So Delicious Dairy Free

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- Dairy Free Leader Introduces Innovative Line of Almond Milk Products- And
"innovative" isn't just lip service – taste for yourself!
NPE West Booth #2660
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Eugene, OR, March 2012 – Turtle Mountain, the makers of So Delicious® Dairy Free
products, including So Delicious® Coconut Milk Beverages and other delicious coconut
milk-based products, introduces a new line of truly innovative almond milk products that
will be available in the Spring of 2012. There will be more than a dozen new products and
flavors launched including beverages, frozen desserts and "yogurts" to satisfy any almond
nut palette.
WHAT'S NEW!
So Delicious® Almond Plus™ – This truly innovative (and delicious) almond milk
beverage offers five times more protein than any other almond milk available – a full 5
grams of protein per serving! And, So Delicious® Almond Plus is uniquely dairy-free and
soy-free, because it is fortified with a blend of pea and rice protein. This special protein
blend allows So Delicious® Dairy Free to maintain its commitment to producing only
plant based products while delivering a protein that is easy to digest and tastes – well, so
delicious. This complete protein delivers the nine essential amino acids that our bodies
need for healthy growth as well as muscle and tissue rejuvenation yet can only get
through food intake. Plus (pun intended!), So Delicious® Dairy Free is always looking for
ways to reduce sugar, and they succeed once again. So Delicious® Almond Plus contains
about half the sugar of dairy skim milk. The Vanilla flavor contains about half the sugar of
other almond milk vanilla beverages and less sodium. Now almond milk fans can enjoy the
benefits of a complete protein in a beverage that is also dairy-free and soy-free.
So Delicious® Almond Plus Flavors: Refrigerated 64 ounce Original and Vanilla, Shelf
Stable 32 ounce Original and Vanilla, Shelf Stable 8 ounce Single Serve Vanilla 4pack
So Delicious® Almond Plus Timing: Available March 2012
So Delicious® Almond Plus Retail Availability: Nationwide at Walmart, Safeway, Super
Value, Wakefern and most natural grocery stores.
So Delicious® Almond Plus Suggested Retail: $3.99 and $6.49 for a 4 pack of the 8 ounce
vanilla single serves.
So Delicious® Almond Milk Frozen Dessert Pints – So Delicious® Dairy Free, the
leaders in dairy-free frozen desserts introduces the world's first dairy-free and soy-free
almond milk frozen dessert pints! Surprisingly, other almond milk frozen desserts are not
soy free. So for the soy sensitive, So Delicious® Dairy Free introduces seven almond milk
frozen flavors. These pints are lower in fat, calories, sodium, and sugar than other almond
milk frozen desserts. Sweetened with monk fruit, So Delicious® Dairy Free is able to
reduce the amount of sugar, which ranges from just 6 to 10 grams per serving, depending
upon the flavor. Additionally, So Delicious® Dairy Free delivers a delicious creamy
dessert with half the fat of other almond milk frozen desserts. And because they're made
with chicory root extract, these pints deliver 5 grams of fiber per serving.
So Delicious® Almond Milk Frozen Dessert Pints Flavors: Vanilla, Chocolate, Mint Chip,
Cherry Amaretto, Cookies ‘N Cream, Butter Pecan, Mocha Almond Fudge
So Delicious® Almond Milk Frozen Dessert Pints Timing: March 2012
So Delicious® Almond Milk Frozen Dessert Pints Suggested Retail: $5.99 pint
So Delicious® Almond Milk Frozen Novelties – So Delicious® Dairy Free introduces
three almond milk frozen novelties. Like the So Delicious® Almond Milk Pints, these
desserts are dairy-free, soy-free and made with non-GMO verified almonds. They are also
lower in calories, fat, sodium, and sugar than other almond milk frozen desserts. And they
are made with chicory root extract, which provides additional fiber. The mini vanilla
sandwiches are a sweet treat for less than 100 calories.
So Delicious® Almond Milk Frozen Novelties Flavors: Vanilla Bar, Mocha Almond Fudge
Bar with Almonds, Vanilla Sandwich
So Delicious® Almond Milk Frozen Novelties Timing: March 2012
So Delicious® Almond Milk Frozen Novelties Suggested Retail: $4.49
SO DELICIOUS® DAIRY FREE
INTRODUCES A PROTEIN FORTIFIED
ALMOND MILK BEVERAGE
- So Delicious® Almond Plus Delivers Five Times More Protein Than Other
Almond Milks and is both Dairy Free and Soy FreeNPE West Booth #2660
Eugene, OR, March 2012 – Turtle Mountain, the makers of So Delicious® Dairy Free
products, including So Delicious® Coconut Milk Beverages, "Yogurts" and Frozen
Desserts introduces a new line of truly innovative almond milk products that will be
available in the Spring of 2012.
As Americans increasingly search for protein rich foods that are low in sugar, So
Delicious® Dairy Free proudly introduces So Delicious® Almond Plus™, an almond milk
beverage that provides five grams of dairy-free and soy-free protein in every serving.
Additionally, this delicious beverage has 1/3rd less sugar than a glass of skim dairy milk –
only 7 or 8 grams per serving depending upon flavor (dairy skim has about 12 grams of
sugar).
LET’S TALK PROTEIN!
There are nine essential amino acids that bodies need for healthy growth and tissue
repair. Unfortunately, our bodies cannot produce these on their own, so we must rely
upon food sources. Complete proteins have a specific ratio of all nine of these essential
amino acids. So Delicious® Almond Plus is fortified with a complete protein blend of pea
and rice protein which delivers this important balance of all nine essential amino acids in a
delicious and easy to digest dairy-free and soy-free beverage.
"We believe part of almond milk’s popularity has been consumers’ perception that the
beverage, like the nut, is a good source of protein. The fact that this is not actually the case
led us to create an almond beverage that addressed this need," said Mike Murray,
Marketing Director for So Delicious® Dairy Free. "As a leader in innovating to meet the
needs of people who are dairy free, we wanted to offer the first almond milk with a
substantial protein boost. Our challenge was to find a plant based protein that was well
rounded and complete without relying on soy, which can cause sensitivities for many
consumers. We are excited to deliver the world’s first protein fortified soy and dairy free
almond milk."
So Delicious® Dairy Free took great care and consideration in selecting the pea and rice
protein blend. This proprietary protein blend offers a high quality plant-based protein
that is very easy to digest and has a subtle flavor that never compromises on taste. It is an
ideal protein for people with food sensitivities who have difficulty digesting whey or soy.
The pea and rice protein blend delivers nine essential amino acids in proportions that
meet the dietary requirements for a complete protein with a Protein Digestability
Corrected Amino Acid Score of one (on par with soy and dairy).
LET’S TALK SUGAR!
The number one consumer request at So Delicious® Dairy Free is "less sugar!" So
Delicious® Almond Plus delivers on the company’s effort to bring products to market
with lower sugar options. So in addition to protein fortification, this beverage provides a
lower sugar (and sodium) option to almond milk fans! Additionally, So Delicious® Almond
Plus is Non-GMO Project Verified and Gluten-Free.
See the overall advantages in a cup-by-cup comparison.
SO DELICIOUS® ALMOND
PLUS - VANILLA
ALMOND BREEZE® SILK PURE ALMOND® DAIRY - SKIM
- VANILLA
- VANILLA
MILK
Protein: 5 grams
Protein: 1 gram
Protein: 1 gram
Protein: 8
grams
Sodium: 95 mg
Sodium: 150 mg
Sodium: 150 mg
Sodium: 128
mg
Sugars: 8 grams
Sugars: 15 grams
Sugars: 15 grams
Sugars: 12
grams
"We worked hard to deliver a protein fortified almond milk that doesn’t compromise on
taste and is also lower in sugar and sodium than both dairy and other almond milks on the
market," said Jennifer Aleshire, Research and Development Manager for So Delicious®
Dairy Free.
So Delicious® Almond Plus Flavors: Refrigerated 64 ounce Original and Vanilla, Shelf
Stable 32 ounce Original and Vanilla, Shelf Stable 8 ounce Single Serve Vanilla 4pack
So Delicious® Almond Plus Timing: Available March 2012
So Delicious® Almond Plus Retail Availability: Nationwide at Walmart, Safeway, Super
Value, Wakefern and most natural grocery stores.
So Delicious® Almond Plus Suggested Retail: $3.99 and $6.49 for a 4 pack of the 8 ounce
vanilla single serves.
ABOUT TURTLE MOUNTAIN, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers
with the broadest selection of delicious alternatives to dairy-based foods and beverages.
Ideal for 50 million lactose intolerant Americans and millions of other fans with a variety
of food sensitivities, So Delicious® Dairy Free products are proud to offer truly delicious
solutions across numerous categories for people with special dietary needs. All products
are 100% plant based with no artificial sweeteners, trans-fats or hydrogenated oils, and
many are made with certified organic ingredients. Turtle Mountain sells its products
including dairy-free frozen desserts, beverages, "yogurts," "coffee creamers," and
probiotic beverages under the brand So Delicious®. For full product offerings and
complete nutritional information, please visit us on Facebook at So Delicious Dairy Free
or Twitter @So_Delicious or online atSoDeliciousDairyFree.com
(http://so.motointeractive.com/).
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