FRANCHISE BROCHURE
WHAT IS POKÉ?
Poké is a classic raw salad found in Hawaiian cuisine. The meaning of
the word poké is to cut, cube, or slice.
Poké is a popular dish that can be found almost anywhere throughout
the islands. Traditionally, poké is made from raw fish, salt, seaweed, and
chopped Hawaiian kukui nuts. Updated with a modern Californian twist,
our menu offers a wide variety of bases, sauces, and toppings.
Committed to serving quality ingredients and responsibly-sourced
seafood, we offer sashimi-grade tuna, salmon, octopus, and shrimp
options, in addition to vegetarian tofu poké.
Inspired by our love of the Hawaiian islands, we wanted to
bring our favorite flavors to our neighborhood and offer a
place where anyone can come to enjoy great poké bowls.
We began the journey to open Pokeatery in 2015 with
more than 20 years of experience in sushi restaurants and
a great love of fresh fish.
Before pursuing our journey of owning a restaurant, we
gained valuable business experience working at Atherton
Lane Advisers, LLC, Fisher Asset Management, Yahoo! Inc.,
and BrightRoll, Inc. Our efforts paved the way to
Pokeatery’s success and by August 2016, both of us were
involved in our family business.
Our goal is to make great tasting poké available throughout
the mainland. We continue to delight customers with an
amazing selection of quality seafood, served with flavorful
sauces and toppings.
FRANCHISE FACTS
FOUNDED
October 2015
SEGMENT
Fast Casual/QSR
SUB SEGMENT
Hawaiian/Poké
FOOTPRINT
600-1,500 SF
REVENUE STREAMS
Dine-In/Carry-Out/Delivery/Catering
DAY PARTS
Lunch/Dinner/Dessert/Snacking
STORE HOURS
Sunday–Thursday 11:30am–8pm
Friday–Saturday 11:30am–9pm
HEADQUARTERS
407 S. B Street
San Mateo, California
SUSTAINABILITY
Wild-caught and responsibly-sourced, our quality seafood menu
is complemented with quality produce and ingredients. We are
committed to sustainability and partner with vendors who share
our same mission.
We’ve taken the Hawaiian flavors of poké and offer several
delicious varieties of sashimi-grade fish, providing fine dining
quality at the cost and convenience of “faster” food.
• Innovative and trendy Hawaiian poké cuisine
• Fresh and delicious ingredients that can easily be mixed
• Appealing flavors, textures, and colors
• Affordably-priced menu options
• Sustainable-sourcing of seafood items
• Fresh-squeezed lemonade and juices
• Efficient and quick assembly-style service
• Comfort food that flourishes in any economy
• Items that appeal to vegetarian and vegan eaters
• Wellness-oriented items free of common allergens
• Premium, quality produce and ingredients
• Popular Dole Whip and seasonal desserts
Cucumber
Green Onion
Poké
Box
Poké
Box
Sides
(choose
2)
think outside
the
bowl
think outside the bowl
Limu (seaweed)
White Onion
*Gluten-free available
$12.5$12.5
Toppings** (as many as you’d like!)
AvocadoOthers
(+$1.00)
Jalapenos
Nori (seaweed)
Vegetarian
Wasabi$9.5
Edamame
Beans Box Pineapple
Extra Fish Scoop
$2.5
Kelp Noodles
Rice
(white
or
brown)
Fried
Garlic
Kimchi
Kakui
Nut
Kelp Noodles
Rice (white or brown)
Extra Tofu Scoop
$1.5
Citrus Kale
Mixed Greens
Proteins
mix Kale
and match!)
Fried Onion
Furikake
Individual Side Masago
$2
Citrus
Mixed
Greens(4 scoops,
Spicy Tempura
Flakes
Shrimp
Ahi Tuna
Individual
Base Pickled Ginger Hawaiian
$1.5Salt
Mix-ins
(as many
as you’d
like!) like!) Salmon
Mix-ins
(as
many
as
you’d
$2
Tako (octopus)
Albacore
Mango Miso Soup
Corn
Cilantro
Cucumber
Limu
(seaweed)
Cucumber
Limu
DoleareWhip
$3
Tofu (seaweed)
Hamachi (yellowtail)
**Toppings
subject
to
change
based
on
availability.
Green Onion
White
Onion
Green Onion
White Onion
Dole Whip Float
$5
Notice:
Eating
raw
or
undercooked
meat,
poultry,
eggs,
or
seafood
may
increase
risk of foodborne illnes
Sauces
(pro
tip: try mixing!)
SidesSides
(choose
2)
Others
Assorted
Drinks
$1.5-$3
pregnant
women
and
individuals
with
compromised
immune
systems.
Please
inform
us of any food aller
(choose
2)
Others
Original*
Signature (mild, med, hot) Vegetarian Box
Spicy Ponzu*
$9.5 $9.5
SeaweedSeaweed
Salad Salad Spicy Garlic
Vegetarian Box
SpicyEdamame
Garlic Edamame
Wasabi Citrus Spicy Crab
Spicy Mayo
Extra Fish
$2.5 $2.5
Crab Salad
ExtraScoop
Fish Scoop
Crab Salad
SpicySalad
Crab Salad
Extra Tofu
Scoop
$1.5 $1.5
*Gluten-free
available
Extra
Tofu
Scoop
Proteins
(4 scoops,
mix and
Individual
Side Side
$2 $2
Proteins
(4 scoops,
mixmatch!)
and match!)
Individual
Toppings**
(asShrimp
manyShrimp
as you’dSalmon
like!)Salmon
Ahi TunaAhi
Individual
Base Base
$1.5 $1.5
Tuna
Individual
Miso Soup
$2 $2
AlbacoreAlbacore
Avocado (+$1.00) Tako (octopus)
Jalapenos
Miso Soup
Tako
(octopus) Nori (seaweed)
Dole Whip
$3 $3
HamachiHamachi
(yellowtail)
Wasabi
Edamame
Beans Tofu Tofu
Pineapple
Dole Whip
(yellowtail)
Dole Whip
$5 $5
Fried
Kimchi
Kakui Nut
DoleFloat
Whip Float
SaucesSauces
(proGarlictip:
try
mixing!)
AssortedAssorted
Drinks Drinks
$1.5-$3$1.5-$3
(pro tip: try Masago
mixing!)
Fried
Onion
Furikake
Original*Original*
Signature
(mild, med,
hot)
Spicy Ponzu*
Signature
(mild,
med, hot)
Spicy
Ponzu*
Spicy
Tempura
Flakes
Pickled
Ginger
Hawaiian
Salt
WasabiWasabi
Citrus Citrus Spicy Mayo
Spicy
Mango
Corn Mayo
Cilantro
*Gluten-free
available
*Gluten-free
**Toppings areavailable
subject to change based on availability.
Seaweed
Salad
SpicyHalf)
Garlic Edamame
BasesBases
(choose
1,
or
Half
and
(choose 1, or Spicy
HalfCrab
andSalad
Half)
Crab Salad
Toppings**
(as many
asmeat,you’d
like!)
Toppings**
(as many
as you’d
like!)may increase risk of foodborne illness, particularly for those in more vulnerable groups such as the elderly, young children,
Notice: Eating raw or undercooked
poultry,
eggs, or seafood
pregnant
women and individuals
with compromised immune
systems. Please inform us of any food allergies.
AvocadoAvocado
(+$1.00)
(+$1.00) Jalapenos
Jalapenos Nori (seaweed)
Nori (seaweed)
Edamame
Beans Beans Pineapple
Edamame
Pineapple WasabiWasabi
Fried Garlic
Kimchi
Kakui Nut
BUILD-YOUR-OWN
It’s quicker. It’s cooler. It’s better. Build-your-own is the hottest
innovation in fast casual. And it fits perfectly with the Pokeatery
concept. Our build-your-own process takes advantage of this
trend as customers watch their fresh creations get constructed
right before their eyes—taking the chore out of ordering and
making it an enjoyable experience.
Comforting & Wholesome
There’s something comforting and wholesome about
eating food from a box that presents ingredients
attractively, is portable, and allows diners to personalize
exactly what each bite is going to taste like.
Endless Customization
Our poké boxes are flavorful and packed with proteins,
vegetables, and flavorful toppings. By allowing endless
customizations, poké box options enable our guests to
experience new flavors and textures with every visit.
Convenience
Rather than a plate where you’re constantly pushing
everything to the middle, we offer a different approach
to the bowl where our poké boxes are convenient and
bring everything together!
PRESS LINKS
KQED Food
Five Great Restaurants to Enjoy Poke Bowls South of San Francisco
July 9, 2016
Zagat
8 Poke Bowls to Try in San Francisco
June 30, 2016
SF Gate
Poke sweeps the Bay Area, but how’s the seafood sourced?
April 26, 2016
Bay Meadows
Let’s Welcome Pokeatery To The Neighborhood
Bay Meadows
Aloha Downtown San Mateo
FRANCHISE SUPPORT
• Real estate/Site selection
• Store build-out/Construction
• Training systems
• Operational support
• Recipe and menu development
• Marketing and brand building
• Vendor and equipment selection
• Pre-opening/Grand opening support
• Business consulting
We Fuel Franchise Growth
Fransmart is a global leader in franchise development,
turning emerging restaurant concepts into national and
global brands for more than 15 years. Company founder
Dan Rowe identified and grew brands like Five Guys
Burgers & Fries and Qdoba Mexican Grill from 1–5 unit
businesses to the powerhouse chains they are today.
Current and past franchise development portfolio brands
have opened over 3,000 restaurants in 45 states and
more than 35 countries. Both Fransmart and their partner
brands are committed to franchise development growth—as
of 2016 more than 1,000 new restaurants are currently in
development across their current portfolio.
Fransmart helps connect talented restaurant developers
with successful brands that people crave. They have a
strong track record of identifying restaurant industry
trends that possess staying power. Learn more by visiting
www.fransmart.com.
Notice Regarding Franchise Offers and Sales
This information is not intended as an offer to sell, or the solicitation of an
offer to buy, a franchise. It is for information purposes only. There are
approximately 14 countries and 15 US states that regulate the offer and sale of
franchises. The countries are Australia, Brazil, Belgium, Canada (provinces of
Ontario, Alberta, Prince Edward Island, New Brunswick, and Manitoba), China,
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and the United States of America. The US states are California, Hawaii, Illinois,
Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon,
Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.
If you are a resident of one of these states or countries, are receiving this message
in one of these states or countries, or intend to operate a franchise in any of
these states or countries, we will not offer you a franchise unless and until
we have complied with any applicable pre-sale registration and/or disclosure
requirements in the applicable jurisdiction.
This offering is not an offering of a franchise. In New York (USA), an offering of
a franchise can only be made by a prospectus that has been previously filed
and registered with the Department of Law of the State of New York. The
application for registration of an offering prospectus or the acceptance and
filing thereof by the Department of Law as required by the New York law does
not constitute approval of the offering or the sale of such franchise by the
Department of Law or the attorney general of New York.
www.pokeatery.com