2 | HI S T OR Y
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Entrance
to the Phelps Youth Pavilion & New RiverLoop Amphitheatre
H I STO RY | 3
MISSION & CONDENSED HISTORY
The Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation
and support of the arts by a diverse audience. The Center is a municipal non-profit organization
dedicated to fostering community awareness and appreciation of the arts by acquiring, preserving,
exhibiting, and interpreting significant works of art. Operating under the direction of the Waterloo
Cultural and Arts Commission, the Center and its programs reflect the City of Waterloo’s
commitment to and support of dynamic arts and cultural opportunities.
RECEN T HIS T OR Y (JULY 2011 – JUNE 2012)
Accomplishment/Historical information
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November 2011 - The Phelps Youth Pavilion celebrated its 100,000 visitor!
Presented Master Artists of the Bahamas exhibition and symposium. Exhibition is
currently touring.
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Completed doors and windows replacement project for Schoitz Rooms and West Wing.
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Conducted research and collection acquisition trip to Oaxaca.
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Opened/dedicated the RiverLoop Amphitheatre, Arts Mall and Mark’s Park.
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Developed the RiverLoop Association, Inc. to manage the RiverLoop Amphitheatre, Arts
Mall, Mark’s Park and Expo Plaza.
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Completed installation of collection storage furnishings.
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Presented Mini Masters: A Nine Hole Course in Art in McElroy Junior Art Gallery III.
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Organized/presented the Haitian Art Society Annual Conference in New Orleans.
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Learn more about our history online at www.waterloocenterforthearts.org.
4 | DI R E C T OR ’ S L E T T E R
DIREC TOR’S LE T TER
Effective the second week of January 2013 I will be retired so this is the
last year I will write this letter. I will have been here for 31 years and have
loved every minute and have enjoyed the people, the experiences, the
partnerships, and the rich culture during my tenure. But now it is time
to see where the next generation will take this Art Center. I have lots of
exploring to do and new experiences to look forward to. I want to travel,
make art, enjoy family and friends.
I don’t plan to disappear, the Art Center and all of you mean the world to
me! I hope to be invited to host artists in my home - you know me, I love
to give parties and meet interesting people. Bill and I might transport art
occasionally. I will in some way stay in touch and continue to support the
Waterloo Center for the Arts, staff and commission.
p
RiverLoop Amphitheatre
p
Forsberg Riverside Galleries Featuring: Master Artists of the Bahamas
D I RECTO R’ S LETTER | 5
We all have a lot to be proud of – the Art Center has really changed
since 1998 when the building was rededicated and the Culture and Arts
Commissioners appointed and I began my tenure. I feel really good and
terribly proud of how we have grown. I have had the great pleasure
to work with a wonderfully talented staff, dedicated and hardworking
commissioners, stalwart and energetic Friends of the Art Center volunteers,
incredibly supportive department heads, city councils and three mayors!
You all have been a very significant part in our growth! I thank you all for
your support.
Now just a glimpse of how we have grown and changed in those fourteen
years since we have become the Waterloo Center for the Arts!
In 1998 the Recreation and Arts Commission was dissolved, sports and
recreation programs became the purview of the newly developed Leisure
Services Commission and moved to new offices located at Byrnes Park.
The Cultural and Arts Commission was developed to govern the then
Recreation and Arts Center, art education programs, collections and
exhibitions. The Recreation and Arts Center was rededicated as the
Waterloo Center for the Arts and I was appointed by Mayor John Rooff to
be Executive Director.
The change in status in 1998 from Recreation and Arts Commission
and Recreation and Arts Center to Cultural and Arts Commission and
Center for the Arts has allowed the arts to significantly grow and flourish in
Waterloo.
6 | DI R E C T OR ’ S L E T T E R
n
The annual budget has increased from $268,435 to $1,189,355.
n
Revenues have increased from $98,000 to $255,919.
n
Tax support has increased from $170,435 to $933,436.
n
Friends of the Art Center support has increased from $17,000 to $47,040.
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Capital expenditures have increased from $25,000 in 2008 to $421,650 just this
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The collection has grown from 716 artworks in 1998 to 4,178 artworks today.
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The value of the collection has increased from $1,076,806 to $4,588,840.
n
The building has been remodeled and expanded to include many new gallery
year.
spaces (West Gallery, Concourse Gallery, Langlas Loft Galleries, Watkins
Grand Foyer Galleries, Reuling Feldman Gallery and Block-Loomis Gallery) to
enable WCA to exhibit the burgeoning collections as well as related exhibits
that expand upon and enhance the collections. We have gone from 3 dedicated
galleries to 9 galleries.
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The fulltime staff has grown from 5 to 15 and over 26 part-time staff assist with
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New and expanded collections were added: International Folk Art, Mexican Folk
the expanded operations of WCA.
Art, and Regional African American Art. The Midwest and American Decorative
Arts collections have also significantly grown.
n
WCA grew the Haitian collection to become now the largest public Haitian Art
Collection in the world. It is encyclopedic in scope.
n
Director and Curator began traveling annually to Mexico to purchase art for the
n
Youth programs significantly expanded with the addition of the 7 million dollar
growing Mexican Folk Art Collection—now one of WCA’s premiere collections.
Phelps Youth Pavilion in 2008.
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The Youth Pavilion added additional gallery space for the permanent collection
and 3 dedicated youth galleries—The McElroy Junior Art Galleries I, II and III
and over 50 hands-on, interactive exhibits for youth. The Youth Pavilion serves
over 25,000 people each year through membership, general admissions and
school and youth programs.
D I RECTO R’ S LETTER | 7
n
An active public art program was begun—and now boasts artworks throughout
n
Also added with this YP addition was significant storage/prep space for
the downtown community.
the collections. We have just completed installation of collection storage
furnishings and have begun the reinstallation of the entire collection.
n
Most recently WCA and the city opened the new RiverLoop Amphitheatre,
Mark’s Park and the Arts Mall. Since June 30, this new venue has hosted a
grand opening arts festival, Stem and Stein—a beer, wine and food festival,
the RiverLoop Rhythms concert series, Jazz on the Cedar, Municipal Band
concerts, community rental events and most recently, the President of the
United States.
Thank you one and all for a great ride! I wish you all the best! Bring it ON
– I look forward to more growth and success with all of you at the helm!
Cammie Scully
Executive Director
p
Director
| Cammie Scully
8 | MAJ OR AC C O M P L IS H M E N T S
p
New
RiverLoop Amphitheatre, Arts Mall, Mark’s Park
MA JO R A CCO MPLI SH MEN TS | 9
SN A PSHOT: A L O OK AT T HIS Y E A R ’S M A JO R A C C O M P L ISH ME N T S
Visitors served in the building
Phelps Youth Pavilion attendance
Exhibitions presented throughout the building and across the nation
New pieces of artwork added to the WCA collection, valued at $145,576.75
Artists’ work featured in the Holiday Arts Festival
Artists’ work featured in the RiverLoop Arts Festival
In-kind services and room rentals provided by the WCA
Volunteers 118,654
25,393
24
338
63
32
$47,734
177
Volunteer hours contributed
Value of volunteer labor
2,503
$54,540.37
Meetings, events and programs hosted at the WCA
1,578
Contract groups met at the WCA on a regular basis
26
Guided tours of WCA
General obligation bond funds received for capital improvements-Arts
133
$173,802
General obligation bond funds received for capital improvements- Building
$247,847
Municipal support received (tax levy)
$893,129
Non-municipal support received
$100,606
Earned income
$203,905
WCA Memberships
A R T S
149
$103,310
Registrations fees for classes/programs/events
$16,105
Room Rentals
$72,620
Holiday Arts Festival
$9,039
Miscellaneous $1,271
Payroll Reimbursements - RAI & WCS
$4,275
P HE L P S Y OU T H PAV IL ION
$99,785
Admission$45,180
Membership$15,380
Tours $2,303
Tours - CV Promise
$1,628
Birthday Parties
$6,815
Gift Store
$15,679
Art House Café (rent)
$4,800
McElroy Trust World’s Greatest Spring Break for Kids $8,000
1 0 | E X HI B I T I ONS
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Master
Artists of the Bahamas
EXH I BI TI O N S | 11
E X H I BI T I O N S
S TAT E MEN T OF P URP OSE
Exhibitions and related programs at the Waterloo Center for the Arts:
(1)Present, complement, and enhance understanding and appreciation of the Center’s
permanent collection.
(2) Provide the community with opportunities and resources for the study, enjoyment,
participation in and appreciation of the arts.
(3) Are reflective of community interests, incorporating ideas and suggestions provided by
a Collections/Exhibitions Advisory Committee.
(4) Are balanced with respect to artists’ gender, ethnicity and artistic medium.
COMMUNI T Y PA R T NE RSHIP S
AEA 267, AmeriCorps, Brown University, Clear Lake Art Center, Community Foundation of
Northeast Iowa, Dubuque Museum of Art, Friends of the Art Center, Hawkeye Community
College, Iowa Department of Cultural Affairs, Iowa Arts Council, Iowa Watercolor Society,
Jesse Cosby Neighborhood Center, Main Street Waterloo, Metropolitan Community
College, Muscatine Art Center, Nicole Smith Gallery, Rhode Island School of Design,
University of Northern Iowa, UNI-CUE, Waterloo Community Schools, Waterloo Public
Library
THIS FISCAL YEAR: The Center presented 24 unique exhibits throughout its
building and beyond.
S E L E C T ION S F R OM T HE Ongoing
HAITIAN COLLECTION
Reuling-Feldman, Langlas Loft,
Rotary-Lichty
Sponsored by Friends of the Art Center, IDCA,
City of Waterloo
GR A N T W OOD C OL L E C T ION
Ongoing
Langlas Loft
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
1 2 | E X HB I T I ONS
PA IN T E D PA GE S : C HIL DR E N ’S
10/1/10 – 8/31/11
BOOK S IL L U S T R AT E D McElroy Junior Art Gallery III
BY IOWA ARTISTS
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
selections from the 2/11/11 – 6/31/11
AFRICAN AMERICAN ARTISTS
Watkins Foyer/Longfellow Concourse Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
froggie went a’ courting:
5/21/11 – 6/30/12
illustrations by Block-Loomis Gallery
MARIE CAMILLE LENTSCH
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
R oger bartlett: series 6 3
5/20/11 – 8/31/11
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
clarence alling: 5/20/11 – 8/31/11
a legacy in art
Law Reddington Gallery
Sponsored by Friends of the Art Center, IDCA, WCA, City of Waterloo
mini masters : a nine - hole
10/6/11 – 12/31/12
course in art
McElroy Junior Art Gallery III
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
master artists of 10/14/11 – 1/31/12
the bahamas
Forsberg Riverside Galleries, Watkins Foyer
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
EXH BI TI O N S | 13
works by amos ferguson
10/14/11 – 1/31/12
Forsberg Riverside Galleries, Watkins Foyer
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
works by 10/14/11 – 1/31/12
REV. MERVIN THOMPSON
Lichty Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
sans souci: sculpture by
10/14/11 – 1/31/12
A ntonius roberts
Forsberg Riverside Galleries, Watkins Foyer
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
family portrait:
2/16/12 – 4/1/12
ART BY ARTHUR FRICK
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA, City of Waterloo
waterloo all- school 3/29/12 – 4/29/12
A rt e x hibition
Law Reddington Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
works by C harles barth
4/19/12 – 8/19/12
Forsberg Riverside Galleries
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
cultural repugnance :
6/1/12 – 9/30/12
PAINTINGS BY AMY LOVE
Lichty Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
1 4 | E X HI B I T I ON S
prints by dale phelps
6/30/12 – 12/31/12
Creative Connection Gallery, Langlas Loft Gallery
Sponsored by Friends of the art Center, IDCA, WCA,
City of Waterloo
mauricio lasansky:
6/30/12 – 12/31/12
printmaker , father , mentor
Law Reddington Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
THE RIVER SERIES & OTHER
6/30/12 – 12/31/12
PRINTS BY JOHN PAGE
Law Reddington Gallery
Sponsored by Friends of the Art Center, IDCA, WCA,
City of Waterloo
Additional exhibitions presented outside of the Waterloo Center for the Arts:
WA L L S O F F A M E : P OR T R A I T S O F C E DA R VA L L E Y HE R OE S BY PACO ROSIC
Ongoing
City Hall Gallery
Sponsored by WCA, City of Waterloo
IL L U MIN AT E D T R A DI T ION S
Ongoing
Jesse Cosby Neighborhood Center
Sponsored by WCA, City of Waterloo
M others, M erchants & M ambos
Ongoing
Marsh Place Urban Gallery
Sponsored by WCA, City of Waterloo
North end arts festival murals Ongoing
WCA Urban Galleries,
Sponsored by WCA, City of Waterloo
P ublic A rt C ollection
Ongoing
Various downtown locations
Sponsored by Friends of the Art Center, WCA, IDCA, City of Waterloo
CO LLECTI O N S | 15
COLLECTIONS
S TAT E MEN T OF P URP OSE
In fulfilling its role in the community, the Waterloo Center for the Arts collects,
preserves and interprets significant works of art. To this end, a continued program
of selective acquisitions is pursued. While acquisition, preservation and interpretation of
the permanent collection are the responsibilities of the Waterloo Center for the Arts and
the Waterloo Cultural & Arts Commission, the Community Foundation of Northeast Iowa
holds the title to the collection. Each year we strive to build our collection through new
acquisition of works of art within our collection priorities:
THIS FISCAL YEAR: The Center acquired 338 pieces of artwork, valued at $145,576.75.
For a list of the WCA’s new acquisitions, contact the Waterloo Center for the Arts.
Acquisitions to the collection were made possible by these donors:
Roger and Susan Bartlett
Michele Kyrimes
Robert and Joyce Broshar
Akkie Martens
John Cox
Marlys Messingham
Community Foundation of Northeast Iowa
Noel, Victoria, and Dore Newell
Janet Feldman
Elizabeth Olson
Merry Elizabeth Foss
Calvin C. and Carol L. Peterson
Friends of the Art Center
Antonius Roberts
Galerie Bonheur, St. Louis, MO
Stephanie Stebich
Ed and Ann Gessen
Strang and Baily Funds
Barbara Goodbody
Alice Vosburgh
Scott Hanson
MIDWEST ART
13
AMERICAN DECORATIVE ART
INTERNATIONAL FOLK ART
163
PUBLIC ART
MEXICAN FOLK ART
180
HAITIAN/CARIBBEAN ART
STUDY COLLECTION
1
OTHER
11
1
41
4
1 6 | P HE L P S Y OU T H PAV IL IO N
PH E L P S Y O U T H PAV I L I O N
STATEMENT OF PURPOSE
At the Phelps Youth Pavilion, Art launches a world of wonder, discovery and learning!
The Phelps Youth Pavilion provides educational opportunities for youth to develop skills and
explore art appreciation, aesthetic awareness, art history, and cultural diversity through
visual and experiential activities. In Junior Art Galleries I and II permanent exhibits engage
and inspire visitors of all ages, even infants and toddlers. The exhibits in Junior Art Gallery
III change throughout the year, giving visitors exposure to a variety of artists by combining
hands-on elements with a more traditional museum experience.
Visitors can enjoy nearly 40 hands-on exhibit areas throughout the Phelps Youth Pavilion.
p
McElroy
[
Junior Art Gallery II | New Wild Art Activities & Display Cases
THIS FISCAL YE AR, 2 5, 3 9 3 VISITORS E X PLORED THE PHELPS
YOUTH PAVILION.
]
PH ELPS YO U TH PAVI LI O N | 17
New inside the Pavilion With support from the Guernsey Charitable Foundation,
we introduced four new exhibits: Mirror Mirror, Wild Art,
This Is What An Artist Looks Like, Make Some Noise
and also renovated the exhibits My Own Art Museum
and KIDStructure.
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Added safety features to Climb & Crawl Stairway,
Grant’s Farm and Learn-A-Lot School House
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Digital display in Art’s Workshop now showcases
upcoming programs
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Installed automatic shades on the windows in JAG I
McELROY JUNIOR ART GALLERY l
ARTISTS STUDIO
Visions and Versions
What If/Why Not
Picture Perfect
Mola Mania
BLAST FROM THE PAST
Prof. Paintspotz Time Machine
A New View
Diggin’ Art
Tag Yourself
Art in the Dark
KINDER ISLAND
Catch & Count Fishing Boat Great Starts Book Nook
Finger Fun Digital Painting
Sky Magic Mobile
Tropical Toddlers Playhouse
Feet Beat Steel Drum
Living Colors Aquarium
Tap-Tap Taxi
Hand & Sand Activity Table
Tiny Tots Tide Pool
GRANT’S FARM
‘Round the Farm Activity Barn
Hattie’s Garden
Learn-A-Lot School House
Hay Play Loft
Make a Scene
Milk & Moo Cow
Through the Woods Tractor Drive
1 8 | P HE L P S Y OU T H PAV IL IO N
McELROY JUNIOR ART GALLERY ll
CLIMB AND CRAWL STAIRWAY
ART’S WORKSHOP
Modern Masters Gallery
This is What An Artist Looks Like
FUNSTAGE & PUPPET PLAYHOUSE
Mirror, Mirror
CREATIVITY ACROSS CULTURES
Where in the World?
Cultural Pavilions: Mexico, India, Chana, China & Iran,
Great Explorations Reading Corner
CONSTRUCTION ZONE
Bright Lights Building Blocks
Big Block City
Dream It, Design It
KIDStructure
Small House Dollhouse
OUR GALLERY
Face to Face Portraits
My Own Art Museum
pARTners Drawing Station
Wild Art
Make Some Noise
McELROY JUNIOR ART GALLERY III
MINI MASTERS: A NINE HOLE October 1, 2011 - December 30, 2012
COURSE IN ART
Whether you’re an amateur or a pro, visitors of all ages
can play this unique 9-hole miniature golf course. Par
for this creative course is FUN, plus you’ll learn about
the great master artists of the 20th century as you play.
You’ll experience the most unique sand traps, roughs and
hazards – and we’ll warn you… the ‘greens’ may not be
the color of green at all! This hands-on exhibit is a fun
way for all ages to get into the swing of art
PH ELPS YO U TH PAVI LI O N | 19
SPECIAL PROGRAMS
The Pavilion offers special programs throughout the year to make every visitor’s
experience a memorable one!
DOLLAR DAYS On the third Thursday of each month, the Phelps Youth
Pavilion discounted its admission to $1/person and
stayed open until 8:00pm. The Pavilion offered several
special Dollar Days events throughout the year.
THIS FISCAL YEAR: 2,521 people visited during the 11 Dollar Days offered.
HOLIDAY DOLLAR DAYS
We have continued a special tradition every Sunday in
December - $1 admission with a donated item for the
Northeast Iowa Food Bank. This fiscal year, 63 people
visited during the 3 Holiday Dollar Days offered.
HALF-PRICED SUNDAYS
Half-priced admission was offered on Sundays
throughout the year.
WORLD’S GREATEST SPRING
March 10-18, 2012
SPRING BREAK FOR KIDS
RJ McElroy Trust sponsored $1 admission for 9 days at
9 Waterloo attractions. Participating attractions included:
Phelps Youth Pavilion, Bluedorn Science Imaginarium,
Sullivan Brothers Iowa Veterans Museum, Grout Museum
of Science and History, National Wrestling Hall of Fame/
Dan Gable Wrestling Museum, Black Hawk Children’s
Theatre, Young Arena, Waterloo Public Library, Volunteer
Center of the Cedar Valley, Iowa State, Extension Office
and Quakerdale (Fun on the Bus).
[
11,280 total at tendance at the venues (3,826 at tendance at
Phelps Youth Pavilion).
]
2 0 | P HE L P S Y OU T H PAV IL IO N
SPECIAL PROMOTIONS
Every Sunday
Half Price Sundays
half price admission
September 11 Grandparent’s Day Free admission (Grandparent)
May 13
Mother’s Day
Free admission (Mother)
June 17
Father’s Day
Free admission (Father)
All children visiting with a school tour receive a $1 off coupon for a future visit.
TRICK OR TREAT
October 31, 2011
Children came in costume to trick or treat inside the
Phelps Youth Pavilion. Trick or Treaters and their adults
received special treats and prizes from costumed
characters throughout the Pavilion. There were 331
participants.
NOON YEAR’S EVE PARTY December 31, 2011
Special New Year’s crafts, snacks, games, singing Auld
Lang Syne and a ball drop at 12:00 NOON made the party
festive. Crafts included a personalized 2012 calendar,
Wishes Can Come True Bank, Good Luck Goldfish,
New Year’s Crown, Noise Shakers and a Lucky Penny
Resolution Doll. This program was included in the cost of
visitors’ daily admission. There were 176 participants.
M.A.D.C.A.P. DAY CAMP
March 1-2, 2011
Music, Activities, Drama, Creativity, Art, Play and more
(like mini golf) were on the agenda. Children brought
a sack lunch and explored the arts at the Phelps Youth
Pavilion. The first day had 12 participants and the second
day had 18.
BLUE STAR MUSEUMS PARTNERSHIP
WCA joined this program for the first time in May 2011.
This is a partnership with the National Endowment for the
Arts, Blue Star Families, and more than 1,300 museums
across America to offer free admission to all active
duty military personnel and their families Memorial Day
through Labor Day.
PH ELPS YO U TH PAVI LI O N | 21
FAMILY FUN DAYS
These theme days provide families the opportunity to
play, learn, and explore with games, scavenger hunts and
hands-on art activities in Art’s Workshop, all centered
around a theme. All activities are free and included in
visitor’s daily admission. First Thursday of each month:
SCHOOL INVOLVEMENT
July (2011)
Splash Into Summer
August
Back to School Blow-Out
September
Discover Ghana
October
Express Yourself
November
Seurat and the Dot
December
African American Folk Art:
Pippin’s People
January (2012)
The Stages of Picasso
January
Boredom Buster
February
Eye Popping Art
March
Pop Goes the Warhol
April
Sensational Scribbles
May
Dali’s Dreamworld
June
Garden Art
October 4, 2011
Worldwide Day of Play
All Pavilion exhibits and activities reinforce educational
standards and benchmarks. The Center had tour
participation from schools across Eastern Iowa (including
Cedar Rapids, Dyersville, Iowa Falls, West Union, Marion,
Marshalltown and Hampton).
The Waterloo Community Schools’ Career Academies
provide job shadowing, work study, and intern experiences
for students. The WCA hosted their first work study
student in the spring semester of 2012. The student
assisted the Registrar, Visitor Services, and the Phelps
Youth Pavilion.
2 2 | P HE L P S Y OU T H PAV IL IO N
SCHOOL TOURS
Tours of the Pavilion brought classroom curriculum
to life with hands-on learning! Tours and programs
offered experiences that celebrated cultural diversity
and explored the connections between individuals,
communities, cultures and ideas. The R.J. McElroy Trust
offers a grant to fund transportation costs for all youthrelated tours. Cedar Valley’s Promise funds tours for
preschoolers, daycares and HeadStart programs that
serve 0-5 year-olds.
Survey Tour: A guided tour where students of all ages explore and
learn through hands-on play. A docent guided the
students’ adventure through the R.J. McElroy Junior
Art Galleries I and II, and the teacher’s choice of a
third gallery or an art experience. (Art activity was an
additional $1/student.)
Focus Tour: Focus tours were docent-led, standards-based
experiences focused on a specific topic and exhibit of the
Pavilion with a related hands-on art activity. Focus tour
options included:
Grades K-3 – Where Grant Wood Stood
Grade 1 – People and Places
Grades 4-5 – Puppets, Performances & Plays
All Grades – Haitian Art Adventure
All Grades – Mini Masters: A Nine-Hole Course in Art
All Grades – Forsberg Riverside Gallery, featured exhibit
Pricing:
Free Up to 490/Tour Transportation Grants Supported by R.J.
McElroy Trust
$1/Student
Survey Tour, Grades K-12, Preschools/Daycares
$2/student Focus Tour, Grades K-12
PH ELPS YO U TH PAVI LI O N | 23
YOUTH PAVILION GROUP TOURS Visitors of all ages enjoyed a hands-on tour as they
experienced each of the Pavilion’s exhibit areas. And
it wasn’t just for kids – the young at heart played too!
Group tours (12 or more) could choose a guided or
unguided tour. Many Scouts, after-school programs,
sororities/fraternities, college classes, businesses, and
retirement communities took advantage of these tours,
playing and learning with the Pavilion’s hands-on exhibits.
Tour$3/Person
Tour & Craft Activity
$5/Person
THIS FISCAL YEAR: 133 school/group tours took place, giving 4,941 visitors a unique
hands-on tour experience in the Phelps Youth Pavilion.
BIRTHDAY PARTIES
The Pavilion was the perfect place to create special
birthday memories! Parties were scheduled Saturdays
at 11:00am and 3:00pm and Sundays at 2:00pm, with
four party packages to choose from. This fiscal year, the
pavilion hosted 44 birthday parties with 782 guests in the
following categories:
Mini-Party ($100)
20
Kit ($140)
18
Caboodle ($260)
5
Whole Kit and Caboodle ($600)
1
PRESCHOOL STORY
Preschoolers and parents enjoy time together with age
& CRAFT TIME
appropriate stories and related, hands-on art activities.
This program was held Wednesdays at 11:30am and was
included with paid admission to the Pavilion.
2 4 | C L AS S E S & W O R K S H O P S
CL A SS E S & W O R K S H O P S
STATEMENT OF PURPOSE
To provide a diverse array of educational and cultural opportunities to people of all
ages, abilities and socio-economic backgrounds.
The classes and workshops held at the Waterloo Center for the Arts are created with
the Center’s permanent collection in mind, while utilizing the many studios and galleries
throughout the Center, including the Phelps Youth Pavilion, Ceramics, Digital Arts and
Visual Arts Studios.
THIS FISCAL YEAR: 1,073 people participated in our classes/workshops. Below lists all of
this year’s offerings:
JULY – AUGUST 2011
YOUTH & FAMILY Art Spark Adventures Camp II
Paint Your Own Glassware
Arty Birdhouses
Painting Palooza II
Clay Magic
Story & Craft Time for
Hooray! It’s Clay
Preschoolers
Intermediate Drawing
Summer Digi Explorers
Inro to Drawing
What Would You Create With
Mike Fink: An American
a Wacky Pile of Wood
Folklore Hero
ADULTS & TEENS Clay in the Classroom
Comic & Manga Drawing Session III
Digital Printmaking
Drawing in Multiple Media
Just Glaze It!
Mosaic Masterpieces: Decorative Mirrors
Open Studio
Scottish Country Dance Club
Teen Clay Camp
Tricks and Clicks: Adobe Illustrator
CLA SSES & W O RKSH O PS | 25
SEPTEMBER – DECEMBER 2011
YOUTH & FAMILY Breakfast With Santa
Masters of Mud
Clay Creation Station
Mix It Up Monsters!
Dot, Swish, Swipe, Wipe and Paint! Sculpture: Off the
Fairy Houses
Family Junkanoo Workshop
with Symposium
From Aliens to Zebras: MIxed
Media Mash
Hooray for Hollywood Movie Poster!
Wall Art
Sneakerdoodles
Soft, Lemony & Sweet
With a Tapping Beat
Swipe, WIpe, Dot and
Paint!
Intermediate Drawing The Braidy Bunch
Junkanoo Holiday! Workshop
Kid Designed Holiday Cards
ADULTS & TEENS Ceramics Studio for Teens
Drawing in Multiple Media
Salvation Armani:
Intro to Fashion Design
The Essential Photoshop
Stained Glass Session I
Film Editing
Stained Glass Session II
Life Drawing
Watercolor Painting
Open Studio Wheelthrowing & Hand-
Painting Studio for Teans
Photoshop Basics for Teens
Portrait Painting
Project Tree Hugger:
Design Your Own Scarf
Building Session I
Wheelthrowing & HandBuilding Session II
Woodcarving & Wood
Sculpting
2 6 | C L AS S E S & W O R K S H O P S
FEBRUARY – JUNE 2011
YOUTH & FAMILY Art to Sculpt and Eat
Arty Bird Houses
Breakfast With the Easter Bunny
Clay Creation Station II
Dazzling Haitian Flags
Dot, Swipe & Brush
Draw Your Own Digital Comic Book
Grant Wood Badge Workshop
Heartfelt Rabbit
Masters of Mud II
Story & Craft Time for Preschoolers
Under the Sea Room Installation
ADULTS & TEENS Art of the Outdoors: Earth Day
Art of the Outdoors: Mosaic Stepping
Stones Batik
Digital Photography & Editing Session I
Digital Photography & Editing Session II
Hawkeye Community College Clay Workshop
Hybrid Film
iMovie Editing Session I
Mom’s Day Mehndi
Open Studio
Painting Studio
Soft Silhouettes
Wheelthrowing & Handbuilding Session I
Wheelthrowing & Handbuilding Session II
Woodcarving & Wood Sculpting Session I
Y.A. Clay
CLA SSES & W O RKSH O PS | 27
p
Lynsie
Maynard | Wheel throwing demonstration
2 8 | P R OGR AMS & E V E N T S
PRO G R A M S & E V E N T S
STATEMENT OF PURPOSE
To provide a variety of cultural experiences, affordable and accessible to patrons
of all ages, abilities and socio-economic backgrounds.
These cultural opportunities ranged from live music, performance art, and films to kids/family
events, tours and outreach opportunities. Each of these programs were based on the Center’s
programs, collections, and/or exhibitions.
THIS FISCAL YEAR: The Center offered 100 unique programs and events to the community.
45Youth/Family
43Teen/Adult
6Outreach
6
Gallery Receptions/Talks
YOUTH/FAMILY
ROOFTOP JAZZ & BLUES
July 2, 2011
Annual fundraiser sponsored by the Friends of the Art Center,
featured live music by Kevin B.F. Burt & the Instigators, food
vendors, and a great view of the downtown fireworks.
CEDAR VALLY CHAMBER
July 31, 2011
MUSIC FESTIVAL The Cedar Valley Chamber Music Festival provided a two
CHILDREN’S CHAMBER
session outreach music program in the Phelps Youth Pavilion.
PERFORMANCE: TIMBRE TALES
The program introduced the ‘color’ or timbre of music to young
patrons through a story of a colorful chameleon. The Phelps
Youth Pavilion provided an art activity that accompanied the
performance. The event was free to the public.
PRO G RA MS & EVEN TS | 29
holiday arts festival
November 12 & 13, 2011
Annual arts festival featured artwork for sale from the finest
Midwest artists working in wood, jewelry, metal, clay, glass,
print, painting and more. Lunch was available from the
ArtHouse Café. This year’s festival featured 63 artists. We had
37 patrons participating in our Patron Program, with patron
purchases totaling $10,636.00.
Breakfast with santa
December 3, 2011
Hundreds of visitors enjoyed a light breakfast, holiday wish
list making and photos with Santa and Art, The Paintbrush Kid.
Admission included all the fun plus all-day admission to the
Phelps Youth Pavilion.
WINTER MUSIC SERIES
This program featured well-known, local bands and served as a
fundraiser to support the Center’s programs and exhibits. This
concert series was held on Friday nights, 7:00-11:00pm.
Randall’s Catering donated food that was available for
purchase. Sponsored by the Friends of the Art Center.
1/12/2012
Bob Dorr & the Blue Band
2/3/2012
The Ramblers
3/2/2012
WAGG
culturefest & all
March 29, 2012
SCHOOL EXHIBIT OPENING
CultureFest featured live student performances,
demonstrations, cultural displays, and international food
samplings. The evening was sponsored in part by the Waterloo
Community Schools, Tyson Fresh Meats, and many other
community organizations. Art by students in grades K-12 in
Waterloo’s public and parochial schools was exhibited in the
Annual All School Art Exhibition that opened the same evening.
3 0 | P R OGR AMS & E V E N T S
Earth day film festival
April 2, 2012
In honor of Earth Day 2012, the WCA partnered with the Cedar
River Festival Group in presenting the films Watersheds Unite
and Waterlife. An environmental organization fair, children’s
crafts and silent auction was held during intermission.
breakfast with the
April 7, 2012
EASTER BUNNY
Visitors enjoyed breakfast, holiday crafts and photos with the
Easter Bunny and Art, The Paintbrush Kid. Admission included
all the fun plus all-day admission to the Phelps Youth Pavilion.
TEEN/ADULT
riverside luncheon
Monthly summertime series featuring live music and sit-down
SERIES gourmet catered luncheons by the ArtHouse Café; held on the
3rd Wednesday of each month (June – September).
6/15/11
Music by Marie Camille Lentsch
7/20/11
Music by Greg Kerr
8/17/11
Music by Kim Nicholson
11/21/11
Music by Karen Ratchford
6/20/12
Music by Greg Kerr
jazz on the cedar
Monthly summertime series featuring live music with
SERIES
beverages and donated food available for purchase; held on the
4th Wednesday of each month (June - September).
6/22/11
Ed East Does Jazz
Red Lobster
7/27/11
Greg Herriges Duo
Randall’s Catering
8/24/11
Equilateral
Randall’s Catering
8/28/11
Scot Jon Schwestka
Randall’s Catering
& Richard Webb:
Postmodern Ensemble 6/27/12
Greg Herriges Duo
PRO G RA MS & EVEN TS | 31
HCC Ceramics Program
August 2011 - May 2012
The Center’s Ceramics Studio is home to all ceramics courses
offered by Hawkeye Community College.
Cinema at the center
Participants were transported back to Hollywood in the
FOR THE ARTS
1940’s/50’s where the private eye, gangster and femme fatal
mingled and the hard-boiled crime drama was king. In this
5-part film series, the intriguing genre of film noir and its
many facets were explored.
4/5/11
Laura (1944)
5/3/11
Out of the Past (1947)
6/7/11
The Big Sleep (1946)
7/5/11
Caught (1957)
8/2/11
Mildred Pierce (1945)
Cedar valley chamber
August 2, 2011
MUSIC FESTIVAL WCA
The Cedar Valley Chamber Music Festival followed the
RESIDENCY: THE HUNGARIAN
residency in the Phelps Youth Pavilion with another
CINBALOM
residency performance featuring the music of Eastern Europe.
This performance included a demonstration on the Hungarian
Cimbalom and discussion post-performance.
Cedar valley chamber
August 4, 2011
MUSIC FESTIVAL
In partnership with the WCA, the Cedar Vally Chamber Music
PERFORMACNCE
Festival held one of their seasonal ticked performances in the
HUNGARIAN RHAPSODY
Schoitz Room at the WCA. The performance was recorded for
potential release.
Performance Art
This series featured a pair of nationally known performance
Series: Vertigo 2010
artists addressing the act of artmaking, physical endurance and
intimacy within personal relationships. Sponsored in part by the
University of Northern Iowa, the Fairy Godfather Fund, UNI
College of Humanities & Fine Arts and Stella’s Guest House.
10/21/11
Michael Namkung
11/4/11
Gabriel Martinez
3 2 | P R OGR AMS & E V E N T S
symposium: master
October 14-15, 2011
ARTISTS OF THE BAHAMAS This 2-day symposium included a gala opening, scholarly
presentations, and cultural celebrations including art, food and
music. Master artists featured in the exhibition were present to
discuss their individual work as well as its socio-political
context. The event also featured a performance by
rtist/musician Eddie Minnis and premiere screenings of films
exploring and documenting the work of Bahamian artists.
ilaf mexican
February 21, 2012
COLLECTION TOUR
WCA hosted a tour with the Interactive Learning Among Friends
group. Curator Kent Shankle discussed works from the Center’s
Mexican Folk Art Collection and shared his photographs and
findings from his most recent research trip to Oaxaca.
Come As You Art April 6, 2012
An evening of dancing, dining and mingling with Cedar Valley
artists and the legends of art was sponsored by the Friends
of the Art Center. The evening included music provided by Milk
and Honey, live art-making, complimentary appetizers, and
a cash bar. Patrons had the opportunity to purchase original
canvas artworks created by local celebrities, artists, and
students. A silent auction was also held.
Group Tours
Visitors of all ages enjoyed unique tours of the Center’s
galleries. Scouts, after-school programs, sororities/fraternities,
college classes, businesses, and retirement communities
enjoyed learning about the Center’s collections and exhibits.
$3/personTour
$5/person
Tour & Craft Activity
PRO G RA MS & EVEN TS | 33
ARTIST GALLERY TALKS
& RECEPTIONS
The community was invited to meet and greet our featured
artists. The receptions included gallery talks and/or tours of
the exhibitions. Friends of the Art Center sponsored and
hosted the following receptions/gallery talks:
July 10, 2011
Painted Pages: Children’s Books Illustrated by Iowa ArtistsBonnie Koloc, Gallery Talk and Vocal Performance
August 31, 2011
Roger Bartlett: Series 63 - Tea and Tour
September 29. 2011
Mini Masters: A Nine-Hole Course in Art - VIP Put-Put Party and
Opening Reception
October 14, 2011
Master Artists of the Bahamas - Opening Reception &
Symposium
February 16, 2012
Family Portrait: Art by Arthur Frick - Gallery Talk and
Opening Reception
March 29, 2012
Waterloo All-School Art Exhibition - Opening Reception
April 19, 2012
Works by Charles Barth - Gallery Talk and Opening Reception
OUTREACH
CEDAR RIVER FESTIVAL
HICKORY HILLS STATE PARK
July 30, 2011
Recycled bottle cap pin magnet craft activity
PEO GROUP,
ZION LUTHERAN
January 10, 2012
Presentation on the Phelps Youth Pavilion and WCA
LOU HENRY HOOVER
ELEMENTARY
April 23, 30 and May 7, 14 & 21, 2012
Presents Mulitcultural activities for Kindergarteners
HAWKEYE COMMUNITY
COLLEGE
June 15, 2012
Children’s activities at Relay for Life
STURGIS FALLS
CELEBRATION
June 23-24, 2012
Parade entry, Kidsway participant: Jingle Jester Hat craft
activity for kids
MY WATERLOO DAYS
May 31-June 2, 2012
Parade entry, games, dress-up and karaoke activity
station for kids.
34 | F A C I L I T Y R E N TA L S
FA CIL I T Y R E N TA L S
STATEMENT OF PURPOSE
To offer creative spaces, quality services and affordable pricing in our room
rental program.
The Waterloo Center for the Arts offers a scenic river setting with easy access for visitors,
featuring spaces designed for cozy meetings or large banquets. Guests enjoyed the
changing displays of art throughout the Center and pleasant outdoor spaces overlooking the
Cedar River inclding our new RiverLoop Amphitheatre and Expo Plaza. Renting a space at
the Center offers amenities such as catering, beverage service, AV equipment, piano, risers,
tables, chairs, light and sound equipment, art-based programming for a unique team-building
experience, kids’ activities or educational programming.
The Center hosted several major community events such as the Woodcarvers Show,
Coin Club Show, Gem & Mineral Show, Quilt Show, My Waterloo Days, Rock The Look
Fundraiser for St. Jude Children’s Research Hospital, and more. The facility capacities listed
below may vary based on configuration.
SPACES
CAPACITYSPACES
Rotary Room
25
Petersen Town Hall
IDED Media Gallery
25
Law Court Theatre
Hurwich Room
30
Schoitz River Room(s) I-III
Visual Arts Studio
100
w/Hurley-McCoy Deck
Visual Arts Studio
Rotary-Lichty Gallery 40
125
w/Rotary Deck
RiverLoop Sculpture Plaza 150
(Outdoors)
Frank E. Watkins Foyer [
125
Hope Martin Theatre CAPACITY
165
125
50-250
368
(Fixed Seating)
Wedding Ceremony
165
(Indoor/Outdoor)
Wedding Reception
RiverLoop Amphitheatre
235
3000
& Arts Mall
RiverLoop Expo Plaza
5000
]
THIS FISCAL YEAR, THE CENTER HOSTED 1,578 MEETINGS, EVENTS/PROGRAMS,
INCLUDING 31 WEDDINGS/RECEPTIONS, AND 26 CONTRACT GROUPS.
G I FT STO RE & A RT H O U SE CA FÉ| 35
G IF T ST O RE
STATEMENT OF PURPOSE
The Gift Store provides arts and educational materials to support and enhance the
Center’s collections, exhibitions and programs.
Merchandise for sale included handmade artwork by artists working in ceramics, glass,
fiber and metal, plus a wide selection of children’s toys, books, games, and puzzles. The
Store offered special discounts to tour groups, Waterloo Community Playhouse theatregoers, ArtHouse Café diners, and hosted book signings and special events.
Open Tuesday – Saturday 10:00am – 4:00pm, Sunday 1:00 – 5:00pm
Fall Sale
October 11-16, 2011
20%-50% Discounts Storewide
Holiday arts festival
November 12&13 2011,
Book Signing/Scott Cawelti & Brandon Brockway
Winter Sale
December 13-18, 2011
20%-50% Discounts Storewide
sweetheart sale
February 7-14, 2012
Discounted Jewelry Featured
Spring break sale
March 10-18, 2012
Discounted Youth Merchandise
Mother’s day sale
May 5-13, 2012
20%-50% Discounts Storewide
GRADUATION SALE
May 22-27, 2012
20%-50% Discounts Storewide
DOLLAR DAYS SALE
3rd Thursdays
Discounted Youth Merchandise
THIS FISCAL YEAR: The Gift Store featured 249 artists /vendors and generated
$15,611.25 in total revenue.
A RT H O U SE C A F É
STATEMENT OF PURPOSE
The ArtHouse Café served daily lunches and provided catering services at the Center.
The Café, run by Chef Dan Ankrum, offered daily gourmet, fresh, and local options including
homemade soups, salads and desserts. His creative catering and monthly spotlight features
on KWWL-TV increased the profile of the ArtHouse Café in the community. The Café also
offered ‘pop-up dinners’, where they would open a different themed restaurant each month
offering dinner on one weekend only.
Weekly hours were Tuesday – Saturday from 11:00am – 2:00pm.
3 6 | ME MB E R S H IP
MEMBERSHIP
STATEMENT OF PURPOSE
Membership to the Waterloo Center for the Arts supports the Center’s educational
mission, collections, and exhibition programing.
Our two membership programs (Phelps Youth Pavilion Passports and Friends of the
Art Center membership) are combined into one simple Waterloo Center for the Arts
membership program. By combining the benefits of these two programs, new and current
members were rewarded with more benefits and discounts; and encouraged to participate
in more than one of our programs. We have also introduced a Corporate Membership
program to broaden our reach to the business community.
Individual/Family Memberships
Members enjoy unlimited access to high-quality arts experiences and great benefits
for the entire family. Joining the Waterloo Center for the Arts Membership program
also includes free admission to the Pavilion and hundreds of other museums, among
other great benefits.
Membership Levels:
Individual
$65
Family/Grandparent $100
Family Duo $150
Family Duo Plus $250
Patron $500
The Waterloo Center for the Arts participates in the North American Reciprocal
Membership Program - where members at the Family Duo Plus level and above can
receive free admission to more than 350 museums across the US.
The Phelps Youth Pavilion is also a proud member of the Association of Children’s
Museum’s Reciprocal Membership Program - which gives our members at the Family
Duo level and above free admission to hundreds of other museums around the world.
MEMBERSH I P | 37
Corporate Memberships
The Business of Art: WCA corporate membership gives area businesses/
organizations a creative perk and directly supports the Center’s educational mission,
collections, and exhibition programming.
Membership Levels:
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Level I Up to 50 employees
Level II Up to 100 employees
Level III Up to 200 employees
Level IV Up to 300 employees
Level V Up to 400 employees
Level VI 401+ employees
THIS FISCAL YEAR: 149 individuals/families benefited from our membership program.
p
One
of our many family-oriented workshops
3 8 | V OL UNT E E RS
VO L U N T E E R S
STATEMENT OF PURPOSE
Volunteers provide support to operations, events and programs at the Waterloo Center for
the Arts.
A variety of opportunities exist for people of all interests and abilities:
n
Cultural and Arts Commission
n
Friends of the Art Center Board of Directors
n
Committees:
n
Birthday Buddy
n
Community Service Workers
n
Docent/Tour Guide
n
Facility Work Release Program
n
Internships
n
Assistants:
- Collections/Exhibitions Committee of
WCA and Community Foundation of
Northeast Iowa
- Building and Grounds Committee
- Education Committee
- Marketing/Development Committee
- Public Art Committee
- Visitor Services Committee
- Waterloo Community Playhouse/
Waterloo Center for the Arts Joint
Committee
- Gallery Assistant
- Gift Store Assistant
-
Phelps Youth Pavilion Assistant
- Office Operations
- Special Event/Program Assistant
The WCA is a member of the Volunteer Center of the Cedar Valley, an organization that helps
publicize volunteer opportunities. They bring people and the community together in volunteer
efforts that benefit everyone.
THIS FISCAL YEAR: The Center utilized 177 volunteer contacts contributing 2,503
hours, resulting in a value of $54,540.37 of volunteer labor.
CO MMU N I CATI O N | 39
CO M M U NICAT I O N
STATEMENT OF PURPOSE
The Center strives to effectively design, promote, and publicize it’s collections, exhibits,
programs, and events to a diverse audience using traditional and unique approaches.
THIS FISCAL YEAR: The Center placed 28 advertisements, sent 23 direct mail pieces
to a mailing list of 5,294 patrons, emailed 17 e-news blasts to 1,686 patrons, utilized 455
local, regional and national media outlets to distribute 75 press releases, and sent rack
card folders to 16 Welcome Centers in Iowa.
PRINT/DIRECT MAIL/OTHER
Annual Report Brochures
Flyers
Rack Cards
Press Releases
Posters
PSAsBillboards
Discount Coupons
Movie Theatre Advertising
Radio
Community Presentations
Community Donations
TV (Public Access & Cable)
Articles and Media Stories
WCA Marquee
Gallagher-Bluedorn Performing
Arts Center Program
ONLINE
We utilize a variety of online resources to promote our exhibits, programs and events:
Email distribution
www.iowaartscouncil.org
www.waterloocenterforthearts.org www.cedarfallstourisum.org
www.phelpsyouthpavilion.orgwww.easterniowatourism.org
www.cityofwaterlooiowa.com www.associationofmidwestmuseums.com
www.travelwaterloo.comwww.acm.org
www.traveliowa.comwww.narm.com
www.wcfcourier.comwww.iowamuseums.org
www.kwwl.comwww.silosandsmokestacks.org
events.desmoinesregister.comwww.wegoplaces.com
www.haitianartsociety.org
www.facebook.com (“Waterloo Arts” and “Waterloo Center for the Arts”)
www.facebook.com/waterloocenterforthearts
4 0 | C OMMUNI C AT IO N
Our websites have been great tools for disseminating information to members and
potential visitors, and have garnered attention from thousands of individuals. Below are
some website statistics:
www.waterloocenterforthearts.org
n
n
14,772 webpage visits from 75
countries/territories
10,174 webpage visits from 180 cities
in Iowa. The top 5 cities include:
www.phelpsyouthpavilion.org
n
n
9,235 webpage visits from 190 cities
in Iowa. The top 5 cities include:
- Waterloo (4,141 visitors)
- Waterloo (2,924 visitors)
- Cedar Falls (2,344 visitors)
- Cedar Falls (2,158 visitors)
- Cedar Rapids (1,034 visitors)
- Cedar Rapids (1,111 visitors)
- Iowa City (460 visitors)
- Iowa City (436 visitors)
- Des Moines (415 visitors)
n
13,034 webpage visits from 71
countries/territories
Top 5 referral sites include:
- Des Moines (323 visitors)
n
Top 5 referral sites include:
- Google/organic (6,781 visitors)
- waterloocenterforthearts.org (1,651 visitors)
- Direct (2,892 visitors)
- waterloocvb.org (700 visitors)
- Phelpsyouthpavilion.org (1,104visitors)
- childrensmuseums.org (359 visitors)
- Bing.com (710 visitors)
- facebook.com (131 visitors)
- Yahoo.com/organic (492 visitors)
- kwwl.com (111 visitors)
FRI EN D S O F TH E A RT CEN TER | 41
F RIE ND S O F T H E A R T C E N T E R
STATEMENT OF PURPOSE
Friends of the Art Center is an organization dedicated to volunteerism and financial
support and promotion of cultural programs, events, exhibitions, collections of the
Waterloo Center for the Arts.
Led by a volunteer Board of Directors, the Friends of the Art Center make things happen at
the Waterloo Center for the Arts by:
n
Supporting the Center’s vision to be the cultural crossroads for visitors of all ages
n
Strengthening the impact of cultural opportunities in the Cedar Valley
n
Supporting the Center’s diverse programming, from hosting gallery talks and art exhibition
n
Supporting free and low-cost arts programming, making the arts accessible to everyone
n
Annually awarding two competitive art scholarships to graduating high school seniors through
n
Purchasing works of art for the Center’s permanent collection
receptions to underwriting classes and events
the Raymond T. Forsberg Memorial and Marilyn S. Hurley Memorial Scholarship Funds
Fundraising Events and Other Events Hosted by the Friends of the Art Center in FY12.
ROOFTOP JAZZ & BLUES
July 2, 2011
Annual fundraiser sponsored by the Friends of the Art
Center, featured live music by Kevin B.F. Burt & The
Instigators, food vendors, and a great view of the
downtown fireworks.
HOLIDAY ARTS FESTIVAL
November 12 - 13, 2011
PATRON PARTY/CLARENCE
The Friends of the Art Center sponsored and hosted a booth
ALLING POTTERY SALE
selling the works of the late Waterloo Museum of Art
Director, Clarence Alling. All proceeds went to the purchase
of artwork to be added to the WCA permanent collection.
The Friends also hosted the annual Holiday Arts Festival
Patron and Artist Party after the close of the festival on
Saturday, November 12, 2011. The annual arts festival
featured fine artwork for sale from Midwest artists.
4 2 | F R I E NDS OF T H E A R T C E N T E R
WINTER MUSIC SERIES
This program featured well-known, local bands and served as a
fundraiser to support the Center’s programs and exhibits. This
concert series was held on Friday nights, 7:00-11:00pm.
Randall’s Catering donated food that was available for
purchase. Sponsored by the Friends of the Art Center.
1/12/12
Bob Dorr & the Blue Band
2/3/12
The Ramblers
3/2/12
WAGG
COME AS YOU ART
April 6, 2012
The Friends of the Art Center sponsored an evening of dancing,
dining and mingling with Cedar Valley artists and the legends of
art. Music was provided by Milk and Honey and the event featured
live art-making, complimentary appetizers, cash bar, and a silent
auction for original canvas artworks created by local celebrities,
artists and students.
JAZZ ON THE CEDAR SERIES
Beginning the summer of 2012, the Friends of the Art Center became the sponsor for this monthly series featuring live music with beverages and donated food available for purchase; held on the 4th Wednesday of each month (June – September).
6/27/12
Greg Herriges Duo
Food donated
by ArtHouse
Café
This fiscal year: The Friends of the Art Center raised $50,716.45 ($19,453.72 events
and $31,262.73 alcohol sales) to support the Center’s mission.
FI N A N CE / S U PPO RT | 43
F INA NCE /SU P P O R T
STATEMENT OF PURPOSE
The WCA strives to be fiscally responsible and to diversify its funding sources.
FINANCIAL SUPPORT & REVENUE
$100,606
Foundation Grants - CFD
$19,000
State Grants - IA Arts Council - CLP $13,540
Municipal-Hotel Motel Grants & CVB $23,000
Municipal-Hotel Motel Discretionary $5,500
Individual Donations - Golf Exhibit
$3,000
Annual Campaign
$2,890
Brown University
$1,894
Jr. Art Gallery Donations
$15,444
Public Art Funds
$1,338
City’s Hotel-Motel Discretionary - RAI
$15,000
Support provided by: Community Foundation of Northeast Iowa, R.J. McElroy Trust, Iowa Arts
Council, Waterloo City Council Discretionary Hotel-Motel Fund, Waterloo Convention & Visitors Bureau
Hotel-Motel Tax Fund, Target Corporation, Brown University, and Dianne Phelps.
ARTS $103,310
Registrations fees $16,105
Room Rentals
$72,620
Holiday Arts Festival
$9,039
Miscellaneous$1,271
Payroll Reimbursements - RAI & WCS
PHELPS YOUTH PAVILION
$4,275
$99,785
Admission$45,180
Membership$15,380
Tours$2,303
Tours - CV Promise
$1,628
Birthday Parties
$6,815
Gift Store
$15,679
Art House Café - lease $4,800
McElroy Trust-World’s Greatest Spring Break for Kids Support
$8,000
4 4 | F I NANC E /S U P P O R T
CIT Y-TA X LEV Y
$893,129
FRIENDS OF THE ART CENTER SUPPORT
$50,716
Come As You Art, Winter Music Series, Rooftop Jazz and Miscellaneous
$19,454
Alcohol Sales $31,263
CAPITAL IMPROVEMENTS (General Obligation Bonds)
$173,802
Building Purchases: Carpet for Education and Registrar offices, chairs and tables for Canteen Alley, blinds for
Education and Registrar offices, stage curtain for Schoitz Room, collection storage equipment, track lighting for Schoitz
Room, fire extinguishers, sound system amps, West Wing rolling counter gate, industrial carpet cleaner, six wireless
microphones, ceramic kiln shelving, rolling carriages, installation of collection shelves, architecture design service.
Repairs - Upkeep: Alarms serviced, kitchen hoods cleaned, voice-mail and phone repairs, fire inspection, digital sign
module
Graphic Design-Digital Arts: Adobe Designer software, Adobe Font software, Microsoft Office products, Graphic
software, Digital Arts-computer workstation
PYP Exhibit Equipment: Computer monitor, printer, Time Machine monitor, equipment for Face-to-Face exhibit, golf
exhibit signage, golf equipment-putters, contractors payments for mini golf exhibit, projector bulbs, toner cartridges
BUILDING MAINTENANCE (Roof and Fountain Repairs)
$247,847
Improvements: Fountain pump and screen repairs, engineering consultant services, window replacement
project-West Wing, 5-year sprinkler inspection, track lighting project, install exhaust fan and intake, West Wing
hydraulic updates to elevator, air conditioning, power wash building.
IN-KIND CONTRIBUTIONS
Total value of in-kind room rentals we provided to community organizations Total value of in-kind labor we received
$47,734
$102,273
Volunteers/ Volunteer Interns * $54,540
AARP Program *
$27,144
Facility Work Release Program † $12,252
Community Service Workers †
* Based of Governor’s Wage of $21.36
$8,337
† Based on minimum wage of $7.25
FI N A N CE/ SU PPO RT | 45
ADDITIONAL IN-KIND CONTRIBUTORS
Elizabeth Andrews
Kenneth Hall
Russell Poyner
Daniel Ankrum
Scott Hanson
Randall’s Catering/
Sandie Baade
Barbara Heitzman
Nancy Barsic
Scott Hudson
Roger & Susan Bartlett
Rollin Knapp
Kim Behm
Johanna Kramer-Weston
Libby Ridgeway
Marion Boyer
Elizabeth Kratoska
Henry F. Riley
Naomi Brooks
Tim Kuhlmann
Antonius Roberts
Robert & Joyce Broshar
Michele Kyrimes
Payton Rover
Carolyn Carpenter
Kathy Langlas
Jen Rover
Connie Cizek
JoLyn Lennox
Cammie Scully
Eva Coblentz
Mandey Lund
Kent Shankle
Community Foundation of
Steve Mager
Marley Stansberry
Akkie Martens
Stephanie Stebich
John Cox
Kelly Rae Martin
Strang and Baily Funds
Bob Coyle
Hanna Mayhew
Molly Susong
Kristy Cutsforth
Lynsie Maynard
Tara Thomas
Marilyn DeKoster
Andrew McCormick
Heather VanderWilt
Tim Dooley
Melissa McKean
VanDoren’s Custom Framing
Ann Eastman
Marlys Messingham
Alice Vosburgh
Jeff Eliasoph
Rose Middleton
Jordan Waggett
Janet Feldman
Margaret Miller
Wendy Waltert
Merry Elizabeth Foss
Nancy Neessen
Angie Waltert
Connor Franzen
Noel, Victoria and Dore Newell
Corah Webber
Friends of the Art Center
Elizabeth Olson
Lance Webber
Galerie Bonheur, St. Louis, MO
Chawne Paige
Keith Welch
Amy Garretson
Zoe Pane
Maggie Weston
Ed & Ann Gessen
Calvin C. & Carol L. Peterson
Terry Williams
Travis Gingrich
Dianne Phelps
Aaron Wilson
Barbara Goodbody
Sarah Platte
Bonnie Winninger
William Gronen
Cassandra Poock
Northeast Iowa
Randall’s Stop n Shop
Terry Rice—Stella’s Guesthouse
and Gardens
4 6 | STAF F / B O A R D / C O M M I T T E E
GIVING BACK TO THE COMMUNITY
STATEMENT OF PURPOSE
We give to you. You give to others. We all give thanks.
n
We supported local schools and nonprofit organizations’ fundraisers by donating $3,963
from the Phelps Youth Pavilion and $5,060 from the Gift Store.
n
School tour participants received $1 off admission coupon for future visits to the Pavilion.
n
With the help of 63 visitors, the Pavilion donated food to the Northeast Iowa Food Bank
during its Holiday Dollar Days promotion, where every Sunday in December was $1/person
admission plus an item for the Northeast Iowa Food Bank.
n
Donated $47,734 in room rentals to community organizations.
n
Staff provided professional services related to their area of expertise to a variety of
n
Provided $10,084 in-kind value in discounted admission through our Dollar Days program.
n
Discounted admission for school tour groups to $1, resulting in $17,692 in-kind value of
organizations.
discounted admission value for these groups.
STAFF AFFILIATIONS & COMMITTEES
The Waterloo Center for the Arts staff is involved with local and regional associations and
organizations to further the mission of the Center in the community and beyond. Staff
members were affiliated with the following organizations:
American Advertisers Federation
City of Waterloo
American Association of Museums
Community Foundation of Northeast Iowa
Scholarship Committee
Association of Children’s Museums
Association of Midwest Museums
Cedar Falls Tourism & Visitor’s Bureau
Cedar Valley Cultural Alliance: Education
Committee
Cedar Valley Arboretum & Botanical Gardens
Cedar Valley Coalition
Cedar Valley’s Promise: Early Childhood
Education Task Force, After School Task Force
Cedar Valley River Renaissance
Eastern Iowa Tourism Association
Friends of the Art Center
Greater Cedar Valley Chamber of Commerce:
Ambassadors, Wing Ding, TRC Committees
Haitian Art Society
Institute of Museum and Library Services
Iowa Arts Council: Artist Roster, Board of
Directors, Scholarship Committee
Iowa Department of Cultural Affairs
Iowa Division of Tourism
STA FF / B O A RD / C O MMI TTEE | 47
Iowa Museum Association: Advocacy
Committee, Development Committee
Rotary Club, downtown Waterloo: Board of
Directors, Foundation Day Committee
Iowa Public Art Network Taskforce
Silos and Smokestacks
Junior Achievement of Eastern Iowa
Volunteer Center of the Cedar Valley
Leave A Legacy Iowa
Waterloo Community Playhouse & Black
Hawk Children’s Theatre
Main Street Waterloo: Design Council,
Marketing/Promotions Council
Museum Store Association
Waterloo Convention & Visitor’s Bureau
Board of Directors
North American Reciprocal Membership
Program
Waterloo Schools Academic Academy
Advisory Committee
Riverfront Renaissance Design Committee
WESCO Board (Waterloo Expo Services Corp.)
STAFF/BOARD/COMMITTEE LISTINGS
FULL-TIME EMPLOYEES
CAMMIE SCULLY
D IRE CT OR JOHANNA KRAMER-WESTON
P UB L I C P R OGR AM C OOR DI N AT OR
ELIZABETH ANDREWS
MAUREEN NEWBILL
RE GIST RAR
V I S I T OR S E R V I C E S MAN AGE R
BRANDON CANNON
CHAWNE PAIGE
A SSISTANT FACILIT IE S MANAGE R
DI GI TAL AR T S MAN AGE R / GR AP HI C DE S I GN E R
CAROLYN CARPENTER
KENT SHANKLE
PHE LP S YOUT H PAVILION MANAGE R
C UR AT OR / AS S I S TAN C T DI R E C T OR
LONZO COLEMAN
LAURA STAMMLER
MAINT E NANCE SUP E RVISOR
DE V E L OP ME N T / MAR K E T I N G MAN AGE R
SHANNON FARLOW
KENNETH WARREN
D E VE LOP ME NT / MARKE T ING MANAGE R
P R E PAR AT OR / T E C HN I C I AN
MICHAEL GUILD
BONNIE WINNINGER
FACILIT IE S MANAGE R
E DUC AT I ON DI R E C T OR
PAUL E T T E HAW KE NSON
FI NANCE MANAGE R
48 | S TA F F / B O A R D / C O M M I T T E E
PART-TIME EMPLOYEES
Jennifer Allan
Elizabeth Kratoska
Nancy Neessen
Andrew Carrillo
JoLyn Lennox
Hannah Rohrer
Lindsey Christopherson
Hanna Mayhew
Christine Schweiger
Rick Foster
Lynsie Maynard
David Scott
Kelly Hagerman
JoLyn Lennox
Kethe Shankle
Kasandra Harrington
Hanna Mayhew
Nikole Sims
Maureen Hastings
Lynsie Maynard
Melissa Sinnott
Lindsay Keast
Amy McConnell
Linda Stejska
Amanda Kiefer
Melissa McKean
Antoinette Stoner
Angie Kramer
Chase Miller
Corah Webber
Sharon Anway
Lisa McClurg
Liz Porter
William Bisbee
Priscilla Meyermann
Teri Rule Sheehan
Eric Finsand
Melissa Murray
Lucy Schipper
Gail Gavlock
Nancy Neessen
Lavern Sidler
Lindsey Keast
Wendy Niemeyer
Teri Trask
Hanna Mayhew
Jeff Olsen
Andrea Troester
CONTRACTED INSTRUCTORS
VOL UN T E E R IN T E RNS
Luke Crouse
Tim Hopper
Caitlyn Soden
Tenille Graf
Eric Miller
Anthony Troyna
Kentrell Harrington
Melissa Murray
Dylan Hoelscher
Nilvia Reyes
CULTURAL & ARTS COMMISSION BOARD
Karol Rae Hoth |
Chair
Marilyn DeKoster |
Mike Broshar |
Mary Ann Burk |
Scott Cawelti
Chair r
Honorary member
Honorary member
David Deeds
Golnar Buchanan
Tim Hurley
Dianne Phelps
Tom Langlas
Steve Showers |
Barbara Heitzman
Katy Susong
Bill Blake
Carolyn Cole
Honorary member
S TA F F / B O A R D / C O M M I T T E E | 49
FRIENDS OF THE ART CENTER BOARD
Rose Middleton | P resident
Lynsie Maynard
Johanna Kramer-Weston | S taff
Kelly Anders
Andrew McCormick
Cammie Scully | S taff
Bob Coyle
Terry Rice
Laura Stammler | S taff
Jym Guyer
Edward Shannon
Eliz Guyer
Sarah Glascock
Cindy Wells
Hanna Mayhew
Catherine Leipold
Carolyn Carpenter
MARKETING/DEVELOPMENT COMMITTEE
Golnar Buchanan |
Tenille Graf | S taff
Cammie Scully | S taff
Mary Ann Burk
Megan Hannam
Laura Stammler | S taff
Vicki Collum
Wes Heitzman
Katy Susong
David Deeds
Karol Rae Hoth
Abbie Vandenakker
Shannon Farlow | Staff
Tom Langlas
Katie Weber
Marsha Fisher
Susan Lewis
Chair
WATERLOO COMMUNITY PLAYHOUSE/
WATERLOO CENTER FOR THE ARTS JOINT COMMITTEE
Tom Langlas |
Chair
David Hildahl
Mike Broshar
Dodie Dunn
Karol Rae Hoth
Cammie Scully | S taff
Mike Guild | Staff
Constance Grimm
Chuck Stillwill
COLLECTIONS/EXHIBITIONS COMMITTEE
Karol Rae Hoth | Chair
George Day
Cammie Scully | S taff
Elizabeth Andrews | Staff
Ann Enderlein
Kent Shankle | S taff
Kim Behm
Jean Hall
Tom Stancliffe
Mary Ann Burk
Rosalyn Middleton
Aaron Wilson
Bob Coyle
Dianne Phelps
50 | S TA F F / B O A R D / C O M M I T T E E
PUBLIC ART COMMITTEE
Dianne Phelps | Chair
Paul Huting
Noel Anderson
Jim Kerns
Cammie Scully | S taff
Billie Bailey
Jeff Kurtz
Kent Shankle | S taff
Kevin Blanshan
Susan Lewis
Tom Stancliffe
Mike Broshar
Chawne Paige | S taff
Darrell Taylor
David Deeds
Dan Perry
Mary Ellen Warren
Tim Hurley
Craig Ritland
Doug Schindel
PROGRAMS/EDUCATION COMMITTEE
Marilyn DeKoster |
Chair
Carole Hickens
Jan Rowray
Bill Blake
Donna Huff
Kent Shankle | S taff
Crystal Buzza
Hanna Mayhew
Bonnie Winninger | S taff
Carolyn Carpenter |
Barbara Heitzman
Staff
Lynsie Maynard
Chawne Paige | S taff
BUILDING & GROUNDS COMMITTEE
Tim Hurley |
Brandon Cannon | S taff
Kent Shankle | S taff
Mike Broshar
Mike Guild | S taff
Ken Warren | S taff
Bill Blake
Cammie Scully | S taff
Chair
VISITOR SERVICES/GIFT STORE COMMITTEE
Bill Blake |
Scott Cawleti
Kent Shankle | S taff
Marilyn DeKoster
Maureen Newbill | S taff
Bonnie Winninger | S taff
Barbara Heitzman
Cammie Scully | S taff
Chair
STAFF CONFERENCES & PROFESSIONAL DEVELOPMENT
Iowa Museum Association Annual Meeting and Conference
Iowa Museum Association Workshop, “An Insurance Primer for Museums”
Iowa Museum Association Workshop, “Writing Compelling Exhibit Labels”
National Haitian Art Society Annual Conference in New Orleans
No More Starving Artists’ Conference
S TA F F / B O A R D / C O M M I T T E E | 51
p
Enjoying
the Jaycees downtown fireworks display during Rooftop Jazz & Blues.