October 2010
Volume 1, Issue 1
The Focusing Lens
Employee Newsletter
MP gets Top Ten Finish in Advertiser Study
In this Issue...
MP’s Top Ten Placement
in Advertiser Study
Benefits of an Employee
Newsletter
New Packaging for
Linear Products
Tips for the Cold & Flu
Season
Candids from Summer
BBQ
MP Lighting finished in sixth place—out of a total of
71 ads—in LD+A’s Advertiser Study for the May 2010
Issue! Our L141 print ad scored extremely well with 205
points.
The study was conducted by an independent research
company, Harvey Research Ad-Q studies. It measured
the overall effectiveness of an advertisement’s size,
color, copy, graphical quality, and strategic approach.
MP Lighting achieved a significant nine point increase
between the percentage of “all readers” who recall
seeing/ reading the ad and the percentage of “readers
who buy/specify” the advertised product.
This demonstrates that our ad is reaching readers in
our target audience, specifically those who have buying
influence over the products being advertised.
The ad was perfected by input from Mirek, Blair, Bruce
Patterson, etc.
To learn more about this study, please contact Elain or
Aleisha. Or to check out more MP print ads, visit the MP
Lighting Library located at Reception!
Designer: Mandy Chang
L141 Print Ad for LD+A’s May 2010 Issue
Why an MP Employee Newsletter?
MP Lighting has decided to publish an
employee newsletter.
Employee newsletters can help to
educate staff and create company
awareness. They also help improve
communication and relations amongst
employees, allowing them to work
together towards a common goal–
something we can all benefit from.
The goal of this publication is to keep
employees informed about the ongoings of MP Lighting and hopefully,
to learn a little bit about each other.
16 West 4th Avenue, Vancouver BC, V5Y 1G3 Canada
This newsletter will be published
every 2 months and will provide MP
employees with:
1) Company Info - including
goals, success stories, events, &
important dates
2) Feature Articles – about
work related issues including
stress control, health tips, &
employee profiles
3) And some fun stuff too!
t 604.708.1184
f 604.708.1185
Newsletters can help boost employee
morale, resulting in increased
productivity, better job performance,
and a more unified work force.
Please remember that this newsletter
is meant for you! Feel free to make
comments or suggest article ideas.
There will be a box located in the
kitchen for anonymous comments or
complaints. You can either pass your
comments to Aleisha or leave a note
in the box. Happy Reading!
www.mplighting.com
October 2010
Volume 1, Issue 1
The Focusing Lens
New Linear Packaging More Cost-Effective
Mark your Calendar...
MP Lighting will be implementing a
new packaging called UCrate for the
shipment of rails, tracks, and linear
systems.
Oct 11 - Thanksgiving Day
Oct 29 - Halloween
Potluck Lunch
Nov 11 - Remembrance Day
amount of labor needed to ship linear
systems and eliminate excess packing
materials, such as cardboard tubes and
wood. It it will also reduce the amount
of products that are damaged in freight.
UCrate is made of laminated paperboard,
a lightweight yet durable material. Its
unique design provides better impact
resistance and stacking options when
compared to the cardboard tubes
currently being used in shipments.
This new packaging will feature the MP
Lighting logo for additional marketing
and branding. It is 100% recyclable and
should be in-house within 6-8 weeks.
For more information about UCrate,
contact Adam or visit
UCrate is a more cost-effective
packaging option; it will reduce the
Example of UCrate Packaging
www.laminationsonline.com
www.laminationsonline.com
In the Workplace:
Health Tips for the Cold & Flu Season
With the fall and winter weather fast approaching, we all need to take steps to ensure we stay healthy in the upcoming
months. Our bodies are more prone to illness during seasonal transitions as we experience changes in the climate and
environment around us. Below are a few tips to help prevent the common cold and flu (courtesy of the CDC – Center for
Disease Control and Prevention):
1) Wash your Hands – wash hands frequently with warm water and soap for at least 20 seconds.
Use an alcohol based hand-sanitizer when soap and water are not available.
2) Grab a Tissue – cover your mouth and nose with a tissue when you cough or sneeze and
throw the tissue away to prevent the spread of germs. If necessary, cough into your elbow or
sleeve, not your hands!
3) Drink Hot Fluids – drink plenty of hot fluids to help kill bacteria and viruses that reside in your
throat. You can also gargle with mouthwash twice daily to achieve the same effect.
4) Get the Shot – visit your local health care provider to receive the flu vaccination.
5) Stay Home – If you’re sick, please stay home to rest. You’ll only be spreading germs to coworkers and lengthening the time it takes to recover by coming to work.
Candid shots from Summer BBQ
Thanks to everyone who came–it was a great success!
The girls wait for their turn at Bocce
Let’s eat! Burgers for all!
Team Sales stares
down their opponents
Team Blue goes for the win
16 West 4th Avenue, Vancouver BC, V5Y 1G3 Canada
t 604.708.1184
f 604.708.1185
www.mplighting.com