PRESS RELEASE
Date: November 2016
FOR IMMEDIATE RELEASE
DECOREX SA REVEALS THE 2017 TRENDS
As we see 2016 draw to an end, we are entering a new era of quiet, self-reflective luxury where
inspiration is drawn from the natural world. Leaders in the décor, design and lifestyle industry,
Decorex SA has encapsulated the 2017 trends in its theme ‘Make your space your living
dream’, with the expos – being held in Durban, Cape Town and Joburg - creating a platform
for this revitalised concept.
Sian Cullingworth, Portfolio Director, explained: “The 2017 trends push us to take time out from
the plugged-in world where the constant interaction with electronics surrounds us with a nonstop buzz of mental and physical interference. By disentangling ourselves from the live-wire
environment, we will find solace in our dream living space, a space of nurturing fulfilment
where textured furnishings, soothing hues and cosy nooks revitalise the soul and mind,
rebooting us for the outside world.”
Interior inspiration
Drawing from the Danish ethos of ‘hygge’, the 2017 trend embraces a more centred, calm
lifestyle where warmth and wellbeing are elevated within our own spaces, allowing us to
achieve a continuous sense of comfort and happiness through a form of escapism.
In an attempt to create this serene space, natural energy is harnessed through the notion of
‘biomimicry’. This movement emulates nature’s time-tested patterns and strategies within the
human world as a way to seek sustainable solutions. Within the arena of interiors, this translates
into natural colours, textures and patterns within the home.
COLOUR COMFORTS
White on white
Starting with a clean slate, this crisp look is powered by the desire to switch off, protecting
ourselves from the barrage of noise that accompanies the outside world. An indicator of
emotional wellbeing, white promotes this notion of replenishing seclusion that connects the
2017 trends.
“This ethereal, almost intangible décor echoes an urge to discover the inaccessible while
liberating ourselves from manmade conventions and the everyday monotony of life,” said
Cullingworth.
Image supplied by Kohler
Black over black
On the other side of the spectrum is the movement towards black set upon black
differentiated by various textures. While also cleansing, where the white encourages
enlightenment the black promotes more introspection and rest.
“A somewhat unexpected trend, we are seeing this Noir movement taking hold, although this
is the last of black trending so enjoy it while it lasts,” encouraged Cullingworth.
Image supplied by Kohler
Black and white deconstruction
The merging of the two aforementioned colour trends creates an extremely powerful contrast
of black and white imagery. This power-clashing trend brings in the rejuvenating white while
anchoring the design with mood sustaining black.
Image by Kohler
TENDER TOUCH
Tactility Trend
The smooth finish of the digital world has created a desire for contact with rough, textured
elements within our #livingdream which can be achieved through the use of throws, accent
cushions, natural woven fabrics and hints of metal within wood.
“We crave more than the touch of metal,” explained Cullingworth. “There is an inherent need
to feel the various textures that we encounter outdoors. It’s a comforting, revitalising sense that
makes us feel whole.”
Image supplied by Plascon
Image supplied by Decorex SA
Scanned Theme
Integrating the technological world with that of interiors, the transparent aesthetic highlights
the poetic, artistic nature of the electronic world using light, airy materials.
“The use of x-ray at airports, ever-watching street cameras and cellphone photography means
that our lives, inside and out, are constantly on display,” said Cullingworth. “This trend is a way
of embracing the inevitable by accentuating the beauty of the scan, its underlying fragility
and transparency.”
This trend is given life through the use of x-ray materials, transparent fabrics, floaty silks and
sheers which ultimately create a gentle romance that both reveals what lies below while
bringing in an optimistic lightness. This harkens to our explorative nature, forever seeking what
lies beneath, constantly searching for answers.
Urban Jungle
A primal desire to reconnect with the natural world, insulating us from electronics, is seeing
elements of nature seeping into the 2017 designs, with dark shades of green set against tan
leathers, brass lamps and natural linen.
“The creation of an ‘urban jungle’ is bringing about a return to the natural aesthetic for interiors
with genuinely rustic wood, natural woven baskets and botanical prints coming through,” said
Cullingworth. “This ties in perfectly with the sustainability drive which has taken hold of the
interiors’ world where natural, responsibly-sourced materials are taking precedence.”
Images supplied by Decorex SA
Image supplied by Home Fabrics
SHOW STOPPING SHAPES
Large wallpaper prints
Creating a big statement is the wallpaper print trend where non-repetitive patterns and
designs are displayed in the home. There is no use of tiled graphics but rather large murals
printed on wallpaper more closely representing large-scale artwork than traditional décor.
The wallpaper ranges from linear designs to large floral prints all with an impactful, playful
element that serves to create a #livingdream.
Image supplied by Decorex SA
Just wordy and furniture tattoos
Providing a creative outlet for the inner artist, uninhibited doodles, vibrant etchings and inner
monologues are being projected onto clothing and furniture in the form or ‘tattoos’. Once
again touching on the black and white colour contrast, the design emulates artistic notebooks
and design sketchings before final creation.
“All interior is a form of creative expression and the tattoo trend is a very vivid example of our
need to express ourselves in a very real way,” explained Anita Bloom, Creative Director
Decorex SA. “The clean slate is being brought to life through seemingly nonsensical words and
imagery that work their way into an entrancing pattern.”
Linear Design
Moving towards the other side of human nature is the need to control and manage the
mayhem by placing items in frames or boxes. This is evident in the linear trend which is a
modern, simplistic design, which echoes the ‘thin black line’ trend, but taking it further with the
use of vibrant colour. While the straight lines provide structure and control, the eye is quickly
drawn to the playful colours that remind us of our more spontaneous characteristics.
Images supplied by Plascon
SPECIAL SPACE
Cosy Hovering
That #livingdream can be found ensconced in one of 2017’s comforting cocoon-like trends,
the cosy hovering. Found in both indoor and outdoor hanging swings, these gentle spaces
force us to disconnect from the intrusion of technology and find serenity in the freeing motion,
yet secure environment of the swing. Undoubtedly connected to a womb-like comfort, this
trend is an extension of the ‘cosy nook’ movement where we are being encouraged to
replenish with meaningful human interaction or a good book.
“We’re seeing more relaxed furniture – such as the hanging swings – oversized seats and
daybeds which create havens of calm and tranquillity,” said Bloom. “These are spaces for
quiet introspection or one-on-one human interaction without the use of gadgets.”
Image supplied by Decorex SA
To view fantastic examples of these 2017 trends as well as ideas and inspiration for creating
your own #livingdram, visit Decorex SA - co-sponsored by Plascon and Caesarstone - in
Durban, Cape Town and Joburg.
For more information, email [email protected]
Visit: www.decorex.co.za
Facebook: Decorex SA
LinkedIn: Decorex SA
Pinterest: Decorex SA
Blog: www.thebereed.co.za/decorexblog/
Decorex SA details:
Decorex Durban: 18 – 21 March 2017
Time: 18-20 March: 10am – 8pm | 21 March: 10am – 6pm
Ticket prices: Adults: R85, Pensioners: R 75, Children under 12: R20
Venue: Durban Exhibition Centre
Decorex Cape Town: 27 – 30 April 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R95, Pensioners: R85, Children under 12: R20
Venue: Cape Town International Conference Centre
Decorex Johannesburg: 9 – 13 August 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R120, Pensioners: R100, Children under 12: R20
Venue: Gallagher Convention Centre
For more information, email [email protected]
Visit: www.decorex.co.za
Facebook: Decorex SA
Twitter: @decorexSA
decorex_sa
LinkedIn: Decorex SA
Pinterest: Decorex SA
Blog: www.thebereed.co.za/decorexblog/
Instagram:
Press release
About Reed Exhibitions
Reed Exhibitions is the world’s leading event’s organiser, with over 500 events in 30 countries.
In 2015 Reed brought together over seven million event participants from around the world
generating billions of dollars in business. Today Reed events are held throughout the Americas,
Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed
Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX
Group plc, a world-leading provider of information solutions for professional customers across
industries.
www.reedexpo.com
Media Contact (not for publication):
Olivia Jones Communications on
behalf of Decorex SA
Telephone: 0825378840
Email: [email protected]