Dia 1 - The Stadium Consultancy

Ben Veenbrink
Expert Panel
Stadium Construction & Management
Summary project management approach
ƒ defining the desired result of the project upon start
ƒ working in a structured and controlled ‘project management’
approach to achieve result
ƒ following the right sequence (phasing)
ƒ clear decision making based on decision documents after
each phase (deciding)
ƒ managing the projects on the elements time, money, quality,
information and organisation (managing)
ƒ “Projects fail at the beginning rather than at the end”
Stadium Design & Technology
Warsaw, 16th of April 2008
Objective of project management approach
warranting that the stadium will
meet its objectives:
safe/ secure, profitable & compelling
(project quality)
ánd
will be realised within budget and time
Stadium Design & Technology
Warsaw, 16th of April 2008
Definition of a Project
ƒ “Projects do not exist, one has to create them”
ƒ Projects have a pre-defined end result
ƒ Projects have a finite time span, with a clear start
and clear finish
ƒ Projects are unique (singleness)
ƒ Projects are multidisciplinary
ƒ Projects are complex, uncertain and costly
ƒ Projects have one client or principal
ƒ Projects are essential for those involved
ƒ Projects are manageable from one point
Stadium Design & Technology
Warsaw, 16th of April 2008
Projectmanagement approach
ƒ consist of 3 basic elements:
1.
2.
3.
phasing
deciding; and
managing
ƒ working from abstract to detail (think, organise & realise)
ƒ can be applied for all kind of jobs, in particular
construction works; but
ƒ can not be used for processes with an undefined end
(R&D, negotiations, sales); and
ƒ is senseless for routine jobs
Stadium Design & Technology
Warsaw, 16th of April 2008
Phasing the Project into six phases
Initiation
Definition
Design
Preparation
Realisation
Operation
(idea)
(what)
(how)
(how to make)
(make)
(sustain)
ƒ Initiation: idea conception and defining the (desired) result of the
project
ƒ Definition: describing what the project result should be able to
achieve (functions / performance)
ƒ Design: defining how the solution matches these requirements
ƒ Preparation: defining how to make the project result or solution
ƒ Realisation: actual making of the project result
ƒ Operation: sustain the project result
Stadium Design & Technology
Warsaw, 16th of April 2008
Deciding during the Project
The project funnel
Initiation
Definition
Design
Preparation
Realisation
Operation
Sustaining
Materialising
Solution
Detailing
Alternative use and
sustaining possibilities
drop out
Requirements
Project
Alternative realisation
possibilities drop out
Alternative solutions drop out
Alternative requirements drop out
Alternative projects drop out
(site known)
Stadium Design & Technology
Warsaw, 16th of April 2008
Deciding during the Project
Initiation
Definition
Design
Preparation Realisation
Operation
Decision Documents
Description of Project Result
Description of Project Activities:
- detailed for next phase
- global for following phases
T
M Q
I
O
Management plans
• Deciding at the end of each phase to
start next phase
• Integrating content (quality
documents) with project management
aspects (TMQIO)
• Using standard decision documents
Stadium Design & Technology
Warsaw, 16th of April 2008
Managing the Project
1. Time: realise the project within the deadline
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Prepare a planning
Allocate resources (quantitative and qualitative)
2. Money: realise the project within the budget
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Prepare a budget
Control the costs and make sure income is realised
3. Quality: realise the agreed project result
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Prepare quality requirements
Agree who will compare, how and when the quality will be compared
Quality is good only if it meets the requirements set at the beginning !
Stadium Design & Technology
Warsaw, 16th of April 2008
Managing the Project
4. Information: inform relevant parties about the project
status
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Inform about project result and activities
Draw up uniform decision documents (to be approved)
Document versions and distribution
Communication = external information
5. Organisation: who makes part of the project
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Who is part of the project and of its relevant environment
Draw up tasks, responsibilities and authorities
Ways of cooperation, communication and functioning
Stadium Design & Technology
Warsaw, 16th of April 2008
Managing the Project
Quality
Costs
Time
project
Information
Organsation
Stadium Design & Technology
Warsaw, 16th of April 2008
Project Organisation
Client
Decision Board
Client
Representative
Project management
Project team
Design Team
General
contractor
Experts
Stadium Design & Technology
Warsaw, 16th of April 2008
Phase 1: Initiation or idea phase
Initiation
Definition
Design
Duration:
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6 - 12 months
Deliverables process-oriented:
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describe the project or idea
development strategy
outline project plan entire project
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Planning
Budget ± 20%
Quality
Project organisation outline
Project information plan
detailed project plan next phase
approved stadium project
Preparation
Realisation
Operation
Deliverables content-oriented:
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project brief
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(pre-)feasibility study
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expected project result
project goal(s)
project boundaries
project ambition level
Estimate investment stadium
Financing sources & costs
Market potential and marketing strategy
Estimate operating revenues and costs
Risk and sensitivity analysis
site analysis
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Geotechnical
Land value
Commercial possibilities
infrastructure
Stadium Design & Technology
Warsaw, 16th of April 2008
Phase 1: Initiation or idea phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Common mistakes:
Tips:
ƒ
No project plan
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Start the project with a design
Ambition level, culture and
tradition of club important
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Legacy after event (e.g. 2012)
neglected
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Choose right stadium concept
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How/where to achieve synergy
with environment (location
factor)
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Football experience is
essential for success
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Avoid ‘being stuck in the
middle’
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Choose one project only!
ƒ
No stadium concept or wrong
concept
ƒ
Investment estimate not
realistic and in line with
ambition level
Stadium Design & Technology
Warsaw, 16th of April 2008
2. Definition phase
Initiation
Definition
Design
Contracting
Construction
Operation
Duration:
Deliverables content-oriented:
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6-12 months
Business plan
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Deliverables process-oriented:
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what is going to be made
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definition project and sub-projects, ƒ
Program of requirements
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incl. their requirements &
interrelation
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detailed project plan next phase
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project mgt. report (TBQIO)
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Approved stadium program
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external requirements (e.g. UEFA, Green guide)
functional requirements (performance, functions,
spaces, characteristics)
operational requirements (use, maintenance &
management)
Conceptual design
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incl. market research & marketing plan
incl. investment estimate ±10%
financing plan/structure
visualisation of the program
essential floor plans, cross-sections
Conceptual masterplan
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Situation and infrastructure of stadium
Stadium Design & Technology
Warsaw, 16th of April 2008
2. Definition phase
Initiation
Definition
Design
Contracting
Construction
Operation
Common mistakes:
Tips:
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Distinguish matchday vs. non matchday
situation
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Ignoring the link between
business plan (performance)
and program (functions)
Prepare for the future, don’t plan for
yesterday!
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Involve all stakeholders early in defining
requirements
Not keeping the program upto-date as the project evolves
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Take into account the “new stadium effect” !
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Future lifecycle costs (maintenance)
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Involve the fans!
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Completely ignoring the
definition phase (one A4 client
brief only)
Stadium Design & Technology
Warsaw, 16th of April 2008
2. : Definition phase: Foundation of project
Hardware development
(the physical building)
Business
plan
Conceptual
design
Program of
Requirements
Software development:
(the operational organisation
& contracts)
Stadium Design & Technology
Warsaw, 16th of April 2008
3. Design phase
Initiation
Definition
Design
Duration:
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6 - 9 months
Deliverables process-oriented:
Preparation
Realisation
Operation
Deliverables content-oriented:
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Preliminary design
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Definitive design
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Describe how it is going to look
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Environmental impact assessment
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Detailed project plan next phase
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Economic impact assessment
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Project mgt. report (TBQIO)
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Transportation study
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Approved stadium design
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Definitive Masterplan
Stadium Design & Technology
Warsaw, 16th of April 2008
3. Design phase
Initiation
Definition
Design
Common mistakes:
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function follows design
(architect’s view) vs. design
follows function (operator’s
view)
Not keeping track of alterations
to the design and their impact
on the price
Preparation
Realisation
Operation
Tips:
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Football experience to be refelected in
design
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Safety, Security & service !
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Design should enable realisation of
business plan
ƒ
Team with experience in sports facilities,
don’t reinvent the wheel !
Stadium Design & Technology
Warsaw, 16th of April 2008
4. Preparation phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Duration:
Deliverables content-oriented:
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Planning permission(s)
Deliverables process-oriented:
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Building permission
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Describe how the stadium is
going to be made
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Bill of quantities / book of
specifications with finishings
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Detailed project plan next phase
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Tender documents
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Project mgt. report (TBQIO)
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Construction contract (GMP)
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tender strategy
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Detailed design
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approved realisation program
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Detailed construction planning
3 - 6 months
Stadium Design & Technology
Warsaw, 16th of April 2008
4. Preparation phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Common mistakes:
Tips :
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Guaranteed maximum price !!
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Delay penalties for contractor
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Permits take time……
Contracts with building
contractor focused on planning
and budget not on quality…
Stadium Design & Technology
Warsaw, 16th of April 2008
5. Realisation phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Duration:
Deliverables content-oriented:
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Construction drawings
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As built drawings
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Commissioning report(s)
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Maintenance manuals
installations
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Warranty procedures
12 - 24 months
Deliverables process-oriented:
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Realise the project
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Detailed project plan next
phase
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Project management report
(TBQIO)
ƒ
Approved stadium operations
plan
Stadium Design & Technology
Warsaw, 16th of April 2008
5. Realisation phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Common mistakes:
Tips:
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Appoint an independent quality control
function
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Construction supervision important (quality
aspect)
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Do your homework in phase 1 to 3
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Making radical changes to the
design in this phase is very
expensive
Not keeping track of variations
to the contract of the building
contractor
Stadium Design & Technology
Warsaw, 16th of April 2008
6. Operational phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Duration:
Deliverables content-driven:
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Organisational blueprint
Deliverables process-driven:
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Job profiles & task descriptions
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Strategic plans (5 years)
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Training programs
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Annual plan & budget
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Operational procedures:
>30 years
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financial & administrative
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logistics
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maintenance, repair & replacement
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security
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health & safety
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etc.
Permits and licenses
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stadium / user license
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FA /UEFA license
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etc.
Stadium Design & Technology
Warsaw, 16th of April 2008
6. Operational phase
Initiation
Definition
Design
Preparation
Realisation
Operation
Common mistakes:
Tips:
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Start building operational organisation already
during phase 2
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No relation made between
operational contracts and
stadium program (i.e. who can
use which area when)
Get operator(s) and service contractors on
board early
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Development of the software (organisation) vs.
development of hardware (building)
Planning allows no time for a
period of test events
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Know your stadium upon completion
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Training & test events
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Stadium is not completed when construction
has finished
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Stadium manager and key
staff appointed only shortly
before opening
Stadium Design & Technology
Warsaw, 16th of April 2008
Desired achievements
ƒ Stadiums which meet UEFA requirements (Elite
stadiums and Euro 2012)
ƒ Stadiums which are realised in time
ƒ Stadiums which are realised within budget
ƒ A successful Euro 2012 tournament (safe,
profitable, compelling)!!!!!
ƒ Euro 2012 legacy
Stadium Design & Technology
Warsaw, 16th of April 2008
Thank you for your
attention!
Questions ?