Wishlist – a Facebook Application

Wishlist – a Facebook Application
Your products on Facebook
Contents
About .................................................................................................................. 3
What is the Wishlist Application? ............................................................................. 3
How is a Reward generated? ................................................................................... 4
Who gets this Reward? .......................................................................................... 4
How do users know if they’ve earned a 'Social' Reward? ............................................ 4
How do users collect Rewards? ............................................................................... 4
Getting involved with the Wishlist application ........................................................... 4
Add a WishTag to product pages on your site ........................................................ 5
Add a Wishlist to a Brand or Business Facebook page. ............................................ 6
Existing Affiliate Cookies ..................................................................................... 6
Tracking cookies are only .................................................................................... 6
In all other circumstances affiliate cookies on the users PC remain ACTIVE................ 6
Check your Public details..................................................................................... 7
Tracking and approving Wishlist commissions ........................................................... 7
WishTag Codes .................................................................................................. 8
WishTag codes -text and image ......................................................................... 8
WishTag codes – image only ............................................................................. 9
WishTag code –text only................................................................................. 10
Example ....................................................................................................... 10
2
About
The Facebook Platform provides a framework for third parties to create applications that
run within the Facebook environment.
Using our ShopWindow
technology, we have developed
the Wishlist application to put your
products into an interactive
database for Facebook users.
What is the Wishlist
Application?
Wishlist is a fun way for friends to
recommend things to one another
and for individuals to create a list
of things they want.
The system is built on a 'Social
Rewards' basis which means
Facebook users earn pocket
money by using and promoting
the Wishlist application amongst
their friends.
Where does the 'Social'
Reward come from?
Products purchased through
Wishlist links generate a
commission that is split equally
between two parties.
Rewards are generated when
someone clicks on a Wishlist item
and then buys it. After the
purchase is completed the
appropriate Reward is displayed in
the Rewards Box of the friend who
promoted the application and the
friend who 'recommended' the
item.
Image: A Wishlist on display on a users’ profile alongside Wishlist messages
published to the users’ mini feed.
3
How is a Reward generated?
To earn a reward someone needs to
click on one of the items in a Wishlist
and buy from the retailer.
Who gets this Reward?
The Reward is split in to two equal
parts. The first part is payable to the
friend who recommended the
application and the second part is
payable to the friend who recommend
the item.
How do users know if they’ve
earned a 'Social' Reward?
On the Wishlist screen is a rewards
box that displays all the rewards
generated through the users Wishlist.
How do users collect Rewards?
'Rewards Payable' can be transferred
directly into a PayPal account by
clicking the 'Pay me via PayPal' icon.
Getting involved with the Wishlist
application
If you have a product feed and
affiliate (ID) 75302 is joined to your
programme, then Facebook users can
already find your products via the
Wishlist application! You should also
consider the following
•
•
•
Add a Wishlist WishTag to
product pages on your site
Add a Wishlist to a Brand or
Business Facebook page
Check your Public details on the Affiliate Window administration area.
4
Add a WishTag to product pages on your site
A WishTag is a button (or text link) that sits alongside a product and can be pressed by
the customer to instantly add the item to their Facebook Wishlist. You can display a
WishTag against one, some or every product on your website. Wish Tags can be added
to any electronic communication such as customer emails.
NOTE: Users without a Wishlist on their Facebook profile will simply begin the application
installation process if they click the WishTag.
This functionality allows our merchants to effectively break into Facebook with a dynamic
and genuinely ‘social’ tool, without the need for any expensive development costs.
A WishTag can be added as a graphical button or a simple text link and can be
customised to fit your web site. Below is an example of how the WishTag will appear on
the Dixons site after intergration.
The image above shows how a WishTag added to the search/product
results page on the Dixons site will appear.
To add a WishTag to your site you need to have a productfeed that is ShopWindow
Enabled (please contact us if you are in any doubt about this). Finally you will need to
use alpha-numeric merchant product IDs and supply this information within your product
feed.
Follow the points below to add a WishTag on to a web page.
1. Choose a WishTag from the options at the end of the document
2. Copy and paste the HTML code and place it in to the page where you would like
the WishTag to display (adding this to a template page will populate all pages
using that template with the WishTag)
3. Hard code your merchant ID in to the link part of the HTML
4. Dynamically add the product ID that the WishTag should be associated with
The code associated with a set of standard WishTag options is given at the end of this
document.
5
Add a Wishlist to a Brand or Business Facebook page.
You can add a Wishlist featuring the products of your choice to your Facebook Business
page.
To the left is an example of how
this looks on the Dixons
Facebook page.
Facebook users who click on one
of the products are asked to add
the application and then taken
to the product details page
within the application.
Existing Affiliate Cookies
Tracking cookies are only saved on a uses PC when the user clicks on the ‘visit store’
button. The ‘visit store’ button is located on the ‘Search Results Page’ and the specific
‘Product Details Page’ within the Facebook application.
In all other circumstances affiliate cookies on the users PC remain ACTIVE.
6
Check your Public details
Make sure that your Public Details are up to date and correct on the Account Settings
page in your merchant administration area.
The public details are a description of your business and do not need contain any
reference to your affiliate
programme.
On the left is an example of how
the public details are displayed.
To see how your public details
are displayed copy and paste the
link below in to a browser and
change XXX to your merchant ID.
http://apps.facebook.com/wishlis
tuk/category/0/XXX
Tracking and approving Wishlist commissions
Wishlist generate sales are tracked on your affiliate programme (like all your other sales)
under one affiliate ID heading ID 75302 ‘Wishlist –Facebook Application’
7
WishTag Codes
WishTag codes -text and image
Add this product to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/16x16_2a.gif"
border="0" /> Add this product to your Facebook Wishlist.</a>

Add this product to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/29x29_2b.gif"
border="0" /> Add this product to your Facebook Wishlist.</a>

Add this product to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/54x54_2a.gif"
border="0" border="0"/> Add this product to your Facebook Wishlist.</a>

Add this product to your Facebook Wishlist.
<a
href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/54x54_2b.gif"
border="0" /> Add this product to your Facebook Wishlist.</a>

Add this product to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/62x24_2a.gif"
border="0" /> Add this product to your Facebook Wishlist.</a>

8
WishTag codes – image only

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/16x16_2a.gif"
border="0" /></a>


<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/29x29_2b.gif"
border="0" /></a>


<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/54x54_2a.gif"
border="0" /></a>


<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/54x54_2b.gif"
border="0" /></a>


<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/62x24_2a.gif"
border="0" /></a>

9
WishTag code –text only
Add this product to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank">Add this product to your Facebook Wishlist.</a>

Add this to your Facebook Wishlist.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/{MID}/{PRODUCTID}"
target="_blank">Add this to your Facebook Wishlist.</a>

Example
Below is an example of how a WishTag would appear for the latest Coldplay album on
the retailer website operated by Play.com.

<a href="http://apps.facebook.com/wishlistuk/add_to_wishlist/1418/1117600"
target="_blank"><img src="http://images.affiliatewindow.com/wishlist/54x54_2a.gif"
border="0" /></a>

10

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Wishlist – a Facebook Application

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