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Sublime%Skinz%launches%pioneering%ad%format%that%acts%as%an%interactive%
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Skin%based+advertising+company+Sublime+Skinz+launches+revolutionary+engaging,+
scalable+ad+format+that+allows+brands+to+create+personalised+micro%sites+as+part+of+
a+webpage+takeover+
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London,% UK,% 24% September% 2015:% Sublime( Skinz,( a( leading( ad( tech( company(
specialising(in(the(distribution(and(optimisation(of(skin9based(advertising,(has(today(
announced(the(launch(of(a(new(ad(format(–(Interactive(Skinz.(The(innovative(format(
allows(brands(to(turn(page(takeovers(into(personalised(micro9sites(that(complement(
rather(than(intrude(on(the(user(experience,(to(maximise(ROI(for(both(advertisers(and(
publishers.(((
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Interactive( Skinz( brings( together( an( array( of( rich( content( including( video,( images,(
product( descriptions,( and( geo9localised( modules.( The( banner( section( –( featured( at(
the(top(of(the(page(takeover(–(includes(links(and(tabs(that(allow(the(user(to(explore(
the(advertised(brand(within(the(advert(itself.((
(
Sublime( Skinz( can( tailor( every( element( of( the( ad( format( to( meet( each( brand’s(
specific(needs(as(well(as(offering(pre9designed(packages(that(can(be(completed(and(
implemented(within(hours.(The(format(enables(brands(to(recapture(the(attention(of(
ad9blind(consumers(with(high9impact,(dynamic(content(that(encourages(interaction.(
Viewers(can(activate(sound(to(watch(video(clips,(click(through(to(external(pages(or(
engage(with(multi9channel(campaigns(via(social(media.((
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“Interactive(Skinz(is(an(innovation(that(will(help(brands(break(through(ad9blindness(
and( provide( consumers( with( a( truly( immersive( experience,”( commented( Lisa(
Menaldo,(UK(Managing(Director(of(Sublime(Skinz.(“The(variety(of(rich(media(options(
enable(brands(to(create(a(powerful,(individual(presence(without(detracting(from(the(
user’s(enjoyment(of(the(web(page.(The(engaging(format(reclaims(user(attention(and(
drives( greater( interaction,( increasing( brand( uplift( and( ROI,( as( well( as( improving(
publisher(revenues(through(skin9based(advertising.”(
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ENDS%
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About%Sublime%Skinz%%
Sublime( Skinz( is( a( leading( ad( tech( company( specialising( in( the( distribution( and(
optimisation( of( skin9based( advertising.( It( is( the( first( platform( of( its( kind( to( provide(
wallpaper9based( advertising,( working( with( advertisers,( publishers,( media( agencies,(
media(trading(desks,(and(ad(networks(to(drive(efficient(campaigns(at(scale.(
((
Sublime( Skinz( provides( actionable( statistics( and( transparent( insights( in( real( time,(
allowing( brands( to( capitalise( on( the( most( impactful( format( with( the( greatest(
coverage( across( multiple( websites.( Sublime( Skinz( works( with( a( clear( objective( to(
maximise(revenues(and(optimise(return(on(ad(investments.(
((
Founded( in( 2012,( the( Paris9based( company( has( developed( an( international( reach(
with( offices( in( London( and( San( Francisco,( and( boasts( an( impressive( network(
integrated(with(more(than(2,500(websites(worldwide.(Sublime(Skinz(was(honoured(
as( the( ‘audience( favourite’( winner( of( the( Launch:( Silicon( Valley( World( Cup( Tech( in(
2014.(
((
For(more(information,(please(visit(www.sublimeskinz.com(
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Press%Contact(
Elizabeth(Bristow,(GingerMay(PR(
Senior(Account(Executive((
[email protected](
Tel:(+44((0)203(642(1124(
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