ROLE DESCRIPTION
Senior Ministerial Liaison Officer
Division: Communications
Location: Sydney, Australia
Grade Equivalent: Grade 7/8
Kind of Employment
ANZSCO Code:
Date of Approval: March 2017
Agency Website: http://www.destinationnsw.com.au
1. OVERVIEW
Destination NSW is a Public Service Executive agency with responsibility for devising and implementing strategies to grow the visitor economy. Our
particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. In addition,
Destination NSW is the major investor in Business Events Sydney with the aim to secure more international conventions, incentive travel reward programs,
corporate events and exhibitions for Sydney and Regional NSW.
Destination NSW is headquartered in Sydney, with offices and representatives in Singapore, Hong Kong, Shanghai, Beijing, Chengdu, Guangzhou, London,
Germany, Los Angeles, Auckland, Tokyo, Mumbai and Seoul. See http://www.destinationnsw.com.au for further details.
VISION
To make Sydney and NSW one of the world’s most successful tourism and events destinations.
MISSION
To double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW.
CORPORATE GOALS
 Position Sydney and New South Wales as Australia’s premier tourism and major events destinations.
 Attract and secure high value Major Events.
 Maximise yield and dispersal from the Visitor Economy.
 Build a sustainable Events Calendar for NSW.
 Create and sustain a high performance organization.
STRATEGIC OBJECTIVES
1. Achieve visitor economy 2020 targets and implement the Visitor Economy Action Plan.
2. Position Sydney & NSW as Australia’s premier tourism and events destination.
3. Develop the strongest and most compelling events calendar in Australia.
4. Ensure strong industry, stakeholder and customer engagement.
5. Deliver value in our partnership/co-op programs.
6. Attract and retain the best staff and build staff capacity and capabilities.
Senior Ministerial Liaison Officer
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2. PRIMARY PURPOSE OF ROLE
 Provide ministerial support services to the Chief Executive Officer, Senior Management, the Minister for Tourism and Major Events and the Board of
Destination NSW to enable the achievement of the Authority’s objectives.
 Assist in the management of the day to day relationship between Destination NSW, the Minister’s office and the Chief Executive Officer on all ministerial,
parliamentary and other information requests.
 Provide timely, high quality advice through research and analysis of information from a range of sources to the Minister, and Chief Executive Officer on a
range of issues.
3. KEY ACCOUNTABILITIES
KEY RESULT
AREA
Communications
%
70%
RESPONSIBILITY
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Act as a conduit between Destination NSW, the Minister’s Office and Board members.
Prepare House Folder Notes and responses for Budget Estimates, working closely with
CEO and General Managers as relevant
Coordinate information and assist in the preparation of written documentation from a wide
variety of sources for the preparation of complex briefing papers, correspondence,
Parliamentary House Notes
Proactively obtain information and work in consultation with staff within the divisions of
Destination NSW to prepare and enhance materials required for ministerial briefings
Consult with relevant legislation, policy documents and Hansard in preparing
documentation
Monitoring of Parliament including question time of Parliament and the preparation of
response to Parliamentary questions on notice, house notes and associated material
Provide incoming folders for new Ministerial staff as required.
Role Specific KPI’s
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Research &
Analysis
10%


Knowledge
Sharing
5%
Senior Ministerial Liaison Officer

Research and develop information for the preparation of correspondence, briefing
papers, policy position statements and Parliamentary briefing materials
Analyse, interpret and summarise key information to be presented in written and verbal
briefings by CEO or other.

Assist in developing strategies to educate staff within Destination NSW how the
organisation transfers knowledge and interacts with the wider NSW government.


Provide timely and accurate
responses to requests
Processes requests and
records accurately in TRIM
Deliver proactive
recommendations for
management of potential
issues
Issues arising through
Parliament and Question
Time are raised within
Destination NSW in a timely
manner
House Folder Notes and
materials for Budget
Estimates are current and
accurate
Latest verified data and
information is used in
responses and materials
Materials are cross checked
by various information or
function area owners for
accuracy
Relevant information and
insight is shared with key staff
through day to day interaction
or during team meetings
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KEY RESULT
AREA
Operational and
Financial
Management
(including
Reporting)
%
5%
RESPONSIBILITY
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






Relationship
Management
5%

Team Work and
collaboration
5%
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
Role Specific KPI’s
Deliver succinct, timely, informative and accurate briefings, papers, correspondence and
corporate reporting requirements
Contribute to the Destination NSW strategic, operational and budgetary planning and
management process to achieve corporate and strategic objectives.
Develop and/or contribute to succinct, timely, informative and accurate briefings, papers
and corporate reporting requirement.
Update and ensure CRM system accurately reflects internal & external customers with
whom the position engages.
Be proactive in suggesting areas for improvement in internal processes along with
possible solutions.
Ensure tasks undertaken adhere to all policies and procedures, including Occupation
Health & Safety operational plan requirements.
As a NSW Government agency representative, adhere and comply with all Destination
NSW policies and procedures.
Ensure all physical and electronic business records are stored and maintained in
recordkeeping system as mandated by NSW Government.
Establish effective networks and working relationships with clients and stakeholders to
support Destination NSW’s operational and business plans and corporate objectives


Strong relationships are built
and maintained.
Foster a collaborative team spirit focused on service delivery to both internal and external
clients.
Proactively keep up to date with issues that may impact the Visitor Economy and actively
participate as team member across Destination NSW, contributing to and undertaking
special projects and activities, as required.
Promote teamwork and achievement of common purpose by encouraging all Destination
Team members to share information and ideas.
Undertake other duties as directed by Director, General Manager or CEO.

Proactively contribute to
DNW’s results
DNSW represented in an
appropriate manner.
Contributes effectively to
Destination NSW’s operations
Information and advice
provided to other DNSW
Business Units in a timely
manner.
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Reports are accurate and
delivered to deadline
Deviation of planned budget
Number of audit or compliance
issues
Internal & External customer
data accurately reflected in
CRM.
4. KEY CHALLENGES
 Working in a high pressure environment where there is a requirement to make quick informative decisions within a limited timeframe.
 Maintaining confidentiality and providing advice on sensitive issues taking into account political implications and public perceptions.
 Responding to the ongoing requirements of the Minister and Minister’s office.
 Keeping up to date with the wider developments in the State and their potential effect on the tourism industry.
 Using a high degree of political judgement to manage contentious and sensitive issues and communicating an appropriate response.
 Implementation of corporate governance standards to ensure all parties are familiar with their duty of disclosure and potential conflicts of interest.
 Building and maintaining strong relationships with all Destination NSW, Minister’s Office, Chief Executive Officer and other NSW government agencies.
Senior Ministerial Liaison Officer
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5. KEY RELATIONSHIPS

REPORTS TO
 Director, Ministerial and Corporate Communications

DIRECT REPORT/S
 Nil

INTERNAL
 Regular interaction with the Minister‘s Office and Chief Executive Officer.
 Regular communication with all teams within Destination NSW.

EXTERNAL
 Regular interaction with other State and Federal Government agencies including, Department of Premier and Cabinet, Department of Industry
Tourism and Resources.
 Liaison with regional tourism organisations, operators and tourism industry stakeholders.
6. ROLE DIMENSIONS
DIRECT REPORTS: 1
BUDGET:
$AUD
7. DECISION MAKING AUTHORITY
DELEGATIONS
TBA
INDIVIDUAL DECISION MAKING
 Preparing advice and recommendations to the CEO and Destination NSW Board that are consistent with NSW government standards and fit the
strategic direction of Destination NSW.
 Prepare advice and recommendations to the Minister’s office.
 Using the appropriate legislative resources (Acts), policy documents, parliamentary resources and Ministerial Style Manual.
 Decisions regarding the management of resources to implement corporate policies and programs.
IN CONSULTATION DECISION MAKING
 Liaison with the Director, Ministerial and Corporate Communications regarding issues where precedent does not exist or material for inclusion in the
Parliamentary folder and Budget Estimate Committee Briefing Papers.
 All Divisions of Destination NSW in coordinating appropriate information to present advice to the CEO, Minister, Destination NSW Board and
broader department of Trade and Investment.
 Consult with regional tourism offices in itinerary planning for regional visits.
Senior Ministerial Liaison Officer
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8. ESSENTIAL REQUIREMENTS
QUALIFICATIONS
 Tertiary qualifications or equivalent industry/government experience.
EXPERIENCE
 Experience and appropriate interpersonal skills to build and maintain relationships at all levels including Destination NSW’s Executive, staff within
the Minister’s office, other government agencies and organisations
 Experience in servicing of high level committees and taskforces and a good understanding of the corporate governance of Boards.
 Superior knowledge of the workings of Government, including the role of Ministers, as well as Government protocols and procedures.
SKILLS AND COMPETENCIES
 Problem solving skills with ability to analyse complex issues and formulate and coordinate responses.
 Superior written skills and experience in preparing concise documents and editing.
 Advanced communication and negotiation skills with an ability to influence at a strategic level.
 Demonstrated judgement and sensitivity to political issues and an ability to identify & raise issues.
 Good understanding of knowledge management and the flow of information within an environment with high levels of corporate governance.
Project management skills with an ability to manage competing priorities and deliver high quality outcomes in a high volume environment.
9. CAPABILITIES FOR THE ROLE
The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available at
www.psc.nsw.gov.au/capabilityframework.
Below is the summary list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role.
Refer to the next section for further information about the focus capabilities.
NSW Public Sector Capability Framework
Capability Group
Capability Name
Level
Display Resilience and Courage
Intermediate
Act with Integrity
Adept
Manage Self
Adept
Value Diversity
Intermediate
Communicate Effectively
Adept
Commit to Customer Service
Adept
Work Collaboratively
Intermediate
Influence and Negotiate
Intermediate
Senior Ministerial Liaison Officer
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NSW Public Sector Capability Framework
Capability Group
Capability Name
Level
Deliver Results
Adept
Plan and Prioritise
Intermediate
Think and Solve Problems
Intermediate
Demonstrate Accountability
Adept
Finance
Intermediate
Technology
Intermediate
Procurement and Contract Management
Intermediate
Project Management
Adept
Focus Capabilities- The focus capabilities for the role are those in which new occupant/s of the role must demonstrate immediate competence.
NSW PUBLIC SECTOR CAPABILITY FRAMEWORK
CAPABILITY GROUP
AND NAME
LEVEL
BEHAVIOURAL INDICATORS
Personal Attributes
Act with Integrity
Adept
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Represent the organisation in an honest, ethical and professional way and encourage others to do so
Demonstrate professionalism to support a culture of integrity within the team/unit
Set an example for others to follow and identify and explain ethical issues
Ensure that others understand the legislation and policy framework within which they operate
Act to prevent and report misconduct, illegal and inappropriate behaviour
Personal Attributes
Manage Self
Adept
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Look for and take advantage of opportunities to learn new skills and develop strengths.
Show commitment to achieving challenging goals.
Examine and reflect on own performance.
Seek and respond positively to constructive feedback and guidance.
Demonstrate a high level of personal motivation.
Senior Ministerial Liaison Officer
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NSW PUBLIC SECTOR CAPABILITY FRAMEWORK
CAPABILITY GROUP
AND NAME
LEVEL
BEHAVIOURAL INDICATORS
Relationships
Communicate
Effectively
Adept
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Tailor communication to the audience
Clearly explain complex concepts and arguments to individuals and groups
Monitor own and others’ non-verbal cues and adapt where necessary
Create opportunities for others to be heard
Actively listen to others and clarify own understanding
Write fluently in a range of styles and formats
Relationships
Commit to Customer
Service
Adept
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Take responsibility for delivering high quality customer-focused services.
Understand customer perspectives and ensure responsiveness to their needs.
Identify customer service needs and implement solutions.
Find opportunities to co-operate with internal and external parties to improve outcomes for customers.
Maintain relationships with key customers in area of expertise.
Connect and collaborate with relevant stakeholders within the community.
Results
Deliver Results
Adept
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Take responsibility for delivering on intended outcomes.
Make sure team/unit staff understand expected goals and acknowledge success.
Identify resource needs and ensure goals are achieved within budget and deadlines.
Identify changed priorities and ensure allocation of resources meets new business needs.
Ensure financial implications of changed priorities are explicit and budgeted for.
Use own expertise and seek others’ expertise to achieve work outcomes.
Results
Demonstrate
Accountability
Adept
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Business Enablers
Project Management
Adept
 Prepare clear project proposals and define scope and goals in measurable terms.
 Establish performance outcomes and measures for key project goals, and define monitoring, reporting and
communication requirements.
 Prepare accurate estimates of costs and resources required for more complex projects.
 Communicate the project strategy and its expected benefits to others.
 Monitor the completion of project milestones against goals and initiate amendments where necessary.
 Evaluate progress and identify improvements to inform future projects.
Senior Ministerial Liaison Officer
Assess work outcomes and identify and share learnings to inform future actions.
Ensure that actions of self and others are focused on achieving organisational outcomes.
Exercise delegations responsibly.
Understand and apply high standards of financial probity with public monies and other resources.
Identify and implement safe work practices, taking a systematic risk management approach to ensure health and
safety of self and others.
 Conduct and report on quality control audits.
 Identify risks to successful achievement of goals, and take appropriate steps to mitigate those risks.
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Version Control
Version
0.1
0.2
Date
30 March 2017
Senior Ministerial Liaison Officer
Notes
Created by JN for review
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