The Verbatim
Newsletter of the Minnesota/Upper Midwest Chapter of the MRA
Spring 2007
President’s Corner
Linda Daniel, Harris Interactive
Chapter President
In May I will hand the title and responsibilities of President of our Chapter over
to Bonnie Sargent. Her commitment and dedication to our Chapter is impressive—
how many of you would fly in from Maine for Board Meetings and Events??? I
want to thank her for being a great President Elect and wish her the best of luck
for the coming term.
I also want to thank the other board members: Denice Duncan (Secretary), Danelle
Gorra (Treasurer), and Directors at Large Julie Heise, Stefan Hartmann, and Gayle
Belkengren. I especially want to thank Doug Skipper, who was invaluable as
Past President.
The new Board will be installed during our annual meeting in May. Bonnie will
be President, Danelle will remain as Treasurer, Tammie Frost-Norton will be
President Elect, Julie Heise will be Secretary, I will be Past-President, and Gayle,
Denice, and Josh Holly will be Directors at Large.
It’s been a busy year! We had a great boat cruise on Lake Minnetonka, our Fall
Conference was well attended and the facility (the Earle Brown Center) was so
great several of us said we should reserve it every September until 2999, and we
revised our by-laws. Also, we didn’t have to cancel a single event because of
blizzards!
I have really enjoyed my year as President. When the nominating committee
first approached me, the 3-year commitment seemed doable, but long. Let me
say this, the time has just flown by! So, if one day the committee comes to you
with the suggestion that you agree to be first President Elect, then President,
then Past President, PLEASE consider saying yes…you’ll be very glad you did.
Although this really has nothing to do with the President’s Corner, it is near and
dear to my heart. I want to leave you with one final thought….please think about
joining the Publicity Committee. We are a fun group. We are nice people. We like
to eat. If you are fun, nice, and like to eat, we are holding a spot for you!
Linda
Volume 10 Issue 2
2007 Upcoming Events
MRA Annual National Conference
June 6-8
San Francisco
More details on page 2
What’s Inside...
President’s Corner
MRA 50 Years in the Making
Board Members
Recent Event Recaps
Committee Chairs
Jargon - Communication or
Obfuscation
Video Census Launched
Clear Communication Tips
Communication Quiz
Handling Criticism
Quiz Answers
Spotlight
Advertising
1
2
2
3
3
4
4
5
6
7
9
10
11-12
Page 2
Editor’s Note
Sarah Mundy, Kantar Operations
It sure is exciting to see another summer upon us. We also have some
exciting events coming up, like our Chapter’s annual meeting in May and
the National annual conference in June. It’s also time for new faces on
the Board and the volunteer committee. I will be handing the editor
position to Doug Skipper. I’ve always enjoyed working with Doug and
know he will do an excellent job. Thanks to all those who sent me
articles and scrambled for content for me last minute! I had a good time.
P.S. I had to give a page of this issue to my company, Kantar
Operations. Make sure you check out their Spotlight article!
MRA Annual National Conference, 50
Years in the Making
www.mra-net.org/50th.html
The Marketing Research Association (MRA) will be celebrating 50 years
at its annual conference in June.
•
•
•
•
Over 25 educational sessions
A Speaker line-up dominated by Fortune 500 and Honomichl Top
50 Companies including: JC Penny, E-bay, Telemundo, Dell,
National Homeland Security, Frito-Lay, National
Geographic, Weekly Reader, Mattel, Electronic Arts, New
Line Cinema and many more!
Six Educational Tracks: Qualitative, Quantitative, Online/
IMRO, Business Strategies, Entertainment and End User!
Earn contact hours to maintain your Professional Researcher
Certification.
MRA Conferences have become synonymous with the best
networking opportunities in the profession. The 50th Anniversary
Celebration on Wednesday night will set the mood for a Conference like
none other in the profession. Below is a glimpse at some of the
networking highlights:
• Speed Networking
• 50th Anniversary Dinner Dance Gala (Dress to Impress)
• Chapter Event (Hosted by the Northern California/Pacific
Northwest Chapter (Dinner/Show at Teatro ZinZanni’s)
• Research Industry Forum
The conference is being held at the Hyatt Regency San Francisco from
June 6-8. For more information an agenda, visit online at www.mranet.org/50th.html .
Advertising
Would you like to have your company spotlighted in an upcoming
newsletter? Do you have questions or comments regarding the
Verbatim? Articles you’d like included? Please email or call me.
Contact information can be found on page 3.
2006/2007 MRA
MN/Upper Midwest
Chapter Board Members
President
Linda Daniel
Harris Interactive
763-541-7167
[email protected]
President-Elect
Bonnie Sargent
Field Research Services
651-644-3150
[email protected]
Past-President
Doug Skipper
Skipper Consulting Services
952-250-0691
[email protected]
Treasurer
Danelle Gorra
Delve
952-858-1550
[email protected]
Secretary
Denice Duncan
Fieldwork Minneapolis
952-837-8300
[email protected]
Director-At-Large
Julie Heise
Harris Interactive
763-541-7175
[email protected]
Director-At-Large
Gayle Belkengren
Questar
651-688-1997
[email protected]
Director-At-Large
Stefan Hartmann
Ipsos-Insight
612-573-8529
[email protected]
Page 3
April Luncheon Recap
Basic Statistics For Research
Liz Hochman, Research International
If you’re like me you found yourself in Market Research much
by mistake and never got to experience those invaluable statistics
classes in college. Neil Helgeson, Senior Research Executive at
Research International, came to the rescue by breaking down the
basic levels of statistical knowledge for a group of approximately
30 MRA event goers. The chapter event was held on April 19 at
Research International. He covered several valuable topics
during the 90 minute presentation such as standard deviation,
statistical testing, statistical power, and common statistical
pitfalls and mistakes.
MRA MN/Upper
Midwest Chapter
Committee Chairs
Membership Chair
Julie Heise
Harris Interactive
763-541-7175
[email protected]
Programming Chair
Jeanine Hesse
Questar
651-688-1932
[email protected]
Publicity Chair
TBD - Volunteer Needed
Verbatim Newsletter Editor
Superbowl Smackdown - Recap
Alexander Kleijngeld, Research International
Sarah Mundy
Kantar Operations
This was the third annual Super Bowl Smackdown for the MRA
Minnesota Upper Midwest Chapter. Held back in the beginning of
February, John Forde, host of PBS show, Mental Engineering, led a
panel discussion on the most noteworthy Super Bowl commercials.
The group agreed that FedEx and CareerBuilder succeeded in
message delivery, while GoDaddy.com and Bud Light’s hitchhiker
commercial were the best targeted. Far less popular were
Nationwide’s K-Fed daydream, Michelin’s ecological tires and Sprint’s
connectile dysfunction.
952-853-9463
[email protected]
Please submit articles/suggestions/
ideas for the newsletter to Sarah.
Page 4
Jargon—Communication or Obfuscation?
Linda Daniel, Harris Interactive
Every industry has its own jargon, including the marketing
research industry: IDIs, CPI, dispo, qual, quant, etc. The
problem is that often times clients expect us to immediately
understand their jargon. Sometimes it is industry-specific,
sometimes it is a compilation of avant garde business terms. It
shouldn’t surprise those who know me that I went online to
track down some of today’s “buzzwords.” I’m sure you’ve
heard most of them and have even used some of them. I’ve
certainly used some. I try to invoke the chocolate rule,
though…not too much and not too often.
•
•
•
•
•
•
•
•
•
“We don’t want plain, ordinary recommendations, we
want actionable recommendations.” What? I should
tell a tire customer that the best way to increase
business is to have trucks drive around dropping nails
on highways instead of telling them to work at
increasing market share?
“I don’t have the bandwidth to bring out this new
product.” Being the techno-wizard I am, the first time
I heard this term I thought the client meant he had an
inferior communications system. Sigh….
“We need buy-in from our stakeholders.” OK, we all
understand the concept, but would it really be so
terrible to just say “I need agreement from the people
who care about this project before I can sign the
contract”?
“We need to concentrate on our core competencies.”
As my father would have said, this is a $10 way of
saying the penny phrase, “Let’s stick to what we do
best.”
“Can we come up with an elevator story that
condenses our 3 hour presentation into a 10-minute
pitch?” That one makes me want to weep.
“Think ‘granular’ when you write my report.” This
guy wants DETAILS. Unfortunately, my slightly (??)
off-center brain always thinks that “granular” is
something you should probably see a doctor about.
“Net-net, we’re OK on this project.” I can see the
shorthand advantages of this one—we won some, we
lost some, but we’re still alive. I just wish I could stifle
the urge to say “tennis, anyone” when I hear that
phrase.
“Just give me a rough order of magnitude on the
cost of the study.” Don’t do it! The number you pull
out of thin air for the client will become carved in
stone and the bottom line is that you’ll probably lose
your shirt!
“Let’s finalize the scope of the project.” Hah! Can we
say scope change, scope creep, and not within the scope
of the project? Can we say I have a wonderful bridge
for sale?
Continued on next column
•
Which of the following buzzwords does this
“explanation” refer to? “A business methodology
that helps companies manage marketplace variability
and complexity, and align company strategies with
execution processes.”
1. Value chain
2. Bottom-line
3. Soup to nuts
4. Synergy
If good jargon is in the eye of the beholder, please find me
some sunglasses.
NetRatings Debuts Online Video
Measurement Service
MrWeb, www.mrweb.com/drno/
Nielsen//NetRatings has launched a new syndicated
measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience
size, demographic composition, engagement and competitive activity for video content.
VideoCensus is based on the company’s desktop meter
and SiteCensus content-tagging technology. To use it,
online video publishers, technology providers and networks attach a piece of NetRatings code to their video
delivery platforms. Once enabled, this allows a census
count of viewing activity.
The NetRatings desktop meter, installed on hundreds
of thousands of Nielsen panelist PCs worldwide, provides
a further measure of viewer engagement with video
channels, programs, and clips. According to the company,
this includes all forms of streaming media, providing
information about cached content, peer-to-peer
programmes and digital rights-managed video streams.
Manish Bhatia, Executive VP, NetRatings explained:
‘By harnessing the unique strengths of both panel and web
analytics measurement tools, we have a ‘best of breed’
service that can be used for planning and post analysis on
the Internet.’
VideoCensus reports are available monthly and were
initially released to clients in January. A division of The
Nielsen Company, the firm is online at
www.netratings.com .
This article was taken from MrWeb, a portal site with
news, jobs and directories for market research
professionals worldwide, established in 1998 and with
more than 12,000 regular users. For daily market
research news, visit www.drno.org.
Page 5
Seven Tips for Checking if You Are Communicating Clearly
Rae Cook & Associates, Inc., www.raecook.com
1. Below are several “metrics” or ways of measuring
whether or not your conversations and presentations are
clearer. If you are speaking clearly and concisely, your
listeners:
•
•
•
•
•
Respond warmly and attentively throughout the
conversation or presentation: their eyebrows are
raised, their eyes are rounded, and they lean
forward while you are talking
Give you more eye contact
Follow your directions more accurately
Ask you fewer questions for clarification
Appear more relaxed: smiling, shoulders down,
hands relaxed
2. Read nonverbal signals that others are confused.
Confused listeners often:
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•
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•
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Avoid eye contact
Tilt their heads
Squint their eyes
Close their mouths
Lower their eyebrows
Cross their arms and legs
Turn away from you
3. Avoid vague words
Another way to speak clearly is to avoid unclear words
including it, that, this, those, they, he, she, them, and we.
Unfortunately, you may use these words while feeling
assured that your listeners know what you are talking
about. You talk as if you and your listeners are looking at
the same picture. The solution is easy. For at least a few
weeks, you should avoid the words above in your speech.
For example:
NOT: It would be great for them. Using the process will
make a difference.
INSTEAD: The new distribution process will reduce your
costs by at least 12%. If you eliminate excess forms, you
will reduce wasteful paper handling dramatically.
Expressions can also be vague: other areas of interest,
some things, none of the above.
4. Stop repeating yourself
When you note when others do not understand you, you
may repeat yourself time after time, hoping to “get
through” to your listeners. This technique seems logical,
but the large volume of speaking caused by repeating
compromises success. This “recycling” of information and
comments has got to go. One way to reduce speech
recycling is to change your thinking about speaking. More is
not better. Instead, program yourself to realize that you need
to say only a few sentences in a conversation before giving
your conversational partner a turn.
5. Say one thought in each sentence
The desire to “say it all” also may plague you. If you
recognize yourself as a “say-it-all” type, then you probably
speak in very long, overloaded sentences. Research shows
that the average adult listener can hold only sixteen words in
short term memory, so you should not be surprised when
your listeners do not remember your 30 word sentences. Try
this: say only one idea per sentence, then end the sentence
and start a new one. In fact, rather than just starting a new
sentence immediately, insert a pause between sentences so
that you can think, edit, and observe the reactions of your
conversational partners.
6. Start in the right place and stay on track.
You may start too far ahead of either what your listeners’
remember about the subject or how much your listeners
know. You may waste time providing excessive background
information and off-topic comments. You need to remember
to provide brief introductions to your topics to warm up and
orient your listeners. “Brief” means two to five minutes for a
presentation and a short phrase for an e-mail or voice-mail
message. You should always start each conversation with a
few sentences to review previous conversations and to
remind your listeners of information that they will need to
understand the rest of the conversation or presentation.
7. Tips and Techniques
Finally, here are a few quick ideas to eliminate rambling.
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Finish each idea before proceeding.
Tolerate silence.
Shorten your sentences.
Picture your idea in your mind, as if on “video,”
before speaking.
Picture your words on a screen in your mind before
you say them.
Put the most important information in your
sentences at the beginning or end.
Slow down by as much as 70% to allow more time
to think.
Page 6
Communication Quiz
Source: http://encarta.msn.com/encnet/features/quiz/
See if you can tell which of the sentences below uses
each word correctly!
1. Nixie
a. That pink hair dye makes you look really nixie!
b. The printer uses an old T30 nixie driver, so we
can’t replace it.
c. It’s a long opera about a nixie who lives in a
river and can’t find love.
2. Oolong
a. I really oolong for a nice cup of tea.
b. Oolong as you’re up, would you get me some
tea?
c. I wouldn’t have asked for tea if I’d known you
were going to make oolong.
3. Phthisis
a. Despite her ongoing battle with phthisis, the
opera diva can still sing wonderfully
b. Raphael’s Cupid and Phthisis sold for $13.5
million today.
c. Phthisis the nicest restaurant we’ve ever been
in.
4. Pipit
a. The mark of a great golf player is skill with the
pipit.
b. The song of the pipit convinced him that spring
had arrived at last.
c. If you pipit the engine valves, you’ll get better
gas mileage.
5. Queue
a. Once found in rivers throughout Patagonia, the
wild queue is now endangered.
b. Guidebooks warn that Buckingham Palace has
the longest queue in London.
c. To succeed as a model, you need to look queue
and to act queue.
6. Rigamarole
a. Why should I go through all that rigmarole to
buy a concert ticket?
b. And for dessert, a chocolate rigmarole!
c. An expert sailor can rigmarole even in a high
wind.
7.
Syzygy
a. They used to be a reggae band, but now they
play mostly syzygy.
b. I don’t want to hear any syzygy excuses; I
want action!
c. The eclipse that was visible over most of
Connecticut occurred by syzygy.
8. Teosinte
a. The field of teosinte swayed gracefully in the
warm breeze.
b. Teosinte, the Aztec ritual ball game, could
involve teams of 200 players.
c. Madame Curie isolated teosinte from radium,
thereby creating the modern electric battery.
9. Vug
a. The Albanian vug, once worth three lira, is
now barely equal to the piastre.
b. I feel totally vug today, so maybe I’m getting
a cold.
c. This rock has so many vugs, it looks like
Swiss cheese.
10. Wadi
a. Built entirely of volcanic wadi, the house is a
classic of modern architecture.
b. The wadi may seem dry as a bone now, but in
the rainy season it can become a torrent.
c. This melody for wadi and oud has become the
anthem of the Moroccan labor movement.
Answers to Communication Quiz on page 9
Page 7
Handling Criticism With Honesty and Grace
by Kare Anderson with contributions from Chris McClean©
Perhaps one of the most vulnerable of moments is when someone criticizes you, especially if that person knows you
well. The scalpel of her comments can be surgically rapid and close to the bone, more damaging than the rubber hammer of
a stranger’s passing slight. Yet, as the old saying goes, “What doesn’t kill us will make us stronger.”
People are most revealing when offering praise or criticism. Praise indicates what they most like about themselves and
criticism often shows what they least like or feel least competent about in themselves. So criticism is actually a two-way
mirror. How can you respond to another’s criticism with honesty and grace and actually gain new insights about yourself
and the other person in the process?
First Recognize That You Are an Animal Under Attack
Whether you are with someone you love, hate, know little or just met, in the first moments when you realize that you
are being criticized you will react the same. Your heart beats faster, skin temperature goes down and you even lose
peripheral vision. Because you feel under attack, your first instincts are to focus on that feeling, making it more intense.
You will then feel like withdrawing or retaliating. Just remember that both instinctual responses are akin to saying, “I don’t
like your comments therefore I will give you more power.” Attempt to do neither as both fight or flight responses leave you
with fewer options, not more.
When you focuas on your feelings, you will be distracted from hearing the content of the comments. You are more
likely to react, rather than choose how you want to act. Avoid a “face-off” of escalation of comments between the two of
you. Instead imagine a triangle of three entities: the other person, you and the topic of the criticism. Picture you both staring
at the criticism, the third point in the triangle, to work through the comments, rather than staring each other down, where
one person has to be wrong.
Look to Their Positive Intent, Especially When They Appear to Have None
You are your most disarming when you compliment someone else for taking the time to give you feedback. You take
the wind out of their sales. The other person may even backtrack. Yet our first instincts are to look for the ways we are right
and others are . . .less right. In responding to criticism, the momentum of defensive emotions builds fast. Why? Because we
mentally focus on the smart, thoughtful, and “right” things we are doing, while obsessing about the dumb, thoughtless, and
otherwise wrong things the other person is doing. This tendency leads us to take a superior or righteous position, get more
rigid, and listen less as the criticism continues.
Difficult as you might find it, try staying mindful of your worst side and their best side as you engage in responding to
the criticism. You will probably be more generous and patient with them, and increase the chances that they will see areas
where you might be right after all. Act as if they mean well, especially if it appears they do not, not for them, but for
yourself. The more you can look to their positive intent, the greater the likelihood that you can respond to their comments
without their adding more or elaborating before you can respond to their first comments.
Here’s an easy to remember four step process to follow when responding to a criticism. Remember it is never
comfortable to hear negative comments. I just find this approach makes it easier than any other alternative I’ve found.
“AAA” Approach to Responding to Criticism
Step One: Acknowledge.
Acknowledge that you heard the person, with a pause (buys time for both to cool off), nod, or verbal acknowledgment
that demonstrates that you heard them. Whether the criticism is “justified’ or not, if you attempt to avoid discussing it, it
will loom larger in everyone’s minds that heard it and stick to you like fly paper, as you attempt to move on. Do not
disagree or counter- attack. Prove that you have heard his comment. Perhaps say “I understand you have a concern” rather
than “You shouldn’t have . .. .” ). Avoid blaming or “bad labeling” language such as “That’s a lie” or “You don’t know what
you are talking about.” You will only pour hot coals on the heat of escalation and harden the person into their position so
she will want to elaborate.
Step Two: Ask for More.
Ask for more information so you both can cool off more and stay focussed on the issue, not the feelings or
personalities. Go slow to go faster later in reaching agreement about how to resolve the criticism. Try to “warm up” to the
Continued on page 8
Page 8
Handling Criticism With Honesty and Grace (continued)
Continued from page 7
part of the person you can respect — focus on it mentally and refer to it verbally: “You are so dedicated” or
“knowledgeable” or whatever their self- image is that leads them toward making the criticism. The more fully the other
person feels or hears, the more likely that he will be receptive to your response, whether it is to agree or disagree.
Step Three: Add Your Own
Add your own, asking permission first. If you believe the comments are accurate, then say so. If an apology is in order,
give it sooner rather than later. Then say what you plan to do differently to respond to the criticism. Ask for their response
to your comments and again thank the person for being thoughtful in offering them. The sooner you verbally agree, if you
find truth in the criticism, the more likely that you will engender respect from the other person and any others who witness
the interaction. In fact, if you tell others who are important to that person that you were wrong and appreciate his pointing it
out to you, you will feel and appear more comfortable with yourself.
If, on the other hand, you disagree with the comments, say “May I tell you my perspective?” This sets the other person
up to give you permission to state your view as you have been willing to listen to theirs.
Here are some other ways to respond to criticism.
Dump Their Stuff Back in Their Lap
If someone is verbally dumping on you, do not interrupt, counter, or counterattack in midstream, or you will only
prolong and intensify their comments. When they have finished, ask “Is there anything else you want to add?” Then say,
“What would make this situation better?” or “How can we improve this situation in a way you believe we can both accept?”
What Will Make it Better?
Ask them to propose a solution to the issue they have raised. If they continue to complain or attack, acknowledge you
heard them each time and, like a broken record, repeat yourself in increasingly brief language variations: “What will make
it better?” State your view and what you would like from them. if they disagree, then ask, “What would make this situation
better for both of us?” Move the other person from a mode of criticizing to problem solving. If she or he continues to
criticize, act like a broken record. In a calm voice, again acknowledge and ask more briefly: I understand you have a
concern and we disagree. What would make it better for us both?” If the other person continues on the downward track of
criticism, say, “I want to find a way to resolve your concern. When do you want to talk about it next?” Then you can
remove yourself from the tone of that discussion and put the other person in the position of initiating follow-up.
Presume Innocence
What if you believe another person is actually lying to you? “Naive you are if you believe life favors those who aren’t
naive,” Mason Williams once said. Nobody wants to be told they are wrong. Whenever you have reason to believe someone
is lying or not making sense, you will not build rapport by pointing it out to them. Allow them to save face and keep asking
questions until you lose imagination or control. Say, for example, “How does that relate to the . . .” (then state the
apparently conflicting information). You might find you were wrong, and thus you “save face.” Or, by continued non
threatening questions, you can “softly corner” the other person into self-correcting, which protects your future relationship.
Learn How Personalities Clash
To gain insights into the kind of people who are most likely to criticize you and why; and those you are most likely to
criticize, learn more about your personality type according to the classic Myers Briggs process. Even if you have taken the
test in the past, take a quick, free refresher course online.
Demonstrate Visible Goodwill Upfront.
When criticized, you are more likely to find resolutions sooner when the other person comes to trust your positive intent.
Demonstrate your willingness to find a compromise and ability to be genial even and especially if you don’t like the person
Continued on page 9
Page 9
Handling Criticism (continued)
Continued from page 8
or the situation. Often the best solution to a criticism
leaves both parties a little unhappy but not enough to
retaliate later on. You are both somewhat satisfied with
your compromise and willing to move on.
Know that “less is often more.”
Especially in the beginning, listen more, talk and
move less, keep your motions and voice lower and
slower. These animal behaviors increase the chances
that others will feel more safe and comfortable around
you.
Act to enable them to save face and you will
preserve the relationship.
If you think they are lying, keep asking questions
(until you lose control or run out of imagination) rather
than accusing them of misrepresentation. Asking
questions gives you the time to see if you were mistaken,
thus possibly saving face for yourself, while gently
cornering them to make a self-admission that they were
mistaken and volunteer an alternative. You also leave
room to escalate later.
Honor commonalties more frequently than bringing
up the differences. What ever you refer to most and
most intensely will be the center of your relationship.
Keep referring to the part of them and their points that
you can support and want to expand upon.
Let Them See It Differently
If the other person does not accept your response at
first, consider making the same suggestion later on and
in a different way another way. Do not overlook
rearranging the same elements of a suggestion or offer
to find a more mutually attractive compromise.
Choose Your Approach
Contemplate how you say what you say. Consider
their perspective in how you make any request. For
example, a priest once asked his superior if he could
smoke while praying, which led to a negative answer.
Yet if he’d asked if he could pray while smoking he
might have received a more positive response.
In considering any of these ways to respond to
criticism, know that the worst way is to keep it inside
and festering. Your reaction will always show one way
or the other.
Kare Anderson is a speaker and author of
SmartPartnering and LikeAbility. For more
information, visit http://sayitbetter.com/store/
merchant.mv?Screen=CTGY&Category_Code=KP
Quiz Answers
1. C. In Germanic mythology, a female water spirit that can
appear in human form or as half-human, half-fish
2. C. A dark Chinese tea that is partly fermented before
being dried
3. A. Phthisis is a disease, especially a lung disease.
4. B. Small songbird of the wagtail family with brown
speckled feathers and a long tail. Family Motacillidae.
5. B. A queue, in England, means a line of people waiting.
6. A. Ridiculously complicated process: an irritating,
tedious, or confusing sequence of tasks, especially tasks
that seem unnecessary or absurd
7. C. Syzygy is an alignment of three astronomical objects.
8. A. Tall Central American annual grass: a tall annual grass
grown for forage, related to, and perhaps the ancestor of,
corn. Native to: Mexico, Central America. Latin
name Zea mexicana.
9. C. Rock cavity: a small hole in a rock or vein that often
contains a mineral lining that differs from that of the
surrounding matrix
10. B. Mainly dry water course: a steep-sided watercourse in
dry regions of North Africa and southern Asia through
which water flows only after heavy rainfalls
Scoring:
10 correct: Superlative!
7-9 correct: Stupendous!
3-6 correct: Swell
1-2 correct: Sorry
Page10
Page 11
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accurate, and for most projects can have closed-end data to you within 24 hours of closing returns.
Services include:
Survey printing and mail distribution
· Returns management for follow-up mailing to non-responders
· Return mail handling
· Survey check-in and editing
· Audio Tape Transcription
Comment coding (hardcopy and on-line)
· Open-end transcription and editing
· Data Entry
· State-of-the-art Character Recognition Image scanning
· Tabulation
For more information contact Dave Koch at (952) 939-0538 or [email protected]
www.adaptdata.com
The Verbatim
Julie Heise
Harris Interactive
5500 Wayzata Blvd. #220
Minneapolis, MN 55416