Top 5 Automotive Super Bowl Commercials
With Super Bowl 51 now over, and a congratulations to New England
Patriots being in order, Automotive IQ reviews the automotive
commercials and picks out our 5 favorites…
In 2010, Super Bowl ads were selling for about $2.5 million for a 30-second spot, however times
has changed and for the 2017 Super Bowl, which attracted 111.3 million viewers, Fox has
reportedly been asking for $5 million to $5.5 million. Adding to the increased spot-costs,
marketers must also deal with the high production costs of putting together the commercials.
The average production cost for a Super Bowl ad in recent years was reportedly north of $1
million, as many employ major creative agencies and advertising houses, while some even enlist
big-name Hollywood directors and actors.
Top spot goes to Kia who features Melissa McCarthy as they seek to save the whales in the ocean,
preserve the trees in the forest, secure the ice caps to the far north, and even save the rhino’s on the
African savannah. All this whilst Bonnie Tyler blasts her “I need a hero”. Good laugh, check it out!
Cam Newton manages to shake of an incoming sack, as he takes on a team of pewee football players.
Question remains though, is the little #19 draft-eligible?
Hyundai brings the feelings to their Super Bowl spot, as they produced their commercial filmed live
during the championship bringing together soldiers from the US military base in Zagan, Poland, with
their families attending the Super Bowl 51 in Houston, Texas.
Audi brings a clear statement to their Super Bowl spot, as they finalize it with “equal pay for equal work”
with a focus on gender inequality – to an world where women, on average, is paid 21% less than men.
Peter Fonda, Steppenwolf’s “Born to Be Wild” and reference to the 1969 classic movie Easy Rider can
bring excitement to most people, and that’s even before mentioning that this Mercedes commercial was
produced by the Cohen brothers!
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