Integrating Internal and
External Idea Management
Or … tapping all our bright
minds to tackle the problems
that matter
Dwayne Spradlin
CEO InnoCentive, Inc.
InnoCentive has harnessed the power of the
crowds to accelerate innovation since 2001
I have
a problem
I have
a solution
We solve the most important problems facing
organizations by connecting them to global
networks of customers, employees, problem
solvers and solution providers who deliver
innovative solutions better, faster, and more
cost effectively than ever before possible.
InnoCentive Challenges already reach 12+ million
potential Problem Solvers!
O
U
T
S
I
D
E
I
N
S
I
D
E
•
270,000 engineers, academics, researchers,
entrepreneurs, and more from 200 countries.
•
12MM+ through partners like Nature, Popular
Science, The Economist, and social media.
•
61% have Masters and PhDs.
•
Hundreds of thousands of employees
•
Generating ideas and solutions
•
Crossing functions and disciplines
Where is Knowledge and Creativity today?
T
Challenges are Fundamental
(to distributed Ideation and Problem Solving)
The Long Tail of Innovation
Fit to Problem
Traditional
problem solvers
Traditional
problem solvers
in adjacent
fields
Non-Traditional
problem solvers
Universe of Potential Problem Solvers
Want novel ideas and solutions? Maximize
diversity and reach. Ask everyone!
Electrical
Engineering
Material
Science
Optical
Conductive
Structural
Banking
We are entering a virtual ERA of Creativity and
Invention powered by Technology and YOU
•
Wisdom of (all of our) Crowds
•
Innovation Ecosystems and Networks
•
Online, Mobile, Social, and Cloud
•
The World is my Lab
•
Business 3.0
•
Proudly found elsewhere (PFE)
Case in point: New ideas needed to
protect our Astronauts
9
Incentives can inspire creativity or
stop it dead in its tracks
• Intrinsic
• Extrinsic
• Cost to Play
• Signaling
• Demotivation
Open Innovation EVOLVED : An Ecosystem of
Innovators driving REAL Business Results
The Open Innovation spectrum runs
from transactional OI to
comprehensive innovation
management, all enabled by our
disciplined approach: Challenge
Driven Innovation TM
Contract
Research
Licensing
OI Markets
IDEAS
Customers
Adopters systematically manage
key challenges through OI
channels to maximize ROI
SOLUTIONS
CHALLENGES
Venture
Partnering
Users
Firms develop and curate many
communities to develop ideas,
inform next generation products,
and to enhance their brands
Institutionalized OI delivers
better, faster, and more cost
effective innovation, driving
agility, performance, and
leadership
Tech Scouting
Employees
These Concepts in Action
The Client
•
•
Key Business Drivers:
Syngenta is one of the world's
leading Agrisciences firms.
•
Compete more effectively to achieve corporate goals
Client utilized all of InnoCentive’s
products to tap Innovation both inside
and outside their organization.
•
Work more swiftly and be more nimble with resources
•
Provide an internal collaborative forum for scientists
Solution:
Company Details
• Extensive training and stakeholder buy-in process launched
•
Industry: Agribusiness
• Strategy developed for aligning organizational incentives
•
Employees: 25,000
• New access avenues for external expertise established
•
Revenue: $11 Billion (2009)
• Initial focus on near-term critical projects proved out
solution value
•
Operations: 90+ countries
• Sustainable pipeline of Challenges developed
Results:
ROI of 182% with payback in fewer than two months. Value of benefits
estimated at ~$12 Million over three years
We must Harness this Energy to Tackle
the really important problems
Departments  Companies  Communities  Earth
Are you Ready? Questions?
THANK YOU!
Dwayne Spradlin
InnoCentive, Inc.
President & CEO
[email protected]