Social Sentiment Analysis Financial IndeXes ICT-15-2014 Grant: 645425 Deliverable 2.2 - Business Methodology Definition Project Coordinator Brian Davis (INSIGHT@NUI Galway) Document Author(s) Dr. Laurentiu Vasiliu (Peracton) With Contributions from Dr. Laurentiu Vasiliu (Peracton),, Mr. Andreas Wechselberger (Peracton), Will Fleury (Peracton), Mr. Keith Cortis (Passau), Mr. Ross McDermott (NUI Galway), Mr. Sergio Fernández (Redlink), Mr. Dennis Huchzermeier (Handelsblatt), Mr. Angelo Cavallini (3rdPLACE), Mr. David Mekkaoui (EurActiv), Mr. Matteo Capelletti (Lionbridge), Timo Järvinen (Lionbridge) First Quality Reviewer Mr. Dennis Huchzermeier (Handelsblatt) Second Quality Reviewer Mr. Angelo Cavallini (3rdPLACE) Third Quality Reviewer Mr. Alexandros Poulis (Lionbridge) Deliverable Nature R (Report) Dissemination Level PU (Public) Contractual Delivery Date 01/03/2016 Actual Delivery Date 01/03/2016 Document Version 1.0 Total Number of Pages 9 1 Deliverable 2.2 Business Methodology Definition SSIX Document Information Grant Agreement No. 645425 Full Title Social Sentiment Analysis Financial IndeXes Project Acronym SSIX Project URL http://ssix-project.eu/ Document URL N/A Project Start Date 01/03/2015 Project Duration 3 Years EU Project Officer Ms Alina Lupu Workpackage No. 2 Workpackage Title Business Requirements, Use Cases and Business Methodology Deliverable No. 2.2 Deliverable Title Business Methodology Definition Abstract (for dissemination) The Business methodology definition documents how SSIX templates are used by each case study with the view of deployment and commercial exploitation. Keywords Business Methodology, SSIX templates, process flow, X-scores 2 Deliverable 2.2 Business Methodology Definition SSIX Document History Version Date Author (Partner) Comments 0.1 09/09/2015 Laurentiu Vasiliu (Peracton) Deliverable template set-up and first headings provided 0.2 07/10/2015 Laurentiu Vasiliu / Andreas Wechselberger (Peracton) Requirements for software personalisation start to be defined by use case partners 0.3 01/11/2015 Laurentiu Vasiliu / Andreas Wechselberger / Will Fleury (Peracton), Matteo Capelletti (Lionbridge), Sergio Fernandez (Redlink) SSIX template definition initiated. SSIX process personalisation approach started. 0.4 09/12/2015 All partners SSIX template definition and SSIX process personalisation approach consolidated. 0.5 09/02/2015 All Partners Specified parameters and rules for SSIX templates. Process flow where SSIX template will operate fully explained 0.6 22/02/2016 All partners Final internal version ready for quality review 1.0 29/02/2016 All partners Version ready for submission 3 Deliverable 2.2 Business Methodology Definition SSIX Table of Contents Document Information ......................................................................................................................................... 2 Document History ................................................................................................................................................. 3 Table of Contents .................................................................................................................................................. 4 Executive Summary ................................................................................................................................... 5 1. Introduction ........................................................................................................................................ 6 2. Business Methodology and SSIX software personalisation .......................................................... 7 3. SSIX Templates Definition and Requirements ................................................................................ 8 4. Conclusions ......................................................................................................................................... 9 4 Deliverable 2.2 Business Methodology Definition SSIX Executive Summary This document defines the SSIX business methodology by looking at the primary business processes required to apply social sentiment analysis for the three case studies driven by Peracton, 3rdPLACE and Lionbridge. Firstly, in Section Two of the document the required personalisation for each case study is described. Also the distinction is made between the generic type of personalization (applicable to all case studies) and unique type of personalisation specific for each case study. Secondly, this document clearly defines the SSIX templates as a means to personalize SSIX software in a relatively straightforward manner without the need for altering the source code at any time. In this respect, the main SSIX process flow is presented with the ‘entry-points’ of the SSIX template that allows behaviours to be modified accordingly with the case-studies’ needs. Thirdly and finally, conclusions are drawn and recommendations for implementation are provided. * This is the public shortened version of deliverable D2.2. The rest of the content was considered commercially sensitive by the consortium members and therefore was not made public. The full CO version of deliverable D2.2 was submitted directly to the Project Officer. For any questions and queries, please contact the SSIX Coordinator for further details * 5 Deliverable 2.2 1. Business Methodology Definition SSIX Introduction This Deliverable describes the business methodology and business steps required by each partner for implementing and adopting the software developed by the SSIX consortium. While the software developed is intended to be as generic as possible, each industrial partner has very specific and unique commercial goals to pursue while using social sentiment analysis. Therefore, each partner has identified elements of their business process that are specific to their business needs which requires personalisation of SSIX platform. One important aspect of the Generic vs. Custom approach is represented by the ‘SSIX Templates’ which are actual general-purpose frameworks that can be personalised and then modified in a unique way, customising the functionality and process flow of the SSIX software. The first iteration of the sentiment metrics (X-Scores) are described; these sentiment metrics enable each use case partner to uniquely understand the current sentiment behavior of a particular topic they are interested in. The ability to personalise the data sources and NLP parameters to generate these XScores metrics enables the end user to analyse multiple custom data streams. A user could execute a rolling sentiment volatility X-Score which provides a gauge of the significance of the sentiment change along with a rolling moving average X-Score to show the trend of sentiment, these metrics allow users to monitor a topic to understand the change in sentiment dynamics. The Social Data Harvesting and Filtering is a crucial part of the SSIX platform, the insights that the XScores provide can only be as good as the data quality used to create them. For this reason, the filtering process to remove spam and irrelevant messages is critical to the platform. The ability to seamlessly personalise these different platform components is provided via the SSIX Templates, an effortless procedure to personalise and customise specific SSIX platform behaviours without any effort requirement from an implementation level. 6 Deliverable 2.2 2. Business Methodology Definition SSIX Business Methodology and SSIX software personalisation ** Consortium use only – refer to CO Version of Deiverable 2.2 ** 7 Deliverable 2.2 3. Business Methodology Definition SSIX SSIX Templates Definition and Requirements ** Consortium use only – refer to CO Version of Deiverable 2.2 ** 8 Deliverable 2.2 4. Business Methodology Definition SSIX Conclusions This deliverable describes the business methodology and business steps required from each of the partners to implement and use the software developed by the SSIX consortium. The primary aim of the consortium is to develop a final solution that is flexible enough, with the possibility of each industrial partner adding at a later date any custom X-Score they may need according to their specific and unique commercial goals. Also, the platform will have a set of customizable features that will increase the flexibility and widen its possible usage. The SSIX platform will be personalised following the requirements of each case study chosen, as documented in Section Two of this deliverable. The generic personalization required for all case studies as identified by the project partners consist of: ● sentiment metrics (X-Scores), ● social data harvesting, ● filtering and aggregation of data sources, ● spam filter, ● time-frame for sentiment data extraction, ● filter terms and ● NLP engine training. In addition, individual types of personalisation required by each case study have also been identified, such as social data sources required, user interface language, target language and notifications. The SSIX template requirements are documented in Section Three, where the objective is to provide SSIX end users (Peracton, 3rdPLACE, Lionbridge) an easy way to personalise and customise specific SSIX platform behaviours without any effort requirement from an implementation level. Several system parameters, such as social networks, time frame filter, keyword filter, spam filter, NLP engine, classification model, named entities, etc., are thoroughly documented within this section. 9
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