CITIZEN DIGITAL
RATE CARDS
OUR STATISTICS
Presence on
Instagram
1,515,669
million likes on
Facebook
Twitter
followers
4 Mins
average time spent
on the website
2,782,500
126,253
followers
779,940
683,617
unique users
per month
million page views
per month
71.5%
2,048,407
new/old users per
month
of our Traffic is
mobile users
OUR TARGET AUDIENCE
Statistics as of May 2015
CITIZEN DIGITAL RATE CARD | 2015
HOMEPAGE
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CATEGORY PAGE
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SECTION ADS
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STORY PAGE
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TV SHOW PAGE
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MOBILE APPS ADS
7
CITIZEN DIGITAL RATE CARD | 2015
SOCIAL MEDIA ADVERTISING
FACEBOOK
TWITTER
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SOCIAL MEDIA ADVERTISING
INSTAGRAM
GOOGLE PLUS
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ADVERTISING OPTIONS
TYPE
AD PRODUCT
DIMENSIONS
ANIMATION LIMIT
1
Leader Board I
728x90
GIF 5 cycles, Rich Media 3 cycles
2
Homepage Large Rectangle Banner I
336x280
GIF 5 cycles, Rich Media 3 cycles
3
Homepage Large Rectangle Banner II
336x280
GIF 5 cycles, Rich Media 3 cycles
4
Leader Board II
728x90
GIF 5 cycles, Rich Media 3 cycles
5
Side Banner (Vertical)
728x90
GIF 5 cycles, Rich Media 3 cycles
6
Square Banners
250x250
GIF 5 cycles, Rich Media 3 cycles
7
Mobile App Ads
728x90* (Responsive)
GIF 5 cycles, Rich Media 3 cycles
AD PRODUCT
DIMENSIONS
ANIMATION LIMIT
Cost per Click (CPC)
All Sizes
GIF 5 cycles, Rich Media 3 cycles
Cost Per Impression (CPM)
All Sizes
GIF 5 cycles, Rich Media 3 cycles
MONTHLY ADVERTISING
The sponsorship of sections allows brands to own complete inventory of the section and comprises of 5 major
elements - rich media and innovations, PR, logo placements and standard and large banner ads, across the web
and mobile. Brands enjoy millions of impressions for themselves where exclusive and multiple campaigns can run
simultaneously.
SECTIONS
TOP STORIES
NEWS
SPORTS
BUSINESS
LIFESYLE & ENTERTAINMENT
NEWS SHOWS
CITIZEN DIGITAL RATE CARD | 2015
SKIN ADS
Skin ads appears on the background of our website. The skin ad is very visible and will appear constantly irrespective
of the section of the website.
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SLIDE ADS
Slider ads are innovative ‘below the fold’ ads on
www.citizentv.co.ke which gives you a very high exposure. As the name
suggests, this ad slot slides whenever a user scrolls down on our site and grabs their attention.
Banner Size – 160 x 600 pixels and should be less than 40 KB in weight.
CITIZEN DIGITAL RATE CARD | 2015
HOMEPAGE ROAD BLOCK ADS
Before the actual site loads, we would run a road block
talking about your website (Hyperlinked) for 10 seconds. A high
impact activity, you can use this powerful brand-boosting interactive stage for a full 24 hours. Costed per hour, stays 10
seconds per view).
CITIZEN DIGITAL RATE CARD | 2015
LIVE STREAM ADS
Place ads at scheduled time on our live stream. We interrupt the normal to run the media ads. We will decide to Use
Ads during live stream of Citizen TV if the client has paid for both online and digital they use the space. If not during
offline ads we run our online ads. This is independent on the traffic times for the website.
The ads will differ across the different timings and the rates will be dependent on TV rates at a subsidized rate so for
them to be online we work with the numbers of clients streaming.
AUDIO ADS
Use of Audio Ads during live stream of radio if the client has paid for both online and digital they use the space. If not
during offline ads we run our online ads. This is dependent on the traffic times for radio. The ads will differ across the
different stations and the rates will be dependent on radio rates at a subsidized rate so for them to be online we work
with the numbers of clients streaming.
CITIZEN DIGITAL RATE CARD | 2015