ISTHMUS PRESENTS
MADISON, WISCONSIN’S ESSENTIAL CITY GUIDE
ISTHMUS ANNUAL MANUAL
2015-2016 EDITION
WE PACKAGE NATIVE KNOW-HOW
AND PASS IT ALONG FOR YOU...
★Madison’s Favorites Isthmus Readers Poll results:
Thousands participate in this enjoyable survey each year.
★Isthmus Eats Restaurant Guide: Our complete “Eats” dining-out
database in print.
★The Resource Directory: Civic services, community groups,
health care, recreation, arts organizations — throughout
the Madison metro area.
★Plus, the Isthmus trademark: Award-winning writing and design.
WE’VE CRAFTED AN EFFECTIVE,
LONG-LASTING MARKETING TOOL
★Isthmus Annual Manual reaches curious, active, engaged
and intelligent people who are looking for information —
thousands of potential customers for your products
and services.
★We print 60,000 Isthmus Annual Manuals — and distribute
them all for FREE! First in the Aug. 27 issue of Isthmus,
and then throughout the year via the Convention and
Visitor’s Bureau, the Chamber of Commerce, colleges,
the best hotels, real estate agencies, and the many
companies hoping to attract new people to our fine city.
COVER / 2014-2015 EDITION
DID YOU KNOW? 150,000 people are part of the ISTHMUS community.
That’s 33% of the adults in the Madison market!
WE LOVE THIS MAGAZINE, AND WE THINK YOU WILL TOO!
We promote Annual Manual in print, online, through email and social media to reach the broadest possible audience.
ISTHMUS ANNUAL MANUAL IS PUBLISHED ACROSS MEDIA THURSDAY, AUG 27. SPACE RESERVATIONS & COPY DUE BY 5 PM FRIDAY, JULY 17.
SEE OTHER SIDE FOR ADVERTISING SIZES, RATES AND DETAILS
STATISTICAL INFORMATION: THE MEDIA AUDIT MADISON
Isthmus u 100 State Street, Suite 301 u Madison WI 53703 u phone 608.251.5627 u fax 608.251.2165
email [email protected] u web isthmus.com u mobile m.isthmus.com u facebook isthmus u twitter isthmusTDP
ISTHMUS ANNUAL MANUAL GROUP ADVERTISING
Madison BID Advertising at a Discount
Madison’s Downtown Business
Improvement District is pleased
to underwrite these colorful
advertising pages for BID members
in the premiere, locally produced
city guide!
JUST
$325
PER SINGLE FULL-COLOR AD SPACE
A $550 VALUE!
ADVERTISING INFORMATION
DEADLINES: Space reservationsand final
materials are due by 5 p.m. Friday, July 17, 2015.
FULL COLOR is available on all ads. Color is
CMYK 4-color process. No PMS, Pantone or
RGB. Resolution is 300 dpi.
DESIGN: Pricing includes expert ad design by
the Isthmus Art Department, if desired.
TO SUBMIT AN AD: Adobe Acrobat PDF/X-4*
is preferred. Partial-page ads saved exactly to
size, with no register marks or bleeds.
FOR FULL-PAGE BLEEDS: Safe image area is
7.875” x 10.375”. Trim size is 8.375” wide x 10.875”
deep. Add an inch to document output —
9.375” x 11.875” — offset register marks 12 pts.
E-MAIL ARTWORK: [email protected]
>>> Please copy your account rep!
>>> For large files, email via the web service
www.wetransfer.com
>>> Please notify your account rep!
AD PLACEMENT is solely at the discretion
of Isthmus Publishing Company. Position
can be guaranteed for a 20% surcharge.
Specific sizes are required on some pages.
All ad insertions require a signed contract.
Ads are prepaid unless credit is established.
Prices are non-commissionable.
Please contact your Isthmus account
representative for more information.
DISTRIBUTION: 60,000 Isthmus Annual
Manuals are printed on coated paper stock,
saddle-stitched and trimmed. Initial distribution
is with Isthmus, Thursday, August 27, 2015.
* For information on creating PDF/X-4 compliant files,
refer to the Acrobat User Guide, at www.adobe.com.
SINGLE AD SIZE ($325):
* HORIZONTAL: 3.7”W X 2.2”D.
* VERTICAL: 1.75”W X 4.625”D.
DOUBLE AD SIZE ($650):
* 3.7”W X 4.625”D.
TRIPLE AD SIZE ($975):
* 5.625”W X 4.625”D.
Space is limited and it will sell out — sign up today.
❏ YES, PLEASE RESERVE MY ADVERTISING SPACE,
AS A MEMBER OF DOWNTOWN MADISON BID,
IN ISTHMUS ANNUAL MANUAL FOR 2015
I understand the space reservation deadline is Friday, July 17, 2015
TODAY’S DATE______________________ AD SIZE__________________________
BUSINESS NAME_________________________________________________________________________
LOCATION_____________________________________________________________________________
CONTACT PHONE________________________________________________________________________
CONTACT EMAIL________________________________________________________________________
AUTHORIZED SIGNATURE_________________________________________________________________
Isthmus u 100 State Street, Suite 301 u Madison WI 53703 u phone 608.251.5627 u fax 608.251.2165
email [email protected] u web isthmus.com u mobile m.isthmus.com u facebook isthmus u twitter isthmusTDP