For Immediate Release
Baby Bonding made Safe and Stylish with Todbi
Korea’s Number 1 Premium and Stylish Hipseat Carriers now Available in Singapore
SINGAPORE, 17 November 2014 – Todbi, the premium hipseat carriers that have been
making waves in Korea, has landed at Mothercare. With a strong emphasis on safety,
comfort and style, Todbi ensures that both babies and parents are kept safe and stylish at all
times.
Jiseon Kim, Founder of Todbi, says: “I launched Todbi with the wish that all children,
including mine, grow up comfortably and happily. At Todbi, we put our utmost effort into
ensuring that we provide the safest and most premium products for children.”
Pang Shu Ming, Director of Mothercare says: “We are delighted to introduce Todbi, Korea's
leading premium hipseat carrier brand – the number one choice of any discerning Korean
parent. We are confident that Singaporean parents and babies will benefit from these
innovative and stylish hipseat carriers, especially the newest innovative "Air" carrier.”
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Air Motion Hipseat Carrier
Air Motion is available in Aqua Mint, Royal Blue, Indie Pink and Golden Road.
The Air Motion is the world’s first air implant hipseat carrier. It is specially designed for
mothers who experience lower abdomen pain from long hours of carrying their babies or for
those who are healing from the wounds caused by a caesarean birth. The air implants
located at the bottom half of the hipseat carrier effectively distribute the baby’s weight
around the mother’s hips.
With the comfort of air implants (they are adjustable to individual size), parents are able to
enjoy a longer bonding time with their baby. The air implants are able to take weight up to
20kg and have gone through 50,000 cycles of impact test.
Made with only cotton and mesh materials for its inner layer, the Air Motion ensures ample
ventilation for both mother and baby to prevent skin irritation. The external casing is made of
polyester, making it water resistant and easy to maintain. The Air Motion also comes with
an air pump for easy adjustment of air volume.
Available in Aqua Mint, Royal Blue, Indie Pink and Golden Road, the Air Motion is sold at
Mothercare for S$299.
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3D Style Plus Hipseat Carrier
3D Style Plus is available in Black and Red
The 3D Style Plus was designed with the Asian mum in mind. As compared to Western
mums, Asian mums are built with smaller pelvises, making it more difficult for them to use
hipseats as they have to constantly use their hands to cover their babies, resulting in shower
and waist discomforts and event injuries.
Rated number 1 by Korea’s Customer Satisfaction Index, the 3D Style Plus covers a mum’s
entire waist, ensuring that her hands are kept free. Boasting a patented ergonomics design,
the 3D Style Plus minimises the spreading of the baby’s legs (which prevents bowleggedness), giving him/her a comfortable and natural fit. The 3D Style Plus also comes
with a “Simple Tie” (suitable for babies 3 months onwards) which is an easy-to-wear onestrap shoulder belt which is not only lighter for parents to carry around but also provides
babies with more room to move around.
The 3D Style Plus is made from a 3D mesh fabric which allows for easier airflow, 100%
cotton for parts where a baby’s skin comes into contact with and polyester for easy cleaning
and protection against dirt. The 3D Style Plus is available in Red, Purple, Beige, Brown,
Gray and Black and is sold at Mothercare for S$299.
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Fly-B Hipseat Carrier
Fly-B is available in Sydney Blue and Firenze Orange
Weighing a mere 670g, the Fly-B is the lightest hipseat carrier in the market. Using polyester
fabrics, this allows for easy washing and prompt drying, making it great for everyday use.
With its unique near field communication (NFC) function (located at the front of the Fly-B),
parents are able use their android smartphones to access Todbi’s database of baby music to
be played through their phones on the go.
The Fly-B also includes shoulder and headrest teething pads, anti-slip pads for the entire
surface of the hipseat, a wide head support to accommodate a baby’s growth, its signature
double safety lock as well as a wide waist belt and shoulder pads to reduce strains on
parents.
The Fly-B is made from a 3D mesh fabric, suitable for Singapore’s high humidity levels,
nylon twill and a high functionality special coating technology which makes the carrier quickdry and stain-proof. The Fly-B is available in Orange, Navy, Brown and Green and is sold at
Mothercare for S$239.
- END -
Note: All Todbi hipseat carriers are suitable for babies 3 months to 36 months and can take
up to 20kg in weight. All Todbi products are made in Korea.
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About Todbi
Todbi was established since 2011 and is now available in China, Hong Kong, Japan, Taiwan
and Singapore. The term ‘Todbi’ came from Toddler Baby which means a baby who toddles.
We are committed to be an innovative company with an attitude of always making a fresh
start and a challenging spirit, like the first precious steps of a baby who was just born and is
learning to walk. Offering valuable products to the world which customers can always count
on, Todbi is growing as a specialty brand in the baby product market.
For more information, please visit http://www.todbi.hk.
About Global Outsource Solutions
Established in 2007, Global Outsource Solutions is the official distributor for major baby
brands in Hong Kong, Malaysia and Singapore. These brands include 3 Sprouts, Aden +
Anais, Aleva Naturals, Baby Banana Brushes, BabyBjörn, Babymoov, Blue Lizard,
Charlie Banana, Clevamama, Designskin, Friendly Organic, Goumikids, Hevea, Holster,
Jack N’ Jill, JJ Cole, Joules, Little BU, Melissa & Doug, Mum2Mum, OK Baby, Pabobo,
Proviz, Richell, See Kai Run, Silver Cross, Summer Infant, Todbi, Tommee Tippee,
Unimom, Walnut Melbourne, Yvolution and Zoocchini. Our key retail partners include
Isetan, Kiddy Palace, Mothercare, Motherswork, OG, Pupsik Studio, Robinsons,
Takashimaya and Tom & Stefanie in Singapore.
For more information, visit us at http://www.globaloutsourceasia.com.
Global Outsource Solutions also operates fashion-forward multi-label boutique, Not Too Big
at Forum The Shopping Mall, Level 2. At Not Too Big, we incubate micro-children fashion
labels curated across the globe; with an aim to bring you quality kids’ brands at the best
possible prices.
Visit us at https://www.facebook.com/NotTooBig.
For media enquiries, please contact:
Global Outsource Solutions:
Diana Koh
Marketing Manager
DID: +65 6692 9677
Mobile: +65 9147 4542
[email protected]
Samantha Lew
Marketing Executive
DID: +65 6692 9675
Mobile: +65 9457 9223
[email protected]
Mercury PR:
Joy Loh
PR Manager
DID: +65 6299 9728
Mobile: +65 9188 8109
[email protected]
Callista Huang
PR Executive
DID: +65 6323 7072
Mobile: +65 9150 5985
[email protected]
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