FORTY
tellectual
Archetype
Maverick
Sensualist descriptions
Everyman
Servant
Traditionalist
Innocent
Entertainer
Nurturer
Villain
Intellectual
Sensualist
Servant
EXPLORER
veryman
Servant
Defender
Artist
Connector
Explorer
Defender
Artist
Goal or Method:
To learn what’s
constant in life by
always changing
your environment.
Traditionalist
Innocent
Entertainer
Nurturer
Philosopher
Thrill-Seeker
Knight, Superhero, Warrior
Dreamer
Achiever
Brands:
North Face,
Pier One, Jeep,
Greyhound,
Subaru, Starbucks
Villain
Motivator
Ruler
Explorer
People:
Christopher
Columbus, Jacques
Cousteau, Steve
Irwin
Intellectual
Sensualist
Servant
Defender
Traditionalist
Goal or Method:
To achieve great
rewards through
great risks.
Forty
Motivator
Ruler
Brands:
X Games, Mountain
Dew, Chrysler
Crossfire, Carnival
Cruise Ships,
New Zealand,
Camelback
260 S. Arizona Ave., Chandler, AZ 85225
Explorer
Brands:
U.S. Army,
Greenpeace,
Marlboro, Dial,
Band Aid
People:
Batman, George
S. Patton, John
Wayne
ACHIEVER
Athlete, Hot Shot, Strongman
Defender
Thrill-Seeker
People:
Richard Branson,
Ben Saunders,
Errol Flynn
| 480-788-2940 |
Achiever
Nurturer
Gambler, Swashbuckler, Adventurer
Dreamer
Achiever
Thrill-Seeker
Goal or Method:
To protect others
from harm through
bravery and
service.
THRILL-SEEKER
Philosopher
Thrill-Seeker
Nurturer
DEFENDER
Seeker, Wanderer
Ruler
Traditionalist
[email protected]
Achiever
Goal or Method:
To prove yourself
through amazing
physical acts.
Brands:
Nike, Ford, Home
Depot, Adidas,
Under Armor
People:
Lance Armstrong,
Michael Jordan,
Tiger Woods
veryman
Servant
Defender
Artist
PATXI’S PIZZA
Archetype descriptions
TRADITIONALIST
NURTURER
Conservative, Old School, Miser
Traditionalist
Innocent
Entertainer
Nurturer
Goal or Method:
To restore the
world through
a return to oldfashioned values.
Philosopher
Thrill-Seeker
Maverick
Dreamer
Achiever
Everyman
Villain
Intellectual
Brands:
Old Spice, Wendy’s,
Procter & Gamble,
Wells Fargo,
Folger’s, GAP
Motivator
Innocent
Sensualist
Mom, Mother Earth, Healer
Servant
Traditionalist
People:
Norman Rockwell,
Ronald Reagan
Ruler
Explorer
Entertainer
Villain
Nurturer
Goal or Method:
To help others feel
loved by providing
for their needs and
wants.
Defender
Intellectual
Thrill-Seeker
Maverick
Sensualist
Everyman
Servant
Goal or Method:
To make things
happen by knowing
the right people.
Forty
Philosopher
Dreamer
Brands:
AT&T, Verizon,
Facebook, Linkedin
260 S. Arizona Ave., Chandler, AZ 85225
Traditionalist
Innocent
Entertainer
Nurturer
Villain
Intellectual
Sensualist
Ruler
Explorer
ARTIST
Networker, Politician, Talker
Artist
People:
June Cleaver,
Paula Deen
Achiever
CONNECTOR
Connector
Brands:
Campbell’s,
Pampers, Volvo,
Johnson &
Johnson, Loreal,
Allstate
Creative, Creator, Craftsman
Motivator
Ruler
Connector
Explorer
People:
Oprah, Donald
Trump
| 480-788-2940 |
Defender
Artist
Philosopher
Thrill-Seeker
Goal or Method:
To create
something of
enduring beauty
and value.
[email protected]
Dreamer
Achiever
Motivator
Brands:
hp, Adobe, Lego,
Home Depot,
Michael’s, Black
and Decker, HGTV
People:
Beethoven,
Salvador
Dali, William
Shakespeare, Bob
Villa
D
FORTY
Everyman
Archetype
descriptions
Innocent
Entertainer
Villain
Intellectual
Maverick
Sensualist
Everyman
Servant
Traditionalist
Innocent
Entertainer
Nurturer
PHILOSOPHER
ntertainer
Dreamer
Philosopher
Dreamer
Goal or Method:
To help people
understand
the world by
seeing things
from a different
perspective.
Villain
Intellectual
Motivator
Ruler
Brands:
Scientology, Calvin
Klein, Nikon
Maverick
Sensualist
Connector
Explorer
Defender
Artist
Philosopher
Thrill-Seeker
Dreamer
Achiever
Traditionalist
Innocent
Entertainer
Nurturer
Villain
Intellectual
Goal or Method:
To achieve amazing
goals by getting
people excited
about a cause.
Forty
Connector
Explorer
Defender
Artist
Brands:
Truth, (RED),
Electronic Frontier
Foundation,
MoveOn.org
260 S. Arizona Ave., Chandler, AZ 85225
Philosopher
Thrill-Seeker
Traditionalist
Sensualist
Ruler
Explorer
Defender
Thrill-Seeker
Brands:
Disney, Axe,
Rock Band
Servant
People:
Tim Burton, Carlos
Castaneda, Steven
Spielberg, Harry
Potter
Traditionalist
Nurturer
King, Leader, Father
Dreamer
Achiever
Motivator
People:
Tony Robbins,
Barack Obama,
Richard Simmons
| 480-788-2940 |
Servant
RULER
Mentor, Preacher, Promoter
Ruler
Motivator
Goal or Method:
To help
people achieve
supernatural
experiences by
promoting faith
and wonder
(transformation).
MOTIVATOR
Motivator
Sensualist
Magician, Sorcerer, Wizard
People:
Plato, Deepak
Chopra, Paulo
Coelho
Everyman
Servant
Intellectual
DREAMER
Sage, Prophet, Guru
Artist
Villain
[email protected]
Ruler
Explorer
Goal or Method:
To lead people
to a common
destination through
confidence,
determination, and
influence.
Defender
Thrill-Seeker
Brands:
Microsoft, Rolex,
Gillette, The New
York Times, Jack
Daniel’s
Achiever
People:
Steve Jobs,
Franklin Roosevelt,
Moses
PATXI’S PIZZA
Archetype descriptions
MAVERICK
EVERYMAN
Rebel, Outlaw, Rogue
Maverick
Everyman
Goal or Method:
To achieve
freedom from the
establishment
through defiance,
disobedience, and
nonconformity.
Connector
Artist
Innocent
Good Old Boy, Girl Next Door, Average Joe
Entertainer
Brands:
Harley Davidson,
Virgin, MTV,
Rimmel, Steve
Madden, Urban
Outfitters, Orbit
Philosopher
Villain
Intellectual
Maverick
Sensualist
People:
Henry David
Thoreau, Sid
Vicious, George
Washington
Dreamer
Motivator
Everyman
Servant
Goal or Method:
To bond with
others by being
humble, hardworking, and
friendly.
Ruler
Connector
Explorer
Defender
Artist
INNOCENT
Innocent
Entertainer
Goal or Method:
To achieve a
simple, pure life by
always doing the
right thing.
Artist
Philosopher
Forty
Dreamer
Villain
Intellectual
Brands:
IKEA, Google,
Apple, Dove, Lysol,
Master Card, Aveda
Motivator
Connector
Explorer
| 480-788-2940 |
Brands:
Miller High Life,
Sonic, Walmart,
Lowe’s, Walgreens,
Southwest, Visa,
Covergirl, Hollister
Philosopher
Thrill-Seeker
Dreamer
Achiever
Motivator
Intellectual
Sensualist
People:
Jack Black, Homer
Simpson, Tom
Hanks, Princess
Diana
Ruler
Explorer
Clown, Jester, Performer
Everyman
Servant
Traditionalist
Innocent
Entertainer
Nurturer
People:
Mr. Rogers, Gandhi,
Boy Scouts, Oprah
Ruler
260 S. Arizona Ave., Chandler, AZ 85225
Maverick
Sensualist
Villain
ENTERTAINER
Saint, Goody-Two-Shoes, Angel
Everyman
Traditionalist
Innocent
Entertainer
Nurturer
Defender
Artist
Villain
Goal or Method:
To make friends
(and avoid making
enemies) through
humor and fun.
Philosopher
Thrill-Seeker
[email protected]
Dreamer
Achiever
Motivator
Intellectual
Sensualist
Brands:
Budweiser, Fanta,
Jack in the Box,
Hulu, Woot.com,
Taco Bell, Doritos
Ruler
Explorer
Servant
Traditionalist
People:
Robin Williams,
Bob Hope, Jeff
Foxworthy
Defender
Thrill-Seeker
D
FORTY
Archetype descriptions
VILLAIN
INTELLECTUAL
Bad Guy, Monster, Vampire
ntertainer
Villain
Intellectual
Goal or Method:
To satisfy internal
drives or passions
through whatever
means necessary.
Dreamer
Motivator
Ruler
Maverick
Sensualist
Everyman
Servant
Brands:
Megadeth, Hot
Topic, LA Ink
Connector
Explorer
Sage, Genius, Expert
Traditionalist
Innocent
Entertainer
Nurturer
Villain
People:
Marilyn Manson,
Darth Vader, Dr.
Horrible
Defender
Artist
Philosopher
Thrill-Seeker
Intellectual
Goal or Method:
To find the truth
through research,
objectivity, and
diligence.
Dreamer
Achiever
Motivator
Ruler
SENSUALIST
Maverick
Sensualist
Everyman
Servant
Goal or Method:
To pursue perfect
enjoyment
through physical
experiences.
Ruler
Connector
Explorer
Forty
Defender
Artist
Traditionalist
Innocent
Entertainer
Nurturer
Brands:
Victoria’s Secret,
BMW, Godiva,
Versace, Food
Network,
Philosopher
Thrill-Seeker
260 S. Arizona Ave., Chandler, AZ 85225
Traditionalist
Brands:
Ask.com, CNN,
Gallup, MIT,
Harvard, CIA,
Bloomberg
Explorer
Defender
Nurturer
People:
Stephen Hawking,
Marie Curie, Ken
Jennings
Thrill-Seeker
Achiever
Martyr, Helper, Monk
Villain
Intellectual
Sensualist
People:
Madonna, Jane
Austen, Dracula
Dreamer
Achiever
Servant
SERVANT
Hedonist, Pleasure Seeker
tellectual
Sensualist
Motivator
| 480-788-2940 |
Servant
Traditionalist
Goal or Method:
To lose yourself
through service to
others.
Ruler
Explorer
[email protected]
Defender
Nurturer
Brands:
Red Cross,
Amnesty
International,
Peace Corps,
Humane Society,
Police
Department
Thrill-Seeker
Achiever
People:
Mother Theresa,
Pat Tillman