Smart Community Plan
Activities Update, October 20, 2010
What’s Been Done
Presentations:
 23 civic organizations
 4 community meetings
 14 city, county, village or school boards
 13 chambers of commerce
 10 trade, economic development and workforce development boards or
organizations
 31 internal student, faculty, staff events
 15 advisory councils
 Get Smart 9/14 rally
 9 editorial boards or media interviews
 More than a dozen staff and faculty training sessions including a taped session via
Mediasite technology
Surveys:
 Faculty and staff surveys that reported a majority of respondents would likely
support a referendum to implement the first phase of the Facilities Master Plan
 Community partner survey that reported that a majority of all respondents would
likely support a $150 million referendum to implement the first phase of the
Facilities Master Plan
Endorsements:
 Wisconsin State Journal
 Capital Times
 Watertown Daily Times
 Madison Teachers Inc.
 Full-Time Teachers Union
 PSRP Union
 Sun Prairie Star
 Ken Harwood of Wisconsin Development News
 The Badger Herald
Letters of Support:
 Downtown Madison Inc.
 Greater Madison Chamber of Commerce
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External Publications:
 Madison College Calendar
 Madison College Magazine
 Direct mail pieces to the entire district
Community Outreach
 WPS, American Family Insurance, Stark Realtors and other companies are providing
Smart Community information to their employees
Media Coverage:
 “For the Record” TV interview with Bettsey Barhorst and Roger Price
 WFAW radio interview with Ellen Foley
 WORT radio interview with Keith Cornille and Jake Weigandt
 Carol Koby Radio Show WTDY 1670 with Bettsey Barhorst
 WISC-TV interview on the 10/20 6 p.m. news
 Articles (to date) in:
a. Isthmus
b. Oregon Observer
c. DeForest Times-Tribune
d. The Herald-Independent
e. The Lodi Enterprise
f. Poynette Press
g. The Waunakee Tribune
h. The Independent
i. The Clarion
j. The Capital Times
k. Wisconsin State Journal
l. Sauk Prairie Eagle
m. Badger Herald
n. Daily Jefferson County Union (2)
In Progress
Student Outreach:
 Student engagement survey launched 10/11 to all students that will remain open
through 11/1
 Student Senate information sessions
 Information on campus display monitors
 Information posted on bulletin boards/available at info desks
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
Social media engagement at futureofmadison.org and
facebook.com/madisoncollege
Faculty/Staff Outreach:
 Convocation on 10/22
 Additional advisory committee meetings
 Additional drop-in sessions
Media/Advertising:
 TV ads launched 10/12 that will appear with more than 30 programs
 Madison Metro Transit window wraps and interior cards
 Radio ads on: WMGN-FM (98.1), WMMM-FM (105.5), WZEE-FM (Z104), WXXM-FM
(92.1 The Mic)
 Newspaper ads in:
a. Wisconsin State Journal
b. Isthmus
c. Portage Daily Register
d. Reedsburg Times-Press
e. Watertown Daily News
f. Daily Jefferson County Union
g. Capital City Hues
h. Madison Times
i. Umoja
j. Voz Latina
k. La Comunidad
Community Outreach:
 Door hangers in targeted neighborhoods
 Additional presentations at community centers
Web/Social Media:
 realworldsmart.com website and daily blogs
 More than 74,000 Facebook and Twitter page visits to date with more than 4,100
“likes”
 Launch a crowd sourcing, social media promotion, futureofmadison.org on 10/15
 Released a stand-alone video now on the College’s YouTube channel, website and
other social media channels
Alumni/UW Students:
 Twice weekly emails to alumni and UW students
 Foundation letters to alumni in health careers, protective services,
manufacturing
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