Posterframework
ü IMRAD format?
ü Title
ü Logo
ü Affiliation details
ü Introduction + discussion + conclusion
ü References
LAYOUT?
Content?Structure?Graphics?
Useofblankspace?
40% text
30% visuals
30% blank space
Useoftext?
Useofgraphics?
Language?
• Use of compressed language (Swales and Feak 2000)
[economy of space + short or medium-length sentences
are visually more effective than long sentences]
• Use of fragments
• Use of active verbs vs. passive verbs
• Use of imperatives
• Use of icons [add a visual message and a semantic
impact to the text]
Language?
• Sentence patterns in the form of Q/A sequences;
• Information grouped in lists
• Use of numbers vs. spelled-out version
• Poster elements linked by graphic devices, such as
arrows or bold lines, or by transitional words or phrases.
• Information is "chunked" into conceptual units using
cued headings [isolated headings that summarize or point
to corresponding text]