Who We Are …
- CHCH signed on in 1954 – we are over 60 Years Strong!
- One of two remaining independent TV stations in Canada
- News leader in the Hamilton Niagara region
- Local news, primetime movies, news magazine & current affairs
programs, hit dramas & comedies
- Not just a Hamilton station
- Available to well over 90% of Ontario
- Viewed by millions nationally each week
- Independent = flexible, responsive & creative
- TV & Online
Spring 2017 Prime-Time Schedule
Program Time
Monday
Tuesday
Wednesday
Thursday
Friday
6:00 PM
Saturday
Sunday
Evening News at Six
Evening News at Six
6:30 PM
Bloomberg North
7:00 PM
Right This Minute
7:30 PM
The Watchlist
(encore)
Bloomberg North
60 Minutes
(S-CBS)
8:00 PM
The X-Files
White Collar
Rosewood (S-Fox)
8:30 PM
9:00 PM
9:30 PM
Wynonna Earp
Season 1
(March 20th)
CHCH At The
Movies
CHCH At The
Movies
Last Man Standing
CHCH At The
Movies/
Documented
(April 1st)
CSI: NY
The Watchlist
10:00 PM
20/20 encore
Numb3rs
10:30 PM
11:00 PM
Evening News at Eleven
11:30 PM
Bloomberg North
Note: Blue Indicates US Simulcast
20/20 (S-ABC)
48 Hours (S-CBS)
Sunday
Blockbuster
3.9 Million Viewers Weekly
Across Canada
Weekly Reach
Toronto/Hamilton EM: 2.0 million
Ontario Balance: 1.3 million
Total Ontario: 3.3 million
The Rest of Canada: 619,000
Total Canada: 3.9 million
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a
Available To Well Over 90% of Ontario
Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable
Source: Mediastats, September 2016
CHCH news is the only news that extensively covers the western portion of the
Toronto EM, an area that consists of over 1.2 million people.
0.9
Hamilton Niagara Ratings
Adults 25-54
Late Evening News
Early Evening News
Morning News
4.5
4.0
Hamilton Niagara Ratings
Adults 25-54
0.8
News
News Leader In The Western Half of
The Toronto EM
2.6
2.4
Hamilton Niagara Ratings
Adults 25-54
2.2
3.5
2.0
0.7
1.8
3.0
0.6
1.6
2.5
0.5
1.4
1.2
2.0
0.4
1.0
1.5
0.3
0.8
0.2
1.0
0.1
0.5
0.6
0.4
0.2
0.0
0.0
CHCH Breakfast
The
CP24
Metro
Your
Morning Television Morning Breakfast Morning Morning
Live
(Citytv)
Show
(CTV)
(Global)
0.0
CHCH CBC News
Evening
at Six
News at 6
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su
Global
CTV
CityNews
CTV
News
Evening
at Six
Evening
Hour/
News
News
Wknd
(CP24)
News @ 6
CHCH CTV Late CP24 Live Global CBC News CityNews
Evening
News
at 11
News at
at 11
Tonight
News at
11
11
Toronto Central Market Reach
While CHCH is the dominant news station in the western region of the Toronto EM, we
also reach 1.3 million viewers within the Toronto Central Market Area each week.
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a
Broad Appeal Programs
CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US
simulcasts and popular movies that attract broad appeal across the entire province.
Prime-Time Programs That Deliver
The Toronto Central Market
Average Minute Audience
Average Minute Audience
Prime Time Programming
Tor/Ham EM, A25-54
A25-54, % of Tor/Ham EM
Top 3 Coming From Toronto CMA
82%
Balance of
Tor/Ham EM
29%
77%
Toronto
CMA
71%
76%
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), based on sellable prime-time programs
The Best of Both Worlds
CHCH effectively and efficiently reaches the entire Toronto EM
and the rest of Ontario.
+
Wide appeal US simulcasts and popular
movies to reach the entire Toronto EM and
the rest of Ontario.
Dominant news in the western
portion of the Toronto EM
offering extensive
unduplicated news reach.
Engaged Viewers
Close to 90% of CHCH’s audience comes from live viewing.
Average Minute Audience
M-Su 2a-2a Total Canada, A25-54
Playback
Viewing
12%
88%
CHCH Live
TV Viewing
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Mo-Su 2a-2a
A Diversified Viewership
Source: Numeris Canada, Fall 2016 (Sept 12 – Dec 11), Ontario, profile based on average weekly reach, Mo-Su 2a-2a
Recap
• The medium with the most viewers and highest engagement
• 3.9 million viewers across Canada each week.
• Cover well over 90% of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the
Toronto EM.
• Live viewers
Enhance Your TV Buy With CHCH.com
•
381,529 Monthly Users
•
1,033,724 Page Views Per Month
•
243,101 Total Video Views Per Month
•
Key Age Demographics
– Adults 25-54: Index 110
– Women 25-54: Index 157
•
High Income Households
– 78% with a household income of
$60,000+ (Index 118)
Sources: comScore Media Metrix November 2016, Google Analytics November 2016
Note: Profile data based on ComScore Media Metrix; users, page views & video views based on Google Analytics,
all profile information based on unique visitors
Program
Descriptions
News/Current Affairs
(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth
Vargas and David Muir. 20/20 combines hard-hitting investigative reports,
newsmaker interviews and compelling human interest and feature stories.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins
its 47th season in September 2014. Offering hard-hitting investigative reports,
interviews, feature segments and profiles of people in the news, the broadcast
begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards
than any other primetime broadcast, including a special Lifetime Achievement
Emmy. It has also won every major broadcast journalism award over its tenure,
including 18 Peabody and 14 DuPont Columbia University awards for
excellence in television broadcasting.
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates
shocking cases and compelling real-life dramas with journalistic integrity and
cutting-edge style. 48 Hours in-depth approach has earned the program and its
teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward
R. Murrow Awards and an Alfred I. DuPont-Columbia Award.
Rosewood
(S-FOX) Rosewood stars Morris
Chestnut (Legends) as top Miami
pathologist Dr. Beaumont
Rosewood, Jr., known for finding
“the secrets in bodies that others
usually miss.” A lover of life and an
eternal optimist, Dr. Rosewood
often finds himself at odds with the
grouchy female detective (Jaina Lee
Ortiz) he’s been saddled with —
not that she doesn’t see the value
in his skills.
Starring: Morris Chestnut, Jaina Lee Ortiz,
Gabrielle Dennis, Anna Konkle,
Maggie Elizabeth Jones
Last Man Standing
(S-ABC) Mike Baxter is the marketing director for
an iconic outdoor sporting goods store. He loves to
have adventures while he's traveling for work and,
of course, he drives a pick-up truck. While Mike is
king of the hill at work, he's the odd man out in a
home that is dominated by women -- namely his
wife, Vanessa, and their three daughters, 22- yearold Kristin, 17-year-old Mandy and 14-year-old Eve.
After being a stay-at-home mom for years, Vanessa
recently returned to the workplace and was quickly
promoted (much to the dismay of her primarily
male co-workers). As a result of Vanessa's
increased work load, Mike is pulled into more
hands-on parenting than ever before.
Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever
CSI New York
Starring: Gary Sinise, Carmine
Giovinazzo, Hill Harper, Eddie
Cahill, Anna Belknap
CSI: New York, the third incarnation
of the CSI: Crime Scene Investigation
franchise and the spin-off of CSI:
Miami, is a crime drama about
forensic investigators who use hightech science to follow the evidence
and solve crimes in The Big Apple.
Detective Mack "Mac" Taylor is a
dedicated and driven crime scene
investigator who believes that
everything is connected and for
everyone there is a story. He and his
partner, Detective Stella Bonasera, a
workaholic and a jack-of-all-trades,
share a passion for the job. They lead
a team of experts amid the gritty and
kinetic city that never sleeps.
Numb3rs
We all use math every day…
Inspired by actual cases and
experiences, Numb3rs depicts
the confluence of police work
and mathematics in solving
crime.
An FBI agent recruits his
mathematical genius brother
to help solve a wide range of
challenging crimes in Los
Angeles from a very different
perspective.
Starring: Rob Morrow, David Krumholtz,
Judd Hirsch
Essential X-Files
Two FBI agents, Fox Mulder and
Dana Scully work in an unassigned
detail of the bureau called the XFiles investigating cases dealing
with unexplained paranormal
phenomena. Mulder, a true
believer, and Scully, a skeptic,
perceive their cases from stand
points of science and the
paranormal
Starring: Gillian Anderson, David
Duchovny, Mitch Pileggi
Show creator Chris Carter has hand
picked 20 episodes that he believes
to be the “Essential X-Files”.
White Collar
Starring: Matt Bomer, Tim DeKay,
Willie Garson
The third time turns out to be
the charm for criminal Neal
Caffrey. He has been eluding FBI
agent Peter Burke for years, a
run that finally comes to an end
with his capture. But after the
resourceful prisoner escapes
from a maximum-security
facility, then is nabbed once
again by Burke, Caffrey suggests
a different end-game: In return
for freedom, he'll help the Feds
catch long-sought criminals.
Though skeptical, Burke soon
realizes that Caffrey's instincts
and insight are a rare
commodity.
CHCH Weekdays
TV classics and US simulcasts enhance CHCH’s daytime schedule.
Right This Minute
Starring: Charity Bailey, Christian Vera, Videos first, before they go viral.
Right This Minute brings you the
Gayle Bass, Nick Calderone, and
stories behind the videos, with
Oli Pettigrew
interviews and information you
won't find anywhere else.
Creative Advertising
Opportunities
Content Integration & Promotions
- Creative, flexible, responsive & affordable
- Strong ability to create and share compelling content
- News editorial support & program integration opportunities
- Sponsorships, Promotions, Contests
Lower Third Ads on CHCH
These 10 second graphic advertisements are a great way to get your brand noticed
in-show, over content while viewers are at their highest engagement level! Lower
third ads can be used to reinforce & build on your commercial campaign by
reminding viewers of your brand message or providing additional information like a
website address or call-to-action. They are high-impact and tough to miss or skip
over during prime time shows from 7-11pm or when watching CHCH by PVR!
Example:
Multi-zone Ad Opportunity
High Frequency Invasive Ads At An Affordable Rate
• Become a part of our viewer’s regular daily routine
• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)
• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):
Investment
Weekly Investment of:
$795.00*
Production Cost: $500.00
Est. Weekly
Impressions
A18+: 1,520,000
*Minimum two week investment
Source: Spring 2016 Estimates
•
CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!
•
Brand engagement = FREE rewards!
•
Access 30,000+ highly engaged members
•
Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & eblasts to subscribers, opt-in database & more!