InsidetheOracle
Oracle Group Newsletter : Spring 2013
Dare To Go Digital?
By Managing Director
Caroline Coskry:
If you haven’t fully embraced
the digital world, then frankly it
is about time you did. Understandably, the
reason could be lack of time or interest
which we all suffer from at times and if
this is the case, then find a colleague who
can and will.
Customers’ purchase journeys are
becoming increasingly complex and the
challenge for companies is to plot their
routes across a mix of online and offline
channels, and a growing range of devices.
Most customers interact with a brand in
more than one medium – each touchpoint
will influence buying behaviour in a
different way. Customers are travelling
via various new platforms in pursuit of
the right product at the right price, which
means companies need to ensure they
place signposts at different points. They
also need to know which ones are most
effective at showing customers the way.
Post-Christmas sales figures suggest that
December 2012 was the month when
tablet devices became truly mainstream.
Dixons Retail revealed that, in the week
before Christmas, it sold tablets at a rate
of five a second – a result that helped
boost overall sales by 8 per cent in the
final quarter of the year. Mobile analytics
company Flurry, meanwhile, calculates
that over 8 million tablets worldwide were
activated on Christmas Day alone.
With media consumption on tablets
rising sharply, it is surprising to see many
companies still lagging behind in their
marketing strategies. Only a fifth are
using tablets as an essential business
tool at the moment, but three-quarters
say they ‘would consider’ advertising on
them, according to a survey of Marketing
Society members by newspaper trade
Our New Digital Partners
We are pleased to announce a new
partnership between Oracle and
Quintessence Limited to bring clients a
wide range of digital marketing services.
Touch screens for marketing suites,
mobile apps, e:marketing and search
engine optimisation are now available.
For further information contact Claire
Grant, Director of Marketing and Client
Services on 020 8394 2821.
New Look Website: If you haven’t visited our website for a while, why
not take another look as we have had a bit of a makeover. To be sure you are
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www.theoraclegroup.co.uk in your browser.
marketing body Newsworks. Further to
this, only 16 per cent of members say they
have used tablets in their advertising work
to date.
But the evolution of a raft of new
technology means that ways to
communicate with customers will
become more exciting than ever and
this, combined with the explosion in data
available, means that companies simply
have to engage!
The Best Time
To Post
Social Media?
Timing is everything, they say, and that
premise does apply to social media
platforms like Twitter and Facebook.
Can timing your posts help increase your
return on investment? It could certainly
increase the number of people viewing
them. Here are a few infographics which
should shed some light on the matter…
2013 Ripe For
Overseas
Investment?
The world’s largest Ferris wheel
is set to roll into Dubai at a
staggering 690ft and Kingdom
Tower, a ‘giant’ shard, is to be built
in Saudi Arabia at 1,000m.
Has the world gone supersize crazy in
the hope to attract further investment
from overseas? Indeed, at 250ft taller
than the London Eye, The Dubai Eye
has been heralded as exactly the kind
of extravagant project that marks the
Emirates’ return to strength following the
economic crisis.
The Kingdom Tower meanwhile will be
managed by Mace Group, the same
contractors who project managed the
Shard. It is expected the tower will
exceed a kilometre, its exact height
kept a secret, taking over from Dubai’s
828m tall Burj Khalifa as the world’s
tallest skyscraper. Oil-rich Saudi Arabia is
undertaking multi-billion dollar projects
to improve its infrastructure and meet its
massive housing needs, spending over
US$400bn in the five years to 2013
in addition to more than US$130m in
social spending.
MBE For
Retirement
Village
Creator
We could not let this newsletter go
out without giving this a mention!
Congratulations to Sister Thomas MBE,
our client at St George’s Park in Ditchling
who has been awarded an MBE for her
services to retirement living. We were
delighted to celebrate the occasion with
Sister Thomas and special guests at a
party held in her honour.
These are just a few of the overseas
stories hitting the headlines at the
moment which have caught our attention.
Alongside this, we have noticed a sizeable
increase over the last few months in
the number of journalist requests we
receive from those looking for overseas
property stories. Our overseas team
has also acquired two new accounts
this year, a sure sign that the overseas
investment market is moving. For further
details of how to promote your overseas
developments contact Caroline Coskry on
020 8394 2821.
Oracle Group Newsletter : Spring 2013
How To Measure
Social Media Success
Social media is a big deal, and its influence is here
to stay. Facebook is one of the most highly
trafficked websites in the world, closely followed
by Twitter. Its popularity is so high that many
prospects may not even take a company seriously,
if it does not have a social media presence.
As a company you know your social
media efforts play a significant role.
Naturally, some are more effective than
others—but how do you really know
what’s working? To help you get a
handle on which messages, engagement
strategies and pieces of content are
working across your social media
channels the Oracle social media team
uses a variety of ways of measuring
your success;
to tell you, among other things, the
number of daily visits to your site, the
demographics of your users, how they
got to your site, how long they stay, and
which pieces of content are most—and
least—popular!
Google Analytics: Google has a
comprehensive analytics service that
helps track user activity on your website
in real-time. Within a matter of minutes,
you can have Google Analytics set up
HootSuite: While most of its analytics
tools are behind a paywall, they do offer
a complementary dashboard that allows
you to manage social media activity for
various accounts all in one place.
MyTopTweet: Check out My Top Tweet,
which ranks your top 10 most-shared
tweets and the number of times they
were re-tweeted.
Once you can see the analytics behind
your social media outreach, you’ll have a
much better idea of what’s working and
what’s not. You can experiment, learn,
and get smarter with the content you’re
posting and your engagement tactics.
A sad farewell
As many of you will know, last
month saw the incredibly sad
passing of our client Jeremy
Paxton, the creator of the award
winning Lower Mill Estate in
Gloucestershire.
In the short time we knew Jeremy we
were always encouraged by his energy,
enthusiasm and passion for what he
did. His forward thinking created a
revolutionary environment for second
homes in the UK, a legacy which no doubt
the family run business will continue.
•www.theoraclegroup.co.uk