Media release
DKSH introduces Batiste – a can that gives you fresh and
clean hair!
Refresh your hair with a burst of fragrance and maintain a great look anytime, anywhere with
BatisteTM dry shampoo. DKSH, the leading Market Expansion Services provider with a focus on
Asia, launched Church & Dwight Batiste dry shampoo in Malaysia.
Petaling Jaya, Malaysia, September 29, 2016 – DKSH Malaysia launched Batiste dry shampoo, offering
consumers the fastest and easiest way to great looking hair. Launched exclusively at Guardian, Batiste
is a classic dry shampoo that instantly refreshes your hair between washes, leaving it clean, fresh and
full of body and texture.
“Maintaining great looking hair that smells fresh throughout the entire day can be a challenging mission
due to the hot and humid climate in Malaysia coupled with our active lifestyle. Batiste dry shampoo is
your solution when you need fabulous hair in no time. Just slip a handy can of Batiste into your handbag
and use it anytime, anywhere to freshen up your hair or if you need a quick fix on a bad hair day. Spray,
massage in and style,” said Michael Poh, local celebrity hairstylist and ambassador of Batiste in Malaysia.
Inspired by London’s fashion style, Batiste is set to become the next hairstyling trend. According to market
data provider Nielsen, Batiste has been the UK’s number one dry shampoo brand for over 30 years,
offering consumers the fastest and easiest way to great looking hair. At the heart of Batiste dry shampoo
is an innovative starch based “no water needed” formulation that does not leave any residue. Batiste
targets excess oil and grease, helping to eliminate it at the roots, giving dull, lifeless hair a much needed
makeover. A quick spray revitalizes your hair, giving it texture and volume. This instant remedy saves
time spent on hair styling and reduces the use of chemicals on your hair by eliminating additional styling
products.
Batiste dry shampoo comes in five ranges that refresh your hair with a burst of fragrance:
 Floral & Flirty - Blush – A bestseller with a floral scent that projects the essence of femininity that
will surely turn heads
 Fruity & Cheeky - Cherry – Ideal for anyone that loves a sweet scent. It has a smooth luscious
retro flavour delivering a rich cherry scent
 Clean & Classic - Original – A classic that cleans and freshens up your hair in no time with a very
light scent
 A Hint of Colour - Divine Dark – Colour tinted to give you a hint of colour to help blend in root
regrowth and any stray greys
 Show Stopping - Heavenly Volume – A 2-in-1 that instantly refreshes hair and gives more volume
more than a normal dry shampoo could. A perfect way to give your hair a freshly amplified look
Michael Poh was at the launch to offer hairstyling tips using the new range of Batiste dry shampoo.
Members of the media and invited guests also had the opportunity to try the product and were offered
instant hair make overs.
Batiste dry shampoo comes in trendy packaging designs that are inspired by global catwalk trends. The
Original, Blush and Cherry, are available in two sizes – 50ml (RM 10.00) and 200 ml (RM 31.70) while
Divine Dark and Heavenly Volume are only available in 200ml (RM 31.70). Batiste is available exclusively
at all Guardian pharmacies nationwide from September 1, 2016.
About CHURCH & DWIGHT
CHURCH & DWIGHT Co. Inc., a $3.4 billion company, was founded in 1846 and is headquartered in
Ewing, New Jersey. They are one of the fastest growing Consumer Packaged Goods companies that has
outpaced the Standard & Poor's by more than three times over the last ten years. CHURCH & DWIGHT
is a leader in the Household Consumer Products and Personal Care industry, with such brands as ARM
& HAMMERTM, Trojan BrandsTM, FIRST RESPONSETM, Pearl DropsTM, NairTM, femfreshTM, SpinbrushTM,
OxiCleanTM, OrajelTM and more.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market
Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new
or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company
headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300
specialised staff, DKSH generated net sales of CHF 10.1 billion in 2015. DKSH was founded in 1865.
With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is
deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Healthcare is the leading Market Expansion Services provider for healthcare
companies seeking to grow their business in Asia. Custom-made offerings comprise registration,
regulatory services, market entry studies, importation, customs clearance, marketing and sales, capillary
physical distribution, invoicing and cash collection. Products available through DKSH Healthcare include
pharmaceuticals, consumer health and over-the-counter (OTC) products, as well as medical devices.
With 140 business locations in 13 countries and around 9,590 specialised staff, Business Unit Healthcare
serves over 150,000 customers and generated net sales of CHF 5.0 billion in 2015.
About DKSH Malaysia
DKSH Malaysia is an operation of the DKSH Group, offering DKSH’s clients and customers a
comprehensive network of sales, marketing, logistics, distribution and well-established deep local
relationships built since its establishment in 1923 in Malaysia. It is one of the oldest and largest Market
Expansion Services providers in the country, serving more than 180 clients, 13,000 customers and
employing a workforce of over 2,800 specialists.
DKSH is publicly listed under the name DKSH Holdings (Malaysia) Berhad on the Main Market of the
Bursa Malaysia stock exchange. For the financial year 2015, which ended in December, DKSH Holdings
(Malaysia) Berhad achieved net sales of MYR 5.6 billion.
For further information please contact:
DKSH Malaysia Sdn Bhd
Mandy Chen
Branding & Communications Manager
Phone +60 3 7882 8883
[email protected]
Circuit Communications
Angela Ho
Phone +60 12 202 9523
[email protected]
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