CSE Engagement Committee
9-11, 9 June, 2016
Building 28, Room 204
Invitees: Marcus Lane, Marcus Sheaves, Simon Robson, David King, Ron White, John Ginger,
Jeremy VanDerWal, Mark Wolfe, Paul Dirks, Peter Robertson, Shelley Christie, Heather Robson
1. Apologies:
2. Introductions: Heather Robson
3. Actions arising:
• ACTION: Initiate an Alumni project. Peter, Jeremy, Shelly and Marcus to reach out
to the Alumni – new college, new head - embarking in a new direction. To be
reported by at the next meeting:
• Ongoing: Peter spoke with Lorna Hempstead and will now meet with
Jeremy and Shelly within the next 1-2 weeks. Marcus L – suggests running
an Alumni event in Jakarta and Singapore next year
• ACTION: all groups - Crisp unique selling lists for your study area by the end of next
week to be returned to Jeremy.
• Ongoing: 10 points received from each group (some groups more) passed
off now to Bethany Keats. (Writer who works for Mark Wolff) who will
now interview each head
• ACTION: On completion of a comprehensive set of USPs, GSE will test these
through market research
• carried over to next meeting
• ACTION: The development of new marketing collateral for the College:
• Ongoing – Jeremy to update after the interviews with Bethany and the
Heads is completed
• ACTION: GSE and JV will work with Academic Group Heads to improve the website
by providing refreshed information – in accordance with a supplied template – on
all College degrees.
• Carried forward to next meeting – When Bethany finishes rendering USP’s
we will transition to website
• ACTION: HOAG’s to put together a description of what students will do in the week
of Uni Experience and send to JV by cob next Thursday. Uni Experience is in July.
• ACTION: Jeremy V will develop a list of everything that’s in Dropbox and will
distribute the link to all Heads for review and feedback back to him before the
next meeting Shelley C will be contacting GSE for access to their videos
• ACTION Jeremy V and Marcus L–commission an external person to do the College
level brochure – to come back to the committee for sign off and then Mark Wolff
for approval. The brochure needs to direct people to the website.
• ACTION: Marcus L and Jeremy V to put a Science poster in every school.
• ACTION: Head to nominate an academic to talk to Jeremy V by COB Wednesday
(01/06) who can participate in a planning group to plan the demonstrations at
both Campuses for Uni experience 11-14 July.
4. Collateral (Chair)
• Update on ‘living document’
• feedback on collateral from each of the Heads
5. Website
• Update for completed interviews (Heads)
• Update on translation of interviews to web material (Mark W.)
• Permission to put CSE website live
• Permission to start migrating associated sites (e.g., CTS)
6. Upcoming engagements (JV & SC)
• Uni experience – 11-14 July (see attached mudmap)
• ~2000 Year 12 students registered for TSV
• Update on OpenDay committee
7. CSE – GSE Interface (Chair)
8. Articulation Agreements (Heather)
9. Outstanding Alumni CSE 2016
10. Other Business
College Engagement Committee Minutes
02 – 16
27th May, 2016
Attendees:
Marcus Lane (Chair), Marcus Sheaves, Simon Robson, David King, Ron White, John
Ginger, Jeremy VanDerWal, Peter Robertson, Shelley Christie
Minutes:
Margaret Lyons
The meeting commenced at 1.20 p.m.
1. Apologies: Mark Wolfe, Paul Dirks
Marcus advised we will be moving this committee meeting to Thursday to accommodate Mark Wolff
not being available on a Friday. Next meeting – 9th June – 9.00 a.m.
2. Confirmation of previous minutes (13th May) – Approved
3. Actions:
3.1 Initiate an Alumni project. Peter, Jeremy, Shelly and Marcus to reach out to the Alumni –
new college, new head - embarking in a new direction.
Ongoing: Peter spoke with Lorna Hempstead and will now meet with Jeremy and Shelly within
the next 1-2 weeks. Marcus L – suggests running an Alumni event in Jakarta and Singapore next
year.
3.2 All groups – To provide to Jeremy - Crisp unique selling lists for your study area by the end of
next week to be returned to Jeremy.
Ongoing: 10 points received from each group (some groups more) passed off now to Bethany
Keats. (Writer who works for Mark Wolff) who will now interview each head
3.3 Paul Dirks will follow up with Ron White and John Ginger on development of USPs –
Resolved: Paul was not at the meeting but has spoken with both Ron and John
3.4 On completion of a comprehensive set of USPs, GSE will test these through market research
– To be carried over to next meeting
3.5 The development of new marketing collateral for the College
Ongoing – Jeremy to update after the interviews with Bethany and the Heads is completed
3.6 GSE and JV will work with Academic Group Heads to improve the website by providing
refreshed information – in accordance with a supplied template – on all College degrees Carried forward to next meeting – When Bethany finishes rendering USP’s we will transition to
website
Action arising from the minutes
HOAG’s to put together a description of what students will do in the week of Uni Experience and
send to Jeremy V by cob next Thursday. Uni Experience is in July.
4. Collateral (Chair)
Marcus L: The College is regularly asked for marketing material – we need digital material –
consistently high quality that is a basket of resources containing - college corporate video, power
point presentations. Develop a complete list of content, know where it’s going to be stored, and
who’s going to look after it. Jeremy advised we have a number of Powerpoint presentations in
Dropbox. Heads are to look at the presentations and provide feedback to Jeremy. Marcus L asked
about the College brochures and said we need the high quality College level brochure ready for the
Uni experience week in July
Marcus L – advised Physical Science, GeoSciences and Engineering are lacking in the information.
We need an itemised list to each group head so they can come back to the group with what they
need to have included in the information pack.
ACTION: Jeremy V will develop a list of everything that’s in Dropbox and will distribute the link to
all Heads for review and feedback back to him before the next meeting Shelley C will be contacting
GSE for access to their videos
ACTION Jeremy V and Marcus L–commission an external person to do the College level brochure
– to come back to the committee for sign off and then Mark Wolff for approval. The brochure needs
to direct people to the website.
4. Website (JV)
Bethanny has completed 2 interviews – Simon R and Marcus S – both gave their feedback of the
interview process to the group.
Using the website to profile our programs – group pages linking to affiliate pages. Who do we allow
to link to our website. How retentive do we want to feel about the link that goes to the affiliate site.
Associated sites – how do we work the groups so that they complement our profile?
Criteria for an affiliate site – what are we wanting to align with. The sites need to link back to our
site.
ACTION: Site map and group heads list who they would want to be linked to their sites and send to
Jeremy V.
ACTION: Peter Robertson looking for past audit of external links.
Marcus S – Wants to put a Science poster in every school. ACTION: Marcus L and Jeremy V to get
onto this
Jeremy V - showed a letter being sent to schools about studying Science at CQU. A copy of this is
going to be emailed to all Heads.
Upcoming engagements (JV)
Uni experience – 11-14 July - 1000+ Year 12 students on campus – 1 hour morning and afternoon to
engage with the students. Whoever is manning the booths needs to know the direction students
can take when they study here. Jeremy V suggested big marquees where every path was together
and within close reach so they don’t have to spend their time walking from one facility to another.
We have to have their full attention.
ACTION: Head to nominate an academic to talk to Jeremy V by COB Wednesday (01/06) who can
participate in a planning group to plan the demonstrations at both Campuses.
Open Day – 7 & 21 August (CNS & TSV respectively) – A working group already working across both
campuses. ACTION: Jeremy V will report back to the next meeting where they are up to.
5. CSE – GSE Interface (Chair)
Marcus L and Peter R trying to get GSE to work through the College Office so we don’t miss any
opportunity to showcase all parts of the College.
6. Articulation Agreements (Chair)
Marcus L - Putting together a strategy session with GSE within the next week to identify key markets
and institutions that might be prospective and who we can set up a 2+2 agreement. Heads to
identify a person in their group who could represent the courses and engage with the institutions.
Other business
Peter R – talked to Viv Doherty about some historical data she used when she was doing schools
engagements and is waiting for her to send him the information.
Colin MacGregor will be representing David King at the next Executive Meeting.
Closed – 12.40 p.m.