47
handy
Facebook stats
and charts
A publication of
47 Handy Facebook
Stats and Charts
By Amanda Sibley
Amanda Sibley is a member of the paid
marketing team at HubSpot. She helps
create and manage paid advertisements
and external vendors to help generate
leads across various platforms. Amanda is
also a regular contributor to the HubSpot
blog, where she writes about various topics
across inbound marketing.
FOLLOW ME ON TWITTER
@AMANDASIBLEY1
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47 Handy Facebook Stats and Charts
4
an introduction
Everyone is talking about how Facebook can drive traffic, leads and customers to
your site. But how much do you really know about Facebook?
Who is actually using it, and for what? How can you best optimize your Facebook
presence to get the most return on your efforts?
By knowing who your audience is on Facebook, you will be able to engage with them
more effectively. You can find the best time to reach them and what type of content
resonates with them. Read on to see some interesting and surprising statistics
about the social media giant we all know and love.
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47 Handy Facebook Stats and Charts
5
Users of
Facebook
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G
1
There are over
950 million
people on
Facebook
worldwide.
Source: Facebook
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47 Handy Facebook Stats and Charts
6
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2
500 million users
log into Facebook
each day.
...a 48% increase from 2010 to 2011.
Source: The Social Skinny 2012
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47 Handy Facebook Stats and Charts
7

welcome
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47 Handy Facebook Stats and Charts
3 Over 223 million
8
people in Europe
are on Facebook.
Source: Search
Engine Journal
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4
47 Handy Facebook Stats and Charts
9
People ages 25-34
use Facebook
the most.
Source: Emarketer 2012
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5
5
47 Handy Facebook Stats and Charts
10
new Facebook profiles
are made every second.
Source: AllFacebook 2012
UU U U U
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47 Handy Facebook Stats and Charts
6 Facebook users are...
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Source: Emarketer
53%
female
47%
male
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7
Traffic is highest
mid-week between
1-3pm
Source: Bit.ly blog
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47 Handy Facebook Stats and Charts
12
t
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8
47 Handy Facebook Stats and Charts
13
Engagement is 18% higher on
Thursdays & Fridays.
Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
S
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47 Handy Facebook Stats and Charts
9
There are 83
million fake
Facebook
profiles.
Source: CNN
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14
!
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47 Handy Facebook Stats and Charts
15
10
300 million photos are
uploaded each day.
Source: Gizmodo
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47 Handy Facebook Stats and Charts
11
16
The average
time spent
on Facebook is
20 minutes
per visit.
Source: Infodocket
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w
w
47 Handy Facebook Stats and Charts
12
Every 60 seconds...
510,000
comments
are posted.
17
136,000 photos
are uploaded
293,000
statuses are
updated
Source: The Social Skinny
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47 Handy Facebook Stats and Charts
18
13
50%
of 18-24 yearolds check
Facebook
when they
wake up.
Source: The Social Skinny
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47 Handy Facebook Stats and Charts
14
1
19
in 5 page views in the
US occurs on Facebook.
EE E E E
Source: Infodocket 2012
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47 Handy Facebook Stats and Charts
20
15
42% OF MARKETERS SAY
FACEBOOK IS CRITICAL OR
IMPORTANT TO THEIR
BUSINESS.
Source: State of Inbound
Marketing 2012
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47 Handy Facebook Stats and Charts
21
16
Brand engagement
in 2011 increased by
Source: State of Inbound
Marketing, HubSpot 2012
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{
176%
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47 Handy Facebook Stats and Charts
22
Facebook for
Business
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47 Handy Facebook Stats and Charts
17
62%
23
of marketers said social media became
more important to their
marketing campaigns
in the last 6 months.
Source: State of Inbound Marketing,
HubSpot 2012
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47 Handy Facebook Stats and Charts
18
Companies that acquired customers
from Facebook:
b2c
77%
24
b2b
43%
Source: State of Inbound Marketing 2012
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47 Handy Facebook Stats and Charts
19
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
25
Retail is the top industry
that has acquired customers
through Facebook.
Retail/Wholesale
Education
Tech/Software
Healthcare
Manufacturing
Source: State of Inbound Marketing, HubSpot 2012
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w
O
O
Send them
47 Handy Facebook Stats and Charts
20
8%
26
packing!
of US companies have fired
someone because of what they
have posted on social media.
O
Source: The Social Skinny
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47 Handy Facebook Stats and Charts
21
27
The number of businesses that say
Facebook is critical or important to their
business has increased by
75%
Source: State of
Inbound Marketing,
HubSpot, March 2012
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U
jj j j
22
j
j
j
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80% of US
social network
users prefer to
connect to
brands through
Facebook.
47 Handy Facebook Stats and Charts
28
Source: State of Inbound Marketing,
HubSpot, March 2012
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47 Handy Facebook Stats and Charts
23
46%
Brands have seen a
increase in user engagement
with the new business Timeline.
B
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29
N
P
Source: Simply Measured
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47 Handy Facebook Stats and Charts
24
30
Brands have seen a
65% increase in user
engagement of
INTERACTIVE content
with the new Timeline.
Source: Simply Measured
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25
47 Handy Facebook Stats and Charts
31
Ratio of views to shares of
Facebook comments:
EE
EE
EE
EE
E
9:1 w
Source: BuzzFeed
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26
47 Handy Facebook Stats and Charts
32
72% of marketers
handle social media
inhouse.
Source: State of Inbound Marketing,
HubSpot 2012
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H
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27
47 Handy Facebook Stats and Charts
33
Marketers struggle with
lead generation
on Facebook.
Source: SocialMediaExaminer
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47 Handy Facebook Stats and Charts
34
28
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43% of people ages 20-29 use
Facebook for marketing +11 hours
per week.
Source: SocialMediaExaminer
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,
47 Handy Facebook Stats and Charts
29
Auto-posting to
Facebook
decreases likes
and comments by
70%.
Source: Digital Buzz Blog 2012
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,
,
35
,
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30
47 Handy Facebook Stats and Charts
36
Social media has a 100% higher leadto-close rate than outbound marketing.
Source: State of Inbound Marketing,
HubSpot 2012
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
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Social Media
Outbound Marketing
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31
$
47 Handy Facebook Stats and Charts
Small businesses spend
37
18% of their budgets
on social media, the most out
of all marketing channels.
Source: State of Inbound Marketing, HubSpot 2012
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47 Handy Facebook Stats and Charts
38
Retail Brands
on Facebook
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47 Handy Facebook Stats and Charts
32
$
www.Hubspot.com
39
53% of shoppers who clicked
through from a
friend’s Facebook
page have made a
purchase.
Source:
Sociablelabs
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47 Handy Facebook Stats and Charts
40
33
Consumers who
followed a link to a
retail site from
Facebook spent
an average of
$102.59.
Source: Bazaarvoice
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9
5
0
1
$
.
2
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47 Handy Facebook Stats and Charts
41
34
51% of fans are
more likely to
purchase from
brands they
“Like”
on Facebook.
Source: HubSpot
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47 Handy Facebook Stats and Charts
42
Friends of Fans
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47 Handy Facebook Stats and Charts
35

%
7
6
S
U
of
e
n
i
l
on
s
r
e
m
nsu
co
43
n
o
i
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rma
o
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t
trus
n
o
r
a
e
h
y
e
h
t
vice
d
a
d
n
a
Facebook.
www.Hubspot.com
Source: BlogHer
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47 Handy Facebook Stats and Charts
36
44
56% of people are more
likely to recommend a brand after
becoming a fan on Facebook.
U
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>
Source: Digital Buzz Blog
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47 Handy Facebook Stats and Charts
37
33%
45

of U.S. online consumers have made a
purchase based on recommendations
from friends on Facebook.
Source: Fricay Corner: 10 Mobile Marketing Stats
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47 Handy Facebook Stats and Charts
70% of
Facebook
consumers
follow links
posted by
family and
friends.
A
A
38
46
A
A
Source: Pew Research
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47 Handy Facebook Stats and Charts
39
Fans and their
friends bought
16% more frequently in stores
when exposed to
paid media from
the brand.
Source: The Power of the Like II, comScore and Facebook, June 2012
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47
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47 Handy Facebook Stats and Charts
40
U
g
Brands on
Facebook
extend their
g reach to
gg
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48
friends of fans
by 50-200%.
Source: Comscore
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47 Handy Facebook Stats and Charts
49
Facebook
Advertising
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47 Handy Facebook Stats and Charts
50
41
90%
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of marketers
plan on using
Facebook ads
in the future.
Source: Social Media Today
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47 Handy Facebook Stats and Charts
42
51
56% of marketers have increased
their Facebook ad budget for 2012.
Source: State of Inbound Marketing, HubSpot 2012
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
#1
47 Handy Facebook Stats and Charts
43
52
68% of marketers
say that Facebook ads
are effective in fan and
customer acquisition.
Source: Social Media Today
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39% of advertisers on
Facebook have driven
traffic off of their Facebook ads, and onto an
external landing page.
Source: Social Media Today
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47 Handy Facebook Stats and Charts
53
X
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47 Handy Facebook Stats and Charts
45
/
The average cost
per click increased
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25%
54
between Q4 2011
and Q1 2012.
Source: ClearSlide
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47 Handy Facebook Stats and Charts
46
The average
Facebook
advertising
costs
in 2012 are:
Source: Social Bakers
%
55
Average cost
per click:
$1.14
%
Average CPM:
$.12
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47 Handy Facebook Stats and Charts
47
95% of all wall posts are
not answered
by brands.
Source: Social Skinny
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56

>
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Measure how many leads and
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