CANON HONGKONG COMPANY LIMITED
Domestic Sales Office:
19/F., The Metropolis Tower, 10 Metropolis Drive,
Hunghom, Kowloon, Hong Kong.
Telephone No.
: (852) 2170 2828
Facsimile
: (852) 2723 9684
website
: www.canon.com.hk
shop-canon
: www.shop-canon.com.hk
【For Immediate Release】
17 April, 2012
Canon Wins 6 Top Awards Again at TIPA
The Most Coveted Photo & Imaging Awards in Europe
Canon Hongkong is proud to announce the winning of six best product awards from the
prestigious Technical Image Press Association (TIPA) – Europe’s leading photo and
imaging press association. Continuing the success from previous years, Canon has
achieved excellence across a broad range of product groups.
The EOS-1D X was heralded as the ‘Best DSLR Professional’ across Europe for 2012. The
EOS 5D Mark III was named “Best Video DSLR”, while the EF 8-15mm f/4L Fisheye USM
lens was recognized as the ‘Best Professional DSLR Lens’. The PowerShot G1 X received
the ‘Best Expert Compact Camera” award, together with the Cinema EOS C300 being
awarded the ‘Best Professional Video Camera’ and the PIXMA MG8250 named as the ‘Best
Multifunction Photo Printer’. These accolades are real testaments to Canon’s expertise in
imaging technology and the company’s commitment in expanding its already diverse
product portfolio to offer a professional and all-round imaging experience to its customers.
Best DSLR Professional in Europe 2012: EOS-1D X
Combining the creative advantages of a 18.1-megapixel full frame CMOS sensor with high
speed, high sensitivity technology powered by a dual DIGIC 5+ image processor, the
EOS-1D X was praised by the TIPA judges as the perfect camera ‘to serve the needs of pro
news, sports and wildlife photographers’. The judges were impressed with its shooting
speed of up to 14 frames per second in Super High Speed Mode, a wide standard ISO
range from 100-51,200 and is expandable to ISO 50 and 204,800, Full HD video recording
capability and a built-in Ethernet. Its newly engineered 61-point AF-system with 41 cross
type sensors was considered as ‘the fastest and most accurate ever, enabling the camera to
detect and track fast moving subjects even under lowlight conditions.’
Best Video DSLR in Europe 2012: EOS 5D Mark III
Being a DSLR camera that unifies the professional worlds of digital still and video, the
EOS 5D Mark III has received high acclaim from the judges as it ‘has changed the
landscape of digital photography’. It is the ‘one camera system’ which provides users with
the flexibility ‘to shoot stills or video (or both) on the spot’. Contributing to superior shooting
performance, its newly designed 61-point AF and 63-zone metering system, and a new
22.3-megapixel full frame sensor with an incredibly high ISO sensitivity were highly
recognized. Additional movie functions including manual exposure control and supporting
both IPB (Inter-frame) and ALL-I (Intra-frame) video compressions for selection have
allowed more flexibility in shooting and post-editing workflow.
Best Professional DSLR Lens in Europe 2012: EF 8-15mm f/4L Fisheye USM
Being the world’s first fisheye zoom lens that offers both Circular and Diagonal fisheye
effects*, the EF 8-15mm f/4L Fisheye USM lens ‘allows photographers to shoot spectacular
images with extreme viewing angles’. Its 180-degree field of view offers exceptional creative
capture capabilities. The judges were most impressed with the lens’ superior optical
performance such as the patented Sub Wavelength Structure Coating (SWC) that reduces
ghosting effects and flare, and the additional Fluorine coating that aids in easy cleaning of
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CANON HONGKONG COMPANY LIMITED
Domestic Sales Office:
19/F., The Metropolis Tower, 10 Metropolis Drive,
Hunghom, Kowloon, Hong Kong.
Telephone No.
: (852) 2170 2828
Facsimile
: (852) 2723 9684
website
: www.canon.com.hk
shop-canon
: www.shop-canon.com.hk
the large front element to ensure image clarity, making it a Canon premium L-series lens
with ‘exceptional optical design, quality and durability’.
* As of 25 July, 2011. Require EOS full-frame DSLR cameras.
Best Expert Compact Camera in Europe 2012: PowerShot G1 X
Built with a large 1.5” type High Sensitivity CMOS image sensor, a size similar to the APS-C
sensors used in EOS DSLR models, and a new generation DIGIC 5 digital image processor,
the PowerShot G1 X was praised and selected by the judges as it offers ‘DSLR-like image
quality, but in a compact camera style body with an excellent fixed zoom lens’. With the
camera’s improved noise reduction performance realized by an exceptional light sensitivity
and powerful processing speed, superior image quality is delivered even when working in
low light.
Best Professional Video Camera in Europe 2012: Cinema EOS C300
The revolutionary EOS C300# with ‘landmark video camera technology’, as recognised by
the judges, is the result by combining the ‘expertise from diverse fields including sensors,
Digital Image Processor and optics’. It opens up a new era of professional digital video
recording by combining exceptional imaging performance, lens compatibility and excellent
mobility, while offering full compatibility with the film making industry. Designed with a ultra
compact body and accompanied by a new range of EF Cinema Lenses, the EOS C300
incorporates a newly developed Super 35mm 8.29-megapixel CMOS sensor, DIGIC DV III
Digital Image Processor, MPEG-2 4:2:2 color sampling and a 50Mbps recording bit rate for
accurate color reproduction and unrivalled imaging quality.
#
The EOS C300 comes with an EF mount that supports the full line up of Canon’s EF Lenses and EF Cinema
Lenses, while the EOS C300 PL features a PL mount compatible with industry standard PL lenses.
Best Multifunction Photo Printer in Europe 2012: PIXMA MG8250^
The PIXMA MG8250^ Smart Home all-in-one photo printer impressed the judges with ‘a
intelligent Touch System design and enhanced connectivity, which includes access to the
new PIXMA Cloud Print technology and wireless printing from mobile devices’, unveiling a
new era of remote printing with unprecedented convenience. Incorporating a print head that
produces 1pl ink droplet and delivers up to 9600dpi print resolution, a 6-color individual ink
tank system that produces a grain free, smooth colour 10x15 cm photo in just 20 seconds,
the printer which ‘offers photolab-quality printing at impressive speed’ has received high
acclaim from the panels. Added to the package is a CCD scanner with 35mm film scanning
at 4800 x 9600 dpi, making the printer ‘a very desirable tool for every photo enthusiast’.
^ PIXMA MG8270 as Hong Kong Same class model
Technical Image Press Association (TIPA)
TIPA is made up of expert editors from the largest family of independent photo and imaging
magazines in Europe. A non-profit organization that is not affiliated with any manufacturer,
TIPA represents 31 magazines and a readership of approximately 8 million across 12
European countries.
For TIPA Award comment, please see the TIPA official website at
http://www.tipa.com/english/XXII_tipa_awards_2012_13042012103433.php?iExpand1=70
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CANON HONGKONG COMPANY LIMITED
Domestic Sales Office:
19/F., The Metropolis Tower, 10 Metropolis Drive,
Hunghom, Kowloon, Hong Kong.
Telephone No.
: (852) 2170 2828
Facsimile
: (852) 2723 9684
website
: www.canon.com.hk
shop-canon
: www.shop-canon.com.hk
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical
Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the
Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching
Japan’s first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years
of experience in imaging products manufacturing, Canon’s global revenue currently stands at
US$45.7 billion (as of 31 December 2011). The extensive resources it devotes to research and
development has made Canon one of the U.S. imaging industry’s top technology patent-holders, and
the only manufacturer across the globe to offer both input and output device solutions to the world’s
various imaging needs.
As one of the company’s earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in
1971. It is responsible for sales, marketing and services of all Canon product lines in Hong Kong SAR,
Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video
camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to
Canon’s corporate philosophy, kyosei, which in essence motivates the company with its staff to
proactively strive for harmonious coexistence with other citizens through participation in various social,
charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service
has awarded CHK the Caring Company Logo in recognizing CHK’s continuous efforts contributed to
the local community. Furthermore, CHK also endeavours to adopt internationally recognized
management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004
and OHSAS 18001:2007 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000 CSP
Standard in 2006.
Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner
Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all
collected toner cartridges are utilize as reused parts in new products. Up to 2010, Canon has
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reduced the use of new resources by 168,000 tons and CO emissions by 402,000 tons. Likewise,
CHK from 2009 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping
malls, commercial centers and commercial buildings to collect used cartridges for recycling purpose.
Canon Enquiries Hotline: 3191-2333
Website: www.canon.com.hk
#####
This press release is distributed by Canon Hongkong Company Limited - Domestic Sales Office.
This press release can be downloaded at
http://www.canon.com.hk/en/corporate/press_release/index.do
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