Airtime
Advertising Rates
Conversion Factors
Advertising Rates
Advertising Rates
Conversion Factors
Advertising prices can vary depending on your campaign,
but here are some typical examples of costs that might
apply to you.
Station
No. of spots
Cost
Cool FM
35
£2,685
Downtown Radio
35
£2,108
Downtown Country
35
£580
Downtown Network
35
£2,10
Combined
35 on each station
£4,794
*Please note these are example costings and are subject to change.
Prices can vary based on RAJAR results. Ait time schedules can impact
cost. Commercial Production and Studio Hire fees will apply*
Pete Snodden
How would my campaign look?
Advertising Rates
Conversion Factors
Your advertising schedule is very important, as it often
determines the audience that you are targeting.
Based on the example schedules, this is what your spot
lay down may look like;
Daypart
Mon-Fri times
0000-0600
00:00-06:00
0600-1000
Mon
Tue
Wed
Thu
Fri
Sat
Sun
06:00-10:00
1
1
1
1
1
1
1
1000-01300
10:00-13:00
1
1
1
1
1
1
1300-1600
13:00-16:00
1
1
1
1
1
1600-1900
16:00-19:00
1
1
1
1
1900-2200
19:00-22:00
1
1
1
2200-2400
22:00-00:00
1
1
1
1
1
1
1
1
1
1
Paul Kennedy
Advertising Rates
Advertising Rates
Conversion Factors
The CPT (cost per thousand) impacts system provides a consistent level
ofvalue for the advertiser, irrespective of audience variations with each
research wave.
Your overall campaign CPT may vary up or down from the appropriate one
listed because of the effect of the different weighting
applied to the days of the week through indexing of the best rate.
The 30 second rate shown applies to both Downtown Radio and Cool FM.
CPT reduces on amounts exceeding the next higher level.
No retrospective discounts. New advertiser’s discount:
20% off appropriate CPT for 6 months.
Conversion Factors
Advertising Rates
Conversion Factors
Seconds
Conversion Factor
10 second commercial
0.5
20 second commercial
0.8
30 second commercial
1
40 second commercial
1.3
50 second commercial
1.6
60 second commercial
1.8
Based on 30 second commercial