Commercial Art 2
REVIEW OF: SAFETY PROCEDURES
Write the correct definition / answer to each of the terms below.
Fire Extinguisher - Located next to the main classroom door. To be operated by teacher only
Fire Drills - We exit the room, proceed quickly down the west stairwell, exit to the south parking lot and
meet with our classmates at the rainwater collection barrel.
Tornado Drill / Warning - We exit the classroom and go down to the lower level of the school to our
designated area via the central stairs.
School Lockdown Drill - We move to the side of the room opposite the main entrance, sit on the floor,
stay calm and quiet until the “All Clear” is given. NO TALKING!
First Aid Kit - Located on top of the classroom sink. If you have any accident, tell the teacher
immediately, and then seek the necessary treatments. It is best to avoid accidents all together - no horse
play - concentrate on the task at hand
X-Acto Knives and blades (think: usage, care of, disposal, etc.) - Always using cutting mats, don’t
distract another student using an x-acto knife, keep fingers free from the path of the blade, see teacher
for blade disposal (either put in a proper disposal receptacle or tape between two pieces of cardboard to
throw away)
Paper Cutters - No arms/hands under blade; don’t assume blade will stay up alone; no long hair / loose
clothing around paper cutter blade; always replace safety guard when done
Compasses - Very sharp point!
Scissors - Always handle safely (remember - keep blades in your fist when walking with scissors)
Markers - No sniffing!
Rubber Cement - Don’t smell, inhale for long periods of time, taste, or play with. When returning bottles
to the art supply cabinet, please make sure lid is on correctly! Clean up spilled glue immediately
Spilled Liquids - Clean up with a mop and bucket (available from housekeeping staff) - no paper towels
Broken Glass - Never pick up with your hands! Use a broom and dustpan!
Paper Scraps - Clean up immediately! Place in recycle bin
REVIEW OF: CLASS PROCEDURES
Computer Workstations - The personal space around each computer; No food or drink allowed in this
area! Clean up area each day.
Printer - You must ask permission before printing! ONLY print Commercial Art work that you are asked
to. Any other printing (black & white or color) is subject to a fee.
Computer Usage - Only for Commercial Art projects unless special permission given
Passwords - A string of characters that a user must enter to gain access to a resource that is protected;
Do not set any passwords on the Commercial Art computers
Logging Off / Shutting Down - Log off - to terminate a work session on a computer; Shut Down - to turn
off the computer; At the end of each class, you must log off and shut down your computer
Maintenance or Software Problems; Electrical Connections - Report all maintenance / software
problems, etc. to the teacher; Do not attempt to repair hardware or troubleshoot software;
Do not change any of the electrical connections on any computer or piece of equipment in the
Commercial Art class without permission
REVIEW OF: COMPUTER & INDUSTRY LANGUAGE
Computer / Advertising Terminology – “Something Old... Something New”
Here are some terms relating to computers, design, advertising, etc. Most of these we have “officially”
covered during last year’s class. A lot of them you already know. Other terms were used during class
lectures/hands-on/demonstrations/etc. There may be a few that hadn’t been mentioned at all (or that you
don’t recall being mentioned!)
Define these terms to the best of your ability BEFORE going to the internet / dictionary / classroom
books. Remember, these terms have something to do with computers, commercial art, advertising, etc. If
the term is an acronym, first define what the letters stand for, then define what it is.
Macintosh - Computer known as “Mac” for short; a family of personal computers manufactured by
Apple Computer, Inc. (since 1984)
Central Processing Unit - CPU; A computer’s primary control circuitry
Hardware - Equipment and electronic components that make up your computer system
Software - Computer applications / programs; Written coded commands that tell a computer what tasks
to perform; Do not install any additional software on any of the Commercial Art computers!
Bit - A binary digit; This is the single digit of a binary number; The smallest unit of information a
computer can hold
RAM – Random Access Memory – The memory chips of a computer (i.e. 2 GB RAM)
Chip – The part of a computer where the RAM is stored
Monitor - The hardware that displays information, text, and visuals on a screen in full color for
computers; the Mac computers we use in class include both the monitor and the CPU within one unit
RGB - Red, Green, Blue; the primary colors of a screen / monitor
CMYK – Cyan, Magenta, Yellow, Black – The primary colors or process colors used in color printing
Spot Color – A spot color is a specially mixed ink that is applied on the printing press (i.e. Pantone inks)
Process Color – See CMYK
Pixel - Short for “Picture Element”; The smallest unit of a picture element / digital image displayed on a
screen / monitor
DPI – Dots per inch. Refers to the measure of output resolution produced by the printer. The higher the
DPI, the higher the image quality.
DPI that is considered high resolution – 600 dpi or higher, ideally 1200 to 2400 dpi
DPI that is considered low resolution – 72 dpi – ideal for web graphics, emailing photos to friends
Line Screen – How many lines of dots appear per linear inch on a printed piece (aka lines per inch – lpi)
PPI - Pixels per inch. Refers to the measure of resolution produced on a computer monitor.
CAD – Computer Aided Design – The use of a computer for industrial or anatomical renderings (i.e.
architecture)
Import - To bring a support file (i.e. a Word document, image, etc.) into another program.
Export - To output a document from one application and be able to place it or open it in another program.
Keyboard - The main input device which connects to the computer, similar in appearance to a typewriter
keyboard
Mouse - A hand-size input device, used in addition to the keyboard, which connects to the computer with
a cable; designed to move a cursor quickly around the screen
Icon - An on-screen symbol representing a file or other computer function
Menu - A list of choices by a program to select a desired function
Font - All of the characters and numbers available to a specific family variation of a typeface; Computer
fonts have two components - screen fonts (which display the text on the monitor) and printer fonts
(which communicate to the printer how to print the text) An improperly constructed font may not print
or display correctly.
Screen Fonts – A file that gives the computer the information to display the font accurately on screen
Printer Fonts – A file that contains the outline drawing of every character that is part of that font, used by
the printer
CDs & DVDs - Storage devices used to save digital data; Used to store completed projects / backups to
avoid storage of large files on the hard drive
Flash Drives - A small self-powered drive that connects to a computer directly through a USB port
meant as a way to get files to and from multiple computers; both Mac and PC compatible, so you can
transfer files between both platforms; Can hold any type of data; Also commonly referred to as key
drive, thumb drives, jump drives, USB drives and pen drives
Floppy Disks - A thin, flexible plastic disk coated with magnetic material, on which data and programs
can be stored for later retrieval; Used for smaller files such as text documents. Not used anymore!
Zip Disks - A portable device for storing information - similar in size to a floppy disk. Zip disks hold
between 100 and 250 megabytes of information (contrast that with the floppy disk’s 1.44 megabyte
capacity). Not used anymore!
Scanner - A device that converts visual information into digital data; Used in conjunction with software
that allows you to scan a visual or document onto the your computer
Printer - The process of applying ink / toner to paper; A piece of hardware that allows you to produce a
hard copy of what appears on the computer screen
Post Script – A language that contains instructions that is exported to the printer
Log Off / Shut Down - Log off - to terminate a work session on a computer; Shut Down - to turn off the
computer
Advertisement – Marketing media commonly found in newspapers and magazines
Spread – Two facing pages containing an advertisement, art, text, photograph, or illustration
Bleed – Any part of the printed area that extends beyond the trim edge of the page
Trim – The final size of the printed piece after waste has been removed
Live Area – The largest allowable size for important information within the trim area
Comprehensive – A detailed mock-up that shows how the finished piece will look
Mechanical – Camera-ready art showing exact placements of elements of art, text, or photos
Rough – A rough layout of a design, usually to the size of the final piece
Thumbnail – Small rough sketches visualizing an idea or concept
Medium – The artist’s art supplies used to produce a painting or drawing
Crop – To trim the edges of a picture or to remove unwanted proportions
Registration – The exact correspondence in the position of printed matter on both sides of a sheet; also
the correct positioning of two or more colors so that no color is out of its proper position
Halftone – The reproduction of continuous tone image by a screen pattern
Die cut – A special shape punched out of printed materials as an element of design
Dummy – A preliminary mock-up showing the position of elements of finished art
Folio – Page numbers – usually placed at the top or bottom of a page in the corner, in numerical sequence
Proof – Preliminary print made from negatives or plates used to ensure correctness on press
Scale – To determine the proper size for art that is to be enlarged or reduced
Line Drawing – Artwork containing no grays or reproduced without halftones
Crop Marks – The marks on a page to indicate its trim size
Danger Zone – The area outside the Live Area that is close to the trimmed edge of the piece
Paper Stock – The paper (or other material) on which a job is printed