CRISTAL FESTIVAL 2016
BRAND ENTERTAINMENT & CONTENT SHORTLIST
A2. Fiction TV
Categories
Children Against Zika
Entry Title
Client
Brazilian Ministry of Health (Ministério da Saúde)
Brazil
Country
Entrant Company
beGIANT Advertainment
A3. Online fiction
A3. Online fiction
Dads #ShareTheLoad
Outcast Interactive Trailer: “Possession Begins”
P&G India
Cinemax
India
USA
BBDO India
Campfire at SapientNitro
A4. Non-fiction film
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC
Saudi Arabia
J. WALTER THOMPSON KSA
A5. 10 minutes online non-fiction or under
A5. 10 minutes online non-fiction or under
A5. 10 minutes online non-fiction or under
Not Just Special But Super
Microsoft Surface Art Stories
J&B RARE STORIES
City Centre Deira/Mirdif
MICROSOFT
J&B
UAE
France
France
Mediavest|Spark
MNSTR
MNSTR
A6. 10 minutes online non-fiction or over
A6. 10 minutes online non-fiction or over
A6. 10 minutes online non-fiction or over
I Love My Age
Love without boarders
Stride Gum Presents Heaven Sent
Yoplait
Nutricia
Mondelēz International
France
Russia
USA
Publicis Conseil
Marvelous
Amusement Park Entertainment
A7. 10 minutes online fiction or under
A7. 10 minutes online fiction or under
WHOPPER BLACKOUT
Outcast Interactive Trailer: “Possession Begins”
Burger King France
Cinemax
France
USA
BUZZMAN
Campfire at SapientNitro
A9. Brand or product integration into an existing programme or platform
A9. Brand or product integration into an existing programme or platform
A9. Brand or product integration into an existing programme or platform
A9. Brand or product integration into an existing programme or platform
A9. Brand or product integration into an existing programme or platform
Emirates Movie Index
DON'T BE MISSING IN ACTION BECAUSE OF DANDRUFF
Speak like The Patrón
Ma place est dans la salle
Outcast Interactive Trailer: “Possession Begins”
Emirates Holidays
UNILEVER
Netflix
Prodiss
Cinemax
United Arab Emirates
CHINA
Italy
France
USA
TBWARAAD
PHD CHINA
We Are Social
FRED & FARID
Campfire at SapientNitro
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
A11. Best use or integration of experiential events
Nissan leaf zero queue
Carrefour Music Now
Google Escape
LIFERIDETHEHELL
Stride Gum Presents Heaven Sent
#Notcomingsoon
Eiffel Tower All Yours
NOSULUS RIFT
Nissan
Carrefour
Google France
HOTEL F1
Mondelēz International
Louis XII (Remy Cointreau)
HomeAway
UBISOFT
FRANCE
France
France
France
USA
USA
France
France
DigitasLBI
Havas Media Group France
We Are Social
HAVAS PARIS
Amusement Park Entertainment
FRED & FARID
Saatchi & Saatchi France
BUZZMAN
A12. Best use or integration of gaming
A12. Best use or integration of gaming
The end of society simulator
Google Escape
Ubisoft
Google France
France
France
BETC
We Are Social
A13. Best use or integration of user-generated content
A13. Best use or integration of user-generated content
VOICE ART
ADT Ghost Monitoring
HENNESSY
ADT
France
USA
DISKO
SapientNitro
A14. Best use or integration of music
A14. Best use or integration of music
A14. Best use or integration of music
A14. Best use or integration of music
Reinvents The Classics
SEAT - Détours - A new actor in CANAL+'s digital ecosystem
The best is yet to come 'Al Jay Afdal'
STARFAKER
Nescafé Dolce Gusto
SEAT
Mobily
FONDATION CHIRAC
France
FRANCE
United Arab Emirates
FRANCE
Publicis Conseil
CANAL+REGIE
Initiative MENA
HAVAS PARIS
A15. Best use or integration of offline media
Apartment Stores
Delamaison
France
Nurun Paris
Categories
Entry Title
Client
Country
Entrant Company
A16. Best use or integration of digital or social media
A16. Best use or integration of digital or social media
A16. Best use or integration of digital or social media
A16. Best use or integration of digital or social media
A16. Best use or integration of digital or social media
Navara Work Hacks
I Can Teach You Too
Not Just Special But Super
#helloworldrelay
LIFERIDETHEHELL
Nissan Europe
Dubai Cares
City Centre Deira/Mirdif
helloworld
HOTEL F1
FRANCE
United Arab Emirates
UAE
AUSTRALIA
France
DigitasLBI
J.Walter
Mediavest|Spark
OMD
HAVAS PARIS
A17. Best integrated content campaign
A17. Best integrated content campaign
A17. Best integrated content campaign
#Notcomingsoon
Ma place est dans la salle
GE Podcast Theare Presents: The Message
Louis XIII (Remy Cointreau)
Prodiss
GE
USA
France
USA
FRED & FARID
FRED & FARID
BBDO New York
A18. Best use of innovative distribution channels
Apartment Stores
Delamaison
France
Nurun Paris
A19. Best product launch
Audi - The Comeback
Audi AG
Germany
Razorfish GmbH
A20. Best brand building
A20. Best brand building
1ST BRANDED ONLINE ENTERTAINMENT HUB
Lancement du compte Instagram : portraits d'artisans
1ST BRANDED ONLINE ENTERTAINMENT HUB
Fonds National de Promotion et de Communication de l’Artisanat
Saudi Arabia
France
J. WALTER THOMPSON KSA
la chose
A21. Best brand culture
A21. Best brand culture
ADT Ghost Monitoring
Buff your Brain
ADT
INfluencia
USA
France
SapientNitro
Gloryparis