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EPISODE SIX
Advertising Slogans, Jingles & Taglines
ADVERTISING SPREADS THE WORD
1. Volney Palmer started the first adver-
tising agency in the United States in Philadelphia. What year did it open?
A. 1839
B. 1843
C. 1854
2. Despite its popular advertising
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RADIO’S GOLDEN AGE
6.
KDKA, the first radio station in the
United States, opened in 1920 in which
Pennsylvania city?
A. Philadelphia
B. Pittsburgh
C. Harrisburg
7.
How many fireside chats did President Roosevelt deliver during his time
in the White House?
A. 30
B. 60
C. 90
campaign, Burma Shave was not the
top-selling shaving cream in the United
States. Which other brand had better
sales?
A. Barbasol
B. Palmolive
C. Old Spice
8. Name the product that was a long-
1982 movie “ET: The Extra Terrestrial”
that helped dramatically increase candy
sales.
A. Almond Joy
B. Snicker’s
C. Reese’s Pieces
9. The world’s first singing radio com-
3. Name the candy featured in the
4. In 1950, which company spent the
most money on outdoor advertisements?
A. Coca-Cola
B. Ford
C. Chevrolet
5. What year did the National Association of Broadcasters ban subliminal
advertising?
A. 1955
B. 1958
C. 1960
time sponsor of the radio program “My
Favorite Husband” starring Lucille
Ball.
A. Jello
B. Crest
C. Ivory Soap
mercial aired in December of 1926 for
a breakfast cereal. The jingle was for
which product?
A. Cheerios
B. Wheaties
C. Corn Flakes
10. Which early 1930s radio soap opera was sponsored by Super Suds?
A. Backstage Wife
B. Just Plain Bill
C. Clara, Lu, ‘n Em
TIMELESS
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SENTIMENTAL PRODUCTIONS
EPISODE SIX
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Advertising Slogans, Jingles & Taglines
TV’s PERSUASIVE POWER
FAMOUS SLOGANS & JINGLES
11. Which company sponsored Ameri-
16. “The pause that refreshes” became
ca’s first regular television news program
beginning in 1949 featuring an ashtray on
the desk in front of the newscaster?
A. Camel
B. Winston
C. Lucky Strike
12. What year did the first pre-record-
ed commercials air on TV in the United
States?
A. 1954
B. 1956
C. 1958
13. The “ring around the collar” campaign for laundry detergent started on
TV in the 1970s and ran for decades.
Name the detergent.
A. Tide
B. Arm & Hammer
C. Wisk
14. What year did Ted Turner create
CNN, the first cable news network?
A. 1978
B. 1980
C. 1982
15. A 1984 Super Bowl ad for a com-
puter is considered one of the most
influential ads of the 1980s. Who ran
the TV ad?
A. IBM
B. Macintosh
C. Microsoft
a well-known slogan for a beverage
starting in the 1920s. Name the product.
A. Pepsi
B. Coca-Cola
C. Dr. Pepper
17.
Which fast-food restaurant used
the slogan “where’s the beef?” in a
1980s ad campaign?
A. Wendy’s
B. McDonald’s
C. Burger King
18. “Just Do It” is considered one
of the top taglines in 20th century advertising. Which company coined the
phrase?
A. Adidas
B. Reebok
C. Nike
19. Which famous athlete was fea-
tured in an ad campaign for the car
rental company Hertz beginning in the
mid 1970s?
A. Magic Johnson
B. O.J. Simpson
C. Larry Bird
20. Name the airline that used the
slogan “we love to fly and it shows”
beginning in 1987.
A. Delta
B. United
C. American
TIMELESS
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SENTIMENTAL PRODUCTIONS
EPISODE SIX
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Advertising Slogans, Jingles & Taglines
MEMORABLE AUTOMOBILE ADS
21.
Name the car that is often referred
to by its nickname: a Tin Lizzie.
A. Model A Ford
B. Model T Ford
C. Studebaker Big 6
22. A 1953 print ad called this car
the American sports car of the future.
Which model was it?
A. Edwards America
B. Ford Mustang
C. Chevy Corvette
23. Which entertainer sang ““See the
USA in your Chevrolet” at the end of
her TV variety show?
A. Dinah Shore
B. Donna Reed
C. Carol Burnett
24. This foreign auto maker launched
an advertising campaign in 1979 with
the slogan “Oh what a feeling!” Name
the company.
A. Honda
B. Volkswagen
C. Toyota
25. What year did the Oldsmobile
brand stop production after a remarkable 107 year history?
A. 2004
B. 2006
C. 2008