Texas Trophy Hunters Association
2016 Media Kit
Texas Trophy Hunters Association™ (TTHA) is recognized as The Voice of Texas Hunting™.
We are a membership-based organization that also offers a full media portfolio to meet your
advertising needs. TTHA delivers results for you through print, television/video, tradeshows,
multiple digital media channels, and art production. The Journal of the Texas Trophy Hunters™
consistently outsells the competition on the newsstand and Trophy Hunters TV™ is an Emmy
Award winning program.
Texas is BIG and we can get you into thousands of hunting camps across this great state of ours.
Texas continues to be a leader in license sales and hunting-related expenditures. Grow your
business through extensive media channels and our membership.
Our current advertisers are very pleased with their success. You cannot argue with 41 years of
success! We connect you with your customer!
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Let us develop a custom advertising package and media materials to help grow your business.
We are ready to serve you!
Thank you,
Hal Gahm, COO & Sales Director
Texas Trophy Hunters Association
Follow Us Online:
Facebook
Twitter
YouTube
Linkedin
Hit Your Target Market
Hunters in Texas and across the United States
greatly support the economy. Their support
and spending helps to employ people in
many industries. Through retail spending
and license sales, hunters drastically impact
local economies in a positive way. Hunting
expenditures reach totals of nearly $34 billion
annually across the United States. We will help
you capture part of that annual spending and
reach this audience.
Buying Power!
• Texas ranks #1 in sportsmen
spending: $6.6 billion2
• Texas deer hunters spend in
excess of $2.3 Billion annually2
• Texas ranks #1 in resident
sportsmen: 2.6 million2
• Texas ranks #1 in resident
hunters: 1.14 million2
TTHA Member Demographics
• The majority of our members
are college graduates with an
annual household income over
$75,000!
Audience Overview
Age Breakdown
72% / 28%
35.3%
42.7
46.2%
• Our members demonstrate
buying power for many outdoor
product categories!1
$83,560
18.4%
• Texans spend 20.3 million days in
the field and woods2
74.3%
Household Income Breakdown
• Texas attracts 341,000 non-resident
sportsmen each year.2
Male/Female
Median Age
Median HHI
Att/Graduated College
49.4%
Own Hunting Property
46.1%
Lease Hunting Property or Use
an Outfitter
18-34
35-54
55+
70.4%
HHI $50,000+
50%
HHI $75,000+
28.6%
HHI $100,000+
• Our members hunt 41+ days a
year, primarily whitetail, using a
variety of methods.
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Texas Trophy Hunters Independent Market
Research.
2
U.S. Department of the Interior, Fish and
Wildlife Service and U.S. Department of
Commerce. U.S.Census Bureau. 2011
National Survey of Fishing, Hunting and
Wildlife-Associated Recreation.
Premier Sponsorship
Texas Trophy Hunters AssociationTM and our
National Sponsors are truly business partners.
Together, we develop strategic initiatives to
increase brand awareness and effectively
communicate your value proposition to the
consumer. Once an agreement is reached, that’s
when the real effort begins. We work throughout
the year to develop value-added programs at no
additional cost. Our vast internal resources have
often saved our partners more money than they
originally invested in sponsorship. Plus, National
Sponsorship provides category exclusivity for
television programming.
Texas Trophy Hunters Gives You
Complete Multimedia Benefits
TTHA Premier Sponsor Benefits
Recognized as “The Official (Category Exclusivity)” of The Texas Trophy Hunters Association
One-time access to the TTHA membership file for direct marketing campaigns1
Logo on all applicable membership direct mail pieces including, but not limited to, renewal
notices
Social Media Presence
One (1) full 30-second television commercial
Opening and closing television commercial billboards
Product used in episodes of Trophy Hunters TV
Two (2) full-page, four-color advertisements in each print issue of The Journal of the Texas Trophy
Hunters magazine (6 issues) and Digital Journal2
SPONSORS INCLUDE:
Product reviews in the print and digital version of The Journal of the Texas Trophy Hunters
Hunters Extravaganza:
10x40 or 20x20 booth space-prime location, Logo on two show banners, Mention in some media
buys, 75 VIP tickets, shared sponsorship of the Annual Deer Competition
Logo and web link on all pages of the TTHA website and placement on the Sponsors Page
Sponsorship recognition in the monthly e-newsletter and social media
Use of the TTHA brand and other trademarks
1 - All marketing pieces must be pre-approved by Texas Trophy Hunters Association.
2 - Ad animations available at an additional cost.
“
Customized packages are available.
Contact Hal Gahm (210) 310-9499, [email protected] for more information.
Our Sponsors Say It All
“We have a great level of satisfaction working with
TTHA. For our advertising dollar TTHA really ‘moves
the needle’ for us and helps us get outstanding product
traction with ranch managers, retail outlets and the
— Jeremy Atkins, President,
end consumer. It is truly a pleasure working with a
Big & J Industries
Christian-based organization with real family values.”
Trophy Hunters TV Advertising Opportunities
Texas Trophy Hunters AssociationTM will work with you to develop an
affordable and effective television media package. Our programming airs 3
times weekly, 52 weeks annually. Primary airtime: Sunday 2pm EST/ 1pm CST
Call us to develop your strategic program today. Combine your media
package to include print, website and more for additional savings!
Journal Advertising
The Journal of the Texas Trophy Hunters is in its 41st year as a
leading outdoor publication. As a magazine that covers the yearround hunting opportunities that Texas has to offer, you’ll find
articles on whitetail and mule deer, feral hogs, aoudad sheep,
turkey, predators and exotic species, amongst others. Let us show
you why The Journal of the Texas Trophy Hunters is referred to as
”The Voice of Texas Hunting™”, and
how loud that voice speaks through
every issue.
The Proof Is In The
Facts!
• The Journal outsells some of
the top outdoor titles 3 to 1 on
Texas newsstands.
•The Journal is sold on
newsstands across the US.
•Our magazines are considered
keepsakes and provide
advertisers impressions long
beyond the publication date.
•One of the first outdoor
publications to go digital with
editions available on tablets,
smartphones, and computers.
•The oldest and most
recognizable hunting
publication in the state of
Texas.
For information on advertising in The Journal:
David Beckler - [email protected] - 469-766-8842
Debbie Keene - [email protected] - 210-491-2127
Hal Gahm - [email protected] - 210-310-9499
The Journal Outsells
The Top Outdoor Titles
3:1
On Texas
Newsstands
2016 Editorial Calendar
January/February
Features
Booner Boars
Public hunts in Texas
What To Do With CWD
Man vs. Antlers
Cold Weather Predators
Winter Doves
South Texas 10-point
Product Features
ATV roundup w/accessories
March/April
Feature
Don’t Put Away your Guns Yet
Spring Rio Grandes
Pineywoods Turkey
Panhandle Toms
Antler Development
South Texas bucks
Spring Food Plots
Product Features
Predator calls
May/June
Features
Texas Deer Contest results
Springtime hogs
Blue Bonnet Varmints
Panhandle Mulies
Clay Birds, Please
Deer by the Numbers
.22 Plinking
Texas Exotics-Big 3
July/August
TTHA Deer Competition Results
South Texas Bucks
Panhandle Mule Deer
Youth Grand Slams 2016
Judging a Trophy Buck
Deer & Coyotes
Deer of Many Colors
Features
Product Features
Product Features
Crossbow Roundup
Gettin’ Ready for Pronghorns
Why I Hunt
Dog Day Coyotes
Practice Makes Perfect for Doves
Deer Parasites & Other Pests
Big Whitetails Elsewhere
Product Features
Binocular Rundown
September/October
Features
2016 hunting forecast
Decoys for Pronghorns
Varmints or Doves?
Typical vs. Non-typical: Hunter’s Choice
Trophy Buck Management
Lead vs. Steel for Doves
Product Features
Compound bow roundup
Shotguns for Texas Doves
November/December
TTHA Digital Journal
INCREASE your impact with The Digital Journal.
As an innovator in the outdoor industry, TTHA
is pleased to provide new ways to reach your
customer! The Journal is available digitally
through the Zinio newstand, a crossplatform
newstand available on both Android and
Apple iOS tablets and phones.
Features
When you purchase ad space
in the print version, we provide
additional digital impressions at
no additional cost.
Sporting Optics
2016 Journal
Rate Card
Rates Per Issue - Full Color
FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE Round-Up
1X 3X
6X
$2,505 $2,316 $1,950
$2,000 $1,856 $1,650
$1,622 $1,505 $1,325
$1,252 $1,162 $1,025
$703
$649
$575
$350 Per Issue (Flat Rate)
Cover Positions
Cover 2 (Inside Front)
Cover 3 (Inside Back)
Cover 4 (Outside Back) 6X
$3,925
$3,925
$4,775
Multiple Page Discounts are available to Advertisers with signed contracts who run two or
more Full Page ads in the same issue.
• 2-3 pages: 10% discount
• 4-5 pages: 15% discount
• 6 + pages: 20% discount
Special positions (subject to availability) 15%
premium.
15% Discount for approved ad agencies who
submit press-ready ad by closing date. Classified Advertising (25 words maximum) $40 per
issue.
A signed contract must be on file to qualify for
the 3X or 6X rate. Advertisers without a signed
contract will be billed at the 1X rate.
Ads included in our digital version – at no extra
cost.
Rate Policy
Effective January 1, 2016. Rates guaranteed for
length of contract. Advertisers will be short-rated or credited if during their contract period
they use an amount of space or number of issues different from the rate at which they have
been billed. Rates subject to change without
notice.
Contract Copy & Regulations
TTHA reserves the right to reject or decline to
publish, print, sell or exhibit any item TTHA, in
its sole discretion, determines to be unsuitable
for promotion and/or sale in connection with
said standards. Any and all written publications, advertising, and/or products sold by and
through TTHA publications and/or at Hunters
Extravaganzas® or other TTHA sponsored
events shall be subject to TTHA standards for
the promotion and maintenance of a business
environment conducive to positive and traditional family values (“Standards”). Acceptance
of advertisements authorizes TTHA to publish
the entire contents and subject matter thereof.
It is understood that the advertisers and/or
advertising agency will indemnify and hold
the publisher harmless from and against any
loss, expense or other liability resulting from
any claims or suits for libel, violation or rights
of privacy, plagiarism, copyright infringement
and any other claims or suits that may rise out
of the publication of such advertisements. Publisher assumes no responsibility for insertion,
incorrect key number, incorrect advertisement
of or omission of any advertisement.
Specifications
WIDTHDEPTH
*FULL PAGE 8”
X 10-7/8”
X 10-7/8”
DOUBLE PAGE SPREAD 16”
1/2 PAGE SPREAD
15-1/4”
X 4-3/4”
Vertical
Horizontal
WIDTH
DEPTH
WIDTH
DEPTH
2/3 PAGE
4-7/8” X 10” 1/2 PAGE
4-7/8” X 7-3/8” 7-3/8” X 4-3/4”
1/3 PAGE
2-3/8” X 10” 4-7/8” X 4-3/4”
1/6 PAGE
2-3/8” X 4-3/4” 4-7/8” X 2-3/8”
ROUND-UP
2-3/8”X 2-3/4”
Printing Trim Size & Bleed
Four color process/web offset printing on 35 lb. paper. Perfect bound. *Trim Size 8”w x 10-7/8”h. Bleed
size 8-1/4”w x 11-1/8”h. All type and live area for Full
Pages must be kept at least 1/4” top/bottom and 3/8”
left/right inside Trim Size. No Extra Charge for Full
Page Bleed ads.
Ad Requirements
• Files must be sent on Disc with High Resolution
Color Proof on Publication Grade Stock. Black &
White ads must also include Proof. Publisher is
not in any way responsible for final representation
(color, size, copy, font problems, etc.) of ads not
adhering to published specifications. Publisher
can produce Color Proof at $40 charge to
Advertiser.
• Files may be sent via e-mail by special
arrangement. Art must be CMYK, 300 Resolution
and Adobe® PDF, and must not exceed 5MB in size.
• Artwork accepted on CD’s and DVD’s.
• Ads accepted in version (up to) Adobe®
Photoshop® CS6, Adobe® Illustrator® CS6,
Adobe® InDesign® CS6.
• Adobe® Photoshop® users please include layered
Photoshop® as well as flattened .eps/.tif file if
possible. Do NOT use LZW Compression. Use
settings Preview: 8 bits/pixel and Encoding: Binary
if saving in .eps format.
• Illustrator® and InDesign® files must be saved in
.eps format and convert all text to paths. Include
all linked images - do NOT embed.
• Set all colors to CMYK for Color Ads in InDesign
as well as imported images. Do NOT name colors
(example: Rich Black, Hunter Green, etc.). Colors
MUST be named by CMYK percentages (example
for Rich Black: 40c 30m 80y 100k).
• Do not use InDesign specific bold or italic font
manipulation. Set all H&J’s to No Hyphenation.
Include screen and printer fonts with files. All
Photoshop® images must be CMYK or Grayscale at
300 Resolution. Bitmap for lineart should be set to
1200 Resolution.
• Use of any programs other than listed or failure
by Advertiser to follow Ad Requirements above
will incur a minimum $20 and up to the $80 hourly
production rate art charge to Advertiser. Advertiser
must contact Art Department if other programs are
used to see if acceptable.
• Publisher reserves the right to alter press-ready
ads that are incorrect. Advertiser will be billed for
alteration work.
Production Charges
Artwork, including design, typesetting, illustration,
photography, photo manipulation will be billed
in addition to Advertising Rates. Any changes to
existing ads in TTHA archives will be made at a
minimum of $20.00 and up to the $80 hourly production rate. Any photo replacement will be charged
accordingly to current price rate. Advertisements to
be reproduced in other publications can be made
and will be charged to advertiser accordingly. TTHA
does not possess a library of photos to be used in ad
construction.
SPACE RESERVATION / Closing Dates
All press-ready artwork is due by closing date.
Placement cannot be guaranteed unless paid. Cancellations not accepted after closing date. Covers
non-cancelable for length of contract.
Ad agency discount will not be applied to non-press
ready copy, or press-ready ads submitted after the
published closing date.
SPACECLOSING/
ISSUERESERVATION DUE DATE
October 2
October 9
January/February
March/April
December 4
December 11
February 5
February 12
May/June
July/August
April 8
April 15
September/October
June 3
June 10
November/December
August 5
August 12
Shipping Instructions
Send all contracts, insertion orders and related
correspondence to:
Texas Trophy Hunters Association
326 Sterling Browning Rd. Ste. 101
San Antonio, TX 78232-1220
(210) 523-8500 or (800) 800-3207
Fax: (210) 523-8871
Art Department Rates
GRAPHIC DESIGN/TYPESETTING (per hour) .......$80
COLOR AD PROOF, up to 8.5” x 11”.........................$40
1/3 HORIZONTAL
4-7/8 x 4-3/4
1/3 VERTICAL
2-3/8 x 10
1/6 HORIZONTAL
4-7/8 x 2-3/8
1/6 VERTICAL
2-3/8 x 4-3/4
FULL PAGE
Trim: 8 x 10-7/8 + 1/8” Bleed
Safety: 7.25 x 10-3/8
2/3 PAGE
4-7/8 x 10
1/2 VERTICAL
4-7/8 x 7-3/8
1/2 HORIZONTAL
7-3/8 x 4-3/4
MARKETPLACE
2-3/8 x 2-3/4
Digital Ad Rates
Digital
Advertising
Options
Banner/Button Ads
Leaderboard (728x90) 1
$
2
$
Side Banner (180x90)
Advertise products and services!
• Leaderboard
• Side Banner
Land & Ranches For Sale
A featured property listing on
TTHA.COM advertises your listing
on the nation's largest rural real
estate network!
Classifieds
Sell it! Rent it! Trade it! Full color
photos and descriptions seen
by thousands of your potential
customers!
e-Newsletter
The second Tuesday of every month,
your ad will be sent directly to over
36,000 opt-in subscribers. Choose
from a "Featured" ad or banner ads.
Includes a link to your website.
TM
$
400
175
$
150
$
35
$
50
$
35
$
50
$
35
$
Leases
$
20
20
20
50/Mo.
$
20
$
$
325
$
225
$
400
$
e-Newsletter Horizotal Banner (600x74)
$
e-Newsletter Vertical Banner (160x240)
$
e-Newsletter Feature
$
1
500
50
Guides, Outfitters
Classifieds
We feature your services or leases
here to help reach and book more
hunters!
200
$
$
Showcase your product or service
in the TTHA.COM gear section,
complete with links and videos.
is an
opt-in e-mail newsletter sent directly to over 36,000
opt-in subscribers every month.
Featuring news, member stories, community
events, and product features our e-newsletter
keeps Texas hunters informed.
$
$
Lands & Ranches For Sale
TTHA News and Views
600
Must Haves
Must Haves
Guides, Outfitters, Leases
1X
6X 12X
Monthly Rate
Advertising Option
15
10
$
285
$
255
200
$
180
350
$
300
Leaderboard – 728x90
TTHA.COM
is an ever-expanding
opportunity to reach your web-savvy customers.
Hunting enthusiasts from all over the world use our
website to:
• Get ready to go hunting: hunting regulations,
tips, weather, moon phases and maps
• Find hunting land & ranches for sale or lease, in
or out of Texas
• Find expert hunting guides & outfitters
• Enter to win hunting trips and free hunting gear
• Follow the latest news shaping the future of
hunting in Texas
• Track important government affairs concerning
hunting, gun ownership and more.
2
Side Banner
180x90
The Grandaddy of
ALL Hunting Shows!
6
www.HuntersExtravaganza.com
Fort Worth Convention Center
The Hunters Extravaganzas® are the place to launch a new product or service, gather information,
and reach out to a targeted demographic. We feature the best in vendors, celebrities, giveaways,
attractions, and activities.
40 years and still growing!
2015 Hunters Extravaganzas:
• Successful debut of inaugural show in
Corpus Christi, Texas
• Corpus Christi broadens scope of the
Extravaganzas to include fishing as “2015
Hunting and Fishing Extravaganza”
• Relocated San Antonio Hunters
Extravaganza® to Freeman Coliseum Expo
Hall allowing additional booth space and
more effective layout.
NRG Center – Houston
2016 Hunters Extravaganzas:
• New Fort Worth venue (Fort Worth Convention
Center) enables TTHA to make our largest
Extravaganza even bigger and better than ever.
• Second annual Corpus Christi Hunting and
Fishing Extravaganza continues to broaden our
reach into the fishing segment.
• Room for more booth expansion in San Antonio’s
new venue (Freeman Coliseum Expo Hall)
• Launch online accessible floor plans for both
exhibitors and attendees.
For additional Hunters Extravaganza® information, contact Christina Pittman 1-800-800-3207, by
email: [email protected] , or on our website at www.HuntersExtravaganza.com .
For information regarding 2016 Hunters Extravaganza sponsorship opportunities, contact
Hal Gahm at 210-310-9499, or by email: [email protected]
Freeman Coliseum Expo Hall – San Antonio
American Bank Center – Corpus Christi