B.T. McElrath Chocolatier, Inc.
NEW PRODUCTS
AND PROMOTIONS
Lake Champlain Chocolates LLC
USA
Lake Champlain Chocolates has introduced its spring line.
The Treasure Surprise Egg is a
standup egg that opens to reveal an
assortment of filled eggs, solid squares,
and milk and dark chocolate bunnies.
The 1 lb Foiled Eggs Gift Bag features coconut cream, hazelnut praline,
raspberry cream, caramel and peanut butter flavors.
The Classic Easter Bunny is now available in solid
white chocolate in the 5″ size, joining the 5″ and 6.5″
milk and dark chocolate bunnies. All
come packaged in cellophane tied with
a colorful ribbon. Also new is Hopp’n
Bunny, a 4.5″ milk chocolate rabbit in
a gift box with a window.
Other Easter gifts
include 2-piece and
5-piece Truffles, the
Carrot, Potted Eggs,
Springtime Signature Squares, 15-piece
Assortment, Pecan Caramel Clusters
and the Peanut Butter Egg.
Tel: +1 (802) 864 1808 Fax: +1 (802) 864 1806
www.lakechamplainchocolates.com
Masterfoods USA
USA
This spring Masterfoods will
release dark chocolate M&M’s
linked with a Star Wars promotion, “The Star Wars M-Pire.”
Consumers can go to the dark
side (dark chocolate M&M’s)
or stay with the light side (milk chocolate M&M’s).
In addition, 72 collectible packages will showcase the
M&M’s brand characters in Star Wars costumes and
movie scenarios. Other collectibles will include M&M’s
Minis tubes with Star Wars character tops and light
sabers, and more. The Star Wars promotion will also
include activities for the Skittles and Kudos brands.
Tel: +1 (908) 852 1000 Fax: +1 (908) 850 2734
www.m-ms.com
76 January 2005 • The Manufacturing Confectioner
USA
B.T. McElrath Chocolatier is revamping
the packaging on its entire line of artisan truffles and toffees for better display
and easier identification.
The 5-piece truffle sleeves are changing to a vertical design and will now
have display cases. Flavors will be
identified with colored tape strips.
The 9-piece 15-piece and
30-piece truffle assortments will
have new setup boxes and decorative ribbon.
McElrath’s toffees, Toasted
Almond, B.T.’s Ginger and
B.T.’s Macadamia, are now
available in frosted bags with a
flat bottom for better display.
Tel: +1 (612) 331-880
www.btmcelrath.com
Jelly Belly Candy Co.
USA
Jelly Belly Sours, a jelly bean
assortment of 10 sour fruit
flavors, is now available in
individual flavors in bulk.
The flavors are sour cherry, sour lemon, sour orange,
sour apple, sour blueberry, sour strawberry, sour grape,
sour peach, sour raspberry and sour watermelon.
The 10 flavors ship in 10 lb bulk cases. Color-coded
labels that match Jelly Belly Sours packaging are available for bulk bins.
The Jelly Belly Buttered Popcorn
Tin gift package is a 7″ tin in a popcorn box style, packaged with a 4 oz
bag of Buttered Popcorn flavor Jelly
Belly beans. It is wrapped in cello and
tied with a satin ribbon. It comes
packed in 10-count cases and will
begin shipping in February.
Tel: +1 (707) 428 2800 Fax: +1 (707) 423 4436
Big Sky Brands Inc.
www.jellybelly.com
Canada
Diablo Ignited Sours from Big Sky Brands are
formulated to deliver intense fruit flavor with
a spike of chili heat. Flavors are Ignited Citrus
and Ignited Tropical. There are 75 pieces per
.79 oz container, in 6-count display packs that
require only 1 inch of linear shelf space. Suggested retail price is $1.99 per unit.
Tel: +1 (416) 599 5415
Fax: +1 (416) 599 0392
www.bigskybrands.com