RADIUMONE’S BACK-TO-SCHOOL SURVEY
Majority of those surveyed (77.3%) say
they will be back-to-school shopping
(based on all respondents: 1,436)
Radiumone’s back-to-school survey revealed that mobile devices and
social sharing will have a significant impact on consumer
back-to-school shopping habits.
AMONG THOSE WHO WILL BE BACK-TO-SCHOOL SHOPPING, THE MAJORITY
OF RESPONDENTS ARE SHOPPING FOR THEIR KIDS OR THEMSELVES:
NOTE : Totals add to more than 100% due to multiple answers
49.1%
27.4%
15.6%
14.7%
Nearly half (49.1%) said that
they will be shopping for their
child or children
27.4% will be
back-to-school
shopping for
themselves
15.6% for
their grandchild or
grandchildren
14.7% for
others
86.6%
37.3%
Most people (86.6%)
said that they would
shop in-store
And over 1 in 3
(37.3%) will shop
online.
1 in 4 (25.0%)
WILL USE A MOBILE APP WHILE SHOPPING
IN-STORE TO COMPARE PRICES
The majority (83.3%) use a mobile device while doing their
back-to-school shopping and perform the following actions:
36.7%
Receive coupons
25.1%
Read product reviews/research products
24.7%
Redeem coupons
23.4%
Manage shopping lists
22.1%
Purchase items
1 in 3 (33.9%) share deals received for back-to-school with their social networks
or via email. Among those that share deals, they will use the following channels:
68.8%
46.6%
FA C E B O O K
E-MAIL
42.9%
TEXT MESSAGES
17.7%
3.2%
TWITTER
OT H E R
1 in 4 (26.6%) will share pictures or videos of their new purchases with their
social networks. Among those that share pictures or videos, they will use the
following channels
81.3%
12.3%
36.2%
10.1%
28.7%
8.2%
25.0%
6.3%
23.1%
3.7%
Shoppers are planning to buy the following items for back-to-school:
80.2%
76.8%
51.6%
Clothing / Apparel
Classroom Supplies
Backpacks or lunchboxes
25.0%
22.8%
1.2%
Gadgets or consumer
electronics
Among those who will
be buying gadgets or
consumer electronics,
respondents said they
will be buying the
following:
Other
Books or
magazines
38.9%
Laptop
computer
20.8%
Tablet
18.1%
Smartphone
22.2%
Other
electronics
Among back-to-school shoppers, the following affect their purchase decisions:
74.1%
Back-to-school sales
55.4%
Promotions
40.1%
Free shipping
30.7%
One-day sales