This category recognises an outstanding Country Hotel.
Definition: A country hotel is a rurally located property with 2 – 20 commercial accommodation
rooms and a food / beverage offering.
Please provide information around the following and include documents and evidence to support
statements where appropriate.
• Describe what you think makes a good country hotel and why your establishment meets this
criteria.
• What factors make customer service outstanding and how does your establishment provide
this?
• Outline your marketing strategies and the results?
• Outline the contribution and involvement your hotel makes to the local community
• What, if any, changes have you made over the last 12 months to ensure your continued
relevance to your patrons and your community?
• Describe your hotel including the following:
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Describe the number and quality of rooms available
Describe the food service options available
Describe the entertainment offers, i.e. bands, music, quiz nights, SKY TV etc.
Describe the decor / atmosphere and how this contributes to the establishment
Describe any specific or unique features that your establishment has
• How do you track customer feedback and what is your response mechanism? Please provide
examples of this.
• How do you use customer feedback to improve your business?
Where there is any confusion about what constitutes a country hotel the decision will be made by
the judges. Their decision is final and no correspondence will be entered into.
*Remember to provide documentation examples to support your statements