MEDIA KIT
Survey Shows Radio Delivers For Advertisers
A comprehensive research study recently completed by Foundation Research
provides further evidence why so many national and local advertisers are turning
to radio to reach their target customers.
Some of the highlights showing how radio adapts to the lives of busy Canadians
from this national study of 1,028 consumers include:
•Radio accounts for 1/3 of Canadians daily media time.
•Canadians increased their daily radio listening in the last year by 5% to 2.3
hours per day.
•Hard to target groups like higher income adults and working women listen to
radio daily, spending more time with radio than any other medium.
•Radio is the most compatible medium with the Internet as 42% of adults 18-49
listen while on-line, either directly or streaming.
•On average 80% of Canadians listen while driving to and from a shopping trip
and 60% identified radio as the last medium they were exposed to before a
purchase occasion.
•Radio ads are heard! Only 26% of adults indicated that they avoided radio
advertising, the lowest of all media, 10 points lower than the closest competitor.
For more information, contact our sales department at 905-428-9600.
Radio works well for the retail community!
Here’s what some of our advertisers are saying
“I have been on the radio for 5½ years and have had a very good response. I
very foolishly left the radio last year to try TV thinking I would get an amazing
return for my money; however I was very disappointed with the results and now
refer to it as a big waste of money. In hindsight I should have just stayed with
what was working…. the radio.
- Sue Cousins, Aqua Massage Oshawa Inc.
“We have been advertising on KX96 and The Rock for about 6 years now… we
ran a campaign offering a free round of golf in the month of May if they went to
my website… and entered their email address. We ran the campaign for 4
weeks and we had approximately 2,500 people sign up. I thought this campaign
went very well and proved that if you make a good offer people will respond!”
- Karen Simpson, Four Seasons Country Club, Claremont
“We make a point of asking customers what’s brought them into the store and on
quite a few occasions it’s been the radio.”
- Laurie Grady, Whitby Fabrics Sewing Centre, Whitby
“It’s actually the largest return of investment in our marketing portfolio. I would
strongly recommend radio advertising to anyone.”
- Matt Bowles, Lovell Drugs, Oshawa
“Well I’ve noticed year round that almost on a daily basis, people come in to the
store and say right away that they’ve heard us on the radio. Over the years
when we started our business we did other forms of advertising and we noticed
from radio that we had more positive response and a longer lasting response
with radio advertising.”
- Joe and Sonja Sanders, Jewellery By Sanders, Oshawa
Isn’t it time you got the Power of Radio working for you?
CKGEFM
Who We Are
94.9 The ROCK
Rockin’ the GTA from Oshawa! That’s the
position of 94.9 The Rock. CKGE-FM was
launched in June of 2003 to serve radio
listeners throughout Durham and the GTA.
Its unique blend of Rock gives listeners
the variety of rock music not heard
elsewhere in the GTA.
The new morning show with Craig Venn is packed with great tunes,
information, sports and humour. Midday host is Matt Diamond. Afternoons are
hosted by new Program Director, Doug Elliot. Lee Eckley is in on week
nights and weekends. Legendary David Marsden is in the studio Saturday
and Sunday nights playing what he wants!
The station broadcasts at 50,000 watts
from Oshawa and is also available on-line
at www.therock.fm. The Rock’s audience
totals 86,900 weekly. Nearly 72% of them
are in the 25-54 age group. Males account
for about two thirds of the total weekly
audience. The Rock listeners have young
families and are well educated. One
quarter of households have kids under
twelve. Over 62% have some post
secondary education.
Work force – 27.7% are executives/managers/professionals, another 20%
work in the trades. They are also top income earners with over 16% from
households of $150,000+ incomes!
Source: BBM Fall 2012
CKGEFM
94.9 THE ROCK
Audience Profile
86,900 listeners tune in weekly
Age
30
30.0
27.2
25
Percent
20
15
14.6
13.6
10
9.0
5
5.6
0
12-17
18-24
25-34
35-44
45-54
55+
Gender
Female 37%
Male 63%
Source: BBM Bureau of Measurement, Fall 2012 Full Coverage by percent of weekly reach
Coverage Map
Dial Position: 94.9 FM
CKGE-FM
11
WASHAGO
169
62
48
12
ORILLIA
35
400
FENELON FALLS
LAKE SIMCOE
BARRIE
LINDSAY
7
KESWICK
SUNDERLAND
PETERBOROUGH
115
UXBRIDGE
NEWMARKET
28
12
9
7A
BELLEVILLE
PORT PERRY
404
94.9 FM
STOUFFVILLE
RICHMOND
HILL
COURTICE
48
MARKHAM
7
2
VAUGHAN
OSHAWA
401
COBOURG
PORT HOPE
NEWCASTLE
BOWMANVILLE
WHITBY
AJAX
401
PICKERING
BRAMPTON
SCARBOROUGH
TORONTO
GUELPH
MISSISSAUGA
KITCHENER
OAKVILLE
CAMBRIDGE
62
35
400
BURLINGTON
HAMILTON
LAKE ONTARIO
PRINCE EDWARD
COUNTY
CKGE-FM
Weekday News
Sponsorship
People rely on radio all day long for their news. The Durham Radio
News team delivers more current, up-to-date local news than any
other Durham news source.
Sponsorship of The ROCK News, Monday to Friday, offers a
credible, prestigious environment to enhance your business image.
Your message is presented as the exclusive sponsor.
Sponsorship includes:
• 1 opening name credit daily
• 1 x :30 second commercial daily in the newscast
Commercials rotate throughout newscasts daily outlined as follows:
6:00 a.m. – 8:30 a.m. (on the half hour)
4:00 p.m. – 6:00 p.m. (on the hour)
Weekly Investment
13 weeks…
$69.00 each
26 weeks…
$64.00 each
52 weeks…
$60.00 each
Durham Radio Inc.
June 2012
CKGE-FM
Weekend News
Sponsorship
Weekend newscasts hit The Rock’s listeners working, at home,
in the yard, at the beach or on the way to shop! Perfect before
making that major weekend purchase!
Sponsorship of The ROCK News, Saturday and Sundays, offers a
credible, prestigious environment to enhance your business image.
Your message is presented as the exclusive sponsor.
Sponsorship includes:
•
•
1 opening name credit daily
1 x :30 second commercial daily in the newscast
Commercials rotate throughout newscasts daily outlined as follows:
7:00 a.m. – 11:00 a.m. (Saturdays)
9:00 a.m. – 12:00 p.m. (Sundays)
Weekly Investment
13 weeks…
$65.00 each
26 weeks…
$60.00 each
52 weeks…
$56.00 each
Durham Radio Inc.
CKGEFM
Traffic Report
Sponsorship
Durham commuters want local, up-to-date traffic conditions to get them
around and that’s what The ROCK delivers! This is your opportunity to reach
commuters in their cars where commercial recall is 50% greater than in their
home or office.
Traffic report tags rotate equally from throughout the entire day, 5:30am to
9am in the morning and again 3pm to 6pm in the afternoon. Your message is
presented as the exclusive sponsor.
Sponsorship includes:
•
1 opening name credit
•
1 x :10 second LIVE selling message
Weekly Investment
10 reports weekly… $37.00 each
15 reports weekly … $35.00 each
20 reports weekly… $33.00 each
Durham Radio Inc.
June 2012
CKGEFM
3 Hour Remote Package
Your 3 hour remote includes:
•
3 x 60 second live “cut-ins” per hour for a total of 9
•
30 x 30 second (or 20 x 60 second) commercials during the
week of your event
•
5 x 15 second promotional announcements per day for 3 days
prior to your event, total of 15
•
the Boom Box or Cruiser on location for 3 hour
•
on-air talent on location for 3 hours
•
plus lots of prizes and giveaways!
ROCK Remote
$2,795.00
He’s won numerous awards for writing and assisting dozens of
Canadian Artists realize their dreams, including Communicator
Extraordinaire Award – presented by eight international record labels as
a tribute to developing major talents.
He’s been showcased in permanent tribute at The Rock & Roll Hall Of
Fame in Cleveland. His ability to communicate with his audience was the focus
of a complete chapter in the media Bible by Marshall McLuhan, Understanding
Media. No other living radio broadcaster was recognized in this way.
After being absent from Toronto radio for over 12 years, 94.9 The Rock has
brought David back to what he likes to do best – play great music and talk to
his audience! David’s show on Saturday and Sunday nights from 7pm to
midnight on 94.9 has been a huge success since it hit the airwaves in the
summer of 2003!
David Marsden….
His on air accomplishments over the past 5 decades are staggering.
Weekly Co‐Sponsorship Opportunity Includes…
•
6 x 30 second commercials (3 per show on Sat. & Sun. from 7pm to midnight)
• 10 name credits (5 per show on Sat. & Sun. from 7pm to midnight)
• 14 name mentions within live and recorded promotional announcements
per week Monday to Friday
TOTAL WEEKLY INVESTMENT
$210.00
** Available to 2 non conflicting sponsors, 13 week commitment
CKGE-FM
1200 Airport Blvd. Suite 207
Oshawa, Ontario. L1J 8P5
Telephone: (905) 571-0949
Fax: (905) 571-1150
Email: [email protected]
RATE CARD #5
Effective March 1, 2010
Memberships: BBM, OAB
www.therock.fm
60 SECOND COMMERCIALS
BREAKFAST
5:30 am - 10 am
MIDDAY
10 am - 3 pm
AFTERNOON
3 pm - 8 pm
EVENING
8 pm – midnight
OVERNIGHT
midnight – 5:30 am
$131
$152
$125
$45
$20
30 SECOND COMMERCIALS
BREAKFAST
5 am - 9 am
MIDDAY
10 am - 3 pm
AFTERNOON
3 pm - 8 pm
EVENING
8 pm – midnight
OVERNIGHT
midnight – 5:30 am
$79
$90
$75
$28
$12
REACH PLAN ONE
60 sec.
$108
30 sec.
BREAKFAST
5:30 am - 10 am
MIDDAY
10 am - 3 pm
AFTERNOON
3 pm - 8 pm
1/3
1/3
1/3
REACH PLAN TWO
60 sec.
$83
30 sec.
$65
$50
BREAKFAST
5:30 am - 10 am
MIDDAY
10 am - 3 pm
AFTERNOON
3 pm - 8 pm
EVENING
8 pm – midnight
1/4
1/4
1/4
1/4
Reach Plan minimum 21 commercials. Schedules run Monday to Sunday. Shortened weeks
add 15%. News, weather, traffic and other features available on request. For Internet rates,
see Website & Streaming Rate Card.
CKGE-FM 94.9
50,000 watts from Oshawa, Ontario
On-Line at www.therock.fm
Studio Address:
1200 Airport Blvd., Suite 207
Oshawa, Ontario L1J 8P5
Telephone:
Fax:
Email:
905-571-0949 (Oshawa)
905-428-9600 (Toronto/Ajax)
905-571-1150
[email protected]
Personnel:
President – Douglas E. Kirk
Vice-President Operations & Programming – Steve Kassay
Vice-President Sales – Steve Macaulay
Retail Sales Manager – Lisa Walker
Program Director – Doug Elliot
Traffic Manager – Cindy Marr
Creative Director/Production Manager – Patrick Powers
Promotions Director – Adriane Vogel
National Representatives:
Astral RadioPlus, Toronto, Montreal, Calgary, Vancouver
www.astralradioplus.com
GENERAL ADVERTISING
All announcements and programs must conform to the Code of Ethics of the Canadian Association of
Broadcasters, terms set by the Canadian Association of Broadcasters, the requirements of the station’s
management and the regulations of the Canadian Radio-television and Telecommunications
Commission. CKGE-FM reserves the right to re-schedule announcements to the next best time available.
Sponsored programs given preference over announcements.
COMMISSION
15% agency commission on station rates payable to all CAB and franchised advertising agencies.
TERMS
Invoices rendered monthly. Invoices are due and payable when rendered. All invoices payable in
Canadian funds. Any additional terms, if any, will be listed on the broadcast order. VISA, Mastercard and
American Express cards accepted. Overdue accounts are subject to interest at the rate of 2% per month.
RATES
CKGE-FM reserves the right to change advertising rates at any time by the publication of a new rate card.
Current contracts protected and honoured to expiry.
CREATIVE INFORMATION AND DEADLINES
All fully produced commercials and their instructions must reach the studios by 10:00 a.m. of the business
day preceding the first broadcast. All information required for CKGE-FM to produce and schedule
commercials must reach the studios by 10:00 a.m. three business days preceding the first broadcast.
MAKE-GOODS
CKGE-FM does not guarantee to provide make-goods for occasions missed because of the late arrival of
copy or instructions. CKGE-FM reserves the right to make good any errors or omissions made by the
station.
DELAY, MODIFICATION OR CANCELLATION OF CONTRACTS
The first two weeks of all contracts are non-cancelable. Two weeks written notice must be given for
delay, modification or cancellation of contracts. Station features and remote broadcast bookings require
four weeks written notice. Where volume discounts have been applied and contracts fall short of the
qualified volume, amount of airtime run is subject to the higher rate earned.