Project: Faulty Advertisement
Many times, companies make not-so-true statements to advertise their products. In this project, it
is your job to make two advertisements for a product or service. One advertisement needs to have
sound logic. The other needs to be a faulty advertisement. Both advertisements need to advertise
the same product or service. You may work with ONE partner, or you may work alone.
Requirements for FAULTY Advertisement:
 Create at least two if-then statements that can be related with the Law of Syllogism
o If p then q. If q then r. Therefore, If p then r.
 Use faulty logic to create a conclusion.
 On the back of the advertisement, explain why the conclusion is not correct.
 Provide the inverse, converse, and contrapositive of your conclusion.
 Create an advertisement poster (at least the size of a piece of copy paper) that uses the
faulty conclusion.
Requirements for the SOUND Advertisement:
 Create at least two if-then statements that can be related with the Law of Syllogism
o If p then q. If q then r. Therefore, if p then r.
 Use sound logic to create a conclusion.
 On the back of the advertisement, explain why the conclusion is correct.
 Provide the inverse, converse, and contrapositive of your conclusion.
 Create an advertisement poster (at least the size of a piece of copy paper) that uses the
sound conclusion.
Example of Faulty Advertisement:
If you have MTOWN cross-trainers, you’ll exercise twice as often.
If you exercise twice as often, you’ll gain 10lbs in muscle in 90 days.
Therefore, if you have MTOWN cross-trainers, you’ll gain 10lbs in muscle in 90 days!
MTOWN TRAINERS—GAIN MUSCLE IN 90 DAYS!
*A video may be done instead of two posters. If you choose to do video advertisements, you must still do two
advertisements, and you must turn in a paper with your explanations and inverses, converses, and contrapositives.*
RUBRIC
Faulty Advertisement:
____10 pts—Create at least two if-then statements that can be related through the Law of Syllogism.
____10 pts—Create a faulty conclusion.
____10 pts—Explain the faulty conclusion, and provide the inverse, converse and contrapositive of your conclusion.
____15 pts—Create a poster advertisement with the faulty slogan based on your conclusion.
____5 pts—Color and decorate the poster in a neat manner.
Sound Advertisement:
____10 pts—Create at least two if-then statements that can be related through the Law of Syllogism.
____10 pts—Create a sound conclusion.
____10 pts—Explain the sound conclusion, and provide the inverse, converse and contrapositive of your conclusion.
____15 pts—Create a poster advertisement with the sound slogan based on your conclusion.
____5 pts—Color and decorate the poster in a neat manner.
_____/100
Name:___________________________________________________ Period:________
DUE DATE:___________________