Living
Enterprise Network
Equipointe Funds
ESP Freelance Assistance
Faces Orthodontics
Family Mediation Center
Fidelity Investments
Financial Planning Association
Freescale Semiconductor
From Beginning to End
Frontdoors Magazine
Fun Indoor
Genesis Consulting
Gilbert Sewing & Vacuum
Center
Good Night Pediatrics
Grand Canyon Railway
Gurley Longterm Care Insurance
Harrison Middleton University
Havana Cafe
Health Services Advisory Group
Home Instead Senior Care
Hoodlums Music and DVDs
Hospice of the Valley
Humanities & Sciences
Academy
Interiors by Decorating Den
International Commerce Institute
Jeepers! Jungle Jims Playland
John C Lincoln Hosp North Mtn
Kachina Country Day School
Kiwanis Recreation Ctr
Knowledge @ W P Carey
Kumon Math & Reading Center
Law Offices Sidney T Marable
Leave A Legacy
Life Path Solutions
Life Path Solutions Inc
Little Gym
Live Nation
Mad Science
Malee’s Thai Bistro
Medtronic Foundation
MentalPowerBooster.com
Mesa Symphony
Metropolitian Arts Intst
Michaud & Serrano
Mini Golf Paradise
Morris Hall & Kinghorn PLLC
Mrs. Hancock’s Inc.
NaturalMoms.org
NAWBO Administrative Dir.
New Path Healthcare L L C
Northern Arizona University
North Scotts Pediatric Dentist
Oogles And Googles
Organic Excellence
Ottosen Family Foundation
Parada Expo Center
Paradise Valley Antiques
Phoenix Art Museum
Phoenix Zoo
Pinnacle West
Piper Jaffray
Prehab of Arizona Inc
Primrose School Fletcher Htgs
Pump It Up
Rancho Solano Private Schools
RedSeven Computer Company
Risk Assessment Group
Robb & Stucky
Room 4 Baby
Sally’s Fabrics
Salt River Project
Sanderson Ford
Schaller Anderson Inc
SCI Arizona Funeral Services
Scottsdale Center For The Arts
Scottsdale Contemporary
Museum
Scottsdale International Film
Festival
Scottsdale medical Imaging
Sedona Chamber of Commerce
Sew From The Heart
ShopAZPBS
Sierra Southwst Co-Op Services
Singer Sewing Centers
SIRRI
Slide-Lok Garage & Storage
Cab
SMACNA
Society For The Arts
Sonora Quest Laboratories
Southwest Fiduciary Inc
Southwestern Eye Center
Spirit of Enterprise Center
St Agnes Catholic School
Stone Creek Funiture Factory
Sun Valley Quilts
Sunrise Preschools
Teak 1
Tempe Camera
Tempe Lobster Fest
The Antique Gallery
The Big Tin Shed
The Business Journal
The Market Builder Inc
The Persian Room
The Phoenix Symphony
The Quilted Bear
The Reading Clinic
Tots Unlimited
Town of Gilbert Parks & Rec
Twinkle Toes
Two Men & A Truck
University of Arizona
UoA Health Sciences Center
US Airways Center
Valley Buick Dealers
Viking Sewing Machines Inc
Visiting Angels - Mesa
Visiting Angels - Scottsdale
Vistancia LLC
Wachovia Securities
West Valley Ped Dentistry
Wesventures Logo Apparal
Whitfill Nursery
Woodworker’s Source
[ Eight Awards 2007]
Buzz
Cine Golden Eagle Award
Art, Leisure and Lifestyles
Buzz
Rocky Mountain Emmy Award
Arts Entertainment Program Special
Under Arizona
Rocky Mountain Emmy Award
Editor/Program
Under Arizona
Rocky Mountain Emmy Award
Promotion: Program/Single Spot or Campaign
Under Arizona
Rocky Mountain Emmy Award
Audio/Live or Post-Production
Vote 2006 Web Site
Rocky Mountain Emmy Award
Interactivity/Advanced Media
Viewers Like You Campaign
Rocky Mountain Emmy Award
Promotion: Program/Single Spot or Campaign
HORIZON Theme and Credit Music Rocky Mountain Emmy Award
Musical Composition/Arrangement
Under Arizona
Rocky Mountain Emmy Award Nomination
Documentary/Historical
Under Arizona (Trailer)
Rocky Mountain Emmy Award Nomination
Promotion: Program Spot or Campaign
Under Arizona
Rocky Mountain Emmy Award Nomination
Graphic Arts/Graphics
Buzz
Profile of Galina Mihavela
Rocky Mountain Emmy Award Nomination
Magazine Program Feature Segment
HORIZON “Power Hungry”
Rocky Mountain Emmy Award Nomination
Environment/Program Special
HORIZON “25th Anniversary
Rocky Mountain Emmy Award Nomination
Politics/Government Program Feature or Program Special
HORIZON Web Site
Rocky Mountain Emmy Award Nomination
Interactivity
Arizona Spelling Bee 2007 Web Site
Interactivity
Phoenix Bach Choir: Home for the Holidays
Director/Live or Live-to-Tape
Eight’s 2008
Advancement Committee for Eight
Susan Assadi
Adam Brooks
Douglas Brown
David Carroll
Jeff Hanlon
Kate Hastings
Renee Lopata
Bill Miller
Bobbie O’Boyle
Scott Peters
Brian Schulman
Jerry Schwallier
Financials
How we are funded
Our annual budget is approximately $13 million. More than half comes from the local community,
mainly through membership support and program underwriting. Another one-fourth is state and federal
support through Arizona State University and the Corporation for Public Broadcasting. The rest comes
from schools, colleges, grants, contracts and other sources.
Eight Revenue: FY 2008
Directly Supporting Public Television
$13.5 Million
3% ASU
4% Other
27% CPB
$13,494,000 Total
66% Community
Support
15%
3%
22%
60%
Eight: FY 2008
Community Support
$8.9 Million
Signal Society
Foundations
Underwriting
Friends
of Eight
Eight Expenditures: FY 2008
Direct Operating Expenses for Public
Television $13 Million
12% Administration
7% Public Information
33% Fundraising
Programming,
48% Production,
Broadcasting
$8,907,230 Total
$12,961,406 Total
EIGHT’S 2008 COMMUNITY ADVISORY BOARD
Eight’s Advisory Board provides public input for the station’s planning and decision-making
process. Members meet quarterly to evaluate the station’s progress and conduct an annual
assessment of our programming and services. The public is invited to attend. The meetings begin
at 7:30am and are held at Karsten’s Golf Course, 1125 East Rio Salado Parkway in Tempe.
Chair:
Members:
Cassidy Campana (2009)*
Mary Lou Bessette (2008)*
Parenti Communications
Richard Foreman (2008)*
Southwest Gas Corporation
Evelyn Casuga (2009)**
Vice Chairs:
APS Rural Arizona Customer
Grady Gammage, Jr.
Service
(2009)**
Steve Gervais (2008)*
Gammage and Burnham
Pinnacle West Capital
Janna Day (2010)**
Corporation
Fennemore Craig
Scott Jacobson (2008)**
Don Keuth (2010)*
George Dean (2010)**
Heidi Kimball (2008)**
Phoenix Community Alliance
Greater Phoenix Urban
Sunbelt Holdings
League
Mitchell Rosen (2008)**
Melinda Korth (2010)*
SunCor Development
Carmo Fernandez (2010)*
Company
Indo-American Chamber of
Commerce
CB Richard Ellis, Inc.
Clara Lovett (2008)*
CAROL PECK (2009)*
Gena Trimble (2010)*
Northern Arizona University
The Rodel Foundation
SRP
Rusty Mitchell (2009)*
Seth Shenfeld (2010)*
Feliciano Vera (2009)*
Luke Air Force Base
Kitchell Contractors
Eileen Brill Wagner (2010)*
Lawrence Moore, Ph.D.
Julie Stanton (2008)**
Downtown Chandler
(2009)**
Stanton Consulting
Partnership
Michael Straneva (2008)**
Rip Wilson (2009)**
Ernst & Young
SRW Consulting
Lawrence Moore &
Associates
Orlando Moreno (2008)*
Fort McDowell Yavapai
Paul Szablowski (2010)**
Nation
CHW East Valley Arizona
Herb Paine (2009)**
Ricardo Torres (2008)*
Arizona Humanities Council
Latino Perspectives Magazine
(Date) refers to last year of term.
*First Term; **Last Term
Dear Friends,
I cannot tell you enough how grateful we are at Eight for the
extraordinary generosity and strong commitment to public broadcasting that our
Leadership Circle members have shown. We realize there are numerous worthy
causes and organizations that compete for the charitable interests of these
pacesetters and leaders in our state. This makes us especially thankful for your
direct support.
It is through the ongoing involvement and partnership with our dedicated
members that enables your PBS station to offer the scope, variety and quality of
programs and related services which match your interests and values. Indeed,
this ongoing and substantial support ensures Eight will continue to be a place
where true learning takes place, where in-depth information and fresh ideas are
exchanged, and where the world can be explored on the individual terms of Eight’s
viewers.
In this report you will find the many names of those who have made a substantial
investment in Eight this past year and/or have joined the ranks of the Legacy Society
with the provision of a planned gift for Eight in their estate. These individuals
represent an exemplary level of support and leadership which goes a long way to
help us strengthen the impact of our work throughout the state.
We value the trust and confidence you have placed in Eight and remain grateful to
you, our loyal friends. Thank you again for a fantastic year.
Sincerely,
Gary L. McMahan
Associate Director of Development,
Philanthropic Gifts
Leadership Eight
Signal Society
A Signal that Sends a Message…
Sometimes people are natural born leaders. Others grow into it. Within our
community we are fortunate to have a number of visionary individuals who
help build the foundations of public policy. They set the agenda for growth.
Their efforts shed light on the unknown. Like a lighthouse, they help guide
the community through difficult stretches . . . a signal for others to follow.
The Signal Society is a diverse group of philanthropic individuals and families who are firmly committed
to sustaining Eight’s ability to reach Arizona with the highest quality of programs and services. With
their donation of $1,000 or more each year, Signal Society members talk to leading reporters, hosts and
producers, meet with others who care deeply about public broadcasting, attend advance screenings of
new productions and receive important information about upcoming television programs.
Studio Club
Some people are willing to be part of something bigger . . . something
that’s important and helps to make their community a better place to
live. Studio Club members are committed to supporting the kind of
programming offered by public broadcasting. They get involved. Eight
Studio Club members contribute annual gifts of between $500 - $999.
They are actively engaged by Eight Studio events including receptions, previews of upcoming Eight
programming, along with seasonal and local specials. Studio Club members stay connected to Eight and
receive timely information on Arizona’s PBS station on a regular basis.
Legacy Society
The Legacy Society recognizes the impact Arizona PBS makes to more than
1.3 million viewers around the state each week. Legacy Society members
are special, philanthropic-minded individuals who have provided for the
future of Eight by arranging gifts that endure beyond their own life. A
“Legacy” is something of value passed to future generations. Eight wants
to show members our appreciation now for gifts that will benefit our work in the future.
Individuals, couples or families are enrolled in the Legacy Society when we learn they have made plans to
assist Eight by bequest or beneficiary arrangements or other gift plans. These plans include wills, trusts,
retirement plans, transfer on death or pay on death arrangements, beneficiary deeds, insurance policies
or charitable gift annuities.
As a member of the Legacy Society, a donor can be confident that he or she is leaving a legacy that will
continue to benefit the citizens of Arizona for years to come.
Eight would like to recognize the following individuals and organizations
for their contribution to public television in Arizona.
Michael Aaby
Quentin and Margaret Achuff
Julia Acosta
Gloria Adams
David Adams
Rita Alarie
E Albrecht
Marilyn and Theodore Allen
Janet Alon
Charles Altenbern
Ranah Anani
Herscheel Anderson
Carl Anderson
Joyce Anderson
Hjalmar and Anita Anderson
Tami Anicich
Melvin Anton
Dorothy Appelbe
William Armistead
Ken and Bettye Armistead
Mike and Lynn Ashton
Marsha Ashurst
Donald Auth
Bruce and Sarah Avery
Frank Babcock
Harold and Jean Bachman
Sandra Baker
Mary Baker & Douglas Chambers
Lee Baker
Gary and Dolores Balding
Dalene Baldwin
Gary Ballantyne
Thomas Balph
Peter and Pariwash Banko
Marianne Barney
Cornelia Barr
Daniel and Karen Barr
George and Norma Barratt
Mary Barrett
Nadine Mathis & Eddie Basha
Amy Battin
Mrs Virginia L Bayless
Joseph Beatty
Karen Beck
Wei Ming Bedell
Irene Begay
The Beger Family
J Grahame Bell
Donald A Beltrand
Mary Bender
Fred and Martha Bengtson
D M Benjamin
Nancy and Cody Bergkamp
Robert & Allison Bertrand
James and Mary Bessette
Max Biegert
Steve Binder
James and Connie Binns
Russell Black
Judith Blass Washor
Linda Bliss
Dr Robert Bloomberg
Robert and Darlyne Bloomberg
Jack & Gladys BoBo
The Boeing Co/Emp Comm Fund
Dwight Bogan
Frances Bohr
Kim Boike
Laura Borgeson
John Boucher
Herman & Jessie Bouwer
Mary Bovard
Charles and Karen Bowen
Bruce and Lorene Bowers
Janet Bozgan
Theresa Bozzetti
Eric Brackman
Stephen Bragg
Sammy Jo and Douglas Brauer
Diane Bricker
Sarah Brokke
Dr & Mrs Robert A Brooks
Adam Brooks
Theodore Brown
Steven and Patricia Brown
Carol and Leonard Brown
Betty Bruckner
Barbara Bryant
Giles Bumpas
Clifton Burgener
Fred Burkhardt
Judith and John Burns
Frank Burns
Jean and Robert Burton
Butler Family Foundation
Robert and Gail Buuck
Sharon Cady
Lorraine Calbow
David H Calder
Thomas and Margaret Caldwell
Thomas and Susan Calle
Vincent Cannella
Arthur Dean Cantrall
Robert and Gloria Carlson
John Carmichael
Richard and Ann Carr
Daniel Carr
Doug Carrel
Phyllis Carron
Joann Castaneda
Evelyn Casuga
William Caswell
David Caturia
Sherman Cawley
George and Kathryn Cawman
Suzanne Cecil
Elizabeth Chadwell
Anita Challis
Sally Chaney
Kay Chapman
Ellen & Thomas Charette
Robert and June Chartrand
Troy Chastain
Keith and Elaine Christian
Robert and Veronica Ciancola
Clara Cist
Marcella Smucker Clark
Calvin Clark
Sidney and Charlotte Clark
Robert and Fern Clevenstine
Bill and Carol Clewell
Hilda Clint
James S Cockrum
Jerry and Joan Colangelo
Donald Colegrove
Rex Collins
Mary Kathleen Collins
Martha and Robert Cooley
Lattie Coor
Bridgette Cosentino
Catherine Cosentino
Herman and Carol Court
Kyle Cramer
Marsha Crawford
Heloise Crista
William and Janet Crombie
Barbara Cronkhite
Vern Crow
Donald Crowley
David Crum
David W Curd
C Arnold Curry and Cara Curry
Iolanda Curta
Cypress HomeCare Solutions
Janet Dahl
Dyre Dammann
Caroline Daniel
Jane and Richard Daume
Robert David
Cindy Dawson
Christian DeHaven
Ms. Michael Dekofski
Margie and Carlos Delgado
Marianne Deluca
Dawn Demoss
Marjorie Dennstedt Estate
Wally Denny
Jane Deuvall
Alexander Devereux
David Dianes
Marcella Diaz
Donald and Caroline Dick
Rodney Dickerman
Gayle Dilatush
John Dille
David Dodge
Steve Dodrill
Jeff Dollarhide
Richard Dombrowski
Richard and Irene Douglas
Susan Drescher-Mulzet
Michael Dryja
Karen Dugger
Joan Dukes
Amanda Duncan
Michael and Linda Dunn
Adrienne Dunn
Kathleen and Robert Duyck
Mr & Mrs Harry Dye
Sonia Easley
Bill and Dorothy Eckhardt
Lisa Eddleman
Ted and Diane Edwards
Barbara Edwards
John L and Sharon Eggebrecht
Ann and Dennis Elias
Daniel Ellenwood
Janice Elliot
Jacqueline Ellis
Robert Ellis
Erin Emond
Virginia Duncan
Charles and Eileen Fagan
Donald and Eleanor Falk
Edward Farbman
Lois Faust-Fazio
Bill Fautsch
Gail Fawcett
Ray and Paula Fay
Rick Federico
Terry and Barbara Fenzl
Mary Feusahrens
Patricia Fimbres
Frances Firestone
Russell Fishell
Georgiana Fitzpatrick
Dr & Mrs Scott Fleischman
Flinn Foundation
Bruce and Peggy Flocken
Laurie and Warren Florkiewicz
P Douglas Folk and C Lasko
Ellen and John Ford
Richard Foreman
Allen Foster
Cel Foster
John and Catherine Fowler
Martha Fox
Toby Fox
Deborah Franciose
Meralee Fredenburgh
Earl Freise
Daryl Fuller
Ira and Mary Lou Fulton
Linda Galusha
Gammage & Burnham
Lorenza Garcia
Brian and Lauren Garding
Bernard Garmire
M Melba Garrett
James Gaspar
Francine Gehr
Bruce Genzburg
William and Sharon George
James Gerardo
Richard Gerrard
Karen Gildersleeve
Mr and Mrs James E. Gillanders
Bunnie Gillespie-Randles
Brad Gindt
Gina Glasingame
Kathleen Glenn
Kathy and Linda Glidden
Frances Godwin
Piotr Golenko
Ken and Betsy Gometz
Debra Gomez
Joce Gonzalez
James Gordon and Norma Kafer
Lassie Joy Grafton
Barry Graham
Margaret Graham
Alvin Grancell
Pat Gray
Greenberg Traurig
Karen and Kevin Greene
Deeann Griebel
Leland Grieves
Rick Griffith
Del Grissam
Doris Griswold
Edwin and Mary Lou Grobe
Michele Sharar
Martha Grotlisch
Melinda Guiliania
Joe Gullekson
Debra Gulyanics
Frances Gunnell
Stacey Gyenizse
David and Eileen Haga
Lynn Hagman
Deidre Hain
Mark Halberg
Philip Halverson
Gary Hamilton
Gary and Louise Hamman
Kara Hammer
Barbara Hamrick
Carrie Hamstra
Barbara and Ken Hand
Jack and Barbara Hansell
Dr Lawrence Hansen P E
David and Suzanne Harbster
Judith Hardes
Raymond and Marion Harenburg
Ruth Harlan
Edna Harms
Garret Harnett
Delbert Harr
Lorene Harrah
Wanda Harrell
Mark Harris
Melba Hart
Lani Hartzell
John Haslam
Debra and Daniel Haun
Helen Hauser
G H Hawn
Betty Jane Heath
Mavis Shure and Lanny Hecker
June Hedge
Bruce Hegwood
Sara Henckel
Tim and Chaunda Henley
Delbert and Cherry Herald
Gary Herberger President
Luis Heredia
Jennifer Hernandez
Peggy Herz
Gary Hewson
Betsy Hicks
Denise and David Higgins
Kevin Higgins
Helen Hilts
Barbara Hink-Henry
Meghan Hughes Hirsch
Timothy Hogan
Nancy Hoke
Anne Holland
Douglas P Holloway
Ronald Homeister
Mike Horton
Kristen Kerns
James House
Ben Howard
Thomas & Mary Hoyle
Paul Hui
Jean Hulme
Jody Humber
Margarita Hummel
Mary Hungerford
Patricia Hunter
Michael Hunter
Stanley Hurd and Krystyna Baca
Marian Hurley
Lou Hurley
Nancy Iannuzzi
Lois and Jerry Jacka
Ken Jackson
Barbara Jackson
Alan Jacobs
Eric Jacobsen
Vicki Jahani
Kathleen James
Ava Jensen
F Jensen
Agustin Jimenez
Hal Johnson
Van Johnson
Cleo Johnson
Vicki and Gary Johnson
Sandy Johnson
Suzanne Johnston
Richard and Gaye Jolosky
Marvin Jones
David Jones
Rasheedah Jones
Janie Jones
Wiley Jordan
Gary Jordin
Ken Justice
Jacqueline Kalbach
Shashi Kapur
Robert and Sue Karatz
Barbara Karpouskas
Dorothy Kassel
Thomas Kay
Ken Keberle
William and Diann Keller
Mary Kennedy and Robert McCoy
Lincoln Kennedy
Paul Kent
Gloria Kerszykowski
Jennifer Kiesler
Mrs Melvina Killion
Heidi Kimball
Lois and Howard Kimel
Howard Kimel
Harry King
Adrianna Kinker
Ms Marvin M Kinsley
Sandra and Kevin Kistler
Sally and Tom Kitch
Betty H Kitchell
Leslie Kland
Bruce Knappenberger
Joan and Victor Koll
Melinda Korth
Dewight Kramer
Florence Kriz
Julie Kroepel
John and Jo Krueger
Warren Kuhles
John Kurczek
Gary Kuttnauer
Aidan Lacy
Lafayette Dental Laboratory
William Lampkin
Patricia Lancaster
Delight and Tim Lane
Michael and Arlene Lanes
John and Catherine Langdon
Dianne Langmade
Sue Lankford
Marti Larson
Nancy Lasco
John Latson
Bonnie Lauck
Charles Lawrence
Margaret and Keith Lawson
E Leeman
Julie Lee-Rasch
Robert A Lees II
Richard and Mary Lu Leger
Lewis Lehr
Mr and Mrs L Gene Lemon
Jesus Leon
Mary Leroy
Matthew Leshinski
Tom Levin
Del and Sharron Lewis
Belinda Lewis
Marion and Robert Liden
W Liggett
Irwin and Eleanor Light
George Limbers
Valerie LittleChief
Josephine and Yang Liu
Mary Lobdell
Barry Locke
Frank and Patricia Loffer
Joyce Anne Longfellow
Cynthia Lowe
Valerie Lubken
Thersa Lucas
Alfred Lucero
Doris Lyle
Sharon Lytle-Breen
Gary Maack
George and Mary Main
Andrea Marconi
Samuel Marcus
Gary and Linda Market
Fred Markham
Debra Marks
Gwynne Marstiller
Stephanie & Chris Marston
Frances Martin
Dan Martin
Christine Martin
Colin Martins
Joe Martori
Brenda Masnack
Donald and Marion Matern
Barbara Mathews
Jane Matthis
Mary J Mauran
Betty May
Phil and Nora Mazur
Jackie McConnell
April and John McConnell
Linda McCracken
Thomas McCullough
Rita McElwain
Kellie McGhee
Elaine and Thomas McGuire
Jennifer McIntosh
Jean McLaughlin
Holly McLaughlin
Scott McMahon
Preston McMurry
Douglas McPherson
Linda Meagher
Eugene Meieran
Linda Melton
Nicholas Mencinger
Edward and Alice Mertz
Carolyn Meserve
Margaret and Eugene Mikkelson
Vance Miller
Dorie and Ed Miller
Jean Miller
Jacquelyn Miller
Michael Minouge
Shirley Miorana
Mark Mitchell
Mary and Robert Mittelstaedt
Kenneth Molinkiewicz
Martha Moloney
Ron Montoya
Kathleen and Roger Monzelowsky
Cynthia Mooney
Cindy and Michael Moore
Tracy Moore
Vincent Moran
Marta Morando
Zein Moreno
Pete and Sara Morgan
Kevin Morgan
Heather and Robert Morris
Duane and Margaret Morse
Joseph Morse
Steve Moul and Jane Oski
Colleen Moulton
Lois Mueller
James Mueller
Sonja Mulroney
James and Jacqueline Mundt
Elizabeth Munson
Keith Murray
Jewel and Patrick Nackard
Kenneth Naiff and June Cohen
Ernest Najera
Richard Navarro
Christian & Greer Neal
Kenneth King and Ann Nelson
Eric Nelson
Linda Nelson
Donna Nelson
Beverly Nettles
Steve Newberry
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Erin Nichols
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Melanie Oglesby
Julie Ohlhausen
Desiree Okseniuk
Alice and David Olsan
Paula and Marty Olson
John and Betty Olwin
Harriet O’Neill
Franca Oreffice
Patricia Orlinski
George and Linda Orr
Katherine Osborne
Effie and Karim Ostovar
Charles Oswald
David and Joann Ott
Rose and Robert Otto
Tom Owens
Phillip and Susan Owens
Debra and Herbert Paine
Mary and Matthew Palenica
Gary Parfitt
Jack Parker
Jane Parks
Greg and Valerie Patten
Budd Peabody
Craig Pearson
Charles R Pease/Cynthia Vann
Lorne and Marie Peat
Ms Carol Peck
Richard and Loretta Peitzmeier
Stuart Perkins
Barbara and Stanford Perlman
William Peters
Bill Petersen
Janet Peterson
John & Nancy Phaxton
Linda Phillips
Warren Phillips
Stephen Phnas
Mary Jo Pitzl
Ira Pleason
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Irene Polczer
Ken Polkinghorne
Cherie and Roberto Polo
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W Probst
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Tim Rango
Dr Maheswar and Rajya Rao
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Deborah Rashkin
Gretchen & Robert Ravenscroft
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Joseph Refsnes
Dorothea and Martin Reinerth
Steven Reitan
Denise and Robert Resnik
Jean Reynolds
David Rich
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Roger Richardson
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Tim Riester
Nancy Rineck
Laurence Riordan
Michael Ripp
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Nick Rizos
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Laura Robinson
Ruth Robinson
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Paula Rodis
Julio Rodriguez/Rebeca Garcia
Anna Roehr
Shirley Rogers
Brooke Rogers
Marie and Valentin Roqueni
Stormy Rose
Kathy Rosenberg
Carolyn Ross
Jacques and Delina Rostain
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Raymond and Kathleen Rudy
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Colleen Ryan
John Ryan
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Mavis Sanders
William and Dorothy Sanderson
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Arleen Schimmelpfenig
Peggy and Jerry Schuld
Werner and Betty Schumacher
Eugene and Lenore Schupak
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Robert and Elyse Stamm
Danielle and Geoffrey Stanisic
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Phillip Stecker
Jacob Stephens
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Karen Stout
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Sue Wilcox
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