Tourism lreland
Handbook
What is it that
makes the lsland of
lreland so special?
We believe there is something
in a visit to the lsland of lreland.
Something that can’t just be captured in a picture.
Something that perhaps needs more than a 1000 words.
How can you expe rien ce it?
It’s only our advic e, but don’ t try too hard …
Som etim es whe n you focu s too hard on some thin g
you miss what really matters… Sometimes you need to blur your eyes a littl e to see clea rly.
“Ire land can be that plac e
you miss ed as you trav elled arou nd Irel and,
look ing for Irel and. ”
New York Time s
lreland is a place of
a place of pleasant, accidential discoveries.
A place where the best is found around any corner.
We believe good
things happen
when you...
We believe the best way to visit
lreland is to let yourself be taken
along by people and place.
Don’t plan too much.
Be spontaneous.
Get involved.
Have fun.
and you may
See where lreland takes you
end up.
just be surprised where you
A to B
After all, the best way from
t leave
is a squiggly line. So why no
the GPS at home.
A journey is as much for the mind as it is the body. Let your
be awoken and drawn into the history and mythology of the place.
Still not sure where to start?
Here's some characters you might meet along the way.
lt is as much to do with you as it is the people or the place. Get
You’ll take home
more than just
pictures – you will
take home your
own memories and
tales to share (both
short and tall).
We
the best happens when you... Go where lreland takes you.
Go Where lreland Takes You
Contents
INTRODUCTION
CREATIVE GUIDELINES
IAd-Hoc Print Advertising
PROCESS
BRAND GUIDELINES
Introduction
Branding Device
Overview
Colour Specs
Tourism Ireland Brand Mark
Market Variants
Placement
Television Advertising
Overview
Length
Voiceover
Music
Radio Advertising
Script
Signature
(use of ‘Go Where Ireland Takes You’)
Call to Action
Voiceover
Background
Brand Model
Brand Idea
Communications Ideas
Target Audience
Brand Personality
Advertising Definitions
Brand
Product
Tactical
Partnership
Ad-Hoc
Design Language
CGI Assets
Typography
Brand Print Advertising
Overview
Translations
Portrait and Landscape Crops
Tactical, Product and Partnership Print
Overview
Proportions
Online Advertising
Overview and Creating an Online Ad
Fonts and Images
End frames
Types
Formats and Examples
Online Media Planning
Client/Agency Co-ordination
Creative Briefing Process
Media Briefing Process
Billing Process
Agency Contact Details
Jwt Tourism Ireland Extranet
Description
URL
Login
Introduction
This handbook will explain how communications will
support and leverage the brand idea behind Tourism
Ireland’s communications.
An explanation of the brand idea and examples of
communication ideas that have been developed to date
are included in order to provide a creative stimulus to
develop your own work.
The handbook is designed to offer maximum flexibility
whilst providing the tools and templates that will give the
campaign a consistent look and feel across every market.
Brand guidelines
Background
Ireland wants to reassert leadership in destination
advertising. We are aiming to put Ireland on the radar
as a holiday destination through communications that
move beyond the typical beautiful landscapes, vibrant city
scenes and a string of superlatives that so much travel
advertising employs.
A holiday in Ireland offers unique experiences enabled
by its character and characters, and our challenge is
to translate these experiences into something tangible
and enticing, and so to inspire future visitors to consider
Ireland for their next holiday.
Brand Model
The island of Ireland has defined what makes it special as
a holiday destination. The brand model below outlines the
three components that form our brand; our positioning
that enables our promise represented by our brand idea:
Our Positioning is what differentiates us in a cluttered market and it is formed from an
understanding of what makes Ireland unique. The island’s character and characters are clearly
recognisable attributes that spark positive associations in the mind of the potential visitor.
Our Promise is what we offer the consumer: a holiday experience that is unique to Ireland.
It is perhaps the most important element of the brand model.
Our Brand Idea is the thought that best represents our positioning and promise. It gives
direction to our positioning and makes our promise more tangible.
All three elements of the brand model should come together to bring about the desired
response in our audience: a visit to Ireland that results in stories to take home, memories that
last a lifetime and, most importantly, a desire to return for new experiences.
Brand Idea
‘Go Where Ireland Takes You’, as our Brand Idea, should
touch upon everything that represents the island of
Ireland to the potential visitor. It should be the focal point
for all communications and advertising.
There is something special about Ireland. An Irish holiday
is one that you get involved in, where you feel more
participant than spectator. ‘Go Where Ireland Takes You’
invites the visitor to be taken in by people and place, to
go with the flow and see where they end up. It is a chance
to be drawn in and let their imagination be carried away.
Communications Ideas
There are many aspects and interpretations of the brand
idea, and communications ideas might spring off one
or two of its potential meanings. The following chart
demonstrates the breadth of the brand idea:
Physical diversion/
distraction
lreland with a mind
of it’s own
Mental diversion/
captured imagination
Go where lreland takes you
Memories of unique
experiences
Don’t try too hard
Go with the flow
Communications Ideas cont.
All communications and applications will use
‘Go Where Ireland Takes You’ as the tagline, but the
communications idea behind each execution might
reflect a different aspect of this overall brand idea.
For example:
TV: You might be surprised where you end up
Press: The best way from A-B is a squiggly line.
Every piece of communication should aim to
communicate the components that the brand idea
represents: the intangible experiences that make
a holiday in Ireland unique and the character and
characters that enable this experience.
Brand idea:
Go where lreland takes you
TV Advertising idea:
You might be surprised where you end up.
Physical diversion/
distraction
Mental diversion/
captured imagination
Communications Ideas cont.
Communications should avoid using
‘Go Where Ireland Takes You’ merely to demonstrate
the many things to see and do in Ireland
(i.e. just the physical distractions).
Instead, they need to explore that extra something
that makes an experience memorable.
Communications Ideas cont.
Similarly, ‘Go Where’ should not be used as a suffix
for what we want to say about Ireland– for example
‘Go where the scenery is breathtaking’ or
‘Go where the food is fresh’ - as it diminishes the
Brand Idea and it no longer represents a clear thought.
Target audience
Tourism Ireland’s target audience is Sightseers and Culture Seekers. These tourists are those who take an interest in learning
about, visiting and experiencing a country and its culture, both living and historic. There are 75 million Sightseers and Culture
Seekers in our 10 largest markets.
Within this segment, the target audience varies slightly from market to market, but they have several attributes in common
across the globe. They tend to be middle to upper class couples with or without children, with a higher than average
disposable income. They are well informed, socially connected and widely travelled. They are attracted to Ireland’s
breathtaking scenery, castles and Celtic sites, as well as the living culture – festivals, local food, musical and literary heritage
– present in Ireland’s vibrant towns and cities.
Brand Personality
The tone for all communications should reflect the brand idea. It should also be consistent in all markets:
intriguing, inviting, vibrant and witty.
Advertising Definitions
Most of your advertising campaigns are likely to be brand, product, tactical or partnership. It’s important to be clear on the
differences between them, and when they should be used. The creative guidelines for each type are outlined later in this document.
Brand Advertising
Tactical Advertising
Primarily brand advertising is designed to encourage
people to consider a holiday a holiday to the island of
Ireland one day. It’s meant to build awareness and create
intrigue about Ireland. The ultimate aim is to get our
target audience to move Ireland up their consideration
list when choosing a holiday destination. The secondary
purpose of the brand campaign is to encourage people to
seek more information about Ireland.
Tactical advertising is intended to get commitment to a
holiday on the island of Ireland this year. It should also
reinforce the brand personality of Ireland in terms of the
tone of voice and design. The desired response is to get
people to respond to the specific offer in the short term.
Product Advertising
Product advertising is designed to focus on particular
types of holidays that visitors can take.
For example, this may be cycling, golfing or heritage.
In these cases, the brand advertising assets and branding
devices should still be used.
Partnership Advertising
Partnership advertising is when Tourism Ireland partners
with one or more parties with an interest in promoting
Ireland: an airline, travel operator, hotel chain etc.
Ad-Hoc Advertising
Ad-Hoc advertising is not planned, and is often offered
throughout the calendar year. This is often low cost media
and could be small space advertising in charity booklets,
corporate advertising, sponsorship advertising, etc.
It could take the form of black and white or colour.
These guidelines will provide you with the tools to create
this kind of advertising cost effectively.
CREATIVE GUIDELINES
Introduction
This section aims to provide everything you need to create
your own communications within the ‘Go Where Ireland
Takes You’ campaign. Here we cover layout specifications,
design language and principles for press, television, radio
and online campaigns.
Branding Device Overview
The ‘Go Where Ireland Takes You’ branding device
is a new graphic device that is used as a consumer
call-to-action within the brand campaign.
It is Based on Linotype Notec. It can be slightly
adjusted to individual market tastes before being
finished as an EPS logo for placing on ads.
The branding device must never be redrawn or the
relationship between any of the elements altered.
All Tourism Ireland communications should use the full
‘Go Where Ireland Takes You’ branding device.
Branding Device colour spec
1. 3.
Generic Background
for various media*
C
M
Y
K
100
50
0
38
5.
1. Shamrock DARK
2. island graphic
3. Shamrock LIGHT
Pantone 347 CVC
Pantone 369 CVC
Pantone 375 C
C
M
Y
K
C
M
Y
K
C
M
Y
K
100
0
07
09
65
0
100
09
* Use of Background colour only at the discretion of JWT London.
4. The Border
41
0
78
0
2. 4.
5. Text & Journey line
White
Branding Device mono spec
1. Shamrock DARK
island graphic
2. Shamrock LIGHT
border
Black 47.5%
Black 39.5%
1. 2.
1. 2.
Branding Device Reverse spec
1. 3.
5.
1. Shamrock DARK
2. island graphic
3. Shamrock LIGHT
Pantone 347 CVC
Pantone 369 CVC
Pantone 375 C
C
M
Y
K
C
M
Y
K
C
M
Y
K
100
0
07
09
65
0
100
09
4. The Border
41
0
78
0
2. 4.
5. Text & Journey line
Black
Branding Device
The Tourism Ireland Brand Mark
The Tourism Ireland brand mark is a graphic device that
is used to identify the island of Ireland as a holiday
destination within a coordinated brand campaign.
Consistent use of the mark will build awareness and
recognition with our audience.
The mark consists of two elements: The Ireland logotype
and the Shamrock symbol.
Shamrock DARK
Shamrock LIGHT
Pantone 347 CVC
Pantone 369 CVC
C
M
Y
K
C
M
Y
K
100
0
07
09
65
0
100
09
Ireland word
White
Branding Device
Market Variants
Each market should use its own translation of the branding device or the English. These
devices can be downloaded from the JWT extranet.
UK/USA/Canada/Australia/New Zealand/Norway/Sweden/Finland/Netherlands
France
Spain
Italy
Donde
te lleve
Va' dove ti porta l'
Germany
Lass dich von
mitreißen
Branding Device
Placement
The branding device should be placed bottom of page,
range right and ideally no part of the branding device
should crop onto the map or the coastline.
For exceptions to this rule in tactical, product and
partnership advertising, please see the relevant section
Later in this document.
Branding Device
Call to Action
The Call To Action (CTA) is either a web address or a telephone number, or both, that drives the target audience
towards finding out more information about a holiday on the island of Ireland. Markets will either use the main website at
www.discoverireland.com or a market-specific version:
Market web addresses:
USA/UK/Canada/Norway/Sweden/Finland: www.discoverireland.com
France: www.irlande-tourisme.fr
Spain: www.turismodeirlanda.com
Italy: www.irlanda-travel.com
Germany: www.entdeckeirland.de
Netherlands: www.ierland.nl
Australia: www.discoverireland.com.au
New Zealand: www.discoverireland.com/nz
In print advertising the CTA should always appear with the body copy in the same font.
Branding Device
Call to Action
Wherever the branding device appears without any body
copy, the CTA should appear as part of the branding device:
The contact details line ranges visually with the
‘Go where Ireland takes you’ (GWITY) line. It does
not exceed that measure. It should not drop
below the line of the island graphic.
Where possible it should have clearance from the
GWITY line equal to the contact line Cap height.
The branding device with market-specific web addresses
can be downloaded from the JWT Tourism Ireland extranet.
Design Language
CGI Assets
Infinity maps have been created using CGI technology.
Included within these maps are a variety of assets
(locations or points of interest) which, as far as has
been possible, are geographically accurate in their
placement. Assets are not to be moved by anyone other
than JWT London.
A full library of assets can be found on the
JWT TI extranet.
Design Language
Typography
Headline, body copy and asset labels are Rockwell Regular and Rockwell Bold
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz
1234567890
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz
1234567890
Design Language
Typography
Small space example: 25 x 4.
N.B. When using the 'Shannon - Dublin' image, it should be the version WITHOUT the aircraft element off the west coast.
The asset labels are in Rockwell Regular 8pt on 8pt leading tracked 0.
The labels have a drop shadow to aid legibility. (See the dialogue box graphic on following page.)
Main body copy is in Rockwell Regular 9pt on 11.5pt leading with the CTA at 9pt in Rockwell Bold. It Ranges right in the
bottom right hand corner of the ad. It should sit over the sea area of the image ranging visually with the east coast of the
island graphic. The text should NOT encroach on the land area.
Design Language
Typography
Drop shadow dialogue box.
Design Language
Typography
Page and page dominant: 380 x 254
N.B. When using the 'Shannon - Dublin' image, it should be the version WITHOUT the aircraft element off the west coast.
The asset labels as 25 x 4
Main body copy is in Rockwell Regular 10pt on 13.5pt leading with the CTA at 9pt in Rockwell Bold. It Ranges right in the
bottom right hand corner of the ad. It should sit over the sea area of the image ranging visually with the east coast of the
island graphic. The text should NOT encroach on the land area.
Design Language
Typography
1/2 Page and landscape: 180 x 268
N.B. When using the 'Shannon - Dublin' image,
it should be the version WITH the aircraft element off
the west coast
The asset labels as 25 x 4
The asset labels as 25 x 4
Main body copy is in Rockwell Regular 9pt on 11.5pt
leading with the CTA at 9pt in Rockwell Bold.
It Ranges right in the bottom right hand corner of the ad.
It should sit over the sea area of the image
ranging visually with the east coast of the island graphic.
The text should NOT encroach on the land area.
Design Language
When creating a landscape ad, extra imagry
can come into play.
The two land masses (USA and Scotland) are imported as
seperate elements and positioned at the edges.
The asset labels as 25 x 4
The image with the aircraft element should be used when
it will not clash with other elements such as copy or crop.
Brand Print
Advertising Overview
Visually
The brand print campaign consists of CGI-generated infinity maps depicting a journey between two cities, along which road
there are many other points of interest or locations to distract the potential tourist. Five maps have been created in total:
1) Shannon - Dublin
2) Westport - Londonderry
3) Belfast - The Giant's Causeway
4) Kenmare - Wexford
5) Galway - Belfast
The brand print advertising has been created centrally with as much geographical accuracy as possible. For this reason, none of the
proportions may be changed or assets moved, though the maps can be cropped to fit portrait or landscape media space.
Brand Print
Advertising Overview Cont.
Body Copy
The body copy expands on the campaign idea to bring
‘Go Where Ireland Takes You’ to life in relation to the infinity maps.
For example:
English speaking markets should use the centrally
created body copy and replace the call to action with
market-specific web addresses and telephone numbers.
Non-English speaking markets should translate the
copy as directly as possible, to be approved by their
local client. Local markets may replace any activities
mentioned (e.g. surfing) with alternatives relevant to
their local market needs.
Tactical, Product and Partnership Print Advertising.
Overview
All tactical, product and partnership advertising should be
created by cropping the master maps. Individual assets
or small areas of the larger maps can be zoomed in upon
and retain resolution and detail.
It is crucial that tactical, product and partnership
advertising remains true to the overall brand idea.
Two examples have been created to demonstrate strong
use of the assets:
All crops executed locally should be sent to
JWT London for approval at the earliest opportunity.
Partnership Print Advertising.
Where an overall brand image is used the type should
sit on the sea area.
The Branding Device is adjusted where it doesn’t sit on
the right hand side of the ad:
Where the focus is on an asset, the headline, copy and
partnership/offers sections sit on the image in white
panels as example.
The Branding Device sits on the image and behaves as a
standard ad with a drop shadow (based on 25x4 ads).
Ad-Hoc Advertising
CGI assets should be used wherever possible for ad-hoc
advertising. However, the very nature of ad-hoc advertising
means that an appropriate centrally created asset may
not always be available. In these cases, the Global Team
at JWT London are happy to advise.
All ad-hoc advertising created locally should be sent to
JWT London for approval at the earliest opportunity.
Television Advertising
Overview
The ‘Go Where Ireland Takes You’ brand idea is brought to life
in television by depicting the spontaneity and distraction that
a holiday on the island of Ireland encourages. Three edits
have been created at a global level:
Dublin
Galway
Northern Ireland
The television advertising includes a ‘dream sequence’ in
each edit in order to capture the mental diversion that
‘Go Where Ireland Takes You’ also encompass. Irish poetry
is used in the voiceover for the dream sequences.
Non-English-speaking markets are responsible for their
own translations of all voiceovers, with approval from JWT
London and Tourism Ireland Central
Television Advertising
Length, Voiceover and Music
Length
30” TVCs have been created. Due to the nature of the films, it has not been possible to create shorter edits.
Voiceover
Voiceover artists should have an Irish accent appropriate to the edit, i.e. a Northern Irish accent for the Northern Ireland
film and a neutral Republic of Ireland accent for the Dublin and Galway films. They should have the ability to convey
the tone outlined in the brand section: intriguing, inviting, vibrant and witty.
Music
The following tracks have been used in the TV edits:
Northern Ireland: Dick Glasgow Band - ‘Jacksons Return’
Dublin: KPM Library track - ‘Dublin Tune’
Galway: KPM Library track - ‘Bodhran Beaters’
This music has been cleared for Tourism Ireland use in all markets, in all media, for 3 years (from 1st January 2009 to
31st December 2011). It can only be used in association with Tourism Ireland; therefore no third party can use these tracks
without including Tourism Ireland branding.
Radio Advertising
Creating a Radio Ad
Script
Two creative routes have been created at a global level:
20” example scripts suitable for translation and longer
copy scripts suitable for English speaking markets.
The longer copy route should be recorded centrally.
Both scripts and any central recordings are available
to download from the JWT Tourism Ireland extranet.
Tactical tags can be added to both routes to include a
market-specific call to action.
All local radio development should be sent to JWT London
for approval at the earliest opportunity.
Signature
(use of ‘Go Where Ireland Takes You’)
All radio advertising should be developed with
‘Go Where Ireland Takes You’ as the brand idea, using
the line as a sign off.
Call to Action
Be sure to leave the listener with the fact that they
can acquire more information via the phone or website.
Voiceover
Voiceover artists should have a neutral Irish accent.
Music
Any of the three TV tracks may be used on radio.
PROCESS GUIDELINES
Client /Agency Coordination
Right is a diagram that shows the flow of communications
between the Tourism Ireland and JWT/Mindshare/RMG Connect
teams to ensure efficient development and production of
communications for all new campaigns.
Central Agency
JWT / RMG / Mindshare
Central Client
Tourism lreland
Local Agency
JWT / RMG / Mindshare
Local Client
Tourism lreland
Local client completes creative and/or media briefing template.
Local client agrees brief with central client.
Local client briefs local agency.
Local agency reviews brief proposals with central agency.
Local agency presents to local client.
Local client reviews/agrees proposal with central client.
Creative Briefing Process
The creative briefing to all agencies should use the
creative briefing template. The following information
should be included:
1. Supply detailed product or specific campaign details.
2. Include key market dynamics and insights available
in your local market.
3. Identify/prioritise the brands that compete in advertising
and reach terms.
6. Clearly outline the primary and secondary objectives
of the campaign.
7. Include any learnings from previous activity.
Highlight existing creative work or ongoing creative
developments.
8. Define your target market.
4. State your objectives for the coming year and supply
information on business/market.
5. Detail any issues you anticipate to impact on creative
development e.g. timings, specific targeting, consumption
habits and trends.
9. What would be the specific message focus and how
should it be delivered (contents and tone)?
10. List all compulsory guidelines that the advertising team
must follow when developing an ad.
Agree the project production budget with the agency.
Media Briefing Process
The media briefing to all agencies should use the
media briefing template. The following information
should be included:
1. Detailed service/product details.
2. Long-term objectives for the advertised service/product
(business/market information).
3. Specific campaign details including campaign objectives,
service/product target audience, media target audience,
budget (net/gross), detailed information on regionality
and seasonality.
4. Available insights into target audience and into
competitive landscape/market dynamics.
5. Access to creative input – including creative brief,
all creative copies, ‘big ideas’/concepts, strategic
creative development – to help leverage the creative
work through media.
6. Detailed information of all other communications
including BTL activities, promotions, sponsorships, etc.
Relevant learnings from previous campaigns.
7. Any issues that may impact the media planning process
(e.g. timing/seasonality constraints, targeting/regionality
limitations, media consumption trends).
8. Measurements in place to evaluate campaign
performance (pre/post – if applicable).
Billing Process
These guidelines aim to reduce the amount of
difficulties you may encounter in both advertising and
the financial side of things. There is a simple process
set in stone which, if followed, should help to reduce
any potential problems.
General Notes
Production and Media bills should be
separately identified.
Tourism Ireland will be billed in local currency.
Invoices not to include VAT.
JWT will bill monthly.
Commission to be billed monthly by market.
Production Billing Process
Central Billing
Local Billing
All JWT invoices to have Client PO marked clearly.
One PO per invoice.
All JWT invoices to have Client PO marked clearly.
Send to Dublin for approval
Addressed to Brian Twomey
Physically send to local Client, but name on invoice is Brian Twomey
and address is Dublin approved local market
Approval by Brian for processing and payment
Invoice couriered to Dublin for processing and payment
Payment runs every 2 weeks (on a Friday).
Electronic transfer preferred.
Payment runs every 2 weeks (on a Friday).
Electronic transfer preferred.
JWT to give advance warning of fast-track payments
(e.g 50% or 75% of production monies).
JWT to give advance warning of fast-track payments
(e.g 50% or 75% of production monies).
Media Billing Process
billing to central client, routed via local client
All invoices to have Client PO marked clearly.
One PO per invoice.
Send to local Client, addressed to central Client (Brian Twomey).
Invoice couriered to Dublin for processing and payment.
Payment runs every 2 weeks (on a Friday).
Electronic transfer preferred.
Mindshare to give advance warning of fast-track payments
(e.g prepayment required for Spanish TV, other local market requirements).
commission Billing Process
Mindshare Central to provide JWT with monthly media spend by market (and indicate gross v net).
JWT to bill Central Client (FAO Craig Le Vaillant in Dublin) % commission.
Separate invoices for each market.
Back up of commission attached to invoices (e.g. media invoice ref. no. on a spreadsheet).
Mindshare to bill JWT for Mindshare commission
Mindshare to pay individual
Mindshare Agencies
JWt to pay individual JWT Agencies
Agency Contact Details
JWT
Global/Great Britain
JWT
1 Knightsbridge Green
London
UK
SW1X 7NW
+44 (0)20 7656 7000
USA
JWT
466 Lexington Avenue
New York
NY 10017-3176
USA
+1 212 210 7000
France
JWT
155 rue Anatole France
Levallois Perret Cedex
92593 Paris
France
+33 (0)1 41 05 8081
Germany
JWT GMBH&Co. KG.
Schwedlerstrasse 6
60314 Frankfurt am Main
GERMANY
+49 69 40 57 64 13
Italy
JWT
Via Lomazzo 19
20154
Milan
ITALY
+39 02 3363 4307
Spain
Delvico
Calle de la Palma 10
28004 Madrid
SPAIN
+34 91 592 3300
Netherlands
PPGH/JWTGroep
Rietlandpark 301
1019 DW
Amsterdam
HOLLAND
+31 20 301 9696
Nordics
HALBYE KAAG JWT
55 Toldbodgade
1253 Copenhagen
DENMARK
+45 3332 6031
Australia
JWT
Level 14
338 Pitt Street
Sydney
NSW 2000
AUSTRALIA
+61 29 947 2222
Canada
JWT
160 Bloor Street East
Toronto
Ontario
M4W 3P7
CANADA
+1 416 926 7300
Agency Contact Details
MINDSHARE
Global/Great Britain
Mindshare
40 The Strand
London
UK
WC2N 5HZ
+44 (0)20 7969 4040
Germany
Mindshare
Darmstädter
Landstrasse 112
60598 Frankfurt am Main
GERMANY
+49 69 60 90 50
USA
Mindshare
498 7th Avenue
New York
NY 10018
USA
+1 212 297 7000
Italy
Mindshare
Via Guglielmo Silva 36
Milan 20149
ITALY
+39 02 480 541
France
Mindshare
32 Rue Guersant
75017 Paris
France
+33 (0)1 7840 3000
Spain
Mindshare
C/Alcala, 474 - 2nd floor
Madrid 28027
SPAIN
+34 91 398 3500
Netherlands
Mindshare
Karperstraat 8
1075 Kz Amsterdam
HOLLAND
+31 20 517 1611
Nordics
Mindshare
Landemaerket 29, 4. Floor
Copenhagen 1119
DENMARK
+45 33 46 44 00
Australia
Mindshare
Level 11
338 Pitt Street
Sydney
NSW 2000
AUSTRALIA
+61 (0)2 9287 8400
Canada
Mindshare
33 Yonge Street
Toronto
Ontario
M5E 1X6
CANADA
+1 416 987 5100
JWT Tourism Ireland Extranet
Description, URL and Login
Description
URL
This site has been built specifically for the Tourism Ireland
brand campaign and will host all materials relating to
the campaign (including master files). Users will able to
browse the site as they wish. If there are materials which
fit a brief and are required, users will be able to put in
a request for the file(s). A request will then be sent to a
member of the global team for approval. Once approved,
materials will be sent via link to the requester.
https://my.jwt.com
Login
Please contact a member of your global team to issue
personal log-in details. Upon login you will see a
dashboard tab, this is your personal page to use as you
wish. There is a second tab for the TI Community.