MANUFACTURER
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I Product launch
E2 News / At the heart of the matter / Wide Angie / ANOTHER PERSPECTIVE / The Specialists / Research and Development
PHONAK Snrina Roadshows
Dispensers attended one of six venues on the Phonak roadshow marathon.
Dunblane, York, Nottingham, London, Dublin and Bristol all played host to the Phonak road crew.
For th e launch of th e A udeo Q a n d N aida Q, Phonak
reverted to the 'm u c h loved roadshow a p p ro a c h ' as
By Gemma Morris
[email protected]
Photos: Phonak
requested by customers. Between 9th a n d 18th April, the
Phonak te a m travelled betw een D unblane a n d Bristol,
stopping a t York, N ottingham , London a n d Dublin. G em m a
Morris from Phonak has written a b o u t the road trip.
provided an interesting overview o f all th a t w as new at
P h o n a k b o th th ro u g h p ro d u c t o ffe rin g an d b u sin e ss
s u p p o rt packages.
T h e roa dsh ow s w e re a gre at o p p o rtu n ity to in tro d u ce
o u r new Sales Director, G reg Lo rim er w h o com e s from
a strong te c h n o lo g y and cu sto m e r service ba ckgro und .
D
u n b la n e w a s o u r firs t lo c a tio n as w e
G reg is en th u sia stic a b o u t w h y he jo in e d P ho na k and
m a d e o u r w a y fro m W a rrin g to n , in a
has one shared p rin cip le betw een his previous roles and
van ja m p a c k e d w ith e x c itin g k it and
his new role w ith us at P honak UK. T hat enthusiasm and
o u r ne w b e lo ve d K E M A R to be used
fo cu s is differentiation w ith passion, m aking a difference
fo r de m o n stra tin g o u r S pe ech in w in d
th ro u g h th in g s that m atter to tho se w e w o rk with. Greg
fe a tu re .
D e le g a te s a rriv e d a n d w e
ta lke d over a co ffe e before g o in g into th e m ore form al
p a rt o f th e tra in in g .
m ay be new to th e in d u s try but is keen to listen, learn
and evolve as he settles into the role further.
D a nie l Laverty, S ales M a n a g e r
C h ris C a r tw r ig h t, P ro fe s s io n a l s e rv ic e s m a n a g e r,
in tro d u c e d th e a g e n d a fo r th e da y and th e rest o f the
to o k th e s ta g e a n d d e s c rib e d a n e w th re e p a rt te st
P h o n a k te a m th a t w e re th e re .
th a t is q u ic k a n d easy to p e rfo rm ; cove rin g de tection ,
D a nie l s e t th e sc e n e
by ta lk in g a b o u t m a k in g b u s in e s s e s fig h tin g fit in a
r e c o g n it io n a n d d i s t i n c t io n o f h ig h f r e q u e n c y
s h rin k in g m a rk e t a n d in a to u g h e c o n o m ic c lim a te .
ph on em es. T h e results provide g u id a n c e on fin e tu n in g
T he varied agenda, presented by a lo n g sta n d in g team
th e instrum ent, o r a cle ar need to allow acclim atiza tion
AUDIO INFOS I N°79 I JUNE-JULY 2013
MANUFACTURER
to ta k e its c o u rs e . T h e P h o n e m e p e rc e p tio n te s t is
available fo r use on CD fo r £120.
G raha m H ilton, A u d io lo g y M anager, w as th e s e c o n d
presenter of the day. He discussed the strong relationship
that has been identified between the level o f satisfaction
w earers express tow ards th e ir hearing instrum ents and
th e n u m b e r o f e n viro n m e n ts in w h ic h th e y fin d th e m
effective in (M arkeTrak VIII). G raham then spoke ab ou t
the em ergence of wireless connectivity between hearing
instrum ents and how this has been developed by Phonak,
using a process term ed Binaural VoiceStream Technology,
to introduce a range o f highly effective signal processing
fe a tu re s p ro v e n to e n h a n c e s p e e c h in te llig ib ility in
eve ryda y c h a lle n g in g liste n in g e n viro n m e n ts.
Finally,
G ra h a m p ro p o s e d th a t th e use o f s u c h te c h n o lo g y
w o uld result in enhanced levels of con sum e r satisfaction
w h ich will also have a positive im pact on the nu m be r of
recom m endations a fitting professional is likely to receive
through satisfied customers.
insights into too ls that have been used succe ssfully with
The new products
Daniel Laverty in tro d u c e d th e new A u d e o and
e x is tin g c u s to m e rs , p ro s p e c ts , G P /E N T a n d lo c a l
N aida
m a r k e t in g a v e n u e s . T h e P h o n a k P a r t n e r s h ip
R IC s to th e d e le g a te s . D a nie l ta lk e d a b o u t th e ne w
p ro g ra m m e w a s re v ie w e d a n d n e w o p p o r tu n itie s
fea tu res o f th e A u d e o w h ic h in c lu d e s all th e Binaural
h ig h lig h te d in o r d e r to s h o w its d e v e lo p m e n t a n d
v o ice stream fea tu res you can a lre a d y fin d on B olero
lo n g s ta n d in g s u c c e s s w ith in th e in du stry.
D elegates
th e n rece ive d A u d e o Q en d u s e r le a fle ts a n d a fu lly
ed itab le m arketing CD to take away w ith the m and use
Our technical support
on the fo llow ing day to kic k start th e m arketing activity
tha t had been discussed.
team has welcomed
Jordi Cornado and Liz Hignett
both well-respected professionals
in the industry. ^
Customer feedback
Last, b u t h o p e fu lly n o t least, H e le n B ro w n lie , H ead
o f Q u a lity a n d C u s to m e r E x p e rie n c e s h a re d th e
im p o r ta n c e o f c u s to m e r f e e d b a c k in g u id in g th e
o p e ra tio n a l im p ro v e m e n ts w e m ake in o u r bu sin ess.
T h is ta lk w as a b re a k fro m th e usu al c o n v e n tio n as
w e d o n ’t n o rm a lly p re s e n t o u r in te rn a l p ro c e s s e s ,
A n e w A u d e o 3 1 2 T - c o il o p t io n w a s
b u t it w as a g re a t o p p o rtu n ity fo r H e len to m ee t o u r
in tro d u c e d a c ro s s all fo u r p ric e p o in ts in c lu d in g th e
c u s to m e rs fa c e to fa ce , a n d h o p e fu lly a ls o to sha re
new A u d e o 30. All th e range no w has tin n itu s the ra py
a little a b o u t th e w a y w e w o rk . H e len a lso to o k th e
a n d V ir to .
fe a tu re s m a k in g th e A u d e o th e m o s t c o m p re h e n s iv e
o p p o rtu n ity to a n n o u n c e th a t o u r te c h n ic a l s u p p o rt
RIC w e have ever p ro d u c e d . All G uest RICs now co m e
team has w e lc o m e d Jord i C o rna do and Liz H ignett both
w ith free receivers fo r life!
already w ell-respected professionals in the industry. She
A a ro n T h o m p s o n , R e g io n a l S a le s M a n a g e r, ta lk e d
dis cu s s e d th e fe e d b a c k w e g a th e r fro m o u r H ear the
a b o u t th e im p o rta n c e of d e m o n s tra tio n s as p a rt o f a
C u s to m e r T racker and exp la in e d s o m e o f th e a ctio n s
c on sulta tion . A fte r listening to a c o n s u m e r’s p a rticu la r
w e have taken to give o u r custo m e rs c o n fid e n ce in the
lifestyle needs w e sug ge st to let th e A u d e o Q d o all the
P ho na k service.
w o rk. A a ro n w e n t th ro u g h new up da te s on ta rg e t 3.1
O u r A u d e o a n d N a id a Q la u n c h e v e n ts c a m e to a
a n d a ls o ro le -p la y e d o n e d e m o n s tra tio n to fit all th e
c o n c lu s io n at th e A IH H P S pring co n fe re n ce in Bristol,
price po in ts o f th e new Q uest range. T he m u ch travelled
and after tw o w e eks o f am azing venues w ith m any m iles
K E M A R w as th e n in actio n w ith all de legates listening
covered it w as great to receive such a positive response
th ro u g h h e a d p h o n e s as both sp e e ch in w in d and the
to th e days. O n ce again w e w ish to th a n k all of th o se
rem ote m ic w ere tested in each event.
w h o a tten ded fo r ta kin g th e tim e o u t of th e ir business
T h e P h o n a k M a rk e tin g te a m to o k th e o p p o rtu n ity to
and fo r th o se un ab le to attend on th is o cca sio n w e look
d is c u s s th e fu ll c u s to m e r jo u rn e y a n d o ffe re d so m e
forw a rd to seeing you at o u r next event. I
JUNE-JULY 2013 I N°79 I AUDIO INFOS E l