31586IL01G_Outside.ai
5/10/06
PRINTOUT @ 80%
8.5"
An Excellent Marketing Experience!
• Limited Edition flavors drive awareness and trial!
• Exclusive Limited Edition packs are ONLY available on display!
• Shoppers will scramble to play the Text Thru Time game!
Process Color Inks
• Powerful multi-media brand support!
Cyan
Step Right Up… for D isplays that I ncrease Ring!
Magenta
Yellow
Spot Color Inks
VARNISH
Mixed Singles PDQ
144 ct. 2/ca
Item #20824
36 STARBURST® Original Fruit Chews 2.07 oz.
36 STARBURST® Limited Edition Retro Flavors Fruit Chews 2.07 oz.
36 SKITTLES® Original Bite Size Candies 2.17 oz.
36 SKITTLES® Limited Edition Carnival Flavors Bite Size Candies 2.17 oz.
Approvals
Design Firm:
5.9"
Legal:
Legal:
29"
11.9"
Client:
Client:
52.5"
Client:
Mixed Singles Counter Unit
88 ct.
Item #20822
12.5"
52 STARBURST® Limited Edition Retro Flavors Fruit Chews 2.07 oz.
36 SKITTLES® Limited Edition Carnival Flavors Bite Size Candies 2.17 oz.
11"
13.5"
4"
10.8"
10.8"
16"
18"
14"
Mixed Singles Powerwing
216 ct.
Item #20823
18"
36 STARBURST® Original Fruit Chews 2.07 oz.
72 STARBURST® Limited Edition Retro Flavors Fruit Chews 2.07 oz.
36 SKITTLES® Original Bite Size Candies 2.17 oz.
72 SKITTLES® Limited Edition Carnival Flavors Bite Size Candies 2.17 oz.
11.5"
STARBURST® Limited Edition
Retro Flavors Fruit Chews
16 oz. Display Case
28 ct.
Item #20785
11.5"
SKITTLES® Limited Edition
Carnival Flavors Bite Size Candies
16 oz. Display Case
36 ct. Case
Item #20806
Time to stock up… for big time profits!
1
3
5
TEXTthru
TIME
Masterfoods USA Proprietary Testing Summary, Summer 2005
Total U.S. FDM: 52 w/e Jan. 1, 2006
Teenage Research Unlimited, Inc. Wave 46, Fall 2005 4IRI, FDMC, 52 w/e 3/27/05
Ipsos-Asi, Information Tracker, Jan-June 2004 6Starburst.com, Interactive Agency Reporting 7IRI, Total FDM, YTD 3/27/05
for
Old School and New School Prizes!
2
®/TM trademarks © Mars, Incorporated 2006
Promotion Details Inside!
CC11
17"
Black
31586IL02D_Inside.ai
5/10/06
PRINTOUT @ 80%
8.5"
Rewi nd
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with
Process Color Inks
Cyan
Magenta
Yellow
Spot Color Inks
VARNISH
Approvals
Design Firm:
Legal:
Legal:
Client:
Turn to the Top 2 Sugar Candy Brands … to grow the category!
Blast Back TO OLD SCHOOL
FLAVORS WITH A NEW School TWIST!
BRAND
®
Gr
een
dy
Co
t t o n C an
Slus h
y
le
u b ble G um
- Candy Apple
- Bubble Gum
- Cotton Candy
- Red Licorice
- Green Slushy
Limited Edition Retro is out-of-sight
with 4 rockin’ Retro flavors!
F L AV O
o B err y
D isc
ID
R INS
E
- Psychedeli-melon
- Optimus Lime
- Hey Mango-rena!
- Disco Berry
im u
i m es
Red Licoric
e
lon
Psychedeli-me
…the hottest ride around!
4
- #1 fruit chewy candy brand
4
- #1 coolest sugar brand
…the juice is “right on”!
4
- #2 Fruit Chew in the U.S.
- 100% Brand awareness with
target audience5
BRAND
Hurry, Hurry, Hurry… Stock the D isplays that Drive Traffic!
BRAND
ED
L I M I TI O N
EDIT
Opt L
y App
B
C
and
Limited Edition Carnival gets
in the swing with 5 kickin’
Carnival flavors!
• On-Shelf: Every core pack includes a
Limited Edition flavor!
®
BRAND
Variety
MangHoe-yrena!
Consumers “D ig” Our NEW L imited Edition Packs!
CARNIVAL
FLAVOR
Featured
ORIGINAL
Green Slushy
WILD BERRY
Candy Apple
TROPICAL
Bubble Gum
SMOOTHIE
Cotton Candy
BRAND
Variety
F L AV O R
Featured
ORIGINAL
Disco Berry
TROPICAL
Punch Rocker
BAJA
Optimus Lime
1
• SKITTLES® Brand Carnival and STARBURST® Brand Retro flavors are a favorite among our consumers
- Shoppers LOVE reminiscing — about the fads, clothing, music… anything of times gone by
1
- Concepts tested extremely well with STARBURST® Brand and SKITTLES® Brand target audience
- New Limited Edition packs leverage these experiences… to re-create the charm and fun of yesteryear
- 120 MILLION pack impressions generate
major shopper excitement… to try ALL
Limited Edition flavors!
• On groovy display vehicles:The ONLY
place STARBURST® Retro and
SKITTLES® Carnival Limited Edition
packs can be found!
D ial Up Sales with a Far- Out Promotion
• Dynamite promotion keeps consumers coming back for more!
• Old school is hot!
- Text to win with unique under-the-wrapper codes
- Journey through time online via the interactive time machine.Tour a different
decade with each new code… for a chance to win old school and new school prizes!
- HUGE across categories including video games, clothes, shoes and more!
L imited Edition Sales Are Leaping Ahead!
TEXTthru
TIME
and WIN!
Look Inside!
6
2
2
• Explosive growth — Limited Edition Future Consumption sales +275% in 2005 vs. 2004!
- Texting component drew HUGE participation… up almost 48% vs. 2004!
6
- More teens played and played more often… total codes used QUADRUPLED since 2003!
ED
L I M I TI O N
EDIT
• SKITTLES® Brand and STARBURST® Brand deliver MORE incremental volume with MORE
7
efficient promotions than all major fruit chewy competitors!
2
• Over $100MM in Limited Edition sales across ALL channels in 2005!
• Capitalizing on the profitable Limited Edition trend with Limited Edition SKITTLES®
Brand Carnival and Limited Edition STARBURST® Brand Retro Flavors
Plus Play
• Building on the success of the STARBURST® “More Juice More Burst” text-to-win promotion
2
• Limited Edition Dollar sales show no signs of slowing — almost DOUBLE vs.YAGO!
• Limited Edition items build BIG base and incremental sales volume!
F L AV O
Client:
®
• Limited Edition packs feature ALL-NEW, flavor favorites with old school appeal!
BRAND
Client:
3
ID
R INS
E
17"
11"
Black