Your Ultimate Career Fair Prep Guide Ted Rogers School of Management Table of Contents Part A. Job Fair 101 Workshop Dates Why Attend? i. Employers ii. Students iii. Planning & Business Etiquette: Before, During and After the Fair Part B. Recommended Hygiene & Business Attire Females Males Part C. Job Fair Networking Your Job Fair Networking Strategy Sample Follow Up Letter Preparing Your Elevator Pitch Part D. Job Fair Resumes Resume Checklist Targeted Resume Sample for Bar Busperson Job Posting-Student with Work Experience Targeted Resume Sample for Bar Busperson Job Posting-Student without Work Experience Action Verb Worksheet Accomplishment Statements: S.T.A.R. Model Worksheet Part E. Job Fair Cover Letters Cover Letter Checklist Targeted Cover Letter Sample for Bar Busperson Job Posting Part F. Job Fair Interviews Types of Interviews Interview Checklist S.T.A.R. Method to Answering Behavioural Based Questions Common Interview Questions Your Worksheet: S.T.A.R. Method to Answering Behavioural Based Questions Questions to Ask the Interviewer 2 Part A: Workshop Dates Date Time Room Workshop Tuesday January 22 11:15am1:00pm 3-119 Resume Writing for Business Students – Taryn De Part One Ruyter Wednesday January 23 11:15am – 12:30pm 3-119 Networking for Business Students Anica Vasic Tuesday January 29 11:15am – 1:00pm 3-129 Effective Resumes for Business Students – Part One Taryn De Ruyter Wednesday January 30 11:15am12:30pm 3-129 Setting Personal Career Goals Sina Truong Wednesday January 30 5:15pm – 6:30pm 3-129 Business Etiquette Alethia Davis Thursday January 31 11:15am – 12:30pm 3-129 Conducting Information Interviews Dan Kennedy Thursday January 31 5:15pm6:30pm 3-129 Setting Personal Career Goals Sina Truong 3 Host Job Fair 101 Why Do Employers Attend? As student recruiting becomes more necessary to develop ongoing talent in an aging workforce, employers tend to utilize career fairs for more than one purpose: In order to increase their brand awareness on-campus To meet (and potentially conduct on-site interviews) with qualified students in-person To showcase current and upcoming opportunities to become involved with their company Why Should I Attend? Irrespective of your year of study and employment status, attending a job fair may be helpful to your career development on a number of levels. From the student perspective, attending a job fair can: Help you to explore a variety of industries and occupations that you may like to pursue in the future and learn more about how you can use your existing education, skills and abilities Give you a better sense of workplace cultures best suited to your personality and preferences Connect you with employer recruiters in-person, where you can showcase your interpersonal and communicative abilities Provide you with the opportunity to expand your existing professional network Assist you with finding out more about the kinds of qualifications, skills and experiences that are valued by particular employers and industry members 4 Job Fair 101 Planning & Business Etiquette: Read this Package! Included within, you will find effective job fair tips and strategies. Before the Fair Register for Workshops. Visit http://www.ryerson.ca/businesscareers/ to sign-up for Careers & Employer Partnerships’ preparatory workshops on resumes, cover letters, interviewing, networking and business etiquette. Set Your Goals. Spend some time thinking about what you would like to gain from the job fair, as this can help you to plan your strategy during the event. For instance, are you looking to secure a summer internship? Once you have determined your goal(s), it is helpful to develop a plan of action, including clear steps you will need to take to reach your desired outcome(s). Research & Know The Attendees. Take the time to explore the list of attending employers and target the companies you are most interested in connecting with before the fair. To conduct research, it is recommended that you visit employer websites online or speak with contacts that can provide you with inside company information. Enhance Your Resume. Build a self-marketing document that highlights your education, strengths and achievements. Ensure that all content is up to date and targeted to a given industry, profession or organization. If you are interested in more than one industry, it is suggested that you develop more than one targeted resume. For the fair, print a number of resume copies and keep them safe in a folder. See the Resume section of this handbook for more details (pg.13). Think About Business Cards. Your use of business cards at a job fair can make it easier for employers to manage high volumes of student applications and illustrate your preparedness. Having your own business card can also help facilitate the process of asking for a contact’s card. To gain more information and resources about developing a set of business cards, please see your Career Consultant. 5 Prepare Your Elevator Pitch. Develop what you would like to share about yourself and how you can contribute to the company or industry. Think about key experiences and achievements where you demonstrated your abilities. Ideally, an effective elevator pitch is approximately 30-60 seconds (see pg. 12). Anticipate Possible Interview Questions. Mentioned earlier, it is possible that you will be interviewed on the spot at the job fair. For your reference, common interview questions and an effective S.T.A.R. method to answering behavioural questions have been included in later sections (see pg. 22-28). Plan Your Own Questions. Prepare thoughtful, researched questions for key employers of interest in advance. For instance, consider what you have been learning on-campus and how this relates to their businesses. Avoid relying on inquiries that can be determined from the company website or promotional documents. For more information, see pg. 28. Hygiene & Attire: You may not get a second chance to make a first impression. Plan your outfit, get a good night’s sleep and do your best to appear clean and neat. See the attached information on Recommended Business Attire for appropriate hygiene and attire (pg.8 & 9). During the Fair Arrive On-Time! Students who arrive to job fairs later in the afternoon typically report that they did not have enough time to connect with companies of interest. Act Professionally. Put your best foot forward with a smile and firm handshake during introductions. Use eye contact, positive language and active listening to respect industry contacts during your conversations. For more tips, please refer to the Networking handbook section (pg.10) 6 The More, the Better. Talk to as many industry contacts as possible, including companies you had not previously thought about. It is also a helpful idea to track the companies you have engaged with to ensure that your follow up activities are most impactful. Be Brief. It is suggested that you allocate approximately 5-7 minutes to each employer table. The most effective approach is to allow enough time to visit each employer table of interest. Ask Permission Before Submitting Your Resume. While employers who attend job fairs are certainly interested in students, it is advised that you demonstrate your professionalism and politeness by first asking permission before submitting a hard copy of your resume. Ask for Business Cards. Asking for business cards is a proactive way to obtain contacts you have connected with who you wish to follow up with at a later date. To help your own memory, it can be useful to write notes on the back of a contact’s card concerning the items you just discussed. If you have your own business cards, you may use them to help facilitate the process of obtaining a contact’s card at the end of your discussion. Remember to follow up after the event with a thank you email! After the Fair Self-Evaluate. Attending a job fair can facilitate important personal learning regarding your career development. What went well? How was your elevator pitch received? What might you do differently next time? Follow Up! Remember to send thank you letters or emails to key industry members who you have spoken to during the job fair. Re-emphasize the value you can contribute to the given company or industry and if requested, you can send your updated, targeted resume. Typically, an effective thank you letter is approximately 1-2 paragraphs (see pg.11). Keep in Touch. Maintain your relationship with key employers you have connected with. Sending reminders and follow up emails is encouraged to illustrate your interest in prospective opportunities. 7 Part B: Recommended Hygiene & Business Attire Dressing properly for job fairs and interviews requires preparation, just as answering questions properly requires preparation. Females: Hair: Clean and neat is the preferred look. Depending on the industry and work environment, natural hair colours are also recommended. Makeup: If you choose to wear makeup, it is a safe choice to avoid bright colors and keep it natural looking. Nails should be neatly manicured, and depending on the industry and work environment, nail polish (if worn) should have no chips. Perfume: It is recommended that you do not wear perfume, as some individuals are overly sensitive to some scents. However, deodorant/antiperspirant is recommended. Clothing: Pants (if worn) should be formal in nature and paired with a matching suit jacket. Shirts with collars or blouses are recommended. If you opt to wear a skirt, make sure the skirt is no more than 3 inches above the knee with no deep slits and wear a slip (if needed). Conservative colours such as navy, black or dark grey are safe bets, and make sure your outfit is dry cleaned and pressed for a finished, crisp look. Hosiery: Another safe bet is hosiery that is a light, natural colour with no extreme patterns or styles. Shoes: A closed-toe pump with heel two inches or less is recommended. Ensure that the shoe is of a dark color that matches your outfit. Take care to ensure that the heel is not worn down or scuffed and that they are clean and shined (if needed). Jewelry: Less is more. If you decide to wear jewelry, wear understated items. Avoid overly large pieces, which may distract the interviewer. Overcoat: A full-length coat of good quality and appearance is suggested. Avoid flashy materials such as fur or bright colors. Briefcase: A simple and understated briefcase could be used if needed; however, a “Padfolio” (heavy duty professional folder) including your resumes/business cards, pens, note pad and additional printed research is preferred. Do not carry a cellphone or large keys in your hand. DO NOT WEAR: Leggings, hats, low cut tops, sheer tops, tank tops, spaghetti straps, branded shirts, midriffs, miniskirts or suit jackets with short skirts, wrinkled or poorly fitting clothes that have undergarments showing or sport backpacks, low-rise pants, extreme heels, sandals, flip-flops or boots. 8 Making the effort to dress professionally shows a level of respect that is expected by most businesses today. Males: Hair: Hairstyles should be neat. Facial hair such as beards, mustaches, and sideburns should be short and appropriate for the industry, or shaved completely. Colognes: It is recommended that you do not wear cologne at all. If you choose to wear a scent, avoid overuse. Of course, deodorant/antiperspirant is recommended. Suit Pants & Jackets: Conservative, well-fitted dress pants and suit jackets are suggested. Wear a conservative color such as navy, black, or dark gray. It is a safe bet to stick to a solid or subtle pattern such as pinstripe. If you do not have a suit, a sports coat is recommended provided that it adheres to the guidelines discussed above. Lastly, your outfit should be dry cleaned and pressed for a finished, crisp look. Shirts: Light colored, tailored button down dress shirts with collars are suggested. Long sleeves are preferred. Ensure that your shirt is clean and freshly pressed Ties: Depending on the industry, matching silk-like ties with stripes or small, conservative patterns tend to be encouraged. No string ties, ever! Handkerchiefs: If you choose to wear a handkerchief, ensure it is clean, white and made of linen or cotton. It is a safe bet to avoid elaborate handkerchief displays from your pocket. Suspenders: Only wear suspenders with pants designed for suspenders. Do not wear clip-ons. Socks: It is recommended that you wear socks that match the colour of your pants. Belts: Your belt colour should match your shoe colour. Refrain from using large or conspicuous buckles. Jewelry: A wristwatch and one ring per hand is the maximum you should wear. Remove earrings before interviews and avoid large jewellery items, may distract the interviewer. Overcoat: A full-length coat of good quality and appearance is suggested. Avoid flashy materials such as fur or bright colors. Briefcase: A simple, understated briefcase could be used if needed; however, a “Padfolio” (heavy duty professional folder) including your resumes/business cards, pens, note pad and additional printed research is preferred. Do not carry a cellphone or large keys in hand. DO NOT WEAR: Hats, white colored socks, short sleeves, branded shirts, undershirts as shirts, bandanas, wrinkled or poorly fitting clothes, hoodies, jeans, ragged trouser cuffs, missing buttons, cuffs that do not reach top of shoe, boots, tennis shoes, flip-flops or backpacks. 9 Part C: Your Job Fair Networking Strategy Approach, Build Rapport, Convert, Follow Up Approach Ensure that you arrive on time for the event; if there is food at the event, try to avoid approaching anyone while you are eating Keep cellphones off or on silent and do not check your phone during the event Speak with everyone at the job fair: students, recruiters, employers-you never know who may possess valuable career related information Take the initiative to walk up and say hello, people are here to talk to you; however, avoid approaching people in large groups; see if you can find a way to join in on someone’s conversation as opposed to cutting in On your approach, do so with confidence and excitement. Stand with a strong posture, have a firm handshake and an inviting smile Approach with a greeting (“Good Morning/Good Afternoon”), start the conversation with a friendly introduction; introduce yourself, welcome the contact to the Ted Rogers School of Management, use your 30-60 second elevator pitch Be prepared for your conversations; have questions ready that are relevant to who you are speaking with Build Rapport 10 Networking is a two-way relationship! Be polite to every individual you encounter Build rapport through learning about the individual; requires attentive listening Be prepared to speak about who you are and your experiences: at school, outside of school, postschool direction…etc. Current events are a great way to get a conversation going, so be sure to conduct industry research prior to events Be genuine and sincere; people connect better when they feel someone is being honest When you talk to an industry member, try to talk about information you feel is relevant to the other individual Learn as much as you can about the industry member(s) and make notes right after about your additional observations, questions, and thoughts; these notes will come in use for your future interactions with the contact If you are in a group setting, make sure to keep conversation professional Avoid monopolizing the time of industry contacts Attenuate to social cues (i.e., employer looking over their shoulder, student line-up to speak with contact, etc.) so you do not stay too long in conversation Be aware that employers are at the fair to connect with a number of students Keep your conversation and questions brief; you can continue the discussion during your follow-up activities Thank each and every contact who you speak with Approach, Build Rapport, Convert, Follow Up Convert Avoid talking business first; convert once you have established rapport Let the industry member know that you are interested in continuing your conversation with them at a later time Ask politely for a business card Use different pockets for your own cards and industry member cards Ask permission before submitting a resume to an employer/ask if they are accepting resumes If you would like to take promotional materials with you, first request to do so Establish the best way to follow up (i.e., email, phone, mail) Also focus on when to follow-up Don’t get ‘cornered’-if you feel uncomfortable in a conversation find a polite way to excuse yourself Follow Up Respect each employer’s guidelines concerning follow up Wait at least 12 hours to contact employers and other industry members you have met at the job fair Follow up only during standard work hours (i.e., between 9:00am-5:00pm) Waiting more than 24 hours to follow up is too long Start with a personalized Thank You to the industry member for speaking with you at the fair; show your appreciation for having the chance to hear more about their profession Mention the terms that have been established during your prior conversation with the contact Remind the employer of your key qualifications and why you might be a good fit for a current or prospective opportunity with their company Include additional information you may have forgotten during your discussion with the contact Sample Follow Up Letter “Dear Ms. Smith, This email is to thank you for taking the time to speak with me yesterday at the Hospitality & Tourism Management Career Fair. As you are an active Ted Rogers School of Management alumni member, your stories about working abroad in the food and beverage industry were quite inspiring to me. Based on our discussion about how my background and training in Food and Beverage services closely parallel your organizational needs for a Bar Busperson with the Four Seasons in Toronto, I wanted to inform you that I have, in fact, applied to the upcoming role online and I would welcome the opportunity to learn more about your hotel operation. I look forward to speaking with your team further about my possible contributions and please feel free to connect with me by email or telephone at your convenience. Sincerely, Pam Chang” 11 Preparing Your Elevator Pitch Elevator pitches are derived from the idea that you can deliver a brief personal commercial within the confines of a 30 to 60 second elevator ride with someone important. Prior to attending a job fair, it is essential to develop your pitch in order to concisely communicate your qualifications, skills and abilities. For more helpful resources, check out the Harvard Business School Elevator Pitch Builder (http://www.alumni.hbs.edu/careers/pitch). Step 1 Use your creativity to select a series of the items below that can make up your personalized pitch. 1. Greeting. Highlight your first and last name. 2. Professional, Campus and Volunteer Experience. Briefly outline your accumulated experience in a targeted manner. 3. Strengths & Talents. Illustrate what you are skilled in doing. 4. Accomplishments. Showcase particular things you have attained to support your strengths and talents. 5. Professional Style. Describe how others may characterize you as a professional and how you tend to perform at work. 6. Job Search Strategy. Highlight why you are at the job fair and where you are looking to go with your career development. Step 2 Draft your pitch on paper. Practice, obtain feedback and modify your pitch. Sample “Greeting Good morning/afternoon, my name is ______________________. It’s nice to meet you. Professional, Campus and Volunteer Experience. I’m currently a student in my __________ year in the ____________ program with the Ted Rogers School of Management. On campus, I am actively involved in ___________________________ and work part-time at _______________________. Based on a past summer internship, I do have experience with _______________________, Strengths & Talents where my strengths and talents are in _________________________________. Accomplishments For instance, I have been recognized for _________________________ and Professional Style my peers would describe me as ___________________________. Job Search Strategy Right now, I am at the job fair to ________________________.........” 12 Part D: Job Fair Resumes Resume Checklist Presentation & Content: Is your name at the top of the page and bolded? Are your address, phone number and e-mail included and easy to read? Is your phone number (including area code) and e-mail information current? Is your e-mail address simple and professional? Have you updated your answering machine to ensure your voicemail message is appropriate? Tip: For optimal self-branding, use your Ryerson email. If you have a 2-page resume, does your name and page number appear at the top of the second page? If not, it is recommended that you add this information. Have you had a Career Consultant review your resume? Formatting: Is your resume an appropriate length (1 or 2 full pages)? Is white space used well to make the resume layout appealing? Is the font simple, easy to read and consistent throughout? Is a standard font (recognized by most printers) used? Fonts such as Times New Roman, Helvetica or Arial are common. Is your resume free from spelling, punctuation and grammatical errors? Do your headers and name stand out? Tip: Make sure bolding, italics, underlining or CAPS are not being overused, as it is hard for employers to read. Are your margins even (left, right, top and bottom)? For current positions, are verb tenses in the present tense? For previous positions, are verb tenses in the past tense? Are dates, titles and employers discernible at a glance? Tip: Generally, dates are right justified for easy scanning. Consistent formatting is used throughout your resume (i.e. brackets are used for telephone area codes and line spacing). Style: Your resume is eye-catching, both in printed and in digital form. The format chosen emphasizes career-related experience and presents your individual skills in the best possible way. Tip: Reverse Chronological resume formats are preferred by employers. Acronyms or abbreviations are spelled out with first use. Tip: Avoid company specific jargon. No graphics, clip art or photos are used (unless relevant to the prospective position). References are not included in your resume, but are kept separate for when they are requested or when you attend an interview. Profile: Does your profile statement clearly state what you are seeking and what you will bring to the position? Tip: If you answered “No”, consider rewriting. Is your statement between 3 and 5 lines and related to what employers are looking for? Have you avoided pronouns like “I”, “me” or the use of third person? Is a formal writing style used? 13 Summary of Qualifications: Did you brainstorm the details of your skills, experiences and abilities? Have you matched your Summary of Qualifications section to the job posting? Did you compare your Summary of Qualifications section to your listed work experience? Does this summary accurately showcase what you have done as well as your competencies? Have you used accomplishment statements (S.T.A.R. Model) to describe your skills? Have you indicated your written and spoken proficiency for languages? Have you reviewed and critiqued your summary on an ongoing basis. Is it targeted? Education: Is education the first main section on your resume? (For alumni, does education follow work experience?) Have you listed your university degree? Optional: Areas of specialization, thesis topic or selected relevant courses. Tip: For undergraduate students, add your expected year of graduation. Have you removed your high school information after your undergraduate studies? Note: You may keep your high school information if it enables you to highlight unique and relevant skills, abilities or experience (i.e. French Immersion). Professional Experience: Is your work listed in reverse chronological order? Have you included position title, company name, dates of employment, and location in the same format throughout your resume? Have you used accomplishment statements (S.T.A.R. Model) to describe your transferable skills? Do your bullets start with action verbs and focus on achievements and skills, not job duties? Have you quantified your actions where possible by including numbers and percentages? Achievements & Awards: Have you listed any recent scholarships, honours or awards? Include any related business competitions, course work, relevant projects, or study abroad? Recommended: only state your GPA if you are on the Dean’s list. Tip: If you have more than 3 awards, consider a separate “Awards” section. Student Groups, Associations & Activities: If you do not have anything for this section, did you consider volunteering to close gaps in your resume? Have you formatted long-term commitments in the same format as work experience? Have you used accomplishment statements (S.T.A.R. Model) to describe your transferable skills? Have you quantified your actions where possible by including numbers and percentages? Have you been specific about team commitments including how often played, and your role? Have you included relevant student club activities? Have you used “community” as a generic term for religious or political groups to create a risk-free resume? Have you included specifics about interests to prompt recruiter questions? Saving, Sending & Printing Did you save your resume as a PDF file? Is the title of your resume file in the format, “Last Name, First Name”? Did you print your resume on single sided, white paper? Staple documents with more than 1 page. 14 Sample Job Posting Review this part-time role and the following 2 resumes and cover letter to learn more about targeting your self-marketing documents. Bar Busperson, Four Seasons Hotel Toronto Contact Company Name: Four Seasons Hotel Toronto Email: [email protected] Contact Type: Employer Job Details Job Description: The Bar Busperson is an essential member of the Food & Beverage team dedicated to providing exceptional quality and service to our guests. He/she assists the Bar Server and Bartender in providing an enjoyable expertly served beverage experience conforming to standards of excellence for quality, professionalism and friendliness. The position clears bar and resets them neatly, rapidly and completely according to specification. Job Requirements: We are looking for an individual who poses an affinity for service! This position requires an applicant with general food and beverage knowledge. He/she must have good personal presentation and interpersonal skills. The position requires the ability to lift up to 40lbs and applicants must have a flexible part-time schedule with the ability to work all shifts, weekends and holidays. The ideal candidate will have an outgoing personality and a can-do approach to any task! Smart Serve certification is a must. Management Position? No Entry-Level Position? No Work Permit Needed? Applicants who do not already have legal permission to work in Canada will not be considered. Job Available: Immediately Industry Categories : Hotel/Resort Apply Online 15 SAMPLE-Resume for Bar Busperson Position (Student With Professional Work Experience) Pam Chang 5353 Dundas Street West, Suite 105 | Etobicoke, ON M9W 6H8 | 647.583.6839 | [email protected] PROFILE Bilingual, service- focused Bachelor of Commerce student possessing more than 1 year of combined education and experience within restaurant settings, the Hospitality & Tourism Management Program and campus activities. Dedicated to ensuring optimal service quality in food and beverage and lodging operations. HIGHLIGHTS OF QUALIFICATIONS 1 year of combined education, training and experience with hospitality and tourism management functions in the Greater Toronto Area (GTA); committed to ongoing learning and professional service development in food and beverage and lodging operations Successfully completing a Bachelor of Commerce in Degree in Hospitality & Tourism Management from the Ted Rogers School of Management at Ryerson University Bilingual: Fluent in oral and written English and French; clear communicator who demonstrates a can-do approach, interpersonal capabilities and thrives in sociable, interactive work environments Currently possess Smart Serve and Food Handling certifications; strong proficiency with hospitality Squirrel Point of Sale Systems Physically capable with the ability to lift more than 50lbs; flexible to work days, evenings and weekends on short notice EDUCATION Bachelor of Commerce (B.Comm.) Sept. 2012-Present Hospitality & Tourism Management Ted Rogers School of Management at Ryerson University Toronto, ON Key Courses: Foodservice Communication in Hospitality and Tourism Management Service Lodging Organization and Operations Ontario Secondary School Diploma (O.S.S.D) Sept. 2008-June 2012 Agincourt Collegiate Institute Toronto, ON PROFESSIONAL EXPERIENCE Busser Dec. 2011-Present ViVetha Bistro Toronto, ON Successfully manage bussing duties for more than 40 tables in a 4 hour period during peak brunch, lunch and dinner times Set and clear guest plates, cutlery, napkins and beverage glasses and replenish plates and utensils as needed in a timely manner; proven knowledge of fine dining placement of utensils and plates Respond to all guest inquiries, concerns and requests with professionalism, active listening and a positive can-do attitude; attained 90% guest satisfaction rates on anonymous customer service surveys administered to guests following their meals 16 SAMPLE-Resume for Bar Busperson Position (Student Without Professional Work Experience) Pam Chang 5353 Dundas Street West, Suite 105 | Etobicoke, ON M9W 6H8 | 647.583.6839 | [email protected] PROFILE Bilingual, service- focused Bachelor of Commerce student possessing more than 1 year of combined education and training within the Hospitality & Tourism Management Program and campus activities. Dedicated to ensuring optimal service quality in food and beverage and lodging operations. HIGHLIGHTS OF QUALIFICATIONS 1 year of combined education and training with hospitality and tourism management functions in the Greater Toronto Area (GTA); committed to ongoing learning and professional service development in food and beverage and lodging operations Successfully completing a Bachelor of Commerce in Degree in Hospitality & Tourism Management from the Ted Rogers School of Management at Ryerson University Bilingual: Fluent in oral and written English and French; clear communicator who demonstrates a can-do approach, interpersonal capabilities and thrives in sociable, interactive work environments Currently possess Smart Serve and Food Handling certifications; strong proficiency with hospitality Squirrel Point of Sale Systems Physically capable with the ability to lift more than 50lbs; flexible to work days, evenings and weekends on short notice EDUCATION Bachelor of Commerce (B.Comm.) Sept. 2012-Present Hospitality & Tourism Management Ted Rogers School of Management at Ryerson University Toronto, ON Key Courses: Foodservice Service and Professionalism Communication in Hospitality and Tourism Management Lodging Organization and Operations Ontario Secondary School Diploma (O.S.S.D) Agincourt Collegiate Institute Toronto, ON Sept. 2008-June 2012 STUDENT GROUPS & COMMUNITY INVOLVEMENT Year Rep, Hospitality & Tourism Management Student Association Dec. 2011-Present Ted Rogers School of Management at Ryerson University Collaborate and engage with faculty, staff and students in the Hospitality & Tourism Management Program by way of campus events and marketing activities Present and communicate information about campus student associations to more than 150 students in Business 100 classrooms on a monthly basis Outreach to employer contacts in the hospitality and tourism management industry to become involved on campus; connect with more and 10 new employers by telephone in a 1 week period 17 Action Verb Worksheet It is recommended that you utilize a series of action verbs on your resumes and cover letters. Note: Action verbs should be in past tense for previous roles, and present tense for current duties! Management administered, analysed, applied, approved assigned, attained, chaired, conducted consolidated, contracted, coordinated delegated, determined, developed, directed enlisted, evaluated, executed, formalized formed, founded, hired, implemented improved, increased, initiated, inspired, led managed….. Achievement Accomplished, expanded, improved, pioneered, reduced (losses), resolved, restored, spearheaded, transformed, lectured, mediated, overhauled… Research clarified, collected, compiled, critiqued, diagnosed, discovered, documented…. Communication convinced, corresponded, demonstrated, developed, directed, dissuaded, addressed, arbitrated, arranged, adhered, authored, briefed, collaborated, consulted, contacted… 18 Technical assembled, assessed, build, calculated, computed, constructed, designed, detected, devised, disassembled, engineered, fabricated, installed, maintained, operated, remodeled, repaired, solved… Financial administered, allocated, analyzed, appraised, audited, balanced, calculated, computed, developed, forecasted, managed, marketed, planned…. Helping assessed, assisted, clarified, coached, counselled, demonstrated, diagnosed, educated, expedited, facilitated, familiarized, guided… Creative conceptualized, created, customized, designed, developed, directed, established, fashioned, founded, illustrated, initiated, instituted, integrated, introduced, invented, originated, planned, revitalized, shaped… Accomplishment Statements: S.T.A.R. MODEL WORKSHEET Use the worksheet to develop your S.T.A.R. stories and build your accomplishment statements on your resume and cover letter. Sample: COMPETENCY: (i.e., Leadership, Initiative, Communication …) SITUATION -Class Project due in less than 2 weeks.. - no formal grading guidelines provided by Professor… TASK -team would benefit from more clarity with respect to marking criteria -would be helpful to contact Professor further… ACTION - took initiative to contact Professor on behalf of team… RESULT - achieved 95% on assignment… -accurately communicated project information with team and adopted leadership role to allocate tasks to members S.T.A.R. Accomplishment Statement: Initiated effective in-person communication with Professor of Food & Beverage course to determine specific evaluative components of final Restaurant Service assignment; led negotiation and communication activities concerning team task allocation for more than 10 peer students and achieved 95% on project outcome. Try it out! COMPETENCY: SITUATION Your S.T.A.R. Accomplishment Statement: 19 TASK ACTION RESULT Part E: Job Fair Cover Letters Cover Letter Checklist Presentation and Content: Did you target your cover letter to a specific opportunity/employer/company? Have you indicated your contact information and how the employer can get in touch with you beyond 9:00am-5:00pm time frames? Are other contacts using the same phone line, or is your voicemail prepared to receive calls from prospective employers after you have sent your self-branding documents? Are the cover letter components readable, organized and professional looking? Did you sign your cover letter with your name? Quality and Style of Writing: Did you check your spelling, grammar and sentence structures correctly? Have you illustrated the purpose of your cover letter to the employer/company? Does your first paragraph make the employer want to find out more about you? Did you effectively use significant action verbs? Have you ensured that your cover letter uses objective language and refrains from subjective sentiments such as “I feel…,” and gets to the point of what you would like to discuss? Did you refrain from using cliché phrases and disclosing extensive, unrelated personal details? Character and Appeal of Writing: Is your cover letter engaging? Does it address the employer/company point of view? Have you effectively demonstrated that you are a good fit for the upcoming role or organization? Enriching Content: Did you quantify and qualify your cover letter statements and added value based information about your past experiences, education and competencies? Have you used these qualifications to your advantage? Have you effectively illustrated your understanding of the employer/company you are targeting? Does your cover letter showcase in-depth thought and provide original insight that is not predominantly based on your resume? Mistakes: Did you address your cover letter to a specific contact? Is your information accurate? Provided that you don’t know the contact information-is your salutation free of gender assumptions? Does your cover letter respond to the qualifications the employer/company is looking for? Did you highlight the experiences, skills and qualities that you can bring to the employer as opposed to the things you would like them to bring you? Does your resume end with an action orientation such as an interview request and a statement that you will follow-up? Have you ensured that your cover letter refrains from sounding overly needy or coming across as desperate (i.e. “I am willing to do anything….) Saving, Sending & Printing Did you save your cover letter as a PDF file? Is the title of your cover letter file in the format, “Last Name, First Name”? Did you print your resume on single sided, white paper? Staple documents with more than one page. 20 SAMPLE-Cover Letter for Bar Busperson Position-(Student Without Professional Work Experience) Pam Chang 5353 Dundas Street West, Suite 105 | Etobicoke, ON M9W 6H8 | 647.583.6839 | [email protected] February 7, 2013 Dear Ms. Jenkins: It is with enthusiasm that I am applying for the position of Bar Busperson position with the Four Seasons in Toronto as advertised during the Hospitality & Tourism Career Fair at the Ted Rogers School of Management. Speaking with your Recruiter, Ms. Smith about the role, it was recommended that I apply to this opportunity by way of your company website since my Food and Beverage background closely parallels your needs and I am looking for an opportunity to learn more about your hotel operation. Based on the Four Seasons goal to provide exceptional quality and service to their guests, I possess: More than 1 year of combined education and training with hospitality and tourism management functions in the Greater Toronto Area (GTA) Sociability, a can-do attitude and a passion for interactive environments developed as a Year Rep role with the Hospitality & Tourism Management Student Association (HTMSA) where I successfully presented campus event information to more than 150 students at one time Academic success in key courses such as Foodservice and Service & Professionalism as part of the Bachelor of Commerce Degree in Hospitality in Tourism Management Combined with the aforementioned qualities that I can contribute to the Four Seasons, I possess a strong sense of commitment to succeed as a Bar Busperson. Further strengths that I can contribute to the Four Seasons can be explored in my attached resume and I would appreciate the opportunity to meet with you. Please feel free to contact me by email or telephone at your earliest convenience and I plan to follow-up with you by telephone on February 14, 2013 at 11:00am. Sincerely, Pam Chang 21 Part F: Job Fair Interviews Types of Interviews TELEPHONE & SCREENING STRUCTURED UNSTRUCTURED These interviews are typically the first screening method encountered by candidates and such a format tends to be utilized to refine large pools of applicants. If you apply for an upcoming role, it is best to assume that you may be contacted by way of telephone and make necessary preparations. This interview format occurs when an interviewer tends to ask each candidate a variety of pre-planned questions in an organized format. Here, interviewers adopt a more casual approach, where the focus is on conversing with candidates. Questions asked may not appear to be in a pre-planned fashion and interviews may take place out of office environments. In this interview format, there is one interviewer who will assess selected candidates. ONE-ON-ONE PANEL AND BOARD ON-SITE GROUP LUNCH These interviews are sometimes the final round in the candidate selection process. Such interviews may be conducted away from head offices, in actual working locations. This format can be used by companies who are interested in evaluating how candidates interact with others and may include activities and exercises to determine how candidates behave in work settings. Such interviews tend to occur during later interview stages and may be used to further determine the professional behaviour and organizational fit of candidates. If candidates are offered alcohol, it is recommended to decline. TESTING In a number of organizations, such as those in hospitality industries, applicants might be required to complete personality, temperament and/or skills based testing to further assess the extent to which they align with the company culture. STRESS These interviews are conducted to facilitate stressful situations and candidate responses may be monitored. CASE 22 Panel interviews involve 2 or more interviewers who may take turns asking questions. In educational and government environments, panel interviews are the most common. Commonly, candidates are presented with given business questions, situations and challenges to work on individually or collectively. Such a format is most often used in areas relating to management consulting and finance. Interview Checklist Day of Interview Did you bathe or shower prior to the interview and groom thoroughly? Have you had a healthy breakfast? Did you dress appropriately and to review your outfit prior to leaving the house? Have you allowed enough traveling time? Tip: Consider adding an extra half an hour to allow for any possible delays particularly with public transport. 15-30 Minutes Before the Interview Do you plan to arrive at least 15 minutes early? Find a restroom and review your appearance in the mirror to ensure that you look presentable and professional. Wait patiently for the interviewer and do your best not to fidget. Turn off or silence your mobile phone and alternate technological devices you may have. During the Interview When introduced to the interviewer, repeat his/her name to confirm pronunciation and assist with your memory. Smile and shake hands firmly. Only sit when you are offered a seat. During the interview, sit up and focus on the interviewer. Make eye contact and respond calmly, clearly and honestly to their questions. Demonstrate your enthusiasm, respect and positive mood; avoid expressing doubtful opinions, and refrain from arguing with your interviewer. Take the time to formulate your answers; pausing is a sign of thought and concern for your response. If you are required to complete a form, make sure that you write cleanly, think twice about what to write and fill all necessary blanks. Immediately after interview Stand and shake hands firmly with the interviewer, thank them for their time and mention at least one item that you enjoyed discussing. Ask for a business card and emphasize your interest in the job, but avoid appearing desperate or overly forward. Find a quiet place and write down notes of the interview (i.e., the names of interviewers, main topics, key questions) while they are still fresh in your mind. Day after interview Send a thank you letter / note to the interviewers(s) briefly highlighting the items you discussed, reiterating your interest in the position and how your qualifications are a good fit for the upcoming opportunity. 23 S.T.A.R. Method to Answering Behavioural Based Questions S-Situation: Explain the situation. Give a specific example and avoid over generalizations. Your goal is to give the interviewer enough detail for them to visualize your story. T-Task: Fully describe the task that you were given or took the initiative to do. A- Action: Describe the specific action(s) you took and be sure to keep the focus on you. Refrain from explaining what you “should have” or “could have” done. Keep your story to items that actually happened. R-Result: Describe the outcome of your actions and do not be shy about taking credit for your behaviour. After all, the interview is about you. Explain what was accomplished as well as what you learned. When answering a behavioural question with your S.T.A.R answer, be sure to consider the following six points: 1. Listen to the question carefully. Commonly, behavioural interview questions tend be longwinded and may sometimes sound vague. Pay full attention to the interviewer and the questions so that you can pick up on all the details. 2. Ensure you understand the question. You may paraphrase the question and ask the interviewer if you understand it correctly. If necessary, ask the interviewer to repeat the question. 3. Organize your answer. Allow yourself 5-8 seconds to collect your thoughts and structure your answer. It is okay to take this time and interviewers may appreciate this break — they could use this time to drink some water or review their notes. 4. State your answer. Attempt to conclude your answer in about 3 minutes maximum. Three minutes is long enough to relate a story comprehensively and short enough to hold the interviewer’s attention. 5. Do not digress from your plan. By sticking to your planned details and structure, you can provide a consistent and well-reasoned answer. However, allow some room for flexibility. Be concise and do not ramble on. 6. Answer follow-up questions. In response to your 3-minute answer, the interviewer may pose follow-up questions. These questions can be confirming questions that require simple ‘yes’ or ‘no’ answers or clarifying questions that require more in-depth answers. 24 Common Interview Questions Behavioural-based questions tend to have common themes. Below are some sample questions organized by skill set groupings. General Tell me about yourself. Walk me through your past experiences and educational background. Why are you interested in this opportunity? What are your strengths and how can they support you in this role? What is your major weakness and what are you doing about it? Communication Describe a time that you were successful primarily because of your ability to communicate orally. Tell me about a sensitive or volatile situation that required very careful communication. Ongoing Improvement Describe a time when you made a mistake in a working environment. What did you learn? Tell me about a suggestion you made to improve the processes or operations in your position or within your team. Detail Orientation Give me an example of a time where your attention to detail helped you avoid making a mistake. Decision Making 25 Tell me about one of the most difficult decisions you made in the last year. What made it so difficult? What process did you use to make the decision? Goal Setting Give me an example of an important goal you set and how you accomplished it. Cooperation Describe a time where, had you not been able to get another person’s or group’s co-operation, you probably would not have been successful. Tell me about a time that you co-operated with someone when you really would rather have not cooperated. Creativity/Innovation Describe a time when you came up with a creative solution/idea/project/report to a work problem you had been dealing with for some time. Tell me about a time you were especially creative in solving a lingering problem. Customer Service Give me an example of something you have done to either develop or strengthen customer relationships. Problem Solving Tell me about a time when you experienced a challenge with a coworker, classmate or peer. What happened and what was the outcome? Initiative Tell me about a time when you pushed yourself to do more than was necessary. Flexibility/Adaptability 26 Tell me about a time when you had to stop working on one assignment and start working on another one. What did you do? How did that work out? Your Worksheet: S.T.A.R. Method to Answering Behavioural Based Questions Sample: Interviewer: “Tell me about a time when you experienced a challenge with a coworker, classmate or peer. What happened and what was the outcome? “ Interviewee: “I do recall one time this fall, in a Revenue Management class I was taking, where I experienced a challenge with a classmate who was not following through with her project responsibilities for our Final Presentation on Food & Beverage Revenues, worth 50% of our mark. To successfully complete this project, I felt that I needed to take the initiative to address this issue with her 2 weeks before the due date…(Situation/Task) …Ensuring that I was sensitive to the needs of my classmate and did not jump to conclusions, I did ask her if I could speak with her over a casual coffee two weeks prior to the assignment due date. By asking her first if she was having any issues with the project during our coffee meeting, my classmate disclosed to me that she was, in fact, having difficulty manipulating an Excel revenue spreadsheet columns and was too nervous to ask the Professor or myself for help close to the presentation deadline… (Situation/Task) With a new understanding my peer’s situation, I offered to help her with the Excel project components, which I was quite familiar with, and in return, she offered to edit my PowerPoint presentation. I coached her through the Excel process, and as our working relationship and communication improved, so did our productivity. On our presentation date, we were professional, prepared and engaging, which did not go unnoticed by the class, who cumulatively gave us an A grade. The Professor was also quite impressed and asked if he could use our presentation as a sample for upcoming classes next semester.” (Action/Result) Using the below worksheet, take some time to think about an example you might like to use: Your S.T.A.R. Answer Situation Task Action Result 27 Questions to Ask the Interviewer During interviews and alternate interactions with employers, it is strongly recommended that you prepare at least 3-5 questions prepared to ask immediately following their questions. Typically, you will be asked if you have questions to share and planning such inquiries serves to highlight your interest as a candidate. Some Recommended Questions: During the interview. We spoke about __________________ and I would be quite interested to hear more on the topic of ________________________(area related to company operations). What is your team hoping that a successful candidate will attain in this position within a year? Tip: Relate the interviewer’s response back to your prior successful experiences as discussed earlier in the interview. What is the organizational culture like in this company? Tip: If the culture aligns with your workplace values, share this with the interviewer! In your opinion, what kinds of skills or qualities tend to make for successful employees in this position? Tip: After you obtain an answer, attempt to relate it back to your skills and abilities, as discussed earlier in the interview. In your view, could you please name the most difficult or challenging aspects that a successful candidate may encounter in this role? What might a typical work day/week/month look like for an individual in this role? I would like to find out more about how this position became vacant in your organization. When does your team you expect to make a decision? When can I expect to hear from a representative? * Always ask for a business card, if they have not yet been exchanged. Do Not Ask: 28 Questions that deal with salary, benefits, vacation, or job security, as they suggest you are primarily self-interested and are less focused on company needs. Questions that refer to negative or inappropriate topics or company information. Tip: Keep the interview items discussed positive! Questions that you are not sure the interviewer can answer (i.e., vague inquiries, overly technical questions), as they will have considerably less impact. The Centre for Careers & Employer Partnerships would like to thank our Strategic Partners for all of their support: 29
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